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Read the following terms and phrases and match each term from the right
column to their definition from the left column
diplomacy 1. the ability to imagine and share another

-
person’s feelings
empathy
- 2. to attend to a problem, to manage
3. to succeed in doing smth, to complete
to accomplish
- smth
to deal with 4. the art of tactfully dealing with people
-

employee 1. manager responsible with the staff

-
recruitment
Human Resources Manager
- 2. the head of a faculty
3. a person who works for somebody or for a
president
- company in return for wages
dean 4. the head of an institution
-

social orientation 1. to be able to get the meaning of the whole

-
situation
assertive
- 2. the capacity to be convincing
3. one’s personal characteristic of beeing
to see the “big picture”
- attracted to people; to communicate and
socialize with them, etc
persuasiveness
- 4. showing a strong and confident personality

Marketable 1. the proportion that a company has of the

-
total volume of trading in one type of goods
Marketplace and services
-
2. a business that makes or processes raw
Manufacturer materials into finished products
-
http://spiruharet.blackboard.com/webapps/assessment/take/launch.jsp?course_assess... 19/05/2008
Market share 3. attractive to buyers, consumers, etc

-
4. the system of buying and selling goods
under competitive conditions

Product life cycle 1. customer expectations of a product or

-
service
Customer needs
- 2. the company that sells the largest quantity
of a particular product and thus emerges
Market leader as a leader
-
3. The life cycle of a new product, which first
Advertising-
- can be produced only in the country where
it was developed, then as it becomes
standardized and more familiar, can be
produced in other countries and exported
back to where it started
4. making known, calling public attention to a
product, service or company by means of
paid announcements so as to affect
perception or arouse consumer desire to
make a purchase or take a particular
action.

to glide along 1. logical reasoning

-
2. to move along smoothly and continuously-
inductive reasoning
- for instance like a snake on the ground
3. to predict future events by making use of
to leave a trail of bruised feelings
- some given information
to make forecasts 4. to make a bad impression, to offend or
- abuse people

to pique one's interest 1. a souvenir; an object that is treasured for

-
the memories associated with it.
memorabilia
- 2. value added by a brand name identity to a
product or service beyond the functional
brand equity benefits provided.
-
3. a fixed sum charged, by an institution or by
fee
- law, in exchange for a certain service or
privilege, etc
4. to provoke; arouse, to stir

to fit into 1. to prevail over, to be victorious

-
2. to be suitable for a particular role or task
to overcome
- 3. a potential buyer
prospect 4. to be symbolized, best represented by, etc
-
to be epitomized
-

targeting 1. the process of identifying the specific

-
needs of the market segments, selecting
incentives one or more of these segments as a target,
- and developing marketing programs and
to purchase ad campaigns directed towards each.
-
2. traditional advertising method used to
branding create an acquired response from a target
-
audience based on cumulative impressions
and positive reinforcement.
3. to obtain in exchange for money or its
equivalent, to buy
4. benefits, or reduced costs, that motivate a
decision maker in favor of a particular
choice

ownership 1. possession, the act of having and

-
controlling property
to bar
- 2. the act of excluding someone
3. to deal with simultaneously
to juggle
- 4. to abandon, lose, refrain from consuming
to forgo
-

CFO 1. chief executive officer

-
2. person in charge with hiring people and
executive
- solving the employees’ legal problems
3. person or group of persons who has the
HR manager
- power to put important plans, decisions,
etc into effect
CEO
- 4. chief financial officer

domestic 1. administrative division of some larger or

-
more complex organization
business customs
- 2. to change in a negative way
3. usual business or individual practice,
branch
- traditional business policy
to downgrade 4. concerning the internal affairs of a nation
-
zest 1. to hinder or inhibit the progress or

-
movement of someone or something
to hamper
- 2. gusto, vigorous and enthusiastic
enjoyment
breakthrough
- 3. a major achievement or success that
permits further progress, as in technology
cumbersome
- 4. difficult to handle or use especially
because of size or weight

managerial chores 1. managerial duties or responsibilities

-
2. occupational self-concept
managerial traits
- 3. managerial characteristics
career orientation 4. the ability, imagination and desire to
- create and carry out new projects and
enterprising orientation perform difficult activities
-

to stand out 1. to be eager for something that one

-
expects to be enjoyable to happen
to submit
- 2. to give something to somebody so that it
may be formally considered
vacancy
- 3. to be much better or more important than
somebody/something else
to look forward
- 4. an available job or position

covering letter 1. personal data sheet

-
2. written by hand
curriculum vitae
- 3. to write using a typewriter or calculator
to type 4. application letter
-
handwritten
-

to trigger 1. wireless application protocol

-
2. the beginning or early stages
onset
- 3. to set off, initiate, provoke
WAP 4. text messaging
-
SMS
-

pasty-faced 1. a disadvantage or inconvenience

-
2. pale and dull complexion.
up-market
- 3. to imagine, to form a mental image of
something that is not present
to envisage
- 4. appealing to or designed for high-income
drawback consumers
-

assets 1. a bank in one country that has a

-
subsidiary in another country
exempt from
- 2. a company that is completely controlled by
another company
parent bank
- 3. economic resources that are owned or
controlled by an entity; what a firm or
subsidiary company
- individual owns
4. to free from an obligation, a duty, or a
liability to which others are subject

information storage 1. general, complete

-
2. to cut down; to make a reduction in; to
appliance
- place restrictions on
3. a device operated by use of electricity,
to cutback
- gas, etc
overall 4. the holding of data in an electromagnetic
- form so as to be easily accessed by a
computer processor.

employer 1. a person who controls the selling of a

-
company’s products
sales manager
- 2. a person in charge with checking the
others
production manager
- 3. one who is responsible for the
manufacturing of a large quantity of
supervisor
- products
4. a person or company that employs people

to advertise 1. to put in an envelope

-
2. to promote something
to enclose
3. form of advertising by means of which

- marketing communications are sent to
marketing customers using the postal service
-
4. the theory and practice of presenting,
direct mail campaigns advertising and selling things
-

subscriber 1. gross, the entire amount of income before

-
any deductions are made
account balance
- 2. the amount of money in an account, equal
to the net of credits and debits at that
revenue point in time for that account
-
3. triteness, lack of originality as a result of
staleness
- being dull
4. someone who contributes a sum of money
in exchange of a certain service

To acquire 1. to get, to gain possession of

-
2. the marketing goal of keeping your
Customer retention
- customers from going to your competitors
3. desertion, abandonment, opting for
Defection
- another seller
Retailer 4. Seller of goods or commodities directly to
- consumers at a retail price.

to intrude 1. unauthorized duplicate of a certain fashion

-
design; they are usually made of lesser
to match quality imitations of the original
-
2. that cannot be erased
indelibly
- 3. to combine
"copycat" 4. to put or force in inappropriately,
- especially without invitation or permission

to enhance 1. physiological state corresponding to a

-
strong need or desire
to mitigate
- 2. to increase; make better or more attractive
3. unpleasant change
drive
- 4. to moderate (a quality or condition) in
distortion force or intensity
-

Sometimes advertising can be a form of research
Adevărat
Fals

The World Trade Organization is the international forum that provides the
Most-Favoured-Nation principle
Adevărat
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Women haven't always had leading positions in major corporations and
private sector organizations.
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Some companies reward their customers by giving some of their money back
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To market a product means to advertise and offer it for sale
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A parent bank in one country that has a subsidiary in another country.
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A domestic bank is one that operates exclusively with national currency
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The persons who have a staggering IQ are always very determined to
succeed.
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An ATM is an Automated Teller Machines that simplifies financial transactions
with customers.
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The head of a university is called dean.
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A company that looses its customers is a company that doesn’t have a high
degree of defection.
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Most selling sites are designed to move consumers through multiple stages of
the decision-making process
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On January 2008, Vodafone made the UK’s firstmobile call.
Adevărat
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If a company advertises products that are similar to others, it must make
ample use of imagery in association with attractive symbols
Adevărat
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Technology has created a new commercial reality that led to the emergence
of global markets for standardized consumer products
Adevărat
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The usual technique for defining an individual’s lifestyle is called
psychographics and it involves measuring attitudes and interests in diverse
areas such as work, politics, recreation and the like.
Adevărat
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Creative people have a lot of fantasy, inspiration and intuition but they don’t
have logic at all.
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There is no genuine clash between selling and 'being creative'
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All managers spend most of their time talking to people.
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Perceptions have nothing to do with consumer behaviour.
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“Right-brain” dominated people are smarter than the “left-brain” dominated
ones.
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Recent studies show that consumers don’t access information on the Internet
before making major life decisions.
Adevărat
Fals

The typical Internet user is a young, techy, up-market male professional.
Adevărat
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A marketplace is a square such as Victoria Square
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WAP services give you the possibility to send messages whenever you can’t
talk.
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An employer is one who works for a monthly subsidiary
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To achieve greater customer retention direct marketers have switched the
emphasis from product to service.
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If a company wants to keep its high-spending customers, it must sell only
expensive stuff.
Adevărat
Fals

The international trade growth has been favoured by long periods of war.
Adevărat
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The manager is the owner of a company.
Adevărat
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All employees are checked by their supervisors.
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Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their
advertising mainly on pure emotional symbolism.
Adevărat
Fals

A “hot” product is a brand new product that appeals very much to the public
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B2C marketing designates a set of transactions between two companies.
Adevărat Fals

The price at which a product is offered for sale to the public represents its
market price.
Adevărat
Fals

The marketing department of a company deals with advertising, market
research as well as selling.
Adevărat
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At present, women are better educated and hold more jobs worldwide than
ever before.
Adevărat
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The purpose of advertising is to persuade.
Adevărat
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The use of direct distribution mail order or direct delivery of services is one of
the direct marketers’ most powerful weapons
Adevărat
Fals

If you have good interpersonal skills, it means that you can't have a lot of
friends
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The Coca-Cola Web site consists of twelve different sections.
Adevărat
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A manager who is technically competent is one who knows how to plan, lead,
organize and control his own work as well as that of the other employees.
Adevărat
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A market leader is one who sponsors the most advertising campaigns.
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To have an enterprising orientation means to be a good entrepreneur.
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Consumers aged 50 and older never use the Internet
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When you flatter someone means that you bruise that person’s feelings.
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Today a growing number of appliances and systems operate on analogue
information.
Adevărat
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Someone who makes market forecasts is one who predicts the weather.
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Advertisers’ job is to sell
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A director is one who writes screenplays for movies
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Vodafone is the world’s biggest mobile network operator.
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The charismatic managers are also the most persuasive.
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In a big company, such as IBM, for instance, the general manager is the one
who hires people.
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You can’t become a successful manager if you don’t have some inborn
managerial traits.
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The process of identifying the specific needs of segments and selecting one
or more of these segments as a target is called branding.
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In Sweden, more than 45 percent of administrative and managerial positions
are held by women.
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To be creative implies to be a very organized person
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A company that is risk averse is one that doesn’t test the market before taking
its marketing decisions.
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Advertising shouldn't be entertaining
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Won.com site offers a lottery prize of up to $1000 million for visiting it.
Adevărat
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A manager’s daily chores include resolving conflicts among subordinates.
Adevărat
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Vodafone has a strong visual identity based on the colour red
Adevărat
Fals

Federal Express is an excellent example of how expensive a well-designed
service web site can be.
Adevărat
Fals

Perception is the process by which people derive meaning from within
themselves ( such as a feeling of frustration) or from the external environment
Adevărat
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An assertive person is one who always speaks very loud.
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Marketing deals exclusively with advertising products
Adevărat
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The World Bank was initially formed in 1944 to aid countries suffering from
the destructions of the war
Adevărat
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Only the market leaders are quoted at the Stock Exchange
Adevărat
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Both branches and subsidiaries are full-service banking institutions
Adevărat
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To satisfy the customers' needs means to have the best prices on the market
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The direct mail campaigns are a form of electronic advertising
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To overcome a problem means to fail solving it
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Connectivity makes bits to flow from one appliance or location to another
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Most Asian and Islamic countries exhibit female preference, manifested in
China by the widespread practice of aborting male fetuses
Adevărat
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“Left-brain” dominated people tend to focus more on their feelings.rather
than on their reason
Adevărat
Fals

A CEO manager deals with the accounting department of a company
Adevărat
Fals

If we only …….what our competitors plan we could avoid launching a similar
product.
1. were knowing
2. had known
3. knew

After you………this faculty will you attend an MA course?
will finish
will graduate
graduate

I wish I…more imagination.
have had
to have
had

It’s about time you ………..us your suggestions.
presented
will present
present

Somebody.........the board on what's happening here.
informs
will inform
inform

Some think that if they write on purple paper their application will………
stand out
be accepted
be funny

If you really understand the customer's needs you can touch them at……of
their being.
the sole
the heart
the core

The market research represents the study of what people buy and why and
it is usually …….by a company before it develops a new product.
driven
conducted
offered
A marketing strategist should decide if products in the sector are

primarily sold on “logic” …… on “emotion”.
either…or
neither…nor
rather than

Do you think that advertising should also be……?
entertaining
playful
funny

The direct marketing’s …….on entertainment is clear: there is no room for it
in direct communications.
opinion
question
stance

Please, find my CV………
attached
enclosed
sent
If you are just……..a business you obviously don’t have any existing
customers.
ending
beginning
starting up

The advertiser’s job is to make the product…….
look better
better
smarter

B2C, business-to-consumer electronic commerce is a form of electronic
commerce in which products and ………are sold from a firm to a consumer
who this way doesn’t have to buy from a traditional shop.
services
things
goods

Ad writers forget they are salesmen; instead of sales they seek ……
power
applause
money
A very important marketing decision is …….resources between the existing

customers and the new ones.
to give
to share
to allocate

You........my advice: leave those files for tomorrow!
may take
take
have taken

The purpose of advertising is to……
persuade
advertise
display

The manager suggested that prices .......... kept low so as to attract new
customers.
could be
would be
be

Global economy ...........a rapid growth if funds weren't directed toward
military adventures.
would register
will register
registers

The aim of marketing is to make selling………
mare expensive
superfluous
nicer

If an advertising agency doesn’t sell then it isn’t …….
aggressive
creative
profitable

A famous advertiser called Cyrus Curtis considers that the key ingredient of
an ad is its……..
atmosphere
brand
story

Tom has……… Richmond Secondary School in 2005.
graduated
been
attended

The Board recommended that the projects .......... handed in two weeks'
time.
be
are
will be

If only their commercial …….. in the viewers’ memory their brand
could have been famous!
had been lodged

had lodged
could have been lodged

By the time you finish the project I…… be back at the office.
would be
will be
am

The Wall Street Journal is an ....... information site
important
highly used
interactive

The advertiser’s idea enchanted everybody as if they….under a spell.
have been
were
are

The teacher suggested that all students ........ him what they don't
understand
can ask
ask
have to ask

I wish he….the importance of being up to date with everything.
understood
understand
will understand

They won’t make any forecasts before they………all the information they
need.
won’t receive
receive
will receive

It’s high time our company ….a new product.
had launched
launched
would launch

. ……..have found that nearly all important decisions are made in the
subconscious.
The engineers
The scientists
The psychoanalysts

The Internet provides e-marketers with access to a broad range of ………
segments.
people
users
demographic

A consumer must take a……..decision if he wants to buy a pension.
logical
inspired
smart

The boss required that everybody.......the meeting on Monday.
attend
will attend
would attend

The advertisers wished their product ……….No 1 on the market.
was
had been
will be

Direct marketing is a………..of marketing that attempts to send messages
directly to consumers using “addressable” media such as mail and e-mail
means
form
way
A well known marketing strategy is to create a …..scheme for its loyal

customers.
profitable
reward
beneficial

Mr. Brown, the marketing manager has informed me that there will be
a……….in his department next month.
vacancy
spare room
opportunity

Kids Only area offers homework help and online magazines along with the
usual games, …….and chatrooms.
software
hardware
CD’s

B2B is a short form from Business to Business and is used …………those
aspects
of e-commerce that involve the exchange of goods and services between
companies over the Internet
to designate
to define
to determine

The new manager behaved as if he ……..everyone around him.
knew
have known
could know

Hurry up! You......the reports ASAP.
send
sent
could send

Advertisers should……..entertainment with selling.
add
multiply
match

Heaven.......for you to leave the country!
forbid
shall forbid
forbade

My present employer……..his business.
lets
is closing down
leaves

I will send you a message as soon as I………..the novel.
shall finish reading
finish reading
will finish reading

In the late 1990’s the onset of pre-pay options triggered a dramatic ……..in
sales.
raising
upturn
lift

...........that a good manager should have only technical skills.
don't be it
shan't be it
not be it

Please, stop the car before you……….my house
reach
will reach
would reach

I would like very much to have the ……..to work for such a big company as
yours.
vacancy
opportunity
occasion

.......what may, if you are decided to become a manager, you'll do it in the
end.
came
come
will come
Companies that sell credit know that they must strike……between keeping
the old customers and attracting new ones.
a crisis
a balance
a problem

…………is a strategy meaning that a company uses commercial partners to
attract new customers
The marketing mix
The affinity marketing
Targeting
They wouldn’t reduce tariffs and liberalize trade for the Most-Favoured-
Nation if they ………that those people are in need.
will not know
didn’t know
hadn’t known
It seems that some companies have high levels of……
defection
abandonment
leaving

A product’s market value represents the…….at which that product would be
sold if offered publicly.
capital
price
value

The company has a……..of over 4 billion pounds.
number
business figure
turnover

Search engines generate………. by selling banner advertising.
profits
revenue
money
Interactive online services allow customers to access account………..
situation
money
balances

Complete the following statements by choosing the right alternative a, b or c:
I’m looking forward to…….news from you.
get
receiving
receive
The Internet enables consumers and companies …….. huge amounts of

information
to send
to share
to divide
In 1995 Heinz……over half of its marketing budget into direct marketing and
then move it back to advertising
put
placed
sold

There is no genuine ……between selling and “being creative”.
difference
clash
misunderstanding

”The right-brain” dominated advertisers use more…..than logic.
reason
intelligence
intuition
The marketing strategies that were successful in some cases shouldn’t be

taken as
.....
codes
guidelines
rules

The famous advertiser looked awkward as if he….everyone staring at him .
had hated
hated
would hate

A market leader is the company that …….the largest quantity of a particular
product and thus emerges as a leader
promotes
sells
advertises

The marketing manager has ordered that the new strategies.....by tomorrow
at noon.
will be ready
be ready
are ready

....... to say that a good manager should have more than technical skills.
it's worth
suffice it
it's enough

.……of a new product, means that it can first be produced only in the
country where it was developed, then as it becomes standardized and more
familiar, can be produced in other countries and exported back to where it
started.
The Marketing
The life cycle
The Marketing strategy

Mobile phones …….have followed a classic ‘S-shaped’ curve.
selling
sales
shopping

The bank owner ordered that the wages ........... his stuff.
must motivate
will motivate
motivate

Marketing is a social and managerial ……….by which individuals and
groups obtain what they need and want through creating and exchanging
products and value others.
phenomenon
process
fact
If international organizations ……..they wouldn’t donate money for people

suffering from war destruction.
didn’t care
don’t matter
don’t care

Language ……much too often what people feel.
explain
camouflages
complicates

If only they ……to understand the customers’ expectations, they would have
been much more successful with their recently launched product.
manage
could manage
had managed
They …………agreements if they weren’t necessary.
would conclude
didn’t conclude
wouldn’t conclude

Some experts consider that the moment of truth is when the prospects or
customers …….with the advert.
see
engage
perceive

He spoke as if he ……something about our advertising campaign.
could know
had known
knew

In order to make online customers visit a particular web-site, marketers can
use other media-print…….
letters
advertising
banners

Sometimes consumers make impulsive,…..decisions.
unconscious
irresponsible
subconscious
By means of the Internet people can be connected with just a few.
mice clicks
mouse click
mouse clicks

The marketer wished he ………more last month.
would have sold
sold
had sold

. We cannot ……..on the public without repaying them.
upset
intrude
disturb
We wouldn’t desire to buy so many things if we …………their commercials

before.
saw
wouldn’t see
didn’t see

The executives ............ that the company's policy be well known by the
public.
have desired
would desire
desire

........what you want, I strongly believe that our HR manager knows how to
deal with people.
do
say
make

If only we ………..to work in advertising ten years ago!
had started
have started
start

On 1 January 1985 Vodafone made the UK's first mobile……..
call
pager
calling

Younger groups are more likely to use the Internet for entertainment
and……..
having fun
having a good time
socializing

They adopted a new shape for the Pepsi bottle in case people …..it more.
liked
like
will like

Will you keep on learning until you………the lesson?
will have understood
are going to understand
understand

Don’t you think that this handwriting is……….?
illegible
clear
eligible

One of the most important decisions a marketing strategist should take is
whether or not to use……to stimulate purchase
rewards
incentives
gifts

When I ….. sure about the result, I will let everybody know it.
am going to be
shall be
am

C2C consumer to consumer is the oldest form of ……… facilitating people to
deal directly with each other
commerce
trade
e-business

Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The customers ( to admit)....... that their
expectations have been satisfied.

grammatical statements: If the national currency (fall)…….. by almost more
than half this year, the living standards would be radically reduced.

grammatical statements:
What would you do if your country (not become)...……a member of the

European Union?

grammatical statements: If you (access)…… America Online you will find a
lot of information.

grammatical statements: Usually young people (use)….. the computer if
they want to have fun .

grammatical statements: Bill forgot to enclose an application letter when he
(to post)....... his CV

grammatical statements: The marketing strategist knows that a good service
(to help)........... the company to preserve the existing customers.

grammatical statements: The manager hopes that his competitors (not
have) ............better advertising means

grammatical statements: You (not write)........ too many details about your
education so your CV was rejected

grammatical statements Companies (to know)........ that the incentives they
offer will attract more and more customers.

grammatical statements: Tom knew that he (to have)......... to type his CV as
fast as he could

grammatical statements: The board admitted that the advertising campaign
(to be).......... a successful one.

grammatical statements: Alice knows how to behave when she ( to go).........
to a job interview

grammatical statements: What strategy would you opt for if your company
(go)…….bankrupt?

grammatical statements: Direct marketers assume that people (to
appreciate) ...........the direct delivery of services.

grammatical statements: All marketers know that P. Kotler (to write)........ the
best books on marketing

grammatical statements: The company had created the most suitable
marketing mix before they (to order)....... the launching of the new product.

grammatical statements: The girl understood that many ads (to require).....
the applicants to be at least 18.

grammatical statements: The students had been explained all the subjects
before they (to sit).......... the exam.

grammatical statements: Little Alan (use)…….. the computer to play games
if you buy him one.

grammatical statements; General marketers wanted to build brands the
prospects (to feel)........... familiar with.

grammatical statements: Everybody knows that Procter and Gamble
products ( to be)........ advertised a lot lately.

grammatical statements: One has to use only black or dark blue ink when
he/she (write)............ an application form.

grammatical statements: Tom (worry).....…if his online shopping weren’t
delivered in due time.

grammatical statements: Some make a big mistake because they ( to
write)...... their covering letters on purple paper.

grammatical statements: When you start up a business you (not have).........
any existing customers.

grammatical statements: Direct marketers understood that they (to
achieve) ............greater customer retention by switching the emphasis from
product to service.

grammatical statements: The new product had already offered a lot of
benefits when the company (to consider)....... the possibility of a merger.

grammatical statements: Amex Membership Miles created a reward scheme
that (to give)......... some value back to its loyal customers.

grammatical statements: The students (not apply)....... for a scholarship
abroad when they had the chance to do so.

grammatical statements: A customer that (to buy)....... from a supplier for the
first time would look for a lot of benefits.

grammatical statements: The manager appreciates the fact that his products
( to be promoted)......... using the best marketing strategies.

grammatical statements: If I (know)…….how to get a sponsorship I would
tell it to you

grammatical statements: The Internet will help you a lot if you (know)……..
how to use it.

grammatical statements: The girl confessed that she (not know)........
anything about marketing before attending this faculty.

grammatical statements: The human resources manager ( to think)....... that
many candidates don’t know how to write a CV

grammatical statements: It ( to be)....... very good that the telemarketing
officers have made a lot of sales calls

grammatical statements: A company (to manage)............ to attract new
customers when they allocate enough money for this.

grammatical statements The teacher considers that your handwriting (to
be )..... illegible

grammatical statements: If a message has been aimed only at selling, the
Internet users (react) …..negatively.

An2 Sem 2 Limba - Engleza

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Preview Assessment: lb engleza Page 1 of 39

B_MK_AN2_LIMBA_ENGLEZĂ (T_B_MK_2_LE) > CONTROL PANEL > PREVIEW ASSESSMENT: LB ENGLEZA

Preview Assessment: lb engleza

Multiple Attempts Acest test poate fi susŃinut o singură dată!

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diplomacy 1. the ability to imagine and share another

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employee 1. manager responsible with the staff

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social orientation 1. to be able to get the meaning of the whole

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Marketable 1. the proportion that a company has of the

Market share 3. attractive to buyers, consumers, etc

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Product life cycle 1. customer expectations of a product or

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to glide along 1. logical reasoning

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to pique one's interest 1. a souvenir; an object that is treasured for

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to fit into 1. to prevail over, to be victorious

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targeting 1. the process of identifying the specific

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ownership 1. possession, the act of having and

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CFO 1. chief executive officer

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domestic 1. administrative division of some larger or

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zest 1. to hinder or inhibit the progress or

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managerial chores 1. managerial duties or responsibilities

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to stand out 1. to be eager for something that one

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covering letter 1. personal data sheet

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to trigger 1. wireless application protocol

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pasty-faced 1. a disadvantage or inconvenience

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assets 1. a bank in one country that has a

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information storage 1. general, complete

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employer 1. a person who controls the selling of a

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to advertise 1. to put in an envelope

3. form of advertising by means of which

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subscriber 1. gross, the entire amount of income before

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To acquire 1. to get, to gain possession of

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to intrude 1. unauthorized duplicate of a certain fashion

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to enhance 1. physiological state corresponding to a

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