MARKETING

1. A transaction involves ________.

a. at least two parties
b. each party has something that might be of value to the other party
c. each party is capable of communication and delivery
d. each party is free to accept or reject the exchange offer
e. all of the above

2. According to Theodore Levitt, who drew a perceptive contrast between the selling and
marketing concepts, ________ is preoccupied with the need to convert products into cash.
a. marketing
b. selling
c. direct marketing
d. holistic marketing
e. service marketing

3. During market segmentation analysis, the marketer identifies which segments present the
greatest opportunity. These segments are called ________.
a. target markets
b. primary markets
c. tertiary markets
d. demographic markets
e. focused markets

4. In ________ marketing, the seller engages in the mass production, mass distribution, and
mass promotion of one product for all buyers.
a. group
b. mass
c. general
d. segmented
e. differentiated

5. A ________ consists of a group of customers who share a similar set of needs and wants.
a. market target
b. market group
c. market slice
d. market segment
e. market level

6. Which of the following has greatly facilitated niche marketing?

a. The Internet
b. Globalization
c. Industrialization
d. Recession
e. Excessive demand
7. If a buyer is loyal to two or three different brands of soap, this buyer’s loyalty status can
be described as being among the ________.
a. switchers
b. shifting loyals
c. split loyals
d. hard-core loyals
e. anti-loyals

8. As part of the strategic brand management process, each company and offering must
represent a distinctive ________ in the mind of the target market.
a. promotion
b. cell
c. big idea
d. ad
e. organizational concept

9. All marketing strategy is built on STP—segmentation, targeting, and ________.

a. positioning
b. product
c. planning
d. promotion
e. performance

10. According to the illustrations describing the product life cycle, during which stage of the
cycle is there a strong likelihood that negative profits will be the norm?
a. Introduction
b. Growth
c. Maturity
d. Decline
e. Death
 FINANCE

1. Net Interest income is

(i) Interest earned on advances

(ii) Interest earned on investments
(iii) Total interest earned on advances and investment
(iv) Difference between interest earned and interest paid

2. Accounting Ratios are important tools used by

(a) Managers, (b) Researchers,(c)Investors, (d) All of the above

3. Net Profit Ratio Signifies:

(a) Operational Profitability, (b) Liquidity Position,(c) Big-term
Solvency,(d)Profit for Lenders.

4. . Working Capital Turnover measures the relationship of Working Capital

with:
(a)Fixed Assets,(b)Sales,(c)Purchases,(d)Stock.

5. DU PONT Analysis deals with:

(a) Analysis of Current Assets, (b)Analysis of Profit, (c)Capital Budgeting,
(d) Analysis of Fixed Assets.

6. Dividend Payout Ratio is:

(a)PAT Capital, (b)DPS ÷ EPS,(c) Pref. Dividend ÷ PAT,
(d) Pref. Dividend ÷ Equity Dividend.

7. Ratio of Net Income to Number of Equity Shares known as:

(a)Price Earnings Ratio, (b) Net Profit Ratio,(c)Earnings per Share,
(d) Dividend per Share.

8. In Inventory Turnover calculation, what is taken in the numerator?

(a) Sales,(b)Cost of Goods Sold,(c)Opening Stock,(d) Closing Stock.

9. Capital Budgeting is a part of:

(a)Investment Decision,(b) Working Capital Management,
(c) Marketing Management,(d) Capital Structure.

10. Which of the following is not used in Capital Budgeting?

(a) Time Value of Money, (b) Sensitivity Analysis, (c) Net Assets Method,
(d) Cash Flows.