Nombre de la asignatura: Branding

Parcial de estudio: Segundo

Branding
Nombre de la asignatura: Branding
Parcial de estudio: Segundo

Introducción
When you have a “brand of your own”, I mean, a brand designed by you for specific purposes,
you have a treasure. As an invaluable asset you have to communicate the good news to
everyone in the company to make them coherent when acting with your ideas and the spectrum
you want to give your creation.

Specific activities designed to promote a product, service or business. A marketing campaign is

a coordinated series of steps that can include promotion of a product through different mediums
(television, radio, print, online) using a variety of different types of advertisements. The
campaign doesn't have to rely solely on advertising, and can also include demonstrations, word
of mouth and other interactive techniques.

Branding yourself keeps you current in your chosen field, opens doors for you, and creates a
lasting impression on clients, because only someone who is proud of himself and can give the
best can sell the best of his creation. By developing your own brand, you’ll have control over
people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might
not be in your favour.

Relatively speaking, a strong brand influences its target market and works overtime to engage
those who may not have been targeted at all. A successful brand self-promotes, stimulates a
unique experience, breathes loyalty, and offers consistency in the quality of the service it offers.

Asesoría didáctica
Rather than creating multiple brands, build a single, dominant brand that reflect a number of
product lines, events, branding campaigns, or other brandable entities while reinforcing your
primary brand at all times. Then as your name offers the best to your audience you give your
audience the top-level brand you are reinforcing. If it doesn’t, throw it out of the strategies and
move on to other names that fit with the identity and character of the brand under which all other
products fit.

When you hear people talking about the need to redo a defined brand, don’t listen to their
conversation, and don’t use them as your branding gurus. For as long as your brand exists, it’s
your brand. It’s the promise you made yesterday and the message/promise you’ll make
tomorrow to your costumers. It’s the essence of what your business stands for and the esteem it
has built among all its stakeholders.

You can’t just change essence; you can’t just change your brand. What you can and should is
to be willing to change how your brand is presented. From time to time, you need to update your
brand presentation (the face of your brand not the deepest message) to keep it relevant to the
market in which it lives. Face it, market trends change and we need to change with it.
Nombre de la asignatura: Branding
Parcial de estudio: Segundo

Actividades de aprendizaje
Actividad de aprendizaje 2.1.
Resultado de
To understand the importance of strategies and planning in branding.
aprendizaje

 Branding ABC
Contenidos
 When and How to brand

Your tutor will send material through the virtual platform. Search the branding cycle
and based on that information complete the activity:

1. Draw the cycle of a brand. Be sure to take into account all the elements of this
process and explain shortly each of them.
Planteamiento
de la actividad
2. This cycle has a beginning and an end or is a never ending process?

3. Let´s suppose you are asked to better the process. Write two more elements
to the process wherever you want them to be. Explain them and justify your
decision based on the learnt stuff.

Orientaciones Carefully read the material send and analyze the wide options you have to follow the
didácticas branding path in a company.

Criterios de
Research, synthesis and recommendations based on obtained information.
evaluación

Actividad de aprendizaje 2.2.

Resultado de
To understand the branding cycle.
aprendizaje

 Branding ABC
Contenidos
 When and How to brand

1. As part of this activity present 20 new words as branding lingo glossary. Form a
glossary of new terms for your study and analysis.
Planteamiento
de la actividad
2. Present a mind map of all the steps mentioned in the material send for creating
a brand. Be sure to be able to answer specific questions of each step.

Orientaciones
Carefully read the material sent by the teacher.
didácticas

Criterios de
Research, synthesis and recommendations based on obtained information.
evaluación
Nombre de la asignatura: Branding
Parcial de estudio: Segundo

Actividad de aprendizaje 2.3.

Resultado de
To understand the brandig process and its applications.
aprendizaje

 Branding ABC
Contenidos
 When and How to brand

Suppose a product description as follows:

This is a product. This product is an erasable pen that has together the liquid paper.
Like two products in one.

Based on the given information prepare the following items:

a. Quick description of the product.

b. Name for the product
c. Logo of the product
d. Brand architecture for this product
Planteamiento
e. Brand positioning for this service.
de las
f. Apply each of the 8 steps of the branding process to your product and the brand
actividades
creation. Be careful when presenting the steps.
g. Present the brand portfolio once you have created the brand for the product.
h. Send a link to the virtual platform of the internet advertisement you are going to
present. This is a video that has to run while you talk and draw showing your
service. If there is no video there will be no grade for this whole activity.

This link shows a clear example of the results I am asking for in order to grade this
activity.

https://www.youtube.com/watch?v=i07qz_6Mk7g

Orientación
Carefully read the material sent by the teacher.
didáctica

Criterios de
Research, synthesis and recommendations based on obtained information.
evaluación

Formato de
Archivo de Microsoft Office.
entrega

Envíe las actividades de aprendizaje a través de la plataforma, mediante la sección

Contenidos, en un archivo cuyo nombre debe ser:
Enviar a
Formato: G#.Apellido.Apellido.Nombre.Asignatura

Preguntas o Envíe sus preguntas o dudas a través de la plataforma: utilice la sección Enviar
dudas correo y marque el nombre de su tutor.
Nombre de la asignatura: Branding
Parcial de estudio: Segundo

Puntaje por actividad

Actividades de aprendizaje
Puntaje
Actividad de aprendizaje 2.1. 5
Actividad de aprendizaje 2.2. 5
Actividad de aprendizaje 2.3. 10
Suman 20

En caso de que para el examen sea estrictamente necesaria la

consulta de tablas, fórmulas, esquemas o gráficos, estos serán
incluidos como parte del examen.

El examen será sin consulta.

El tutor de la asignatura