Analytics - Magellan ™

An Overview

Presenter: Easy Data Analytics Technology Pvt. Ltd.

 Business Value
Provides enterprise-grade Business Intelligence
to improve decision-making and operational
efficiency; OpenText Magellan adds AI &
machine learning, text analytics, and Big
Data ingestion and processing capabilities
Provides fast access to key documents,
contract terms, personnel with expertise,
and critical early insights to optimize
Discovery
the discovery process
Captures information from different sources
into an integrated, enterprise-wide information
grid to transform personal productivity, process
productivity, and control
Delivers exceptional continuous,
connected customer experiences to
increase engagement, drive revenue and
Analytics Experience promote customer lifetime value
EIM Business
Network
Enables the seamless, secure flow of
information across an extended business
ecosystem of partners, systems, and devices;
simplify inherent complexities and gain insights
to drive efficiencies and speed time to revenue
Content Process
Provides a single platform for process
and case management with a low-code
application development environment,
to automate complex business processes
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What’s This? THIS IS BIG DATA!

Now what will you DO with it?

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What makes it challenging?
Internal Data source External

Unstructured
Call Wholesaler
Website
centers history Communication
The Data Sales
agent
data Web patterns
notes
Payment
records

Amount Video

Data structure
Comments Social
media

Speed Demographics
Data lake

Diversity Transactions
Government
agencies

Surveys
Partner
Sales data

Structured
SOURCE: McKinsey Global Institute analysis

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Big Big
DATA CONTENT
VS.

MACHINES PEOPLE
Email Lab Books
Click Stream Census
Social Media
GPS Logs
Documents Media
Purchases Collaboration
Responses

Textual | Mainly Accessible Documents | Less Accessible

Big Big
DATA CONTENT
VS.

MACHINES PEOPLE

Volume Unintegrated
Variety Unstructured
Velocity Unmanaged
Textual | Mainly Accessible Documents | Less Accessible
Big Big
DATA CONTENT
VS.

BIG
MACHINES PEOPLE

Volume
Variety
Velocity
VALUE Unintegrated
Unstructured
Unmanaged
Textual | Mainly Accessible Documents | Less Accessible
 At the intersection of
Big Data & Big Content

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Modern Data Architecture Enabled
Hadoop and NoSQL help address the challenge
APPLICATIONS

Business Custom Packaged

Analytics Applications Applications

Complement data systems

DATA SYSTEM

RDBMS EDW MPP Right workload

REPOSITORIES
Right place
SOURCES

Data Sources Emerging Sources

ERP, CRM, HR, Accounting, Sales … Documents, Emails, Unstructured …

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The evolution of analytics Insight Action

Insight Action

Insight Action
Generation 1
Enterprise Business Intelligence
• Few data sources
• Mostly numerical
• Humans gain insight and take action
Generation 2
Modern / Agile BI
• Interactive, multi-form-factor user
experience
• Democratization of access
• Diverse numerical sources
• Humans gain insight and take action
• Lots of data
Generation 3
AI augmented Analytics
• ML-assisted
• Highly diverse textual and
numerical info sources
• Gain insight, make
recommendations/take action
Cognitive analytics:
at the intersection of
Enterprise Content and
Big Data

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 Make Money Save Money Reduce Risk

The Board, Executives, Corporate Strategy,

Finance, Sales and Marketing ! Finance, Marketing, Sales,
Self IT, HR, Risk
Service
Insights

Analytics &
Reporting

Data Lake Federated

DATA

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What Analytic products do you use?
“We already have
everything … So
we do not need
anything else”

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Traditional AI approach (The users)
Data Scientists use various tools
to create a specialized ML model
They train the algorithm
Only they can use the algorithm
Can be a disconnect from the user.
Information lake
Knowledge Workers use ML
model as a simple object
Refine or clarify the requirement
Operational users need to articulate
the requirement
Not easy to explain without any visualization.
Iterative clarification process but in the dark.
Wait for results before further refining.
Not able to get a timely result often not what
was wanted.
Results lead to further questions and new
requirements
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Typical Analytics & Reporting Platform
Enterprise Reporting Data Discovery / Advanced / Predictive
Visualisation Analytics
QlikView SAS
COGNOS (IBM)

$ BO/Crystal (SAP)
OBIEE (Oracle)
MicroStrategy
$ Tableau
Xcelsius / Lumira (SAP)
Spotfire (TIBCO)
$ SPSS (IBM)
KXEN (SAP)
R…

Oracle/MSSQL/DB2 ✓ Inconsistent data model

Teradata ✓ Data consolidation
EDW
Appliance
$ Netezza (IBM)
Exadata (Oracle)
HANA (SAP)
Mongo Db/ MarkLogic…
X
X
Disparate toolset
Performance
Cloudera / Hortonworks… X No Unstructured Data
ETL
$ DataStage (IBM)
Informatica
Talend $
! Data access layer
Total Cost of Ownership

Big Data
Enterprise ERP / CRM / DB
Data
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opentext | Magellan – Analytics Suite

Dashboards & Data Discovery / Advanced / Predictive

Reports Visualisation Analytics
Analytics & Dashboards BIG Data
Reporting Analytics

Advanced
Visualization Data Discovery
Analytics

Information Hub Analytics ✓ Consistent data model

Visualisation platform ✓ Data consolidation
User Security & Access Services ✓ Integrated toolset
FastDB ✓ Performance
BIG Data Analytics Appliance ✓ Unstructured Data
Extract, Load, Transform ELT ✓ Integrated data access layer
✓ Reduce TCO
Data Lake
Documents EDW Transactional
Text Content
Enterprise / IoT / App Data

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 OpenText Magellan is a flexible AI and Analytics platform.
• Combines open source machine learning with advanced analytics
• Provides enterprise-grade BI capabilities
• Enables machine-assisted decision making
• Gives business users AI-enabled insights

Designed Offers extensible Built on an Ready for

for scale & speed architecture open foundation VM or Cloud

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What does Magellan do?
• Injects AI and Analytics based decision
making capabilities to your applications EIM ready
• Acquires, federates and manages
Any data
diverse complex data
• Provides massive capacity and AI enabled
horsepower to process huge amounts Enterprise-grade
of information
• Puts advanced analytics into the hands Open and flexible
of more users

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Democratization of AI (The users)
Data Scientists use Notebook to
create a specialized ML model
They train the algorithm using unlimited
power and capacity
They own the algorithm as IP
They share the algorithm for non-data
scientists to use
Information lake
Knowledge Workers use ML
model as a simple object
They apply their own data to the model
They automate running of the model
They share results from the model with
operational users
Operational users visualize and
share insights
They easily depict insights as
dashboards and reports
They automate regular updates of the
information
They engage stakeholders with self –
service access to information
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How does Magellan work?

Virtual Machine or cloud

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Any source of data
opentext | Magellan
4. Enterprise BI
• Scalable enterprise grade server 5. White Labeling –Digital 4.0 App
• Secure Analytics and Visualization • Embedded Visualization – JSAPI
• Multi-tenant Architecture • Integration – Web Service - SOA
1. Crawler Information HUB App Server • Mobile Application – Restfull API / HTML5
• Web and blogs
• Social Media Data Visualization
• Emails Dashboards Your Application
• Documents
Reporting

JSAPI APP WEB

2. Text Mining Advanced Analysis

• Natural Language Processing and Modeling
• Entity extraction - people, places, topics …
• Sentiment Analysis 6. Actionable Insights
• Self-Service Analytics
• Interactive and Personalized Insights
• Responsive UI
InfoFusion Big Data Analytics
Person 3. Advanced Analysis and modeling
• Data Lake – Hadoop
• AI, ML, DL – SPARK
• Customer Analytics – NoSQL
Product
• Discover, Enrich, Analyze and Predict
Text
Event

Speech Meta data

Emerging usage scenarios
Oil & Gas
Quality of service
FORTUNE Global 500 a custodian of
national resources, they explore, produce
and deliver energy to meet society’s
growing needs
Challenges: Upstream and
Downstream operational and
geographical data. Centralized data
management across 180 OPUs for
advanced predictive and prescriptive
analytics
Transportation
Competiveness
Airport competes better by monitoring
data throughout the facility to improve
operations and customer satisfaction.
Challenges: Diverse complex data,
lack of data science SMEs.
Enhance customer experience
“Curb to Gate”
Financial Services
Customer Insights
Transaction Banking, Trade
Finance, Wealth Management and
Retail.
Challenges: Evaluate, classify and
integrate unstructured and
structured data to provide
actionable insights and faster time
to market.
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 Information Delivery

Functional Architecture Fastdb Scheduler

Admin
Services

JDBC e.Services JS API

Information
View Business Users

Console
Machine R Runtime
Services
BIRT Factory

Data Spark Metadata WS API

Social Content Web Gateway
Directory
RSSE API IDAPI Designer
Services

Spark
Text Minning
Capture
Application Feeder

(Staging Area)
Webcrawler
Enterprise Data Data Website Content

Mongo DB
Admin (config) UI
(Nutch) KAFKA Content Analysis

Scheduler
Social Media

REST API
Twitter
(Twitter) Crawler Persistence

Desktop Chat ECM Repositories

Adaptor

Fileshare Directory
Data RDBMS Services
RDBMS

Documents
AI Analytics

Spark Gateway WS API

Spark (Parquet)
Python FastDBAPI REST API Analytics UI
Node 1 ….n Jupyter
Server Data Loader
YARN (Cluster Resource Management) Scala Config DB JDBC

Node 1 ….n App Layer

Magellan Notebook
Spark
GraphX MLib Spark SQL Administrator
Streaming

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 vs IBM Watson

Software OPEN CLOSED

Hardware OPEN CLOSED
IP Ownership YOU CLOSED
Deployment Run Anywhere IBM CLOUD
Options ONLY

Extensible By You By IBM Global

Services

Ecosystem OPEN CLOSED

COST $ $$$$$$

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Our differentiator: 3 in 1 Analytics

TRADITIONAL VISUALIZATION VISUAL DATA ANALYTICS DATA MINING

BI REPORTING TOOLS Large Data Volume Advanced Analytics
Large Data Volume Easy to use High Performance No Ease of Use
Easy to Use Not for Large Requires Experts
Advanced / Predictive Analytics
Not Flexible Data Volumes High TCO
Easy to Use
Costly Maintenance No Advanced
Analytics Cost Effective

Visual Applications
Dashboards

Statistical Analysis
Data Mining
OpenText Analytics
SQL
Reporting
OLAP

Big Data Analytics

BIRT
Prebuilt, Visual, Fast

Business Analysts
Casual Users Business Users Citizen Data Scientist Data Statisticians

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CONTACT

B-48, Sector 64
Noida 201301 INDIA
+91 9540662501

33, UBI Avenue 3, #08-71,

Vertex Tower A, Singapore 408868

info@easydata-analytics.com
+91 120 4503410

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