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Table of Contents
1. Introduction ................................................................................................................... 3
2. Nandan Nilekani - Early Years ....................................................................................... 4
3. Nandan Nilekani - Leading Infosys ................................................................................ 5
4. Nandan Nilekani - Public Life ........................................................................................ 7
5. Nandan Nilekani - Leading UIDAI................................................................................. 7
5.1. Political Challenges .................................................................................................... 9
5.2. Other Indian Challenges ............................................................................................. 9
5.3. Opposition to UID – Data Privacy Concerns ............................................................... 9
5.4. Technological Challenges ......................................................................................... 10
5.5. Reaching the rural areas – Rebranding UID .............................................................. 11
6. The French Experience – Sharing best practices ........................................................... 11
7. Questions for discussion............................................................................................... 22
8. Additional Readings and References ............................................................................ 22
―As one of the biggest projects happening in the world, the UID project is generating a lot of excitement.‖
- Nandan Nilekani, now Chairman of the Unique Identification Authority of India (UIDAI)1
―It is welcome news since this is a significant and complex infrastructure project. A person like Nandan can
help bring in lot of new business practices and transform the process. I think the appointment is to do with
leadership, and obviously his technical background helps.”
1. Introduction
In November 2009, Nandan Nilekani (Nilekani), 54, IT czar, a lead architect of India‘s
outsourcing boom and Chairman of India‘s Unique Identification Database Authority was
selected for the ‗Legend in Leadership Award‘. He became the first Indian to receive Yale
University's top honor. (See Exhibit 5 - Nandan Nilekani - Achievements and Awards on page 14)
Around the world, Nilekani is recognized as one of India‘s most successful software
entrepreneurs. He co-founded India‘s technology bellwether Infosys Technologies2 (see
Exhibit 2 - Infosys – Company Profile - 2010 on page 12) as a technology start-up in the 1980s –
now India‘s premier company in the IT sector and one of the biggest software exporters from
India. From March 2002 to June 2007, Nilekani was CEO and Managing Director of Infosys
and previously held the posts of the President and Chief Operating Officer. He led Infosys‘
global delivery model3 with the company's revenues growing from Rs.3,604 crores4 to
Rs.13,893 crores and the headcount scaled up from 10,700 people to over 72,000.
Nilekani always believed India could become the largest and the fastest growing democracy
on the planet, particularly so, with its forays into the information technology sector. In
January 2006, Nilekani became one of the youngest entrepreneurs to join 20 global leaders on
the World Economic Forum (WEF) Foundation Board. In 2009, he was invited by the Indian
Prime Minister, Dr Manmohan Singh, to head the Government's Unique Identification project
(UID project), which aims to provide identity to a billion citizens. Nilekani was given the
1Nandan Nilekani | We will issue first set of UIDs by February 2011. (2010, April). Retrieved from Livemint.com:
http://www.livemint.com/2010/04/04213257/Nandan-Nilekani--We-will-issu.html?h=B
2Infosys is a publicly held company offering information technology consulting and software services to Fortune 1000 companies.
Infosys was started in 1981, by seven professional entrepreneurs (Nandan Nilekani, S.Gopalakrishnan, K. Dinesh, S.B.Shibulal,
N.S.Raghavan, Ashok Arora and Narayana Murthy) with an equity capital of Rs.10,000 (USD 250). By 2001, Infosys was one of the
biggest exporters of software from India. It became the first Indian company to follow the US Generally Accepted Accounting
Principles (GAAP) disclosure norms. In 1999, Infosys was listed on the NASDAQ.
3Infosys pioneered the Global Delivery Model (GDM) to ensure the distribution of application and business process lifecycle
activities and resources, while ensuring their integration.
“I come from an entrepreneurial background of looking for opportunities and also frequently being told that
something is not possible.”
- Nandan Nilekani5.
“We were the guys who started Mood Indigo6. And I personally organized two of them. Once you have done
that, I think you know all about management. At least, all that I know about management and leadership I learnt
in Mood Indigo.”
On June 2, 1955 Nilekani was born in Bangalore, Karnataka, South India as the younger son
of Durga and Mohan Rao Nilekani. His father was a private sector employee, a Manager in
Minerva Mills, who subscribed to the Fabian Socialist ideology, an ideology that also
influenced Nilekani during his early years. He grew up in a very modest environment with
typical Indian middle class values.
Nilekani was exceptionally brilliant and had good leadership qualities. He graduated from
Indian Institute of Technology (IIT) Bombay - B.Tech (Electrical Engineering). In 1978, he
joined a Mumbai-based software group Patni Computers where he was interviewed by N R
Narayana Murthy (co-founder of Infosys). In 1981, after three years, Nilekani and his
colleagues at Patni quit the company to form Infosys Technologies Ltd. Nilekani co-founded
Infosys with six colleagues and US $250 in start-up capital. From 1981 to 1987, he managed
the marketing and development efforts of Infosys in the U.S. In 1987, he came back to India
and based himself in Bangalore. (See Exhibit 3 - Infosys Timeline on page 13)
5 http://www.yorku.ca/yfile/archive/index.asp?Article=12616
6 Mood Indigo is the annual cultural festival of Indian Institute of Technology (IIT), Bombay held in December.
7I learnt leadership at Mood I: Nandan Nilekani. (2004, December 18). Retrieved June 2, 2010, from Rediff.com:
http://www.rediff.com/getahead/2004/dec/18moodi.htm
“The Global Delivery Model that has been at the heart of our execution is more than just a way of getting work
done offshore. It is a genuine business innovation that delivers a superior value proposition at higher quality
and lower cost. By leveraging global resources and global strengths, it creates a new degree of freedom.”
In March 2002, Nilekani took over the responsibility as Chief Executive Officer of Infosys
Technologies from the legendary (and co-founder) Narayana Murthy. Nilekani had the tough
job of transforming a $1-billion Indian software company to a truly global corporation. The
story of IT in India was full of time and cost overruns and project cancellations. Multinational
vendors such as IBM and Accenture had even stated that they did not see Indian companies
participating in deals in excess of $100 million9.
Nilekani knew he had to continue to bring a discipline in how things were done - excellence
in execution. He emphasized values like doing things on time, on budget, and using high
quality people. Nilekani also knew that managing a company as a single entity with more
than 25,000 employees (at the time) was difficult. This led to Infosys transforming its
business around specific verticals such as healthcare, retail, and banking. He believed a head
of an organization could give a personal touch by subdividing the business into manageable
smaller entities. This would also lead to creating specialists in industry verticals and not only
a business plan for the company but a business plan for each of these groups with hard
numbers.
Another challenge for Nilekani was leading a multicultural company and establishing a
global delivery model. At the time, Infosys had more than 600 employees (non-Indian) from
more than 30 nationalities across the world. He had to build the diversity as well as managing
it into the Infosys global delivery model.
In 2004, Nilekani responded to a question on what challenges Infosys faced ahead. He said,
―The first is managing scale, the second managing risk, the third managing growth with
differentiation, the fourth, the whole process of becoming more multicultural and diverse and
the fifth is the outsourcing challenge. Lot of these complex issues have to be managed and we
have to navigate through all that….this is a model (the global delivery model) which
leverages on the power of modern technology such as broadband to reengineer value chains
from a local activity to a global activity, from a local resource pool to a global resource pool
and local capacity utilization to a global capacity utilization."
Software project management (see Exhibit 1 - Two Dimensions of software projects on page 12) at
Infosys is a highly evolved process and the company successfully executed hundreds of IT
projects. In 2002, Infosys was assessed at level 5 (the highest level) of the CMM Integrated
9Thiagarajan, K., & Kulkarni, V. (2004, March 21). Enough resilience in the global delivery model — Mr Nandan Nilekani, CEO and
Managing Director, Infosys Technologies. Retrieved June 03, 2010, from The Hindu:
http://www.thehindubusinessline.com/iw/2004/03/21/stories/2004032100530600.htm
For successive years in 2001 and 2002, Infosys had been adjudged the 'Best Company to
Work For' but had lost this position in the next couple of years. In 2005, under Nilekani‘s
leadership, Infosys won ―India's Best Managed Company Award‖ based on a study
conducted by Business Today and A.T. Kearney. Infosys was placed ahead of 13 finalists.
Infosys had around 36,000 employees at the time and it had never missed a target in 48
quarters. It clearly had a planning process that was top-notch. But a humble Nilekani believes
himself to be an ‗accidental entrepreneur‘. He says, being at the right time, in the right place
and with the right people did the trick for him 11.
Nilekani always felt that India needed a company based on middle class values where ethics,
courtesy, honesty, and fairness were important features, where people were treated as human
capital and were given a chance to participate in management, in ownership. Nilekani and
other founders wanted to create a respected and an admired company, a company that
practiced very ethical standards of business conduct. When Infosys became successful based
on these values, he was proud of the fact that Infosys had not paid bribes, had not done
anything unethical to be in this position. (See Exhibit 8 - Leadership in India on page 15)
(Continued on next page)
10CMMI is a model released by the Software Engineering Institute (SEI), US and is an enhanced version of the Capability Maturity
Model that integrates various other frameworks created by SEI. The Capability Maturity Model (CMM) is a widely a dopted set of
guidelines (framework) for evaluating and improving an organization's software development processes.
11I learnt leadership at Mood I: Nandan Nilekani. (2004, December 18). Retrieved June 2, 2010, from Rediff.com:
http://www.rediff.com/getahead/2004/dec/18moodi.htm
“India has a way of doing business that brings together business leadership with national leadership and
societal leadership. Many heads of business are deeply involved in matters from climate change to child
nutrition, and they find it entirely appropriate and even necessary to make their views on such matters public...
Indian leaders care as much about national purpose as about financial results.”
– Forbes12
Nilekani has been active in public life. His first exposure to public life came about a decade
ago, when the Chief Minister of Karnataka, invited him to head a body called the Bangalore
Agenda Task Force to oversee public policy issues. Nilekani dedicated his weekends to the
task force. Nilekani also became a member of the National Knowledge Commission (NKC)
and a part of the National Advisory Group on e-governance. He also became a member of the
review committee of the Jawaharlal Nehru National Urban Renewal Mission. He took over as
the elected President of NCAER (the independent, applied economics research institute in
India) in April 2008. Nilekani has also chaired the central government‘s IT Task Force for
Power.
Nilekani was always a very expressive person and a much sought-after speaker in
international conferences. He had the skill to see the larger picture and communicate ideas
better than most. His famous comment - ‗the world is flat‘ made to New York Times writer
Thomas Friedman led to a bestseller book by the same name. In 2007, he wrote a book titled
‗Imagining India‘ which received rave reviews. He already had a whole chapter on how
unique identity was a key to many of India‘s issues. Perhaps this was what led to the Prime
Minister‘s call on him to head the identity project. Nilekani was very happy with the
appointment as it would allow him to bring in change at a national level where he could
contribute as a change agent with his skill sets as a technocrat.
“I am generally very articulate but this is not the day or place where I can be articulate. I've been wrapped up
in Infosys for 28 years. My only identity is Infosys. I will be going to lead a programme to give identity to every
Indian. But today I am losing my identity… But, in my new role, I'm supposed to work with 600 government
departments knowing fully well that no two government departments get along with one other.”
For 30 years, Nilekani was focused on selling Infosys to leading companies globally. Leaving
Infosys was a tough call. The easier option for him could have easily been continuing on at
Infosys till the retirement age of 60. However, he chose to take up a role in public service. He
had to sell the concept of a national identity program to the grassroots politicians and
bureaucrats. He was now leading Unique Identification Authority of India (UIDAI) as the
12Cappelli, P., Singh, H., Singh, J., & Useem, M. (2010, April 14). The India Way Of Doing Business. Retrieved June 03, 2010, from
Forbes: http://www.forbes.com/2010/04/14/india-business-way-leadership-citizenship-
useem.html?boxes=leadershipchannellatest
In between all this he had to take care of other assignments such as a workshop at the
National Law School in Bangalore where he brainstormed with a group of legal experts on
how to create the legal framework for the UIDAI, a workshop organized by the Indian
Institute of Advanced Studies at Shimla where he met a bunch of sociologists, NGOs and
political scientists to evangelize the UID project.
You have been a government employee for nearly a year now. What has been your
experience so far vis a vis the corporate world, in terms of the style of working?
One major thing that I have found is that in government you have to take everyone along with
you if you want ideas to have even a chance of being successful. In the corporate sector, you
have a board which you need to convince and if you carry a numerical majority, everyone has
to fall in line.
In government the style is more consensual, also of course because of the scale of things. I
have had meetings with a huge number of people and have had a great deal of cooperation
from everyone, from the Prime Minister to chief ministers and RBI. Civil society groups, which
are dispersed and diffused also need to be taken along. It takes a while to get this consensus
together, but one’s concepts are clearer because of that.
According to studies from Harvard Business School and the World Bank, corruption13
siphons as much as 80% of the funds meant for India's poor14. The UID program aimed to
bring masses of India's poor into the formal economy, where they could gain access to
governmental finance schemes and social services. This would translate into new
accountability to government bureaucracy. A unique ID could authenticate that goods and
money make their way from local administrators to the people. Naturally, Nilekani had to
encounter political challenges against powerful entrenched interests which included corrupt
contractors and even government employees who usually misused the funds. (See Exhibit 6 -
Previous unsuccessful efforts by the Indian Government for unique identification on page 14)
There are 75 million homeless, without birth certificates and without any identity
There are 600,000 villages in India—and only 6% have bank branches. (See Exhibit 10
and 11 on page 17)
Power outages are a key factor limiting the access and utility of computers in rural
areas.
India has poor infrastructure, low literacy levels for many people, and labor
inflexibilities.
India ranks 50th in the world in terms of productivity growth.
It was always clear that the unique identification scheme (UID) was going to gather opposition as it
progressed. Those voices are crystallizing. The resistance comes from three domains. First, from civil
society activists who feel that unique biometric identities will turn India into an Orwellian nightmare.
Two, from bureaucratic infighting: senior civil servants resent the fact that an outsider has been brought
in for a project that ought to have been “their” baby. Finally, from low-level politicians and officials who
see UID as a dangerous idea that will only lead to one destination: direct cash transfers, cutting them out
of the loot.
Countries like Australia, UK, and the U.S. have found their unique identification projects
impracticable due to the probability of abuse and the strong public opposition. In India,
13 According to global corruption watchdog Transparency International's latest survey, India is perceived as a highly corrupt na tion
in the world ranked 84 among 180 countries on the integrity score.
14Mehul Srivastava, Steve Hamm. (2009, July 16). The Man Behind India's ID Card Program. Retrieved June 03, 2010, from
BusinessWeek: http://www.businessweek.com/magazine/content/09_30/b4140056501197.htm
Nilekani acknowledged the concerns that the privacy of data could be compromised were
legitimate but also felt that design of the UID program (e.g. data encryption) would prevent
this from happening. In May 2010, he also admitted that there was a need for a larger debate
on protection of privacy in the country. To prevent the potential abuse of the planned UID
database on Indian citizens, Nilekani announced that the UIDAI would soon come out with a
set of guidelines, not just for its own software, but also for all government departments
holding sensitive personal information in their databases.
“India is an extremely complex country, and it requires a lot of localization…It was primarily a courtesy
meeting where we also did inquire if Yahoo! could be of any help in the area of cloud (metaphor for the
internet) technologies. We are in the business of managing data. We process around 500 billion emails every
month, so we wondered if we could assist in the area of managing the databases as India tries to implement the
Unique Identity (UID) project.”
- Carol Bartz, CEO of Yahoo! Inc. on her first visit to India and meeting the Indian Prime Minister 17
Major global companies like Microsoft, Yahoo, Cisco and many others have expressed
interest in helping the government and Nilekani with the UID project. The UID involves
maintaining a huge database and handling vast amount of data besides online authentication.
Hardware challenges include finding right vendors for computing power, storage vendors and
systems integration challenges.
Another technical challenge is with biometric data – fingerprints and iris scan. How to handle
cases where there is erosion of fingerprints of people who are involved in heavy physical
labor (especially in rural India) or eye sight being affected over a period of time. To address
this challenge, a biometrics committee was set up.
15The UID would source data from multiple sources—various government agencies, including the income tax department, banks,
the public distribution system and various state governments.
16Citizens against UID project ‘Aadhaar’. (2010, April 29). Retrieved June 15, 2010, from Mizoram Express:
http://mizoramexpress.com/index.php/2010/04/citizens-against-uid/
17Leslie D'Monte. (2009, November 12). Yahoo! sets eyes on India's UID project. Retrieved June 04, 2010, from Business Standard:
http://www.business-standard.com/india/news/yahoo-sets-eyesindia%5Cs-uid-project/376108/
“We wanted a name with national appeal, was easy to remember and speak and applied to different languages”
- Nandan Nilekani
Many analysts felt that a name like UID would not appeal to a majority of its target audience
– the marginalized people who will get a foolproof identity to claim various social sector
scheme incentives. They might have to forgo a day‘s income to travel and get enrolled. To
address this, the Finance Commission made a grant of about Rs 2,980 crore (approx. USD
637.71 million) for the incentive for getting registered and people below the poverty line
would get Rs 100 each.
The project was renamed ‗Aadhar‘ (in Hindi the national language and meaning foundation
or depend or support) with a new logo - the halo of the Sun on the imprint of a thumb. The
name ‗Aadhaar‘ would also work across all regional languages too. (See Exhibit 7 on page
12) A majority of the population in rural India understood the visual and the audio much
more than written words. After studying what works with rural Indian population e.g. other
mass public change initiatives like polio awareness, Nilekani announced that the project
would be marketed through media, advertisements, word of mouth, village posters among
others.
“Personal Identity Number system began in France in 1941 with a primary objective to organize recruitment of
men in the army and has subsequently evolved as an important tool of social security among other uses.”
Many countries have issued numbers to their citizens for identification, most notably the
Social Security Number by the U.S. (which was originally issued for social security benefits).
(See Exhibit 15 - National identification number used by the governments of many countries on page 21)
Recently, France launched a Unique Social Security Number project successfully. France
offered to help India with its experience in implementing the project. The French Embassy
and Smartcard Forum of India (SCAFI) organized an initiative, the ―Unique Identity
Workshop‖ to share the French experience in Unique Identification programs with key
stakeholders of India's UID project.
18 France offers expertise for India's UID project. (2010, April 12). Retrieved June 15, 2010, from The Times of India:
http://timesofindia.indiatimes.com/articleshow/5788345.cms
Software
Projects
Planning and
Meet project goals for
Building the How to design, controlling the
cost, schedule, and
system test, code, etc. engineering
quality
activities
Year Event
1981 Infosys was founded
1992 Infosys became a public limited company
1993 Received ISO 9001 certification
1999 First Indian company to get listed on NASDAQ
1999 Achieved SEI-CMM Level 5
2001 Crossed $ 400 million
2002 Crossed $ 500 million
2004 74th among the World’s Top 100 InfoTech comp by
Business Week
2004 Reached the $ 1 billion milestone
2006 Reached the $ 2 billion milestone with 527,15
employees
Year Award/Achievement
1988 Co-founded India’s National Association of Software and Service Companies (NASSCOM)
2002 Became the Chief Executive Officer of Infosys
2003 ‘World’s most respected business leaders’, a global survey by Financial Times and
PricewaterhouseCoopers
2004 Fortune magazine named him one of “Asia’s Power 25 – The Most Powerful People in Business
in Asia”
2005 The Joseph Schumpeter Prize for innovative services in economy, economic sciences and
politics.
2006 Padma Bhushan, one of the highest civilian honors awarded by the Government of India
2006 “100 Most Influential People in the World” by TIME magazine
2006 “Business Leader of the Year” by Forbes Asia
2006 Became one of the youngest entrepreneurs to join 20 global leaders on the World Economic
Forum Foundation Board.
2007 Forbes “Businessman of the Year” for Asia
2009 Time magazine placed Nilekani in the Time 100 list of 'World's Most Influential People'
2009 A speaker at the prestigious TED conference where he talked about his ideas for India's future
2009 'Legend in Leadership Award' by the Yale University
Exhibit 6 - Previous unsuccessful efforts by the Indian Government for unique identification
Voter ID Card
Almost a decade ago, the Indian government had issued voter ID cards.
The ID card featured a grainy black and white photograph of the voter with
address and a Voter ID number. The program though still present in the system
was prone to corruption as anyone could print and laminate a card. One could
even buy the ID cards on the black market to get food rations and residency
permits and perhaps even voting rights.
PAN Card
The income tax department issues a taxpayer ID, called the PAN card.
Only a fraction of India’s population with jobs/businesses in the organized
sector or bank savings can get one. One can buy a fake card easily in the black
market.
Ration Card
(Source: Photo by R.V. Moorthy 19, The Hindu dated April 26, 2010)
19
http://beta.thehindu.com/news/national/article410397.ece
15 Nandan Nilekani – From Infosys to Politics
Exhibit 9 - Features of the UID project
UID project is expected to create 0.35 million new jobs to carry out the
mammoth task of providing ID to Indian citizens, numbering over one
billion.
While banks are estimated to gain 125 million new accounts, telecom
providers may get 60 million new subscribers, leading to an additional
US$4.5 billion in mobile payments and US$2 billion in average revenue per
user.
Roll out of the first Unique Indentification (UID) numbers - the roll out will
be between August 2010 and February 2011
UIDAI was allocated a sum of Rs 120 crore (approx. US$ 25.80 million) in
last year’s (2009) budget and Rs 1,900 crore (approx. US$ 408.51 million)
this year (2010).
Level 1 A project is executed in a manner that the team and project manager see fit
Level 2 - Repeatable Established project management practices are employed, although
level organization-wide processes may not exist
Level 3 - Defined level Organization-wide processes have been defined and are regularly followed
Level 4 - Managed level Quantitative understanding of the process capability makes it possible to
quantitatively predict and control the process performance on a project
Level 5 - Optimizing The process capability is improved in a controlled manner and the
level improvement is evaluated quantitatively
(Source - Managing Software Projects: The Infosys Model by By Pankaj Jalote)
(Source: Citizens against UID project ‘Aadhaar’. (2010, April 29). Retrieved June 15, 2010, from Mizoram Express:
http://mizoramexpress.com/index.php/2010/04/citizens-against-uid/)
Exhibit 15 - National identification number used by the governments of many countries
Australia Australia Card In Australia there is no universal identifying number for http://en.wikipedia.org/wiki/Natio
(Proposed) individuals. ... The Australia Card proposal would have nal_identification_number
created a universal number for Australian ...
China ID number has 18 The Republic of China National Identification Card is an http://en.wikipedia.org/wiki/Natio
digits and is in the identity document ... Possession of the Identification Card nal_Identification_Card_(Republic_of
format along with the Republic China Passport ... _China)
RRRRRRYYYYMMDD
SSSC
France INSEE code In France, the INSEE code is used as a social insurance http://en.wikipedia.org/wiki/Natio
number, a national identification number, for taxation nal_identification_number
purposes, for employment, etc. ...
Germany The West German In Germany, there is no national identification number http://en.wikipedia.org/wiki/Natio
government intended legalized. ... In East Germany, a similar system named nal_identification_number
to create a 12-digit Personenkennzahl (PKZ) was set up in 1970 and ...
personal
identification
number
(Personenkennzeiche
n, PKZ)
South Identity Document In the Republic of South Africa, every citizen can apply http://en.wikipedia.org/wiki/Natio
Africa The ID number is a for an Identity ... In contrast to other countries the South nal_identification_number
13-digit number of African ID number is not unique in its ...
the form
YYMMDDGSSSCAZ.
United Social Security There is no true national identity cards in the United http://en.wikipedia.org/wiki/Identi
States of Number States of America, in the sense that there is no federal ty_documents_in_the_United_States
America agency with nationwide jurisdiction that ...
1. Which leadership theory would be most helpful in guiding Nilekani‘s transition from
private to public sector leadership? Explain.
2. What are the potential opportunities and consequences of accepting or rejecting France‘s
expertise with the UID project?
3. Outline a strategy for calming the fears of the groups in opposition to the UID project.
5. Nandan Nilekani’s Blog – Imagining India – Ideas for the next century:
http://imaginingindia.com/blog/
6. Nandan Nilekani's ideas for India's future | Video on TED.com. (2009, May). Retrieved June 15, 2010,
from http://www.ted.com/talks/nandan_nilekani_s_ideas_for_india_s_future.html
7. Nilekani, N. (2010, January). Infrastructure, Subsidies, and the UID. Retrieved June 15, 2010, from
RITES Journal: http://www.rites.com/rites-journal-2010/PDF/Nandan_Nilekani.pdf
8. Sibal, U. (2010, April 27). Video Interview – Nandan Nilekani on India’s UID project: Retrieved June 15,
2010, from http://blogs.reuters.com/india/2010/04/27/interview-nandan-nilekani-on-indias-uid-
project/