Martelino, Michelle Joanne P.

OPEMANA K33

The Coca Cola Company

I. Product Design

Source: Google Images

The Coca – Cola soft drink is known for its trademark red color for the
label and its hourglass-like bottle design. The soda has a dark-reddish color. The
design makes it convenient to bring around anywhere, anytime and to share to
anyone also.

II. Inventory Management

Coca – Cola company manages its company in an efficient manner by using
technology that simplifies the inventory management of the company. An
example of this is the QAD Advanced Inventory Management that is applied to
Coca – Cola Swailand. This is to achieve greater flexibility in warehouse and
stock management by determining warehousing processes and physical aspects
of stock management that could be streamlined for greater efficiency. An
example is the barcode scanners and radio frequency systems that enable users
to control inventory management processes. With this, Coca – Cola would
 achieve greater inventory accuracy and reduce the need for periodic manual
inventory counts by collecting inventory movement data in real time. With QAD
Advanced Inventory Management (AIM), The Coca – Cola Company would
streamline all aspects of warehousing, including inventory control,
replenishment, put-away and picking logic, and labor management. Along with
this, the distribution of the goods will take lesser time due to user defined rules
and cause the inventory holdings to minimize, thus reducing the overall
expenses for storage.

III. Quality Assurance

According to Quality Assurance Mag, to insure Coca – Cola’s quality, the
company conducts at-trade sampling. This includes buying own products from
retail establishments to test from taste to micro to label coding and alignment.
These results are compiled every month for analysis in order to promote
continuous improvement.
The Coca – Cola company has a Global Safety Food Initiative (GSFI)
certification, which means that the company has a high concern for the quality of
products. The company also created a new system of KORE, which focuses on the
quality, food, safety, environmental, and occupational safety and health policies.
Coca – Cola also became a participant in GSFI’s conferences and events,
thus enabling different companies to share ideas to improve the quality of their
products. Engaging more with different companies and combining ideas made
the Coca – Cola the company that it is right now.

IV. Supply Chain

According to the Coca – Cola’s website: “Our supply chain plays a central
role in our business, ensuring that, in all our processes, we minimise our
environmental impact and ensure sustainability in our value chain.” Along with
this, Coca – cola makes sure that the environmental impact of their products is
lessened by considering its sustainability from sourcing raw materials and
manufacturing the end product to distributing it to customers.” According to
 Marcel Martin, the Coca – Cola HBC supply chain director: “Our mission is to
become the leading supply chain function in our industry in terms of customer
service and cost efficiency. To achieve this, we focus our efforts on keeping our
people engaged, excelling in sustainability, reducing our costs and building best-
in-class customer service and responsiveness.” Because of this statement, Coca –
Cola requires their suppliers to have certifications in ISO 9001 (quality), ISO
14001 (environment) and OSHAS 18001 (health and safety). Also, the ingredient
and packing suppliers must have as certification to FSSC 22000 for food safety
and the Global Food Safety Initiative (GFSI). Another important factor that
improves the sustainability of Coca is the investment in advanced technologies.
These technologies will help minimize the company’s quality issues and usage of
chemicals that will harm the environment and health of the people.

V. Process Selection
The selection or recruitment process of Coca – Cola starts with the
application. According to Hiring Process, A job board usually opens up in the
Coca – Cola site. If a person is interested, a resume must be made and cover
letter to match specific qualifications must be sent on the site itself.
The interviews in Coca – Cola is not simple. It contains unique questions
such as “What Era would you likely be born in?” The interviews are this way
because of the interviewer observer the reaction time and expression of the
applicant.
In terms of the production process, Coca – Cola aims to monitor the
production processes with sophisticated control equipment and testing
equipment to meet and exceed the customer’s and consumer’s expectations.
The production cycle starts with sugar, fruit juices, flavor and concentrate
or beverage base then it will be packaged. The water used for the product is
subjected to various special treatments in order to ensure the quality and safety
of the product. Along with this, the syrup is prepared in special tanks by
dissolving sugar in the treated water after then, it undergoes various processes,
which makes the final syrup.
VI. Work Design
The Coca – Cola Company site enumerates 10 reasons why it is worth it to
work in their company. The list starts with “the ability to make a difference”.
Coca – Cola is a company that is spread throughout the world, thus making its
statement known to the world. If a person decides to work for Coca – Cola, the
improvements the person will make to the company will affect the world due to
the interconnectedness of Coca – Cola companies around the world. Second, the
company promotes the ability to grow with development programs and growing
from within due to the experiences in the workplace. Third, the company aims
to be one of the respected companies in the world, thus maintaining the value of
integrity that targets the values of the workers. Fourth, the company has a bold
vision that does not focus only on the revenues but by the impact to the
communities and workforce. Fifth, the company ensures that values such as
leadership, passion, integrity, etc. will be formed in the workplace. Sixth, the
company gives a chance to be part of a diverse team, which means learning new
things from different cultures and nationalities. Seventh, Coca – Cola gives the
chance to gain one of a kind experiences such as sponsorships, being Olympics
ambassadors, and being in the FIFA World Cup. Eighth, Coca – Cola promotes a
unique culture, which inspires their workers to transform their passion into
action. Ninth, working in Coca – Cola gives the workers a benefit to gain
connection to their brands. Finally, Coca – Cola ensures that the workers are
awarded with benefits and rewards due to their efforts. --------------------------------
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Sources:
https://www.itweb.co.za/content/nWJadMb88YWvbjO1
http://www.qualityassurancemag.com/article/qa0413-coca-cola-company-
profile/
https://coca-colahellenic.com/en/operations/supply-chain/supply-chain-
overview/
https://www.hiring-process.com/coca-cola
https://www.coca-colacompany.com/careers/why-work-at-the-coca-cola-
company