Teresa Koltzenburg

(319) 572-5281 | tkoltzen@yahoo.com | linkedin.com/in/tkoltzenburg | koltz.wordpress.com

Marketing Communications Director

Creative and award-winning marketing communications director with 15+ years of experience in leading content
development for marketing communications (social media; print, email, and web marketing), as well as for editorial
publishing products. Proven experience in creating engaging content in higher education, non-profit, and B2B
organizations to establish and advance organization branding. Demonstrated success in spearheading collaborative
programs and projects with internal and external marketing communications teams to increase visibility for and deliver
value to target audience(s). Practitioner of data-driven digital marketing techniques; experience in obtaining analytics and
using data to measure/benchmark efficacy of marketing communications content and campaigns.
Demonstrated Achievements
• Achieved national media coverage (Aug./Sept. 2017) of opening of $80M innovative new library/classroom building (at
Purdue University) through earned media and digital advertising/outbound marketing
• Gold Award, 14th Annual Service Industry Advertising Awards (SIAA), February 2017. Co-directed (with annual fund
director) award-winning social media video campaign for Western Illinois University's inaugural “Day of
Giving" (April 2016). Greatly exceeded fundraising goal (goal was $10,000; campaign outcome was $62,000)
• Gold Awards (2016 and 2015), Collegiate Advertising Awards, for Western Illinois University's #WIUGrad16 and
#WIUGrad15 social media marketing campaigns
• Developed and marketed, "Web 2.0 and Libraries: Best Practices for Social Software" (2006) for American Library
Association's TechSource publishing unit; publication was reprinted due to high demand

Leadership and Professional Development

• Currently enrolled in Master of Business Administration (MBA) program University of Illinois (Urbana-Champaign);
expected graduation: 2021
• Earned certificates (Fall 2018): Marketing Management (I and II) and Operations Management (I and II) via University
of Illinois at Urbana-Champaign on Coursera
• Earned certificate: The Principles of Fundraising (June 2017), Lilly Family School of Philanthropy, IUPUI
• Presenter (June 24, 2015): "Social Media Contest/Campaign Winners and Sinners," Augustana College, Summer Get-
together: Higher Ed Communication & Marketing Professionals in IL/IA
• Presenter/Trainer: Staff development/training presentation (Feb. 2016) Twitter & Instagram
• Staff leadership: WIU Council of Administrative Personnel (2014-17), elected VP/President/Past President

Professional Experience
Director of Strategic Communication
Purdue University Libraries and School of Information Studies, West Lafayette, IN — January 2017–present
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Direct all marketing communications, branding activities, social media, public relations, and media outreach for Purdue
University Libraries and School of Information Studies to advance the organization's strategic plan. Responsible for
development, implementation of division's marketing plan and six-figure budget. Develop content and audience
conversion strategies for fundraising campaigns (in conjunction with development director). Executive editor of annual
report distributed (print) to other leading peer research libraries in North America. Supervise marketing, graphic
design, and event planning staff. Experienced user of email marketing software platforms.
• Achievements: Through earned media and digital advertising/outbound marketing, achieved national media coverage of
opening of $80M innovative new library/classroom building at Purdue University
• Initiatives: Produced (developed, wrote, edited) Libraries' inaugural annual report publication. Launched monthly
e-newsletter covering Purdue Libraries' faculty, staff, and resources to advance unit branding for key target audience/
stakeholder segments; produce copy, edit graphics, manage subscriptions for e-newsletter. More than doubled Facebook
and Twitter followers in two years via paid and organic content and campaigns (since starting the position in January
2017). Launched the Purdue Libraries and School of Information Studies' Instagram account.
• Leadership and Service: Serve on Libraries' operations and planning committee, Dean's Advisory Council, and chair
marketing committee for Purdue Libraries. Served on Purdue Sesquicentennial Planning committee.

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 Teresa Koltzenburg
(319)
319) 572-5281 | tkoltzen@yahoo.com | linkedin.com/in/tkoltzenburg | koltz.wordpress.com

Director of Social Media — December 2016–January 2017

Assistant Director, University Relations — July 2012 –December 2016
Western Illinois University Relations, Macomb
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Strategy co-advisor for social media marketing campaigns. Advised/composed television/cinema advertising campaigns.
Directed social media content. Trained staff and faculty to develop and implement social media content and campaigns.
Extensive public, media, and external contact, as well as internal student and faculty contact. Composed feature stories and
articles for media releases and various WIU publications.
• Awards: Collegiate Advertising Awards (2), Annual Service Industry Advertising Awards (SIAA)
• Leadership: President, WIU Council of Administrative Personnel. Chair/leader, Social Media Marketing Working
Group
• Service: Member, IT Governance Marketing/External Alliance; member, Internet Technology Advisory Committee
(ITAC); Mentor, Building Connections (retention program); adjunct instructor, University 100 (required First Year
Experience course)
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Public Information Coordinator/Social Media Coordinator — December 2010–June 2012
Public Information Specialist/Social Media Specialist — August 2008–December 2010
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Performed public relations and promotion tasks/activities; extensive public/external, media, student, and faculty
contact; wrote feature stories and articles for various WIU publications.
• Leadership: Led Social Media Working Group that compiled/composed University's Social Media Guidelines
integrated into the University's Web Policy
• Succeeded (January 2010), with vendor, in developing first mobile app (iOS devices) for WIU news (see
www.wiu.edu/news/newsrelease.php?release_id=7820)
• Co-authored "Using Web 2.0/Social Media to Your Advantage," in Crisis Management Guidebook (v.3, July 2009)
published by PR News Press
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New Media Manager
The Hawk Eye Newspaper and Media Co., Burlington, Iowa — March 2007–August 2008
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Department head of new media (newly created department in 2007). Spearheaded all digital-media marketing content
(blogs, video, social media); developed website advertising placement; conceived, produced, edited, and assigned
multimedia productions. Supervised web programmer, paid student interns. Managed department budget.
• Leadership: Led The Hawk Eye through migration of static website and development and launch of content-management
system-based site with online advertising functionality
• Award: 2nd Place, Online Special Package, 2007 Iowa Associated Press Managing Editors' Competition
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Editor/Unit Manager
American Library Association, ALA Publishing, Chicago, Illinois — November 2004–March 2007
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Chief editor and unit head of ALA TechSource, a technological publishing unit at the American Library Association. Edited
and published Library Technology Reports (8x/year) journal and the monthly Smart Libraries newsletter, both available as
single-purchase copies or via subscription. Conducted qualitative market research to mitigate risk in flagship product
redesign and to develop and launch first blog in ALA brand.
• Acquired the author for, edited, and marketed the most financially successful publication, "Web 2.0 and Libraries: Best
Practices for Social Software" (prior to my 2007 departure) for ALA TechSource
• Spearheaded redesign of ALA TechSource's website and redesign of flagship publication (Library Technology Reports),
which included content acquisition, aesthetic design, and publication frequency schedule
• Nominated for 2005 Staff Achievement Award by ALA Marketing Director

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 Teresa Koltzenburg
(319)
319) 572-5281 | tkoltzen@yahoo.com | linkedin.com/in/tkoltzenburg | koltz.wordpress.com

Senior Editor
Paper, Film & Foil Converter Magazine, Penton Media, Chicago, Illinois — 1999–2004
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Wrote feature articles for monthly business-to-business magazine. Website editor of pffc-online.com. Extensive travel
(national and international) to cover industry news.
• Invited moderator, digital-printing expert panel, Entertainment Packaging Summit, Entertainment Media Expo, Los
Angeles, California (August 2004)
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Associate Editor
CLEARVUE/SVE/Churchill Educational Publishers, Chicago, Illinois — 1996–1999
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Produced (wrote and designed) teachers' guides and age-appropriate skill-development and activity sheets for multimedia
educational products. Consulted with K–12 education/curriculum experts and researched and compiled data for proprietary-
program development. Evaluated products for acquisition. Produced marketing promo pieces/releases and product copy for
catalogs and packaging.
• Awarded 20% salary increase at first annual-review date for outstanding job performance
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Assignment Editor/Graduate Assistant
Department of Radio and Television, Southern Illinois University, Carbondale — 1994–1995
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Assigned undergraduate student reporters news stories for five-day-per-week, 30-minute TV newscast, The SIU Night
Report. Assisted with instruction in undergraduate broadcast newswriting and production classes.
• Awards: Leah M. Reef Scholarship for Academic Excellence, College of Mass Communication & Media Arts
(1995); Outstanding Graduate Student of Year Award, Dept. of Radio/TV (1995)
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Broadcast Reporter (Radio)/Afternoon News Anchor
WKAI-FM (Sharp Broadcasting), Macomb, Illinois — 1992–1994
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Wrote and broadcast (live and recorded) news stories in western Illinois and covered state-level political stories.
Interviewed Illinois state officials, including former Governor James Edgar and current U.S. Senator Richard Durbin.
Anchored daily afternoon newscasts and live, remote broadcasts.
• Award: Silver Dome Citation (1994), Illinois Broadcasters' Association, Public Affairs Series

Education
2021 (expected) — Master of Business Administration (MBA), University of Illinois at Urbana-Champaign
2011 — M.S. Instructional Design and Technology, Western Illinois University (Macomb): 4.0 GPA
2004 — Web Design Class, School of the Art Institute of Chicago, Continuing Education Program
1995 — Graduate-level coursework (24 hours completed), Telecommunications, Department of Radio and
Television, Southern Illinois University at Carbondale
1992 — B.A. Theatre; Minor in Communication, Cum Laude, Western Illinois University

Media Production and Software Skills

• Highly proficient in: HTML, Adobe Creative Suite (Photoshop, InDesign, Premiere, Dreamweaver), MS Office (Word,
Excel, PowerPoint). Beginner skill-level in Adobe Illustrator
• User of analytics programs (e.g., Google Analytics, social media analytics & conversion tools); demonstrated aptitude
for achieving ROI with content management systems (email marketing platforms, online publishing interfaces)
• Expert-level video production skills: digital video recording/camera work, voiceover audio, editing software, audio and
special effects incorporation, and knowledge of production values/best practices
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