Documente Academic
Documente Profesional
Documente Cultură
Category: Desired
University: University of Economics, Prague
Period of reference: Term 1 2018/2019
CEMS Club Best Practice
Term 1 2018/2019
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CEMS Club Best Practice
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9. Promotion:
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This event comes for everything that we stand for. It has been derived
from the foundational elements of our House of CEMS Philosophy that is
represented by our Masterplan [read about our Philosophy HERE] [see us
presenting the Masterplan on Youtube]. We were pursuing a combination
of corporate, social, CSR element, and we wanted to bring it to the next
level. That’s where we engaged our Presidential Triarchy platform [page
10 of our Masterplan] and utilized our strong ties with CEMS Club Vienna
to unleash the international element.
From our strategy that had been developed in May 2018 (incl.
Presidential triarchy) through setting up a task force in August 2018
(International relations manager of the both CEMS Clubs), to the
execution in November 2018, we have lived the CEMS Spirit to the fullest.
CEMS Spirit helped us to connect with our peers from different schools
and our work has resulted in an event that was extremely expected by
all the participants and was executed flawlessly in the end of the day.
What is CEMS Spirit about? CEMS Spirit is all about working exceptionally
hard, partying harder and leveraging on corporate relationships while
being responsible global leaders!
Our teams on both sides of the borders have been working incredibly
hard to deliver this amazing event and they used the management
abilities that we got from CEMS to unleash the Spirit to the fullest. All of
this combined with an exorbitant amount of partying and enjoying life,
which is a backbone of our common philosophy. CEMS Spirit was
strengthened by intensivising the dose of corporate collaboration – we
have leveraged our relationship with the best consulting company in the
world, McKinsey & Company and in panel discussion with our academic
director, we witnessed the marriage of academia and business practice,
which is the exact thing that makes CEMS master’s Degree exceptional.
As you can see in our Masterplan, we have boosted our CSR department
to the new level and this influenced, how the Scavenger hunt, a final
event was done. And finally, in the world full of rising isolationism, we
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4. Check for any major schedule clashes of both CEMS Clubs and all
the events that might affect it. Once the both CEMS Clubs agree on
the date, they need to set it in stone. And better do it earlier than
later.
5. Develop all the essential components of the event and push to get
the features of the corporate event, social elements and
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6. Collect the money from the students and specify all the financial
flows between the CEMS Clubs. Due to the fact that there might be
differences in currency between the countries, it is better agreed
among the CEMS Clubs to minimize the number of transfers in order
to save the money on banking and currency-transfer surcharges.
7. Shortly before the event, communicate the exact itinerary with all
the locations, times and contact persons to prevent any
complications, which can be especially in this case extremely
costly (in terms of time and missed opportunities).
11. Shortly before the end of your semester, start to work on the
replication of the event in the next semester. In our case we were
testing a hypothesis whether the event would be good to replicate,
and we were amazed! Since we have seen with CEMS Club President
of Vienna the great success, we will do the next semester a visit of
Prague CEMSies in Vienna and we hope this tradition will be alive
forever!
After the assessment of this pilot, there are three things that our
team of analysts see as issues with a space of improvements.
First, we should have taken currency differences more into
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iv. Check for clashes and set the date in stone – August (3 months before the event)
v. Develop the initial components – First draft that you can see below created on
August 10
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vi. Collect the money from the students and specify all the financial flows – see
pricing calculation and signup form with final pricing for Vienna students [link to
sign up form]
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viii. Set up a common communication platform shortly before the event – see the
excitement of people uploading photos during the event
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ix. Execute like never before! – and believe us, we did it!
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IXc. Night out - Traditional Czech Pub u Medvidku with its own brewery and the
strongest beer in the world – it has 33 Degrees!! + the managing the orientation to
Vzorkovna + Vzorkovna club
IXd. Sightseeing tour on Saturday and lunch – some SBRs just cannot understand Czech
names of dishes
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IXe. Panel Discussion with McKinsey Vit Javurek & Company and Academic director
Mr. Tyll and CEMS Club President Milan Polak – it was truly successful launch of our
Essentials series that were followed by Transformation of a Company with E.ON
CEO and Panel Discussion on Finance with L'Oréal, P&G and Hilti
- See pictures from the panel discussion, organizational post about how to get
there?, the list of topics of panel discussion that we have developed for
McKinsey & Company
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IXf. Scavenger Hunt – Rules that were enhanced to match the Corporate
Sustainability Standards Responsible Global Leader
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IXi. Scavenger hunt – real time pictures posting by competing teams increase
enthusiasm – we recommend this to keep everyone updated and capture great
memories! – in total approximately 70 photos and videos submitted
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X. We have already started planning the replication of the event for next semester!
And in the end, we would like to enclose amazing reviews from the involved
visiting students from Vienna as well as appreciation from our academic director,
marking our Panel discussion with McKinsey & Company as a successful launch of
ESSENTIALS!
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