Now, smiles pop up everywhere in the Croma chain. Croma now offers ‘Every time Availability’, the latest level of customer delight, with TTL’s Total Integrated Telecom Connectivity Solutions. Integrated Telecom Solutions - Case StudyAbout the client Croma is India’s first national, large-format, specialist retall chain for consumer electronics and durables. It is promoted by Infiniti Retail Ltd, a 100 per cent subsidiary of TATA Sons. Woolworths, one of the world’s leading retailers, provides technical and strategic sourcing support. 54 retail stores in large cities across India with the floor area ranging from 15,000 to 20,000 sq ft Plans to have a network of over 100 stores by 2011 Croma Zip compact store format to penetrate in tier II and tier I cities Croma sells a range of 6,000 products from 180 national and international brands Online mode is used as a sales channel for select products roma is largest retail partner for most of the leading brands like Sony, Samsung, HP, Nokia, LG, etc.Business Challenge The r interaction ail industry is a world of rapid movement and change. Survival depends on fast, effective ith customers to exceed their expectations while becoming more efficient, competitive, ion hugely drives sales for large companies and her ce is th and profitable. Customer satisfact prime Creche] To use IT as a differentiator providing the ‘customers an enhanced customer experience ‘To enhance efficiency of back-end operations t ‘To reduce the time for setting up stores from 75 10 80 days to 45 to $0 days, supporting the pan India expansion plans Ped ® " ry Cee To provide high bandwidth connectivity to all os Sd ea Pouca preg cen business critical sites at optimum cost ategies around To succeed in the highly competitive retail industry, Croma sought to develop its st efficient operations and enhanced customer satisfaction by achieving the following objectives: Scalability Connectivity Reliability Vendor consolidation Short implementation time Optimizing cost