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Globalization: the word is hardly fifty years old but the process has been going on for a very long
time. Scholars generally trace its origins to the early seventeenth century, but it is possible to go
back much further. The prehistoric migrations that took homo sapiens from Africa to Eurasia to
the Americas were the first waves of globalization, setting the scene for all that followed. When
sedentary civilizations were established they came in contact with one other through aggression,
trade and cultural diffusion. These three motives – politico-military, economic, and cultural –
In this fascinating collection of essays, Richard Hartz looks primarily at cultural contacts,
especially between what are still called “the East” and “the West” – although these terms have
now lost much of their meaning on account, precisely, of globalization. How Eastern is a
software engineer working for a German firm in Bangalore, speaking English as his primary
language, and queuing up to see the latest Hollywood film? And how Western is a Manchester-
born woman who trades in her mini-dress for a burqa, quits her job in a biochemistry lab and
flies to Turkey to join the ISIS? Regional cultures still count for something, but global mashups
Increased globalization is inevitable, and the forces propelling it are beyond the control of
any organization, much less any individual. But, Hartz insists, our individual choices could still
make a difference. We “have to think about what kind of global society we want. If another
world is possible, what kind of world do we want it to be?” After stating his central concern in
these words, he acknowledges that “economic and political issues loom large among the
problems” of the globalizing world. He is chiefly concerned with cultural matters because
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“economics and politics operate in cultural contexts which can no longer be ignored.” This
choice of focus is a natural one for Hartz: he is, the jacket informs us, a scholar interested in
Asian languages and cultures, notably Sanskrit literature and the works of Sri Aurobindo.
Throughout the book he relates the thought of Aurobindo, Swami Vivekananda, Jawaharlal
Nehru and other Asian thinkers to the globalization theories of Samuel Huntington, Francis
Fukuyama and other Western political scientists. But before examining Hartz’s take on cultural
interaction, I want to reflect a bit on the relations between economics, politics and culture in the
modern world.
Wal-Mart, the world’s largest corporation, has revenues a little larger than the Gross
National Product of Austria and a little smaller than that of Taiwan. India’s GNP, a comfortable
tenth among national economies, is smaller than the combined revenues of Wal-Mart and the
next four largest corporations (all oil producers). These huge corporate entities, responsible only
to their shareholders, have no direct political power but great influence on political decision-
making. This helps them act freely in ways that affect the lives of billions of people. When
governments allow fracking despite environmental concerns, you can be sure that the oil lobbies
have been at work. Internet and entertainment companies, such as Amazon, Google and Walt
Disney (which rank 112, 162 and 232 in revenues), have more influence on global culture than
all the world’s galleries, concert halls and television stations put together. Hartz’s observation
that politics and economics operate within a cultural context certainly is true, but it is more
pressingly true that culture is subservient to the demands of economics and politics.
Hartz is not blind to economic and ecological problems. “Our national and international
life must be reshaped so that the affluence of some no longer depends on or coexists with the
poverty of others,” he writes. “And we need to form a new, sustainable relationship” with the
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small, fragile planet we inhabit. But we also have to form sustainable relationships with one
another, and this is where cultural interaction comes in. The effect of globalization on culture can
be visualized in three main ways, termed by Jan Nederveen Pieterse “cultural differentialism,”
“cultural convergence” and “cultural hybridization.” The first emphasizes the preservation of
cultural differences, the second their homogenization, and the third their intermingling.
Huntington, with his clash of cultures thesis, puts the stress on differentiation. Fukuyama, who
Pieterse, along with Homi Bhabha and Hartz, sees hybridization as the most desirable outcome.
Several of Hartz’s essays deal with the ways that people in India have dealt and continue
to deal with the pressure of Western influence. During the apogee of the British Empire (that is,
after the destruction or domestication of the Indian monarchies and before the start of the
freedom movement), many in Britain assumed that the Indian elite would gratefully accept the
superiority of British political, economic and even cultural institutions, opening the way to
homogenization. The pain of that snub caused many in India to insist on the absolute difference
of their culture from all others. Anything brought by the British that was worth keeping was
given an Indian pedigree. Dayananda Saraswati found evidence of steamships and railways in the
Vedas. His intellectual descendants find cloning in the Mahabharata and spaceships in made-to-
order Sanskrit scriptures. But even during the colonial years, forward-looking Indians saw that
the only way to deal with the challenge was to make hybridization work to India’s benefit. The
question was not, wrote Aurobindo in 1919, whether to accept Western innovations, but
“whether we can bring them to be instruments and by some characteristic modification moulds of
our own spirit.” India could not lock itself up in an imagined past. There had to be a “strong and
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masterful dealing with external influences,” a “successful assimilation” of what modernity had to
offer.
Hartz develops his ideas in seven separate essays, most of which originally were
presented at conferences, along with a new introduction that highlights his major themes. There
is, as always in collections of this sort, a certain amount of repetition; but Hartz adds something
new each time he returns to his favourite topics, the 1893 Parliament of Religions, for example.
Known in India primarily because of the presence of Vivekananda, the Parliament also is
remembered by admirers of other Asian participants, such as Anagarika Dharmapala and Soyen
Shaku. The organizers meant these exotic additions to the roster to be foils for the representatives
of the Christian denominations. “For all their rhetoric of brotherhood,” Hartz remarks, “part of
their motive was to reinforce the triumphalism of the Columbian [Exposition] with a religious
sanction giving it a halo of Christian universality.” Ironically the Parliament has practically been
forgotten in the West except by students of the penetration of America and Europe by Asian
religious traditions.
Scholars of religion use the terms “exclusivism” and “inclusivism” to signify two stances
taken by adherents of one religion towards others. The first is well illustrated by an Archbishop
of Canterbury who refused to attend the Parliament on the grounds that “the Christian religion is
the one religion,” and he could not sit in a gathering where parity of positions was implied.
Inclusivists are a bit less bigoted: they see other religions as possible approaches to the one true
one. So an American bishop who attended the Parliament thought that the increasing contact
between the nations was “preparing the way for the reunion of all the world’s religions in their
true center – Jesus Christ.” This was considered a liberal stance at the time. A third alternative,
what we now call pluralism, was advocated by Vivekananda when he said at the Parliament,
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“We [Hindus] believe not only in universal toleration, but we accept all religions as true.” It must
be added that he also endorsed an exclusivist view, as when he told a gathering in Madras: “Our
claim is that the Vedanta only can be the universal religion, that it is already the existing
universal religion in the world.” Hinduism has remained torn between these two stances ever
since.
As a Westerner who has spent most of his adult life in India, Hartz brings balance and
breadth to the discussion of topics that often encourage the taking of extreme positions. A careful
reader of his sources, he avoids the pitfalls of oversimplification that people who come to the
debate with fixed agendas tend to fall into. There is much to criticize in Huntington’s thesis, but
most of those who attack him, Hartz observes, skewer a straw man of their own creation. The
same is true of many Indian critics of Aurobindo and Nehru, who know their works only in the
form of snippets circulated on the Internet. Hartz is at his best when he shows the hollowness of
such tendentious criticism, but he may, by trying over-hard to avoid the same mistakes, keep
himself from expressing his own views with sufficient vigour. But this a minor quibble. His
Peter Heehs