Faculty of Management Studies-M.B.

BANNARI AMMAN INSTITUTE OF TECHNOLOGY

SATHYAMANGALAM - 638401

(Autonomous Institution Affiliated to Anna University, Coimbatore)

RULES AND REGULATIONS FOR M. B. A. PROGRAMME FULL-TIME

(For the batch of candidates admitted in 2008 - 2009 and subsequently)
1. Conditions for Admission
Candidates for admission to the M. B. A. degree programme will be required to satisfy the conditions from
time to time of admission thereto prescribed by the Anna University, Coimbatore and Government of Tamil
Nadu.

2. Duration of the Programme

ii. Minimum Duration: The programme will lead to the Degree of Master of Business Administration
(M.B.A.) of the Anna University and extend over a period of two Academic years consisting of six
trimesters.

iii. Maximum Duration: The candidate shall complete all the passing requirements of the M. B. A.
degree programme within a maximum period of 4 years / 12 trimesters, these periods being reckoned
from the commencement of the trimester to which the candidate was first admitted.

3. Structure of the Programme

i. Curriculum: The curriculum for the programme includes theory courses (including electives),
seminar, practicals, project work etc. with detailed syllabi prescribed by the Board of Studies from
time to time.

ii. Electives: Every candidate shall opt elective stream in consultation with the Head of the
Department.Any elective will be offered only if not less than 20% of the total students enrolled opt
for it.

iii. Summer project: Every candidate shall undertake a suitable summer project in the summer
vacation in consultation with the faculty guide and the Head of the Department.

iv. Major Project: Every candidate shall undertake a Project Work in the suitable trimester in
consultation with the faculty guide and the Head of the Department. The Project Work shall be
undertaken in an industrial / research organization or in the college in consultation with the faculty
guide and the Head of the Department. In case of Project Work at industrial / research organization,
the same shall be jointly supervised by a faculty guide and an expert from the organization.

v. Credit assignment: Each course is normally assigned a certain number of credits with 1 credit per
lecture hour per week, 1 credit for 1 or 2 tutorial hours per week, 1 credit for 2 hours of practical (2
credits for 3 or 4 hours of practical), 4 credits for Summer project work, 12 credits for the Major
Project work and Dissertation.

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vi. Minimum credits: For the award of the degree, the candidate shall earn a minimum number of total
credits as prescribed by the Board of Studies and by passing the prescribed courses of study as given
in clause 3 (i).
4. Requirements of Completion of Study of a Trimester
A candidate who has fulfilled the following conditions shall be deemed to have satisfied the
requirements for completion of a trimester. Ideally every student is expected to attend all classes and
secure 100% attendance. However, in order to allow for certain unavoidable reasons, the student is
expected to attend at least 80% of the classes. A candidate will be deemed to have completed the
requirements of study of any trimester and permitted to appear for the end trimester examination only if

(i) He / she keeps not less than 80 % of subject-wise attendance in the total number of working
days of the concerned trimester. However, a candidate who has secured attendance between
65% and 79% in the current trimester due to medical reasons (hospitalization / accident /
specific illness) shall be permitted to appear for the current trimester examinations. For
participation in college / university / state / national / international level sports events and
paper presentations with prior permission from the Principal through the Head of the
Department, he / she shall be given regular attendance.
(ii) His/ her progress has been satisfactory and
(iii) His/ her conduct has been satisfactory.

5. Assessment and Passing Requirements

(i) Assessment: The assessment will comprise continuous assessment and final examination, carrying
marks as specified in the scheme in clause 10. Continuous assessment will be made as per the
guidelines framed by the College from time to time. All assessments will be done on absolute marks
basis. However, for the purpose of reporting the performance of a candidate, letter grades and grade
points will be awarded as per clause 5 (v).
(ii) Final examinations: Final examinations will normally be conducted at the end of trimester.
Supplementary examinations may be conducted at such times as may be decided by the College.
A candidate will be permitted to appear at the final examination of a trimester only if he / she has
completed the study of that trimester satisfying the requirements given in clause 4 and registered
simultaneously for the examinations of the highest trimester eligible and all the courses which he / she
be in arrears of.
A candidate, who is not permitted to appear at the final examination of a trimester, is not permitted
to proceed to the following trimester.
A candidate who is not permitted to appear at the final examination of any trimester has to register
for and redo the courses of that trimester at the next available opportunity.
(iii) Rejoining the programme: A candidate who has not completed the study of any trimester as per
clause 4 or who is allowed to rejoin the programme after a period of discontinuance or who on his / her
own request is permitted to repeat the study of any trimester, may join the trimester which he / she is
eligible or permitted to join, only at the time of its normal commencement for a regular batch of
candidates and after obtaining the approval from the Anna University if required. No candidate will
however be enrolled in more than one trimester at any time. In the case of repeaters, the earlier internal
assessment in the repeated courses will be disregarded.
(iv) Summer Project and Major Project: Every candidate shall submit reports on summer project and
Project Work on dates announced by the college / department through the faculty guide to the Head of
the Department. If a candidate fails to submit the reports on the summer training or the Project Work
on or before stipulated due date, he/she is deemed to have failed in it.
Every candidate shall present seminars in each of the relevant trimesters about the summer project
and the Major Project. The seminars shall be presented before a review committee constituted by the Head
of the Department.
The Summer Project and the Major Project will be evaluated based on the seminars, reports and
viva-voce examinations.

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In case of the summer project, evaluation will be carried out in the fourth trimester and the results
of the same will be included along with the other courses of that trimester.
In case of the Major Project, the viva-voce examination will be carried out by a team consisting of
an internal examiner, usually the supervisor, and an external examiner, appointed by the Principal. Due
weightage will be given to the publications arising out of the project work during the evaluation of the
Major Project.

A candidate who fails in the summer project or the Major Project shall register for redoing the
same at the beginning of a subsequent trimester.

(v) Letter grade and grade point: The letter grade and the grade point are awarded based on percentage
of total marks secured by a candidate in an individual course as detailed below:
Range of Percentage of total marks Letter grade Grade Point, g

90 to 100 S 10
80 to 89 A 9
70 to 79 B 8
60 to 69 C 7
55 to 59 D 6
50 to 54 E 5
0 to 49 or less than 50 % F 0
in final examination
Incomplete I 0
Withdrawal W 0

“F " denotes failure in the course.

“I " denotes incomplete as per Clause 4 and hence prevented from final
examination
“W " denotes withdrawal from the examination.

After the completion of the programme, the Cumulative Grade Point Average (CGPA) for all the six
trimesters put together is calculated using the formula:
Where,

CGPA 
g ci i

c i
gi Grade point secured corresponding to the course.
ci Credit allotted to the course.

(vi) Passing a course:

A candidate who secures grade point 5 or more in any course of study will be declared to have passed that
course, provided a minimum of 50% is secured in the final examination of that course of study.

A candidate, who is absent for the end of trimester examination or withdraws from final examination or
secures a letter grade F (Grade point 0) in any course carrying continuous assessment and final examination
marks, will retain the already earned continuous assessment marks for two immediate appearances in the
examination of that course and thereafter he/she will be solely assessed by the final examination carrying
the entire marks of that course.

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A candidate who absents or secures a letter grade F (Grade Point 0) in any course carrying only continues
assessment marks will be allowed for two subsequent attempts only in the internal examination of that
course and thereafter he/she will be solely assessed by final examination carrying the entire marks of that
course and the continuous assessment marks obtained earlier being disregarded.
A candidate who is absent in the final trimester examination of a course after registering for the same will
be considered to have appeared and failed in that examination and awarded grade F.

6. Qualifying for the Award of Degree

A candidate will be declared to have qualified for the award of the M. B. A. degree provided
(i) He / she has successfully completed the course requirements and has passed all the prescribed
courses of study as per the programme structure.
(ii) No disciplinary action is pending against the candidate.
7. Classification of Degree

(i) First Class with Distinction: A candidate who qualifies for the award of degree vide clause 6 having
passed all the courses of all the trimesters at the first opportunity within six consecutive trimesters after
the commencement of his/her study and securing a CGPA of 8.5 and above shall be declared to have
passed in First Class with Distinction. For this purpose the withdrawal from examination (vide clause
8) will not be construed as an opportunity for appearance in the examination.

(ii) First Class: A candidate who qualifies for the award of degree vide clause 6 having passed all the
courses of all the trimesters within a maximum period of nine consecutive trimesters after
commencement of his/her study and securing a CGPA of 6.50 and above shall be declared to have
passed in First Class.

(iii) Second Class: All other candidates who qualify for the award of degree vide clause 6 shall be
declared to have passed in Second Class.

8. Withdrawal from Examination

A candidate may, for valid reasons, be granted permission to withdraw from appearing for the
examination in any course or courses of only one trimester examination during the entire duration of
the degree programme. Also, only one application for withdrawal is permitted for that trimester
examination in which withdrawal is sought.
Withdrawal application shall be valid only if the candidate is otherwise eligible to write the
examination and if it is made prior to the commencement of the trimester examinations and also
recommended by the Head of the Department and the Principal.

Withdrawal shall not be construed as an opportunity for appearance in the examination for the
eligibility of a candidate for First Class with Distinction.

9. Faculty Adviser (Tutor)

i. To help the students in planning their courses of study and for general advice on the academic
programme, the Head of the Department of the students will attach a certain number of students to a
teacher of the Department who shall function as Tutor for those students throughout their period of
study.
ii. Such Tutor shall advise the students and monitor the courses undergone by the students; check the
attendance and progress of the students attached to him/her and counsels them periodically.
iii. If necessary, the faculty adviser may also discuss with or inform the parents about the progress of the
students through the Head of the Department concerned.
9(a) CLASS COMMITTEE

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(i) A Class Committee consists of teachers of the concerned class, student representatives and a
chairperson who is not teaching the class. It is like the ‘Quality Circle’ (more commonly used in
industries) with the overall goal of improving the teaching-learning process. The functions of
the class committee include
 Solving problems experienced by students in the class room and in the laboratories

 Clarifying the regulations of the programme and the details of rules therein

 Informing the student representatives the academic schedule including the dates of
assessments and the syllabus coverage for each assessment
 Informing the student representatives the details of regulations regarding the weightage
used for each assessment. In the case of practical courses (laboratory / project work /
seminar etc.) the breakup of marks for each experiment/ exercise/ module of work, should
be clearly discussed in the class committee meeting and informed to the students.

 Analyzing the performance of the students of the class after each test and finding the ways
and means of solving problems, if any

 Identifying the weak students, if any and requesting the teachers concerned to provide some
additional help or guidance or coaching to such weak students.
(ii) The class committee for a class under a particular specialization normally constituted by the
Head of the Department. However, if the students of different specializations are mixed in a
class, the class committee is to be constituted by the Head of the Institution.
(iii) The class committee shall be constituted on the first working day of any semester or earlier.
(iv) At least 2 student representatives (usually 1 boy and 1 girl) shall be included in the class
committee.
(v) The chairperson of the class committee may invite the Faculty adviser(s) and the Head of the
department to the meeting of the class committee
(vi) The Head of the Institution may participate in any class committee of the institution.
(vii) The chairperson is required to prepare the minutes of every meeting, submit the same to the
Head of the Institution within two days of the meeting and arrange to circulate among the
concerned students and teachers. If there are some points in the minutes requiring action by the
management, the same shall be brought to the notice of the management by the head of the
institution.
(viii) The first meeting of the class committee shall be held within one week from the date of
commencement of the semester in order to inform the students about the nature and weightage
of assessments within the framework of the Regulations. Two or three subsequent meetings may
be held at suitable intervals. During these meetings the student members, representing the entire
class, shall meaningfully interact and express the opinions and suggestions of the class students
to improve the effectiveness of the teaching-learning process.
9 (b) COURSE COMMITTEE
Each common theory course offered to more than one group of students shall have a “Course
Committee” comprising all the teachers teaching the common course with one of them nominated as
Course Coordinator. The nomination of the course Coordinator shall be made by the Head of the
Department / Head of the Institution depending upon whether all the teachers teaching the common
course belong to a single department or to several departments. The ‘Course committee’ shall meet as
often as possible and ensure uniform evaluation of the tests and arrive at a common scheme of evaluation
for the tests. Wherever it is feasible, the course committee may also prepare a common question paper for
the test(s).
10. Courses of Study and Scheme of Assessment
Sessional Scheme of Evaluation
Theory
Internal Assessment: 50 Marks Final Examination: 50 Marks
Assignment 05
Test 1 10

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Test 2 (Objective Type) 05

Model Exam 20
Innovative Practice (Surprise Test/Quiz/
Paper Presentation/ Discussion/
Co-curricular Activities) 10

50

Internal Assessment: 50 Marks Final Examination: 50 Marks

Communication Laboratory
Assignment /Seminar /Innovative Practices 10
Test-1 10
Record 10
Final Test 20

50

Internal Assessment: 50 Marks Final Examination: 50 Marks

Business Application Software

Test-1 10
Record 10
Presentation/Assignment 10
Final Test 20

50

Summer Project:

Review 25
Industrial Guide 25
Report and Presentation 50

100

Major Project:

Four Reviews :( 25 x 4) 100

Industrial Guide 100
Report 100 (50 (Internal) + 50 (External))
Viva voce 100 (50 (Internal) + 50 (External))

400

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BANNARI AMMAN INSTITUTE TECHNOLOGY, SATHYAMANGALAM

(Autonomous Institution affiliated to Anna University, Coimbatore)

Curriculum for M. B. A. Programme

I Trimester

S.No Code No Subject L T P C

Theory
1 08MBA101 Value Based Management 3 0 0 3
2 08MBA102 Managerial Economics 3 0 0 3
3 08MBA103 Data Analysis for Decision Making 2 1 0 3
4 08MBA104 Organizational Behaviour 3 0 0 3
5 08MBA105 Financial and Management Accounting 2 1 0 3
6 08MBA106 Fundamentals of Marketing 3 0 0 3
Practical
7 08MBA107 Executive Communication Laboratory-I 0 0 2 2#
8 08MBA108 Yoga and Meditation 0 0 2 2#
# Grades would be awarded

II Trimester
S.No Code No Subject L T P C
Theory
1 08MBA201 Decision Models and Management Science 2 1 0 3
2 08MBA202 Marketing Management 3 0 0 3
3 08MBA203 Human Resource Management 3 0 0 3
4 08MBA204 Management Information System 3 0 0 3
5 08MBA205 Total Quality Management 2 1 0 3
6 08MBA206 Financial Management 2 1 0 3
Practical
7 08MBA207 Business Application Software- I 0 0 2 2
8 08MBA208 Yoga and Meditation 0 0 2 2#
# Grades would be awarded

III Trimester

S.No Code No Subject L T P C

Theory
1 08MBA301 Operations Research 2 1 0 3
2 08MBA302 Strategic Management 3 0 0 3
3 08MBA303 International Business Management 3 0 0 3
4 08MBA304 Production Management 2 1 0 3
5 08MBA305 Legal Aspects of Business 3 0 0 3
6 08MBA306 Application of Research Methods in
2 1 0 3
Management

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 Faculty of Management Studies-M.B.A

Practical
7 08MBA307 Business Application Software- II 0 0 2 2
8 08MBA308 Yoga and Meditation 0 0 2 2#
# Grades would be awarded

SUMMER PROJECT (6 WEEKS)

08MBA401 Summer Project Report

Project report of the Summer Project is to be submitted by the students within 15 days from the
commencement of the 4th Trimester.

IV Trimester
S.No Code No Subject L T P C
1 08MBA401 Summer Project Report 0 0 0 4
Theory
2 Elective 1 3 0 0 3
3 Elective 2 3 0 0 3
4 Elective 3 3 0 0 3
5 Elective 4 3 0 0 3
6 Elective 5 3 0 0 3
7 Elective 6 3 0 0 3
Practical
8 08MBA402 Executive Communication Lab – II & Personal Growth 0 0 2 2#
9 08MBA403 Yoga and Meditation 0 0 2 2#
# Grades would be awarded

V Trimester

S.No Code No Subject L T P C

1 08MBA501 Major Project 0 0 0 12

VI Trimester

S.No Code No Subject L T P C

Theory
1 08MBA601 Business Ethics 3 0 0 3
2 08MBA602 Entrepreneurship Development 3 0 0 3
3 Elective 7 3 0 0 3
4 Elective 8 3 0 0 3
5 Elective 9 3 0 0 3
6 Elective 10 3 0 0 3
Practical
7 08MBA603 Contemporary Practices in Management 0 0 2 2#
8 08MBA604 Yoga and Meditation 0 0 2 2#
# Grades would be awarded

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L - Lecture Hours
T - Tutorial Hours
P - Practical Hours
C - Credit

Total Credit: 126

BANNARI AMMAN INSTITUTE TECHNOLOGY, SATHYAMANGALAM

(Autonomous Institution affiliated to Anna University, Coimbatore)

Syllabus for M. B. A. Programme

I TRIMESTER
08MBA101 Value Based Management

3003
Unit I
Management Overview
Management Overview – Evolution of Management – Organization – Global, Social and Ethical
Environment, Process of Management, Mint berg’s Management Roles.
9 Hours
Unit II
Planning
Planning – Meaning and Purpose of Planning – Steps in Planning – Types of Plans – Management by
Objectives (MBO) – Policies , Procedures and Methods – Nature and Type of Policies – Functional
Policies.
9 Hours
Unit III
Decision Making Process and Fundamentals
Decision Making Process and Fundamentals – Types of decision – Organizing – Meaning and Structure –
Authority and Span of Control – Delegation and Decentralization – Line and Staff relationship
9 Hours

Unit IV
Staffing
Staffing – Sources of Recruitment, Selection Process – Training and Development – Co-ordination and
Communication
8 Hours
Unit V
Leading
Leading – Concepts and Theories – Controlling in Management – Control Process – Innovation
Management
10 Hours

Total: 45 Hours
Reference Books:

1. Hellriegel Jackson and Slocum, “Management A Competency – Based Approach”, Thomson South –
Western, 2007.
2. Robbins, and Coulter, “Management”, Prentice Hall India, 2006.

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 Faculty of Management Studies-M.B.A

3. Stoner Freeman, and Gilbert, “Management”, Prentice Hall India, 2007.

Further Readings

1. Koontz Harold and Weihrich Heinz, “Essentials of Management: An International Perspective”, Tata
McGraw Hill, 2004.
2. Heinz Wihrich Mark.V.Cannice and Harold Koontz, “Management: A Global and Entrepreneurial
Perspective”, Tata McGraw Hill, 2007.

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 Faculty of Management Studies-M.B.A

08MBA102 Managerial Economics

3003

Unit I
Introduction
Meaning and Concepts – Nature of Business Decision Making – Marginal Analysis
8 Hours
Unit II
Demand Functions
Demand Function and Law of Demand – Types of Demand – Elasticity of Demand – Demand
Forecasting – Supply and Demand Analysis – Price Determination.
9 Hours
Unit III
Production Functions
Production Function – Production and Costs under Alternative Returns to Scale/Factor – Cost Function.
9 Hours
Unit IV
Market Structure
Market Structure – Perfect Competition – Monopoly – Monopolistic Competition – Oligopoly – Non -Price
Competition
9 Hours
Unit V
Economic Indicator
Economic Indicators – National Income – Inflation and Deflation – Business Cycle – Structure of Indian
Economy – Economic Growth and Development – Government Policies and Regulations –Balance of
Payment.
11 Hours
Total: 45 Hours
Reference Books:
1. Christopher Thomas., and Charles Maurice., “Managerial Economics”, Tata McGraw Hill Publishing
Co., 2006.
2. Mankiw., “Principles of Economics”, Thomson Learning, 2006.
3. HL Ahuja., “Economic Environment of Business”, S Chand, 2005.

Further Readings
1. Samuelson.,and Nordhaus., “Economics”, Tata McGraw Hill, Eighteenth Edition, 2007.
2. G S Gupta., “Macro Economics”, Tata McGraw Hill, 2006.

08MBA103 Data Analysis for Decision Making

2103
Unit I
Introduction
Data Sets and Sources of Data – Qualitative Vs Quantitative Data – Scales of Measurement (Nominal,
Ordinal, Interval and Ratio) – Cross-Sectional , Times Series and Descriptive Statistics
7Hours
Unit II
Numerical Measure of Locator
Numerical Measures of Location – Dispersion – Sample Statistics – Population Parameters and Point
Estimators– Measures of Central Location – Mean , Median, Mode , Percentiles and Quartiles –Measures
of Variability – Range, Inter-Quartile Range , Variance , Standard Deviation – Measures of Relative
Location and Detection of Outliers – Z-Scores. Frequency and Relative Frequency Distributions –
Cumulative Frequency and Cumulative Relative Frequency Distribution – Data Presentations – Bar
Graphs, Pie Charts , Histograms , Ogive and Stem-n-leaf.

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 Faculty of Management Studies-M.B.A

11 Hours
Unit III
Experiments and Sample Space
Experiment and Sample Space – Events and Operations with Events – Probability of an Event – Basic
Probability Rules – Binomial Distribution – Normal Distribution
8 Hours
Unit IV
Dependent and Independent Variable
Dependent Vs Independent Variables – Scatter Diagrams – Concepts of Bivariate Data – Correlation
Coefficient – Interpretation of Covariance and Correlation as Measures of Association between Variables–
Simple Linear Regression to Model the Relationship – Model – Equation – Estimated Regression and
Simple Linear Regression Equation.
8 Hours
Unit V
Parametric Test
z- test, t-test and ANOVA (one way) – Chi-Square Analysis – Test of Goodness of Fit – Test of
Independence of Attributes.
11Hours
Total: 45 Hours

Reference Books:

1. S.P Gupta., “Statistical Methods”, Sultan Chand and Sons, 2001.

2. G.C. Beri., “Business Statistics”, Tata McGraw Hill, 2005.
3. Levin R.I., and Rubin .D.S., “Statistics for Management”, Prentice Hall of India, 2001.

Further Readings

1. Ronald E Walpole., Raymond H Myers., Sharon L. Myers., and Keying Ye., “Probability and
Statistics for Engineering and Scientists”, Pearson Education, 2004.
2. Hooda P R., “Statistics for Business and Economics”, Tata McGraw Hill, 2007.

08MBA104 Organizational Behaviour

3003
Unit I
Introduction
Meaning and Importance of Organizational Behaviour (OB) – Historical Development and Contributing
Disciplines – Challenges and Opportunities for OB – Personality – Its Determinants and Attributes –
Values and Attitudes, Components and Functions of Attitudes.
9 Hours
Unit II
Motivation
Motivation – Basic Concepts – Motivation Theories – Problems in Motivation – Group Dynamics – Types
of Groups, Group Norms and Cohesiveness: Group Roles.
10 Hours
Unit III
Organizational Culture
Organizational Culture – Elements of Organizational Culture – Organizational Culture and Performance –
Changing and Strengthening Culture – Organizational Socialization – Organizational Change – Forces
for Change, Force Field Analysis Model – Organization Development.

9 Hours

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Unit IV
Employment Relationship
Employment Relationship and Career Dynamics – Conflict Process – Sources of Conflict – Structural
Approach to Conflict Management – Resolving Conflict through Negotiation – Organizational Careers –
Behaviour Modification – Contingent Workforce – Power and Politics in Organization.
8 Hours
Unit V
Work Stress
Work Stress – Cause and Consequences – Stress coping Strategies – Cases.
9 Hours
Total: 45 Hours
Reference Books:

1. Stephen Robbins P., “Organizational Behaviour”, Prentice Hall India, 2007.

2. Mcshane L Steven., Von Glinow Mary., and Ann Sharma R. Radha., “Organizational Behaviour”, Tata
McGraw Hill, 2006.
3. Uma Sekaran, “Organizational Behaviour”, Tata McGraw Hill, 2006.

Further Readings
1. Hellriegel and Slocum., “Organizational Behaviour”, Thomson South Western, 2004.
2. Fred Luthans., “Organizational Behaviour”, Tata McGraw Hill, 2007.

08MBA105 Financial and Management Accounting

2103
Unit I
Introduction
Introduction to Accounting – Meaning of Accounting – Branches of Accounting – Objectives of
Accounting – Concepts and Conventions of Accounting – Double Entry Book Keeping – Classification of
Accounts – Basic Accounting Cycles – Journal, Ledger ,Trial Balance , Trading Account , Profit and
Loss Account and Balance Sheet.
10 Hours
Unit II
Financial Statement
Financial Statements – Characteristics – Limitations – Financial Statement Analysis – Ratio Analysis –
Fund Flow Statement and Cash Flow Statement – Meaning and Concepts of Fund Flows and Cash Flows –
Preparation and Interpretation of Fund Flow Statement and Cash Flow Statement.
10 Hours
Unit III
Cost Accounting
Cost Accounting – Meaning and Objectives – Classification of Cost – Elements of Costs – Preparation of
Cost Sheet
9 Hours
Unit IV
Budgetary Control
Budgetary Control – Types of Budgets – Cash Budget – Functional Budgets – Flexible Budget –Preparation
and Interpretation
8 Hours
Unit V
Break Even Analysis
Break Even Analysis – Marginal Costing – Cost – Volume – Profit Analysis – Break Even Point –
Application of Marginal Costing Techniques to Managerial Decision Making.
8 Hours
Total: 45 Hours

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Reference Books:
1. Maheswari S N., and Maheswari S.K., “Accounting for Management”, Vikas Publishing, 2006.
2. Ramachandran Ram Kumar Kakani N., “Financial Accounting for Management”, Tata McGraw Hill,
2005.
3. Khan M Y., and Jain P K., “Management Accounting – Text, Problems and Cases”, Tata McGraw Hill,
2007.

Further Readings
1. Narayanaswamy R., “Financial Accounting - A Managerial Perspective”, Prentice Hall India, 2000.
2. Horngren Sundem., and Stratton., “Introduction to Management Accounting”, Prentice Hall India,
2006.

08MBA106 Fundamentals of Marketing

3003

Unit I
Introduction
Marketing – Definition – Approaches to the Study of Marketing – Marketing Management – Philosophies
of Marketing Management (The Production Concept to Marketing Concept) – Societal Marketing Concept

8Hours
Unit II
Marketing Environment
Marketing Environment – Meaning – Scanning the Marketing Environment – Demographic Environment –
Economic Environment – Ecological Environment – Technological Environment – Political Environment –
Cultural Environment –– Enhanced Training Opportunities Program (ETOP).

9 Hours
Unit III
Market Segmentation
Market Segmentation – Levels – Importance – Procedures – Bases for Segmentation – Targeting –
Targeting Strategies – Positioning – Differentiation Strategies – Positioning Strategies – Positioning Errors
to Avoid – Marketing Mix – Elements – Deciding the Right Mix.
10 Hours
Unit IV
Market Behaviour
Consumer Markets and Buying Behaviour – Model of Buyer Behaviour – Buying Decision Process –
Buyer Roles – Buying Influences – Organizational Buyer Behaviour – Business Markets Vs Consumer
Markets – Buying Process – Major influences.
9 Hours
Unit V
Market Information System
Marketing Information Systems – Need – Importance – Composition and Design – Relationship Marketing
– Marketing across Cultures
9 Hours
Total: 45 Hours

Reference Books:
1. Mc Daniel., Lamb and Hair., “Introduction to Marketing”, Thomson South Western, 2007.
2. Philip Kotler., and Gary Armstrong., “Principles of Marketing”, Prentice Hall of India, 2004.
3. Ramaswamy V S., and Namakumari S., “Marketing Management (Planning Implementation and
Control - The Indian context)”, Macmillan India, 2005.

Further Readings
1. Michael J Etzel., Bruce J Walker., and William J Stanton., “Marketing”, McGraw Hill, 2003.

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2. Donald S Tull., and Lynn E Kahle., “Marketing Management”, Macmillan, 2006.

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08MBA107 Executive Communication Laboratory-I

0042

Unit I
Introduction
Writing Business Letters and Developing Messages – Neutral and Positive Messages – Negative and
Persuasive Messages.
8 Hours
Unit II
Verbal Communication
Verbal Communication and Making Presentations – Communicating to Mass Media and Listening
Technique
8 Hours
Unit III
Communication to Groups
Role Playing and Team Building – Strategies for Successful Business and Group Meetings – Memos,
Notice, Agenda and Minutes Documentation
9Hours
Unit IV
Report Preparation and Interviewing
Writing Reports and Proposals – Interviewing: Types – Stages – Skills for Interviewer and Interviewee

10 Hours
Unit V
Case Presentation
10 Hours
Total: 45 Hours

Reference Books:
1. Lesikar V Ramond., and Flately E Marie., “Basic Business Communication: Skills for Empowering
the Internet Generation”, Tata McGraw Hill, 2005.
2. Courtland L Bovee., and John V Thill.,, “Business Communication Today”, Prentice Hall, 2005.
3. Sharma R.C., and Krishnamohan., “Business Correspondence and Report Writing”, Tata McGraw
Hill, 2002.

Further Readings
1. Kaczmarek Kyo Stephen., and Locker O. Kitty., “Business communication: Building Critical Skills”,
Tata McGraw Hill, 2007.
2. Matthu Kutty M. Manipallly., “Business Communication Strategies”, Tata McGraw Hill, 2002.

II TRIMESTER

08MBA201 Decision Models and Management Science

2103
Unit I
Introduction
Introduction –Scope of Operation Research –Linear Programming – Formulation

7 Hours
Unit II
Linear Programming
Solving LPP: Graphical method, simplex method, Big M method-Duality –Dual Simplex method –
Meaning of sensitivity analysis -Application of Computer for Sensitivity analysis
10 Hours

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Unit III Transportation and assignment

Transportation and assignment models: Transportation problems-North-West Corner Solution, Least cost,
VAM-Optimal Solution: MODI method-Non –Degenerate problems –Assignment Problem-Hungarian
method –Computer solution of transport and assignment problem.
8 Hours
Unit IV
Dynamic Programming
Dynamic Programming: Stage Coach Problem- Capital Budgeting problem- Reliability Improvement
problem.
9 Hours
Unit V
Waiting line models
Waiting line models: Features and Terminologies – Solution to the practical problems on (M/M/1):
(∞/FCFS) model
Simulation: Steps in Monte Carlo simulation –Application to inventory and waiting line problems.
9 Hours
Total: 45 Hours
Reference Books:
1. Hamdy A Taha, “Operative Research – An Introduction”, Pearson Education, 2004
2. Sharma J K, “Operations Research - Theory and Application”, Mac Millan India, 2003.
3. Vohra N D, “Quantitative Techniques in Management”, TMH Publishing Co.Ltd, 2007.

Further Readings
1. Paneerselvam R., “Operations Research”, Prentice Hall of India, 2002.
2. Frederick S.Hillier,Gerald J . Lieberman, “Operations Research”, 8th Edition, TMH, 2006.

08MBA202 Marketing Management

3003
Unit I
Product Planning
Product Planning-New Product Development –Process-Adoption Process-Product Life Cycle BGC Matrix-
GEC Grid-Product Levels-Product Hierarchy-product Classification –Product Branding –Brand Name
Decision-Brand Strategy Decision.
11 Hours
Unit II
Pricing
Pricing-Setting the Price-Methods –Initiating Price Changes -Responding to Price Changes-Adapting the
Price
8 Hours

Unit III
Marketing Channel
Marketing Channel and physical Distribution-Channel function –Channel Function – Channel Levels-
Channel Design Decisions- Channel Management-Issues in Channel Relations –Retailing-Emerging Trends
in Retailing
8 Hours
Unit IV
Marketing Communications
Managing Marketing Communications-Process-Developing Effective Communications-Deciding on the
communication Mix, Advertising-Developing the Effective Advertising Programs-Forms of Advertising-
Appeals-Media Decisions-Measuring Effectiveness, Sales Promotion-Major Decisions-Public Relations-
Marketing PR and Major Decisions
11 Hours

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Unit V
Personal Selling
Personal Selling –Direct Marketing, Online Marketing –Impact of Internet in Marketing, Networking-Multi
Level Marketing, Marketing of Services-Marketing to Non Profit Organizations
7Hours
Total: 45 Hours

Reference Books:
1. Philip Kotler., “Marketing Management”, Prentice Hall Of India, New Delhi, 2003.
2. Louis W Stern,Adel I El Ansary and Anne T Coughlan., “Marketing Channel”, Prentice Hall Of
India, New Delhi, 2005.
3. O’Guinn,Allen and Semenik.,”Advertising and Brand Promotion”,Thomson South Western:2007

Further Readings
1. Zikmund D’Amico., “Marketing”,. Thomson South Western: 2004.
2. Valarie A Zeithaml,Mary Jo Bitner.,”Service Marketing”,Tata McGraw Hill,New Delhi :2003

08MBA203 Human Resource Management

3003
Unit I
Introduction
Nature and Scope of Human Resource Management(HRM) – Meaning and Definition of HRM,
Objectives and Functions of HRM , Models of HRM – HRM in a Changing Environment ,Role of
Globalization in Human Resource Management.
8 Hours
Unit II
Human Resource Planning
Human Resource Planning – Job Analysis – Job Description – Job Specification – Recruitment – Induction
– Selection – Placement: Role in HRM , Process , Methods ,Use of Tests in Selection and Placement –
Wage and Salary Administration – Principles and Techniques of Wage Fixation ,Job Evaluation ,
Incentive Schemes.
9 Hours
Unit III
Training and Development
Training and Development – Principles of Learning, Objectives, Types and Training Methods –
Management Development: Its Meaning, Scope Objectives and Methods – Performance Appraisal –
Process, Methods, Factors that Distort Appraisal, Methods to Improve Performance, Role of Performance
in the Performance Management Process, Performance Appraisal Vs Potential Appraisal.
10 Hours
Unit IV
Morale and Motivation
Morale and Motivation of Employees – Morale – Importance of Morale – Employee Attitudes and
Behavior and their Significance to Employee Productivity – Motivation Methods of Employees –
Empowerment – Factors Affecting Empowerment – Process – Benefits.
9 Hours
Unit V
Work Environment and Terms and Conditions
Work Environment and Terms and Conditions of Employment – Fatigue – Safety – Accident Prevention,
Accident Records – Industrial Relations – Trends in Human Resource(HR) – HR Outsourcing – Human
Resource Information System(HRIS) – Management of Turnover and Retention – Workforce
Rationalization – Managing Separation – Trends in Employee Engagement and Retention.

9 Hours
Total: 45 Hours

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 Faculty of Management Studies-M.B.A

Reference Books:
1. Aswathappa K, “Human Resource and Personnel Management – Text and Cases”, Tata McGraw Hill,
2007.
2. Biswajeet Pattanayak, “Human Resource Management”, Prentice Hall of India, 2005.
3. Gary Dessler, “Human Resource Management”, Prentice Hall of India, 2003.

Further Readings
1. Bernardin H, John, “Human Resource Management – An experiential Approach”, Tata McGraw Hill,
2004.
2. Cascio H Wayne, “Managing Human Resources – Productivity, Quality of Work Life and Profits”,
Tata McGraw Hill, 2004.

08MBA204 Management Information System

3003

Unit I
Foundation Concepts
Foundation Concepts – Components of an Information System – Resources – Activities – Types of
Information System – Operations Support Systems – Management Support Systems – Strategic Information
System and Other Classifications – Success and Failure with Information Technology (IT).
9
Hours
Unit II
Uses of Information Technology
Strategic Uses of Information Technology – Role of IT in Re-engineering – Building a Knowledge –
Creating Company – Functional Business Systems – Marketing – Manufacturing – Human Resource –
Accounting – Financial Management Systems – Cross Functional Enterprise Tools for Enterprise
Collaboration.
10 Hours
Unit III
Enterprise e – Business Systems
Enterprise e – Business Systems – Customer Relationship Management – Enterprise Resource Planning –
Supply Chain Management – E-commerce Business Models and Concepts – Technology Infrastructure –
Electronic Payment Systems.
9 Hours
Unit IV
Decision Support Systems
Decision Support Systems – What if Analysis – Sensitivity Analysis – Executive Information System(EIS)
– Knowledge Management System(KMS) – Artificial Intelligence Technologies in Business – Expert
Systems.

8 Hours
Unit V
Developing Business / IT Solutions
Developing Business/IT solutions – Systems Development Life Cycle – Prototyping – System Analysis –
Systems Design – Implementation
9 Hours
Total: 45 Hours
Reference Books:
1. James A O Brien, “Management Information Systems”, Tata McGraw Hill Edition, 2006.
2. Kenneth C Laudon, and Jane P.Laudon, “Management Information Systems”, Prentice – Hall India,
2004.
3. Kenneth C Laudon, Carol Guercio Traver, “E-commerce”, Pearson Education, 2003.

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 Faculty of Management Studies-M.B.A

Further Readings
1. Haag, Cummings, and Mccubbrey, “Management Information Systems for the Information Age”, Tata
Mcgraw Hill, 2004.
2. Efrem G.Mallach, “Decision Support and Data Warehouse Systems”, Tata McGraw – Hill, 2003.
08MBA205 Total Quality Management
2103

Unit I
Introduction
Introduction and Basic Concepts – Definition of Quality – Dimensions of Quality – Contributions of Gurus
such as Shewhart, Deming, Juran, Crosby, Feigenbaum and Ishikawa – Quality cost.
8 Hours
Unit II
Quality Management
Principles of Quality Management – Leadership – Customer Satisfaction – Customer Perception of Quality,
Customer Complaints, Service Quality, Customer Retention, Employee Involvement – Motivation,
Empowerment, Teams, Recognition and Reward, Performance Appraisal, Benefits.
9 Hours
Unit III
Process
Process Approach – Continuous Process Improvement – Juran Trilogy, PDSA Cycle, Kaizen, Supplier
Partnership – Performance Measures – Basic Concepts, Strategy, Performance Measures – Balanced
scorecard.
10 Hours
Unit IV
Tools and Techniques
Tools and Techniques – 7 Old Quality control(QC) Tools – Quality Function Deployment – Taguchi’s
Loss Function – Total Productivity Management(TPM) – Failure Mode and Effect Analysis(FMEA) –
POKAYOKE – 5S – Six Sigma .
10 Hours
Unit V
Total Quality management (TQM)
Management Systems for TQM – ISO 9000 Quality Management Systems – Auditing and Certification
Process – Quality Awards
8 Hours
Total: 45 Hours
Reference Books:
1. Dale H. Besterfield etal, “Total Quality Management”, Pearson Education, 2005.
2. Subburaj Ramasamy, “Total Quality Management”, Tata McGraw Hill, 2005.
3. Evans J R, and Lindsay W M, “The Management and Control of Quality”, Thomson South-Western,
2005.
Further Readings
1. Naagarazan, R S, and Arivalagan, A A, “Total Quality Management”, New Age International
Publisher, 2006.
2. Greg Brue, “Six Sigma for Managers”, TMH Publishing Co. Ltd, 2003.

08MBA206 Financial Management

2 10 3
Unit I
Introduction
Financial Management: Scope, Functions, Goals, Time Value of Money, Further Value and Present Value of
Money.
7 Hours
Unit II
Principles of Capital Budgeting

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 Faculty of Management Studies-M.B.A

Principles and Nature of Capital Budgeting, Identifying Relevant Cash Flows – Evaluation Techniques:
Payback Period, Accounting Rate of Return, Net Present Value, Internal Rate of Return, Profitability
Index– Comparison of Discounted Cash Flow (DCF) Techniques, Project Selection Under Capital
Rationing.
11 Hours
Unit III
Cost Capital
Concept of Cost of Capital, Measurement of Specific Costs and Overall Cost of Capital. Financial and
Operating Leverage, Indifference Point – Capital Structure Theories – Factors Determining Capital
Structure
11 Hours
Unit IV
Dividend Theory
Dividend Theory , Dividend Policy, Determinants of Dividend Policy, Forms of Dividend
9 Hours
Unit V
Principles of Working Capital
Principles of Working Capital; Concepts and Need, Operating Cycle Calculations, Determinants of
Working Capital, Estimation of Working Capital.
7 Hours
Total: 45 Hours
Reference Books:
1. Pandey, I M, “Financial Management”, Vikas Publishing House Pvt. Ltd., Ninth Edition, 2006.
2. Khan, M Y, and Jain, P K, “Financial Management”, ‘Text, Problems and Cases’, Tata McGraw Hill
Publishing Company Ltd., Fifth Edition, New Delhi, 2007
3. Prasanna Chandra, “Financial Management”, “Theory and Practice”, Tata McGraw-Hill Publishing
Company Ltd, Fourth Edition, New Delhi: 2007.

Further Readings

1. Eugene F, Brigham, and Joel F Houston, “Fundamentals of Financial Management”, Cengage

Learning, Tenth Edition, 2004.
2. Richard, A Brealey et al, “Principles of Corporate Finance”, Tata McGraw Hill Publishing company
Ltd, Eighth Edition, New Delhi , 2007

08MBA207 Business Application Software-I

0042
Unit I
Word and Power Point
Word: Create, Modify and Save Word Document, Manipulate Tabs and Margins, Insert Comments,
Bookmarks, Create and Edit Styles. Merge Documents, Create and Modify Tables, Sort Records Using
Pictures and Charts, Mail Merge, Generate Labels
PowerPoint: Creating Presentations, Hyperlink, Apply Design Template, Slide Transitions, Custom
Animation, Speaker Notes, Print Handouts, Screen Navigation Tools.
8 Hours
Unit II
Excel
Excel: Create, Modify and Save a Spreadsheet, Using Templates, Using Multiple Workbooks, Formatting
Numbers, Report Manager, Computations in Cells, Summary Functions, Conditional Formats, Appearance/
Format of Text and Numbers in Cells, Sorts , Data Filters , Create Graphs and Charts ,Modify Charts.
9 Hours
Unit III
Access
Access: Create Database, Table Relationship, Primary Key, Modify Field Properties, Find and Sort
Records, Data Types, Create and Modify Forms, Enter Records Using Form, Delete Records From Table,

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 Faculty of Management Studies-M.B.A

Control Toolbox , Calculated Control, Apply and Remove Filters, Create Calculated Field , Create Report,
Format Properties , Query.
9 Hours

Unit IV
Tally:
Creating Company, Group Ledger, Voucher, Journal, Contra, Sales, Purchases, Credit Note, Debit Note,
Receipt, Payment, Report Generation.
TORA:
Linear Programming, Transportation Problem, Assignment Problems.
8 Hours
Unit V
Statistical Package
Statistical Package for Social Sciences (SPSS): Opening a Data File, Data Editing, Data Transformation,
Pivot Tables, Cross Tables and Chi-Square Test, Summarize, Descriptive Statistics, Creating and Modifying
a Chart, Linear Regression.
11 Hours
Total: 45 Hours
Reference Books:
1. Stephen.Haag, “I-Series, Microsoft Office XP”, Tata McGraw Hill, 2003.
2. Carver, “Doing Data Analysis with SPSS 10.0”, Thomson Learning, 2001.
3. Namrata Agrawal, “Financial Accounting using Tally 6.3”, Dreamtech Press, 2002.

Further Readings
1. Sanjay Sexena, “Intro to Computers and MS. Office”, Vikas Publishing House Pvt Ltd., 2002.
2. Timothy J.O’Leary, “Office XP Vol. I Enhanced”, Tata McGraw Hill, 2003.

III TRIMESTER

08MBA301 Operations Research

2 1 0 3
Unit I
Introduction
Differential calculus for management: Meaning of differentiation, Basic rules of differentiation, Application
in Profit Maximization and Cost Minimization .Basics of interest calculations: Simple and compound
interest, present value, Annuity, simple problems
10 Hours
Unit II
Decision Theory
Decision Theory: Decision Making under risk –EMV approach –Decision Trees, Decision making under
uncertainty.
7 Hours
Unit III
Game Theory
Game Theory: Two person Zero sum games-Saddle Point –Dominance rule-Graphical method.

7 Hours
Unit IV
Replacement Models
Replacement Models: Individual replacement model (with and without time value of money), Group
Replacement model. Sequencing of ‘n’ Jobs and ‘2’ Machines – ‘n’ Jobs and ‘3’ Machines – ‘2’ Jobs and
‘m’ Machines

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 Faculty of Management Studies-M.B.A

11 Hours
Unit V
Project Management
Project Management: Introduction – Phases of project management – guidelines for net work construction-
Critical path method-CPM float calculations-PERT analysis.
10
Hours
Total: 45 Hours
Reference Books:
1. Hamdy A Taha, “Operative Research – An Introduction”, Pearson Education, 2004
2. Sharma J K, “Operations Research - Theory and Application”, Mac Millan India, 2003.
3. Vohra N D, “Quantitative Techniques in Management”, TMH Publishing Co.Ltd, 2007.

Further Readings
1. Paneerselvam R., “Operations Research”, Prentice Hall of India, 2002
2. Frederick S.Hillier,Gerald J . Lieberman, “Operations Research”, 8th Edition, TMH, 2006

08MBA302 Strategic Management

3 0 0 3
Unit I
Introduction
Strategy: Strategic Management Process, Model of Strategic Management, Strategic Planning Process –
Intended and Emergent Strategies – Strategic Leadership and Decision Making – Corporate Governance
and Social Responsibility.
8 Hours
Unit II
Environmental Analysis
Environmental Analysis: Porters Five Forces Model, Strategic Groups, Competitive Changes During
Industry Life Cycle – Macro Environment – Global and National Context, Resources, Capabilities and
Competencies – Generic Building Blocks of Competitive Advantage – Sustaining Competitive Advantage,
Value Chain.
11 Hours
Unit III
Strategies
Strategies: Global and International Strategies – Corporate Strategies – Vertical Integration, Diversification,
Strategic Alliances, TOWS Matrix, BCG Matrix – Building and Restructuring the Corporation – Business
Level Strategies – Functional Level Strategies.
9 Hours
Unit IV
Organizational Structure
Designing Organizational Structure – Strategy Implementation Process – Designing and Establishing
Strategic Control System – Balanced Score Card Approach – Matching Structure and Control to Strategy –
Strategic Change
9 Hours
Unit V
Managing Technology
Managing Technology and Innovation – Entrepreneurial Ventures and Small Business – Intrapreneurship –
Strategies for Non Profit Organizations
8 Hours
Total: 45 Hours
Reference Books:
1. Charles, W L, Hill and Gareth, R. Jones, “Strategic Management an Integrated Approach”, Biztantra
Publishers, Sixth Edition, New Delhi. 2002.
2. Thomas L Wheelen, and David Hunger, J, “Strategic Management”, Addison Wesley Longman
Singapore PVT Ltd, Sixth Edition, Singapore, 2000.

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3. Robert A Pitts and David Lei Thomson, “Strategic Management”, South western Publishers, Fourth
Edition, 2002.

Further Readings
1. John A Pearce, and Richard B Robinson, “Strategic Management”, Tata McGraw Hill, New Delhi:
Ninth Edition, 2003.
2. Azhar Kazmi, “Business Policy and Strategic Management”, Tata McGraw Hill, Second Edition, New
Delhi, 2005
08MBA303 International Business Management
3 0 0 3
Unit I
Introduction
Definition – Drivers of International Business – Domestic Vs. International Business – International
Orientations (Electricity Policy Research Group(EPRG) Framework) – Evolution Stages of Companies in
Internationalization– International Business Decisions – Trade and Investment Theories – Foreign Direct
Investment, India’s Experience.
8 Hours
Unit II
Globalization
Globalization ,Implications, Challenges – Protectionism ,Tariff Barriers, Non Tariff Barriers, Cartels, State
Trading, Trade Blocks, Forms of Integration ,European Union(EU) ,South Asian Association for Regional
Cooperation(SAARC), Association of South East Asian Nations (ASEAN), Most-Favoured-Nation (MFN),
Trade Liberalization, World Trade Organization(WTO) – Economic, Political, Cultural and Technological
Environments

11 Hours
Unit III
Market Strategies
Market Entry Strategies – Product Decisions, International Pricing, Marketing Channels, International
Promotion– International Organization and Human Resource Management
9 Hours
Unit IV
Finance Structure
Balance of Payment – Foreign Exchange Market, Determination of Exchange Rate, Exchange Rate
Systems, Convertibility of Currency, Exchange Risk and Management, Basics of Foreign Exchange
Management Act (FEMA).
9Hours
Unit V
Trade Policy
Indian Trade Policy – Export Promotion, Incentives and Schemes, EOU, Special Economic Zones, Export
Houses – Financing Foreign Trade – Export Procedures
8Hours
Total: 45 Hours
Reference Books:
1. Francis Cherunilam, “International Business”, Prentice Hall of India, Fourth Edition. New Delhi,
2007.
2. Aswathappa K, “International Business”, Tata McGraw Hill, Second Edition, New Delhi, 2007
3. Hodgetts, Luthans, and Doh, “International Management”, Tata McGraw Hill, Sixth Edition, New
Delhi, 2007.

Further Readings
1. Charles W L Hill, and Arun Kumar Jain, “International Business”, Tata McGraw Hill, Fifth Edition,
New Delhi, 2006.
2. John D Daniels, and Lee H.Radebaugh, “International Business”, Pearson Education, Fifth Edition,
New Delhi, 2003.

25
 Faculty of Management Studies-M.B.A

08MBA304 Production Management

2 1 0 3
Unit I
Introduction
Production and Operations Management: Need, Objectives, Evolution – Functions of Production
Management – Inter-relationship between Production and Other Functions. Production Systems: Job Shop,
Batch, Mass Production, Continuous Flow, Characteristics – Measures of Effectiveness. Product
Development: Stages – Techniques Used in Product Design: Standardization, Modular Design, Computer
Aided Design (CAD) / Computer Aided Manufacturing (CAM) , Concurrent Engineering, Value
Engineering.
11 Hours
Unit II
Aggregate Planning
Aggregate Planning: Definition, Methodology – Capacity Planning. Facility Location: Factors Affecting
Decision, Break-even Analysis, Simple Median Model, Centre of Gravity Model. Facility Layout: Product,
Process Layout, Cellular Lay Out, Fixed Position Lay Out, Characteristics and Merits of the Different
Layouts, Soft Ware For Analysis of Layouts.
8 Hours
Unit III
Demand Analysis
Dependent and Independent Demand – Quantitative Methods: Moving Average, Weighted Average,
Exponential Smoothing with Trend (problem)- Qualitative Methods – Causal Methods: Linear Regression
(problem) – Forecasting Accuracy: Mean Absolute Deviation (MAD), Tracking Signal (problem) –
Selection of Forecasting Methods.
8 Hours
Unit IV
Independent Demand
Independent Demand: Economic Order Quantity (EOQ) Model (problem), P System (Fixed period) – Q
System (Fixed Quantity) (problem) – Dependent Demand: Materials Requirements Planning (problem),
Building Operating Management (BOM), Master Production Schedule (MPS) – Manufacture Resource
Planning (MRP) II/ Enterprise Resource Planning (ERP) – ABC Analysis (problem)

9 Hours
Unit V
Work Measurement Technique
Work Measurement Techniques: Time Study, Methods-Time Measurement (MTM), Work Sampling
(problem), Line Balancing (problem) – Learning Curve – White-Collar Productivity. Lean Manufacturing:
7 Wastes, Just in Time (JIT) – Techniques: KANBAN, Single Piece Flow, Single Minute Exchange of Die
(SMED), U Layout.
9 Hours
Total: 45 Hours
Reference Books:
1. Norman Gaither, and Greg Frazier, “Operations Management”, Thomson Learning Inc, Ninth Edition,
2007.
2. Kanishka Bedi, “Production and Operations Management”, Oxford University Press, Second Edition,
2007.
3. SN Chary, “Production and Operations Management”, Tata McGraw Hill, New Delhi, Third Edition,
2002.

Further Readings
1. Byron J Finch, “Operations Now”, Tata McGraw Hill, New Delhi: Third Edition, 2007.
2. Chase Jacobs, Aquilano, and Agarwal, “Operations Management for Competitive Advantage”, Tata
McGraw Hill, New Delhi: Eleventh Edition, 2002.

26
 Faculty of Management Studies-M.B.A

08MBA305 Legal Aspects of Business

3 0 0 3
Unit I
Introduction
Law of Contract – Meaning and Essentials of a Valid Contract – Proposal and Acceptance – Consensus
Ad Idem, Free Consent, Capacity – Consideration – Performance of Contract – Discharge and Remedies
for Breach.

9 Hours

Unit II
Sale of Goods
Law of Sale of Goods – Definition and Essentials of a Contract of Sale – Goods and their Classification
– Price – Passing of Property in Goods – Transfer of Title by Non Owners – Performance – Unpaid
Seller and his Rights – Remedies for Breach – Negotiable Instruments Act – Concept of Negotiable
Instruments and its Importance – Definition of Promissory Note, Cheque and Bill of Exchange – Holder
for Value and Holder in Due Course – Types of Negotiation – Consignment – Rights and Duties of
Collecting and Paying Bankers– Forgery.
11 Hours
Unit III
Partnership
Law of Partnership – Concept and Formation of Partnership – Kinds of Partners – Legal Relations
Between Partners – Rights of Incoming and Outgoing Partners – Retirement and Expulsion – Dissolution
of Firm.
7 Hours

Unit IV
Companies Act
Companies Act – Incorporation – Types of Companies – Articles and Memorandum of Association –
Prospectus – Borrowing Powers of the Company – Board of Directors – Auditors – Meetings.

9 Hours
Unit V
Taxes
Direct taxes – Corporate tax – Concepts – Indirect Taxes – Sales Tax – Service Tax – Value Added
Tax(VAT) – Central and State – Customs and Excise duties – Concepts and Applicability – Consumer
Protection Act 1986 – Object and Scope – Definitions – Rights of Consumers – Remedies Available to
Consumers – An Introduction to Cyber Law.
9 Hours
Total: 45 Hours
Reference Books:
1. Kapoor, N D, “Elements of Mercantile Law”, Sultan Chand & Sons, 2006.
2. Tulsian, P C, “Business and Corporate Law for CA PE – II”, Tata McGraw Hill, 2005.
3. Akhileshwar Pathak, “Legal Aspects of Business”, Tata McGraw Hill, 2006.

Further Readings
1. Gulshan, S S, “Mercantile Law”, Excel Books, 2003.
2. Yatindra, S, “Cyber Laws”, Universal Law Publishing Co., 2005.

08 MBA 306 Applications of Research Methods in Management

2 1 0 3
Unit I
Introduction

27
 Faculty of Management Studies-M.B.A

Introduction to Research: Types of Research, Research Process for Applied and Basic Research, Problem
Definition and Objective Formulation. Research Design: Exploratory, Descriptive and Casual Research
Design.
11 Hours
Unit II
Measurement and Scaling
Fundamentals of Measurement and Scaling: Measurement of Variables, Developing Scales, Validity
Testing, Reliability Testing, Stability Measures
7 Hours
Unit III
Data Collection Methods
Data Collection Methods: Primary Data Collection Methods, Guidelines for Questionnaire Design,
Secondary and Special Data Collection Methods, Advantages and Disadvantages of Various Data
Collection Methods, When to Use? – Data Preparation: Editing, Coding, Transcribing, Data Cleaning.
Sampling Techniques: Probability and Non-Probability Sampling Methods, Determination of Sample Size,
Hypothesis Development and Testing
11 Hours
Unit IV
Multivariate Statistical Techniques
Multivariate Statistical Techniques: Basic Theoretical Framework on Discriminant Analysis, Factor
Analysis, Cluster Analysis, and Conjoint Analysis
9 Hours
Unit V
Case Study
Research Report: Basics of Written Report, Purpose, Contents, Graphical Presentation, Synopsis, Essence
of Oral Presentation
7 Hours
Total: 45 Hours
Reference Books:
1. Naresh K. Malhotra, “Marketing Research – An Applied Orientation”, Pearson Education, New
Delhi: 2007, Fifth Edition
2. Donald R. Cooper, and Pamela S. Schindler, “Business Research Methods”, Tata McGraw Hill
Publishing Company Limited, New Delhi: 2007, Ninth Edition.
3. William G. Zikmund, “Business Research Methods”, Thomson Learning, New Delhi: 2006, Seventh
Edition.

Further Readings

1. Rajendra Nargundkar, “Marketing Research, Text and Cases”, Tata McGraw Hill Publishing
Company Limited, Second Edition, New Delhi, 2007.
2. Uma Sekaran, “Research Methods for Business”, Wiley India, Fourth Edition, New Delhi, 2006.

08MBA307 Business Application Software-II

0 0 4 2
Unit –I
Modeling in operations Management
Modeling in operations Management: Product Mix, Blending, Workface Scheduling, Aggregate Planning,
MRP
11 Hours
Unit –II
Transportation Models
Transportation Models, Waiting Line, Simulation Model
10 Hours
Unit-III
Modeling in Financial Management

28
 Faculty of Management Studies-M.B.A

Modeling in Financial Management: Breakeven Analysis, Capital Budgeting- NPU and IRR, Financial
Planning, Portfolio Selection
8 Hours
Unit-IV Modeling in Marketing
Modeling in Marketing: Media Selection, Traveling Salesman, Shortest Route, Transhipment Problem
8 Hours
Unit-V
Modeling in Human Resources Management
Modeling in Human Resources Management: Payroll, Performance Management System
7 Hours
Total: 45 Hours
Reference Books:
1. William J Stevenson and Ceyhun Ozgur., “Introduction to Management Science”, Tata McGraw Hill,
New Delhi:2007
2. Frederick S Hiller and Mark S Hiller., “Introduction to Management Science”, Tata McGraw Hill,
New Delhi: 2005, 2nd Edition.
3. Wanyel Winston., “Operation Research” Thomson Learning, New Delhi:2007

Further Readings
1. Taha, Hamdy, “Operations Research- An Introduction”, Pearson Education,”New Delhi: 2004.
2. Norman Gaither, Greg Frazier., “Operations Research”, Thomson South- Western, Singapore:9th
Edition.

29