ARVIND

[a] 702 Block 2, Multistoried Flats, Motia Khan, Delhi 110055

[h] +91 11 23512525
[m] +91 9871139992

PASSEY [e] arvindpassey@gmail.com

[w] http://www.passey.info

Education 2010 Punjabi University, Patiala

MJMC (Journalism & Mass Communication)

1993 Shankar's Academy of Art & Book Publishing, New Delhi

PGDip (Publishing & Advertising)

1987 Punjabi University, Patiala

MA (English Literature)

1985 FMS, Delhi University, Delhi

PGDMM (Sales & Marketing)

1977 Bundelkhund University, Jhansi

BSc

Additional Qualifications 2000 Hansraj College, Delhi University

Certificate in German

1998 IGNOU, New Delhi

CNOC (Certificate in Network Oriented Office Computing)

Work Experience BLB Group (Oct 2007 – February 2010)

Manager - Corporate Communications

BLB is one of the leading Arbitrageurs in India. The group also controls BIFM, a leading finance
education provider. My job here entails taking care of the ad artworks by co-ordinating with the
in-house design team, other creative inputs that may be essential for internal or external use, and
media planning etc. I am also a part of the committee that works in tandem with the CBSE and
NSE for a course in financial markets management for class XI and XII students. Have edited the
books that are and will be used by these students.

Have successfully conceptualized and got executed a number of relevant marketing

communication artworks through the in-house design team. These included prospectuses,
brochures, one-pagers, standees, banners, and other communication material for print. Have
conceptualized and got made a number of web banners, e-mailers, redoing of the company
website too.

Was responsible for ensuring media coverages that included publications like TOI, NBT, DJ,
Dalal Street, Business World, Aspire, and BT. Radio campaigns were negotiated and the spots
conceptualized for two years running.

PT Education (Nov 2005 – September 2007)

Manager - Corporate Communications

Communication has always been the common link in all my job profiles but this one takes me
nearest to a fuller realization of what my aptitude has been whispering to me. From effectively
using technology in the garb of email and SMS to working on the ideation of media policies, from
the conceptualization of creatives to coordinating with the in-house designers and the ad-
agencies, from extracting the best out of media marketers to orchestrating the right PR, from
yearning to learning, from the pleasure of creating to the pleasure of being complimented… one
of the most satisfying times indeed.

Brawn Laboratories Ltd. (May 2005 – August 2005)

Marketing Coordinator

Accepted this assignment to learn new skill sets. I interacted with the All India corporate core
doctor list to provide a value-addition to the efforts of the field force. The day-to-day monitoring
and co-ordination of line positions up to the rank of ZSM was a part of my routine. Besides this I

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 was also entrusted with parts of the training sessions and product management.

German Remedies Ltd. (April 1981 – May 2005)

Medical Representative

The job revolved around the magnetic gyrations of words. Thus creating convictions and selling
concepts while astride finely crafted expressions was a continuous joy. Have marketed products
of Schering, Boehringer Ingelheim, Asta, Homburg, Beecham, Nordmark, Falk Pharma etc.

Achievements Have given the advertising and communications need a new energy and look. Also bringing out a
digital magazine for internal circulation. This magazine – ‘The Learner’ – is an aid to impart
snippets on financial gems, a platform to promote employee participation, and has articles on
self-development as well as for organizational benefit.

Was the trainer for the ‘Advertising & Communication’ policies for the coming year during PACT
(PT’s Annual Competency Training Program) that was in March 2006 and March 2007. PACT is
for the company’s franchisee network as well as for the administrative staff and the faculty and
continues in batches throughout the month.

Conceptualized and designed the Artwork Manual for PT Education, which is distributed to all
the Centre Directors and Centre Managers. This manual also has all relevant CorelDraw files in a
CD for ready use. Also supervised and had the multimedia CD ‘Success stripes’ made from the
conceptualization stage. A regular column on ‘spirituality’ in Prep Talk + a few cover stories. This
magazine is distributed to all PTzen all over India.

Value-added media deals that have given PT the right edge from the fiscal, positioning and the
creative angles. Besides this, conceptualized the artworks that could be most relevant to the
communication plan for the organization.

Edited the branch journal 'Tip-Toe' of German Remedies Ltd. The journal was conceived with the
aim of improving communication channels between the field force and the management. Have
been contributing new and original concepts for the company's product range. Have sent
product concepts made on MS PowerPoint too. Speciality-wise presentations were used by me
during CMEs for doctors. Have been convener for Delhi-based representatives of GRL which
was a part of the internal council – GRFSA. My primary task was to usher-in a greater level of
involvement as well as teamwork. Within a month the attendance profile changed in a positive
direction.

My poems have been broadcast on AIR since 1998...The programme was HORIZON, a Radio
Literary Magazine and I had read them out myself. The Producers were Mrs Shaheena Khan
and Mrs Kumud Malik of the General Overseas Services, AIR. I have also read out my poetry on
AIR Delhi ‘B’.

My website designs and my poetry have been featured as an interview by the TMG (Technology
Media Channel) in the year 2000-2001.

Published Work Dec 09 Expert View: Add value to Finance Management

(Dalal Street - India's Best B School 2010)

Jun 08 Does MBA make you market-ready? (Competition Refresher)

May 08 New age careers in finance (Competition Refresher)

Jan 08 Make a grand entry in the financial world (Competition Refresher)

Dec 07 Be a winner! Choose FPWM (Competition Success Review)

Nov 07 Tactical victory over CAT (Competition Success Review)

Aug 07 India the 60-year old youngster, creating ripples! (Prep Talk)

Aug 07 A prep-talk for staying motivated (Competition Success Review)

Jul 07 Care for human well-being is paradise-engineering! (Prep Talk)

Jun 07 Maharaja Lifestyles (Prep Talk)

May 07 Fun is breath inside the breath! (Prep Talk)

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 Apr 07 The secret that will make you live forever (Prep Talk)

Mar 07 Deadly practical, divinely romantic! (Prep Talk)

Feb 07 Spirituality is all glitz, glam and grandeur! (Prep Talk)

Jan 07 Spirituality is a punchline! (Prep Talk)

Dec 06 Words create a spiritual high! (Prep Talk)

Nov 06 The power to change the world (Prep Talk)

30 Nov 06 Snap The SNAP Test (The Hindustan Times)

29 Nov 06 Facts about IBSAT (The Hindustan Times)

27 Nov 06 MAT is a race in accuracy (The Hindustan Times)

25 Nov 06 All about IRMA (The Hindustan Times)

24 Nov 06 All about IIFT (The Hindustan Times)

22-23 Nov Understanding CAT '06 (2 part) (The Hindustan Times)

20-21 Nov Regrouping inner reserves for the next battle! (2 part) (The Hindustan Times)

08-09 Nov Components of success (2 part) (The Hindustan Times)

07 Nov 06 Keep yourself updated (The Hindustan Times)

04-06 Nov A powerful resume leaves an imprint (2 part) (The Hindustan Times)

03 Nov 06 The vital statistics of your life (The Hindustan Times)

01-02 Nov Confidence means success in CAT (2 part) (The Hindustan Times)

Oct 06 Unleash your imagination to be one with God (Prep Talk)

Sep 06 The religion is what you do when the sermon is over (Prep Talk)

Mar 06 The right choice. the passionate choice (Career Economy)

Mar 06 Success redefined for students (Career Economy)

Sum. 95 Kisses leave no lasting mark (Point Shirley)

1991 The seven laws

(Anthology: The All India Poetry Competition 1991 – British High Commission &
The Poetry Society India)

Jul 90 Bits of love make real love (Poetry Chronicle)

Apr 88 Book review - The Tracthenberg speed system of basic mathematics (Network)

Apr 88 Book review - Cinema and I (Network)

Dec 87 Book review - Where the spirits are the spies (Network)

Dec 87 What they say of what they see (Network)

Dec 87 Ramayan, salesmanship and you (Network)

Computer Skills An intermediate-advanced user of various graphic applications such as Adobe Photoshop CS4,
Dreamweaver CS4, Corel Draw X4, etc. Have also designed a few websites and have gained in
expertise on the designing of advertisements, posters, pamphlets etc.

Proficient in various office applications such as Excel, Word, PowerPoint.

Courses and Workshops Poetry Workshops: Have attended two poetry workshops conducted by the Poetry Society of
India. They were conducted by Anthony Thwaite and Jo Shapcott.

Writing Workshops: Completed a 7-day workshop on 'Writing for Children' conducted by

Manorama Jaffa of AWIC.

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 Pharma Courses: Have attended all product-refresher courses, a distance-learning course on
Antibiotics conducted by Beecham Laboratories (UK), and a few others on self-development
conducted by the in-house Training Section of German Remedies Ltd.

Interest and Activities Photography: Since 1984, when I bought my first camera, a Yashica FX7, I have experimented
with creativity and the documentation of moments. Now I feel equally at ease with my digital
camera as it enables me to fiddle and nudge pictures for any effect that may fancy me at a given
time.

House Plants: More than 60 different plants help me nurture my instinct for caring as well as a
healthy appreciation of the need for a robust environment.

Reading: A varied collection of books lead me on to continuing voyages of informed discoveries.

Of late I've also had the opportunity to listen to books on tape. We have an enviable collection of
books as well as audio books at home.

Languages Hindi Able to speak, write and read very well.

English Able to speak, write and read very well.

Punjabi Able to speak, write and read very well.

German Conversant with the basics of the language.

References Available on request.

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