Section 1- EXECUTIVE SUMMARY

Mashisoyo will provide a combination of a healthy and addictive snack at value

pricing which is the sur-fries. Sur-fires is primarily fries made of sweet potato (kamote)
seasoned with variety of flavors and dipped into a combination of ketchup and
mayonnaise. People can enjoy something new and healthier at the same time with our
product because Sur-Fries is made out of kamote, that is much healthier than potatoes.
Both potato and sweet potato spuds pack a nutritional punch yet sweet potatoes
(kamote) provide more vitamins, fiber and fewer total carbs than potatoes. Sur-fries is
an answer to the increasing demand for snack-type fast food to be consumed anytime
and anywhere.
Mashisoyo is a start-up business venture developed by four individuals who
share the same interests and love for French fries. They come up with an idea of giving
the traditional old-fashioned French fries a new twist and taste. Kamote fries that is
deliciously crispy on the outside but soft in the inside and so, the Surfries was made.
 Section 2 - Marketing Plan

2.1 Description of the product

Mashisoyo offers an addictive sweet potato (kamote) fries which is the, Sur-Fries.
Our product is basically fries made out of kamote seasoned with different flavors dipped
in mayonnaise or ketchup. Variety of flavors are salted: barbeque, sour cream, and
cheese. This product is best for people who love eating fries or finger foods.

2.2 Comparison of the product with its competitors

Mashisoyo’s Sur-Fries is somehow new in the market. It has indirect competitors
but it is not like the usual fries we all love to eat but a healthier snack. Sur-Fries is made
out of kamote which is healthier. Both potato and sweet potato spuds pack a nutritional
punch yet sweet potatoes (kamote) provide 400% of our daily requirement of vitamin A.
It also has more vitamin C, fewer calories, more fiber and fewer total carbs than white
potatoes.

2.3 Location
The proponents decided to settle at 202 P. Victorino St, Barangka Itaas
Mandaluyong City. The proprietors have chosen this location because of its proximity to
the main target market.

2.4 Main Customers

The main customers will be the residents and passersby around Barangay
Barangka Itaas and Barangay Malamig as well as its nearby barangays. Based on our
research, the total population of Barangay Barangka Itaas and Barangay Malamig is
16,664.

2.5 Total Demand

719,904 was the computed demand based on the market acceptability estimated
rate of ninety percent (90%) of the target market and the frequency purchase of forty
eight (48) once a week. The volume of product produced by the competitors is
estimated to be 350,000 leaving an unfilled demand of 369,904.
2.6 Market Share
The market share means the capacity to produce in one (1) year from the unfilled
demand of 369,904. The proponents can produced five percent (5%) in the first year
which is 18,495. This represents the market share.

2.7 Selling Price

Direct materials: (Per plate)
Kamote Php 2.50
Corn Starch Php 2
Flavoring Php 0.25
Oil Php 0.50
Mayo and ketchup Php 3.25
Salt Php 0.25
Pepper Php 0.25
Total: = Php 9.00
Php 600/50 pcs
Direct Labor: +
(50 pesos x 4 workers/ 100 products a day) Php 1.50
COC = Php 10.50
+
Mark up (14%) Php 1.50
Selling Price = Php 12.00

2.8 Sales Forecast

Market Share x Selling Purchase = Sales Forecast
18495 x 12 = P221,940
The estimated annual increase is two percent (2%).
 Market
Unfilled Share Selling Sales
Year Demand Supply Demand (5%) Price Forecast
2019 719,904 350,000 369,904 18,495 P12 P221,940
2020 734,302 357,000 377,302 18,865 P12 P226,380
2021 748.988 364,140 384,848 19,242 P12 P230,904

2.9 Promotional Measures

The proprietors would like to promote the product by using flyers and online
advertisement.

2.10 Market Strategy

1. After a year of operation, we are planning to expand our target customers by
adding more branches in different locations.
2. Hiring more people to increase our production.
3. Upgrade advertisements to attract more customers.
4. Innovative packaging

2.11 Marketing budget

The marketing budget is expected to be P10,000 per year.
 Section 3- Production Plan

3.1 Production Process

A quick and easy addictive fries that can be made instantly to satisfy your
tummies.

Procedures:
1. Peel and slice sweet potatoes into thick strips.
2. Rinse the sweet potatoes to remove excess starch.
3. Roll in corn starch sprinkled with sugar and salt.
3. Heat oil and fry the sweet potato strips until golden brown.
4. Season with desired flavors.

3.2` Tools/ Equipment

Quantity Item(s) Unit Price (Php) Total Price (Php)
1 Super kalan 1,700 1,700
1 Wok 250 250
2 Strainer 50 100
2 Knife 88 176
2 Chopping Board 88 176
2 Large Bowl 120 240
Total: 2,296 2,642

3.3 Life of Fixed Capital

The equipments are expected to last for 5 years.

3.4 Maintenance and Repair

 The equipments will be maintained and repaired every 1 month.

3.5 Sources of Equipment

The equipment was bought in the appliance store.

3.6 Planned Capacity

The equipment can produce approximately 20,000 plates of sur-fries but every
year of operation, the proprietors will only produce 18,495 plates of sur-fries on the first
year in order to allot more time for maintenance.

3.7 Future Capacity

Production will increased by 2% every year since production was not maximized
in the early years, efficiency of the equipment is expected to be maintained.

3.8 Raw Materials

Materials.
Quantity Item(s) Unit Price (Php) Total Price (Php)
3 packs (100 pcs) Paper plates 50 150

Ingredients.
Quantity Item(s) Unit Price (Php) Total Price (Php)
10 kg Kamote 40 400
2 pcs Iodized Salt (500 g) 15 30
2 pcs White Sugar (1/4 15 30
kg)
2 pcs Corn Starch (200 g) 35 70
Total 105 530

Flavours.
Quantity Item(s) Unit Price (Php) Total Price (Php)
1 Barbeque 50 50
1 Sour cream 50 50
1 Cheese 50 50
 1 pack Ketchup Mayo 126 126
(mixed)
Total: 276 276

3.9 Labor
Four direct labor is needed for production. The proprietors will also supervise
and monitor the whole financing operations, and marketing.

3.10 Cost of Labor

4 workers will be paid P50.00 each day of work (8 hours) with no overtime.

3.11 Labor Availability

The workers are available throughout the year with holidays pay and other
leaves.

3.12 Labor Productivity

The proprietors can encourage the workers to work efficiently by giving them a
reasonable compensation and benefits. (e.g SSS, 13th month pay, double pay)
 Section 4- Organization and Management Plan
4.1 Form of Business
“Partnership”
4.2 Organization Structure

General Manager
Joyce Anne Roseta

Administrative Operation
Supervisor Supervisor
Glinore Rodriguez Sofia Lagrama

Asst. Supervisor Asst. Supervisor

(Hired) Jamille Mani

4.3 Business Experience and Qualifications of the Entrepreneur

Skills are the expertise or talent needed order to do a particular job or task. Skills
are what makes you confident and independent in life and are essential for success. It
might take determination and practice, but almost any skill can be learned or improve.
There are many different types of skills that can help you succeed at all aspects such as
communication skills, computing, ability to work under pressure and dealing with
conflicts.

Skills refer to the abilities and capacities of people who perform tasks demanded of
them in a work environment. Skills can either be generic, referring to general
transferable skills, or specific to certain work functions, such as managing people,
computing, dealing with risk and uncertainty, or developing a new product or service.
4.4 Choosing legal form
 Partnership is the legal form of entrepreneur that we choose because besides
that it is easy to build up, we decided to be a closed organization.
4.5 Finding the Location
We chose the site because it is nearby the school which is our target market and
it has many passersby who can possibly buy our product. It also has space allotted for
manufacturing and as well as for administration.

4.6 Hiring and training of personnel

Applicants will be hired through interviews and internship. The personal training
is for them to know the proper operation procedures and standard. It is also for the
enhancement of the employees’ productivity, efficiency and knowledge. As a manager,
you must hire the right people that could really contribute to your business performance
and you should train them properly and motivate them to give their best quality labor.

4.7 Registration of new business

Types of Business Fees Transportation Total
License and
Registration
Mayor’s Permit Php 300 Php 150 Php 450
Municipal Fees Php 200 Php 150 Php 350
SEC Php 5000 Php 150 Php 5150
BIR Php 5000 Php 550 Php 5150
SSS Php 2800 Php 150 Php 1815
Total: Php 12,915

4.8 Equipment
The total equipment amounted to Php 2,642.
4.9 Administrative Expenses

Electricity Php 3,600

Supplies Php 32,000
Rent Php 120,000
Water Php 2,400
Total: Php 158,000