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Daniel R Ricciuto
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High Society
Abstract Soon after beginning his medical career, Mesmer moved to
Franz Anton Mesmer first published the phrase “ani- Vienna and married a wealthy heiress, Anna Maria von Posch.
mal magnetism” in 1775. In the subsequent decade, he He adapted quickly to life in upper class Vienna, befriending
gained much notoriety successfully treating patients ailing many of the social elite of the time. His acquaintances includ-
from a variety of maladies using unconventional methods. ed local aristocracy, royalty and the Mozart family. Mesmer’s
Wherever he practiced, he raised controversy. He was charisma and charm earned him many high-society friends and
described as a revolutionary physician by some and a faithful supporters, but these relationships never lasted. It
quack by many others. In the end, Mesmer’s flawed the- seems Mesmer’s self-absorbed and haughty personality made it
ory of animal magnetism was debunked by the Franklin difficult for him to maintain friendships. At the same time,
Commission, and he faded into obscurity, passing away in these aspects of his personality helped to fuel accusations of
1815. Today, he is considered by many medical historians charlatanism from the scientific community, despite the absence
to have had a crucial role in the development of modern of direct evidence that Mesmer deliberately engaged in
psychotherapy and clinical hypnosis. quackery.