Put out a message

To a specific audience
Process Ask for action
Measure results
Optimize from there
Location
Demographics

List Interest
Behavior
Subscriber
Relationship
Buyers
Price
Direct response overview [15 minutes] 40/40/20
Offer 3 Elements Product
Deadline
Problem-Solution (PAISA)
Emotional+Practical
Creative
USP
Risk reversal
Education/value-based marketing
Spend $1 to get $1 or more in return, with a new customer in tow
Starting a relationship to make the sale vs making the sale to start a relationship
Strategic perspective More clients
3 ways to grow a business [Jay Abraham] Spending more
More often
"Whoever can spend the most to acquire a new customer wins."

Lead magnets
Give them a reason why
Opt-ins
The value in a paid subscriber
Or, make them buy
Welcome mat offers
Traffic
TCE Power Triangle [Perry Marshall] Conversion
Get them on the list [15 minutes]
Economics
Leadership
Build Your Email List for Marketing and Sales
Roy Furr Great content Entertainment
CTA
Value-first
Traffic sources Paid ads
SLO
Partnerships/JV/affiliate
Host/beneficiary How does your marketing add value?
Quality over quantity
Who Sender is THE most important aspect for open rate
Benefit
Commercial
What Subject lines Curiosity
Getting emails opened and read Open
Personal Look at your inbox
Good ESP
Delivery Spam score
Tech stuff
Convert hot leads right away
2 goals
Warm up cooler leads
Character
Convert hot leads [15 minutes] Story Selling, 3 Pillars Story
Selling
Welcome sequence How we can solve your problem
What makes us credible?
What makes us unique?
Leadership
Email Direct Response [45 minutes] Great content, redux Entertainment
Autoresponder campaigns CTA
Super power!
Opens
Based on... Clicks
Website visits

Behavioral engagement 7
6 6.3 6.4 6.5
6.1 6.2
5 6.2.1 6.2.2 6.2.3 6.2.4 6.2.5

2 3 4 5.1 5.2 5.3

4.3 4.4 4.5 4.6 4.7
Example 1 4.1 4.2
4.2.1 4.2.2 4.2.3
1.1 1.2 1.3 1.4 1.5
1,000 True Fans
Long-term strategy
Relationship > Short Term Revenue
Consistency
Value
Broadcast emails
Valuable Content
Two-pronged email strategy VC + CO = PEM Compelling Offers
Profitable Email Marketing
Sign up for the VALUE
Why they read?
Stay engaged for YOU
Leadership

Valuable content to stay interesting Great content, part 3 Entertainment

CTA

Nurture the relationship [15 minutes] Create expectation

Mix the novel and the predictable Message
Reward with novelty Media
More
Goal is to get the click
Benefit + Curiosity
Compelling offers to sell Deliver value in selling message
Send to a conversion-focused landing page
One-shot vs. Campaign
List size
Opens
Clicks
Measuring Success Engagement
Site Visits
Value per member per month
LTV

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