Types of media:

• News Media
• Print Media
• Broadcast Media
• Talk Radio
• The Internet

Print Media
• The oldest media forms are newspapers, magazines, journals, newsletters, and
other printed material. These publications are collectively known as the print
media. Regular readers of print media tend to be more likely to be politically
active.
Broadcast Media
• Broadcast media are news reports broadcast via radio and television. Television
news is hugely important in the United States because more Americans get their
news from television broadcasts than from any other source.
Types of Broadcast Media
• Television News
• Radio News
• Talk Radio

Television News
• Because the cable news channels are always broadcasting news programs, many
people who want to follow a story closely tune in to the famous channel stations.
Radio News
• Before the advent of television in the 1950s, most Americans relied on radio
broadcasts for their news. Although fewer Americans rely on radio as their
primary news source, many people still listen to radio news every day, especially
during morning and evening commutes. Local news stations have a particularly
large audience because they can report on local weather, traffic, and events.

Talk Radio
• Since the 1980s, talk radio has emerged as a major force in broadcasting. Talk
radio is a radio format in which the hosts mix interviews with political
commentary. As a result, many talk radio shows are highly partisan.

The Internet
• The Internet is slowly transforming the news media because more people are
relying on online sources of news instead of traditional print and broadcast
media. Websites can provide text, audio, and video information, all of the ways
traditional media are transmitted. The web also allows for a more interactive
 approach by allowing people to personally tailor the news they receive via
personalized web portals, newsgroups, podcasts, and RSS feeds.

“Media convergence”
• The co-existence of print media, broadcast media (radio and television), the
Internet, mobile phones, as well as others, allowing media content to flow across
various platforms.
• The ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (ex. from the personal computer to the mobile
phone), thus creating a digital communication environment.

“MEDIA AND INFORMATION SOURCES”

DEFINING KEYWORDS:
• Reliability of information - Information is said to be reliable if it can be
verified and evaluated. Others refer to the trustworthiness of the source in
evaluating the reliability of information.
• • Accuracy of information - Accuracy refers to the closeness of the report to
the actual data. Measurement of accuracy varies, depending on the type of
information being evaluated. Forecasts are said to be accurate if the report is
similar to the actual data. Financial information is considered accurate if the
values are correct, properly classified, and presented
• Value of information - Information is said to be of value if it aids the user in
making or improving decisions.
• Authority of the source - Much of the information we gather daily do not
come from a primary source but are passed on through secondary sources such
as writers, reporters, and the like. Sources with an established expertise on
the subject matter are considered as having sound authority on the subject.
• Timeliness - Reliability, accuracy, and value of information may vary based on
the time it was produced or acquired. While a piece of information may have
been found accurate, reliable, and valuable during the time it was produced, it
may become irrelevant and inaccurate with the passing of time (thus making it
less valuable). Other information may be timeless, proven to be the same in
reliability, accuracy, and value throughout history.

MEDIA AND INFORMATION SOURCES:

• a. Indigenous
 • b. Library
• c. Internet
• d. Others

Indigenous media
• defined as forms of media expression conceptualized, produced, and circulated
by indigenous peoples around the globe as vehicles for communication, including
cultural preservation, cultural and artistic expression, political self-
determination, and cultural sovereignty

Types of libraries
• Public libraries serve cities and towns of all types.
• Academic libraries serve colleges and universites
• School libraries serve students from Kindergarten to grade 12.
• Special libraries are in specialized environments, such as hospitals, corporations,
museums, the military, private business, and the government

Skills in accessing information from libraries:

 The access tool to use
• How the information being accessed may be classified
• The depth of details required--some libraries provide only an abstract of the topic
• More detailed information might require membership or some conformity to set rules
of the source (ex databases).

• Characteristics of libraries in terms of reliability, accuracy and value –

Libraries of published books are often considered highly reliable, accurate, and
valuable. Books and documents from dominant sources are often peer reviewed. ISSN or
ISBN registration ensures that standards were followed in producing these materials.

Internet
• a global computer network providing a variety of information and communication
facilities, consisting of interconnected networks using standardized communication
protocols.

Skills in determining the reliability of information:

• Check the author. The author’s willingness to be identified is a good indication of

reliability.
• Check the date of publication or of update. While the information may be true, it may
not be reliable if it is outdated and may have lost relevance.
 • Check for citations. Reliable authors have the discipline of citing sources of
their information.
• Check the domain or owner of the site or page. The domains .edu and .gov are
reserved for academic institutions and the government respectively.
Information from such sites are presented with caution and are usually well-
grounded. Site owners may have an agenda that affects the manner by which
information is presented.
• Check the site design and the writing style. Credible sources take time to make
their information accessible and easy to comprehend.

Skills in determining accurate information:

• a. Look for facts.
• b. Cross-reference with other sources to check for consistency.
• c. Determine the reason for writing and publishing the information. Check if the
author is objective or leaning heavily on a certain point of view.
• d. Check for advertising. Advertisers may use related information to market
their product

Alternative media:
• include social media, blogs, and flash mob performances. These alternative
forms provide greater freedom and power to ordinary individuals and are a
quicker way of distributing information. The downside is that a lot of the
information being passed around is biased and inaccurate.

ELECTRONIC SOURCES

• https://www.mentalhelp.net/articles/types-of-media/
• http://whatis.techtarget.com/definition/media-type-content-type
• http://www.socialmediatoday.com/content/four-different-types-media
• https://mconvergence.wordpress.com/about/
• https://www.reference.com/world-view/examples-media-convergence-
ea643c0060281a80
• http://guides.library.cornell.edu/c.php?g=30898&p=198569
• https://www.google.com.ph/?gfe_rd=cr&ei=AxZrWYjLFoXM8gfV5aGgCQ&gws_rd=ssl
#q=internet+meaning&spf=1500192250449
• http://www.oxfordbibliographies.com/view/document/obo-9780199791286/obo-
9780199791286-0229.xml
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