Case Analysis Format

Viewpoint

Any person who is a decision maker or who is capable of recommending a solution as mentioned in
the case or any consultant hired to recommend a solution.

Time Context

Generally, it delineates the take-off point of the analysis

I. Problem Statement

This defines the perceived problem presented in the case and which is the subject of the
analysis. It may be presented in a declarative form or in the form of a question.

II. Statement of Objective

These are the goals which the case analysis hopes to achieve. They basically satisfy the test
of SMART (Specific, Measurable, Attainable, Realistic and Time-bound)

III. Areas of Consideration

Defines the internal and external environment of the company discernible in the case. The
expected output of discussion should be the Strength and Weaknesses (Internal Environment) and
Opportunities and Threats (External Environment) of each ACA

IV. Alternative Courses of Action

These are the possible solutions to the problem. Each must achieve the objectives
(Maximum of three (3) ACA(s) only.

V. Conclusion

Comparative analysis of each ACA should be made by way of identifying the variables and
how each variable is rated for each ACA. Comparison is summarized by a decision matrix which will
now show the ACA to be adopted.

Example of decision matrix

Legend: 3 - Best: Range (2.34 - 3.0); 2 - Better: Range (1.67 - 2.33); 1 - Good Range: (1.0 - 1.66)

Range: (3-1)/3 = .667

Criteria ACA1 ACA2 ACA3

1. Effectiveness 3 2 1

2. Ease of Implementation 3 1 2
3. Competitiveness 2 1 3

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Results 8/3 = 2.67 4/3 = 1.33 6/3 = 2

(Best)

*Note: Figures in the table are examples only.