Quality Management System

Title Course Outline

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Standard Course Description

Title of Course English II

Course Code COM 1010 Credit Hours 3
School LBS Program BBA
Prerequisites None

B. Semester Description

Semester BBA- 2nd Year 1st

Fall-18
Course Schedule Tuesday/Friday Time 03:30-05:00pm & 8:00-09:30am

Faculty Sara Fatima Email Sara.fatima@lbs.uol.edu.pk

Counseling Hours Mon/Tue 10:00 to Place Lahore Business School
12:00pm
Coordinator Qasim Riaz Email Qasim.riaz@lbs.uol.edu.pk

C. Course Synopsis

This course aims at helping students develop a positive, constructive and practical approach
to effective written and oral communication in business and professional settings.
Audience awareness, developing a design, handling questions and answers, personal
presence, style and body language are some other aspects that will be discussed

D. Course Objectives
By the end of this course it is expected that the student will be able to:

 Communicate in clear, concise correspondence to meet the diverse needs

and multiple purposes of business and social communication situations.
Presentations, interviews, meetings and conferences are an integral part
of any professional environment. Well-prepared and well-executed
presentations leave an indelible impression on superiors, peers and
subordinates alike.
 Students will learn to use graphics, audio-visual aids and audience
handouts in an effective manner.

E. Recommended Text and Other Readings

Text Books
 Baron’s SAT II Writing
 High School English Grammar and Composition (Wren and Martin)
 Quality Management System
Title Course Outline
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 Murphy, Effective Business Communication, 7th edition
Hand Outs.

F. Student Evaluation Methods

S. No Evaluation Method Weight

1 Assignments 10
2 Quizzes 10
3 Presentations 10
4 Attendance 05
5 Mid Term Exam 25
6 Final Term Exam 40

Total 100

Effective Communication in Business

 Importance and benefits of effective communication
Week 01  Components of communication
 Concepts and problems of communication
 Non-verbal communication
The 7 C’s of Effective Communication
 Completeness
 Conciseness
 Consideration
Week 02  Concreteness
 Clarity
 Courtesy
 Correctness

The Process of Preparing Effective Business Messages

Week 03
Five planning steps

Strategies for Successful Speaking and Successful

Listening
Week 04
 Strategies for improving oral presentation.
 Strategies for reducing stage fright.
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 Strategies for improving listening skills

Strategies for Successful Informative and Persuasive

speaking
 Purpose of informative and persuasive speaking.
Week 05  Kinds of informative and persuasive speaking.
 Audience analysis for informative and persuasive speaking.
 Organization for informative and persuasive speaking.
 Support for informative and persuasive speaking

Strategies for Successful Interpersonal Communication

 Dyadic communication.
Week 06  Interviewing

 Telephoning
Dictating

Academic Writing skills

Improving sentence structure

Week 07

Week 08 Midterm Exam

Making Oral Presentation

 Purpose in oral presentation
 Comparing written and oral messages

 Planning strategies for your presentation

Week 09  Choosing information to include in your presentation.

 Organizing your information.

 Delivering an effective presentation
 Handling questions.
Making group presentations.

Building Good Will

 You attitude
Week 10  Positive emphasis
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 Tone, power & politeness.

 Reducing bias in business communication

Public Speaking And Oral Reporting

 Making formal speeches

Week 11
 Determination of presentation methods.
 Consideration of personal aspects.
 Audience analysis.
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 Appearance and body actions.

 Use of voice.
 Use of visual aids
Additional Oral Communication Activities
 Conducting and participating in meetings.
 Techniques for participating in a meeting.
Week 12  Interviewing people
 Guidelines for the interviewee.
 Dictating letters and reports.
 Using the telephone.
Non-Verbal Communication
 Classification of non-verbal communication
 Kinesics
Week 13  Proxemics
 Time language
 Paralanguage
 Physical context

Week 14 Communications in group meetings

Writing Covering Letters
Week 15
Resume

Week 16 Confidence building, tips to be impressive

Week17 Final project Presentations