PURPOSIVE COMMUNICATION

Communication Processes, Principles and Ethics

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Module 1-2: Communication Processes, Principles and Ethics

At the end of this module, you are expected to:

1. Give the meaning of communication,

2. Identify the communication process, principles and ethics; and

3. Illustrate the connection of communication to globalization.

Communication and its Meaning

Communication (came from the Latin term ‘commūnicāre’ which means to share) is the act of

conveying meaning to a person or group of people using a mutually understood symbols, gestures,

behaviors and semiotic rules. As much as communication is acquired skills, not everyone can

communicate properly not unless they exert effort to develop and refine their communication skill.

Communication plays a significant role in a day to day basis since it is used to persuade, inform,

entertain and motivate. It is important to develop variety of skills depending on its purpose, as well

as to know how to interpret conversation and information coming FROM others. Knowing your

audience and understanding how they need to receive information is equally important as knowing

ourselves.

The Communication Process

The goal of communication is to transmit information and the understanding information—

from one person or group to another person or group. This communication process is divided into

three basic components: A sender conveys a message through a channel to

the receiver. (Figure shows a more elaborate model.) The sender first develops an idea, which is

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composed into a message and then transmitted to the other party, who interprets the message and

receives meaning. Information theorists have added somewhat more complicated language.

Developing a message is known as encoding. Interpreting the message is referred to as decoding.

SENDER MESSAGES TRANSMISSION RECIPIENT RECIEVER

(Ideas) (Encodes) (Signal) (Decodes) (Meaning)

FEEDBACK

Figure1. Communication Model

The other important feature is the feedback cycle. When two people interact,

communication is rarely one‐way only. When a person receives a message, she responds to it by

giving a reply. The feedback cycle is the same as the sender‐receiver feedback noted in Figures.

Otherwise, the sender can't know whether the other parties properly interpreted the message or

how they reacted to it.

Figure2. The Communication Process

Communication clearly defines as sending and receiving messages. The figure above
shows the communication process, there must be a sender who sends the messages and a listener
who listens or receive the message.
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Communication Processes, Principles and Ethics
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Principles of Communication
It is mentioned earlier that communication is an acquired skills or something that you

can learn about as you go through the process of development. But not everyone is skilled

knowing that there are some factors that affects the development of one’s individual. To attain

such an effective communication, it is important to know the principles of communication.

1. Principle of Clarity

The thought or idea that needs to be communicated should be spelled properly. The word

should be arranged in such a way that the receiver understand the same word which the sender

conveys. Pronunciation should be clear as possible including the enunciation to avoid

misconception.

2. Principle of Attention

Attention is very important in communication. One should pay attention to every single

detail in communicating. To understand what the sender means, the receiver should be drawn

towards the message by paying attention to the emotion, behavior, manner and gestures so they

may respond properly to the message.

3. Principles of Feedback

A feedback signifies that communication is effective. Therefore, it is important to provide

feedback once communication takes place.

4. Principle of Informality
There are major distinctions between formal and informal communication. To emphasize,
there are times that formal communication may not accomplish and desired results so informal
communication can be effective and efficient in some situations. It is valid to convey message
informally because it is as important as formal communication.

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5. Principle of Consistency

Consistency always matters in communication. To achieve consistent result once must be

consistent in the way they communicate. It contributes to the reputation of both sender and

receiver and strengthens relationship.

6. Principle of Timeliness

This principle states that communication should be done at an accurate time as possible. To

attain this principle, the sender who conveys the message should make a safety measures when

delivering the message. Time is very important, when the receiver is not ready to accept or hear

the message it is therefore not the right time to convey the message.

7. Principles of Adequacy

This principle is important in communication. Inadequate message creates confusion to the

receiver, but an adequate message build rapport to both parties. So it is important to deliver

adequate message at all times in all respect.

Communication Ethics

Ethics is the moral system or judgment of what is right from wrong and also refers to the

values, conduct, manners and behavior with the respect of rightness and wrongness of an action.

If it is used in communication, we define communication ethics as the governing principles of

communication that has to do with the rightness and wrongness as well as appropriateness

relevant to the dimensions of communication. Ethical communication advocates truthfulness,

accuracy, honesty and endorse freedom of expression with its diversity of perspective that leads

to the respect of other communicators before evaluating and responding to their messages.

Communication and Globalization

Communication and globalization are usually connected with each other. To attain

globalization, communication plays an important part. Globalization is the process by which

people in the world are unified and act as one society; in order to have globalization a person has

to know a universal Language - which in most cases; English is the language that connects us to
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Communication Processes, Principles and Ethics
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globalization. Also, globalization and intercultural communication impacted the types of

communication skills needed in dramatic ways. Today, people need to understand the dynamics of

long-distance collaboration, the impact of culture on manners and way of speaking.

Understanding the impact of globalization can help to select the most useful communication skills

development.

In global environment, communicating effectively can be a challenge. Even if both persons

speak the same language there still can be a misunderstanding because of their cultural
differences. Research on cross-cultural communication often focuses on understanding how

individual differences influence our ability to communicate with others. Since most individuals

grow up within a single culture having to interact with others from a different culture or

background can represent a challenge. This is one of the factors that contributes and hinder

communication in achieving globalization. This is why it is important to know the purpose of

communication, in that way once can develop their skills in communicating with people with

different culture and languages.

Activity

Answer the following thoroughly.

1. What is communication?

2. What are the most important principles of communication? Explain.

3. Does language contributes to the globalization of a society? How?

4. What is the connection of communication to globalization? Explain.

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 References:

Introduction to Communicationhttp://ioc.edu.my/images/demo/printedMaterial/OUMH1203.pdf
May 15, 2018

https://www.dol.gov/odep/topics/youth/softskills/Communication.pdf

The Communication Process (https://www.cliffsnotes.com/study-guides/principles-of-

management/communication-and-interpersonal-skills/the-communication-process) May 15,
2018

Seven Principles of Communication

(http://www.yourarticlelibrary.com/management/communication/7-principles-of

communication-explained/53333) May 16, 2018

Communication Ethics www.slideshare.net/Kitlaserna/communication-ethics May 16, 2018

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Communication Processes, Principles and Ethics
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The Impact of Globalization on Communication Skills Development

https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-

28172.html Retrieved on April 05, 2018

Globalization through Communication.

http://kenmooreworld.blogspot.com/2010/08/globalization-through-communication.html

August 10, 2010

The Impact of Globalization on Cross-Cultural Communication

http://cdn.intechopen.com/pdfs/38267/InTech

The_impact_of_globalization_on_cross_cultural_communication.pdf May 16, 2018

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