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RELATIONSHIP BETWEEN
STRATEGIC STRATEGIC PLANNING AND
INFORMATION SYSTEMS INFORMATION TECHNOLOGY
IT 197
Source: Reynolds, G. W. 2010. Information Technology Management. Cengage Learning. Source: Reynolds, G. W. 2010. Information Technology Management. Cengage Learning.
STRATEGY
Preliminary Tools For • The word “strategy” originates from the Greek word
strategos, meaning “general.”
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Bütüner, H. (2016). Case Studies in Strategic Planning. Florida: CRC Press National Computer Center, ISSP Guidebook 2.0
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THE ORGANIZATION’S
QUESTIONS TO ASK
VISION STATEMENT
• The vision statement is often considered the first step in 1. What business are we in now?
strategic planning, preceding even the development
of a mission statement. 2. What businesses do we want to be in?
• If you were assigned to develop one for your 3. What will our customers want in the future?
organization, try to answer these questions to help form 4. What are the expectations of our stakeholders?
strategic visions:
5. Who will be our future competitors? Suppliers?
Partners?
6. What should our competitive scope be?
7. How will technology impact our industry?
8. What environmental scenarios are possible?
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THE ORGANIZATION’S
BARRIERS TO VISIONING
MISSION
• “The future depends on the past.” • Reflects the management’s vision of what
the organization seeks to do
• “It can’t be done.”
• A brief statement why the business exists,
what you want to achieve
• Provides a clear view of what the
organization is trying to accomplish for its
customers and indicates intent to stake out
a particular business position
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A MISSION STATEMENT
EXAMPLES OF
PROVIDES THE BASIC
INFORMATION: MISSION STATEMENTS
• The key market • Courtyard by Marriot
Key market: To provide service to economy and
• Contribution quality minded travelers
• Distinction of the organization
Contribution: with a premier, moderately priced
lodging facility
INFORMATION SYSTEMS
ISSP MISSION
AND BUSINESS GOALS
• Concise statement of what business the group • The purpose of IS is to add value.
is in. It is a statement of why the information • The purpose of the planning process is to help IS
systems group exists, what purpose and organizations determine how best to add value to
function it provides for the company. the organization.
“The mission of the Information Systems organization
is to provide timely, cost effective, high quality
information systems and services the need or
exceeds customers ’ requirements for achieving
business goals and objectives.”
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SUPERIOR SALES
CUSTOMER DELIGHT
GROWTH
• Design systems so that customers can access • Have tools and systems that can integrate
information easily and directly. Customers should
be able to design and enter orders, obtain cost, new products
delivery date, and shipping information directly via • Provide distribution-planning systems
technology (e.g. Internet, phone response, direct
entry) • Provide tools that can analyze the impact
• Product selection and configuration of custom of future price increases to maximize value
orders should be easy and fed directly into and minimize customer cost
manufacturing
• Systems and processes should be designed to • Interface to industry databases and
ensure maximum quality delivered to the information to proactively build information
customer.
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QUESTIONS ANSWERED
BY THE ISSP
• Where is the organization now?
• What resources does it have?
• Who are its beneficiaries?
• What are the needs of its beneficiaries?
THANK YOU!
• Where does the organization want to go?
• What does it want to achieve?
• How would the organization get there?
• Over what time frame will the plan be?
• How will the organization finance