Advertising

launch ⋅ accelerate ⋅ measure

Your Idea
Creative Media
We Maximize Viral Spread All Over the Web
Measure
Your content Our technology targets and
earned
optimized on viral maximizes your paid media
media/
rank to generate viral lift
impressions+

Your Content Our Technology

Go Big and Measure the Viral Lift

Track and
measure
impressions+

(Sample dashboard, client data is private)

Get More ROI Via Viral Lift

Client A Client B Client C Client D Client E Client F Client G

Even for advertising content, BuzzFeed consistently delivers viral

distribution. For every 100,000 clicks generated through paid media to
our advertisers’ content, they, on average, saw 60,000 “free clicks”
generated by sharing activity.
Who Accelerates Sharing with BuzzFeed?
About
Buzzfeed.com
The largest “what’s hot” network

BuzzFeed
Partners
150 million

Tracking the actual

sharing activity on 160
BuzzFeed.com million uniques (2 billion
8 Million
page views) of partner
sites
Find out what’s viral...

...and make it
more viral
Units and Rate Card
Sponsor Units Available
• Ride along with
viral videos, images,
and posts
• Custom badges and
interactive units
BuzzFeed
Supersharers
Why do you visit BuzzFeed?
 How often do you share content
when you visit BuzzFeed via Twitter,
E-mail, Facebook, etc?

Internal Survey; Size = 304 Users

Case Studies
Case Study
• Surfacing the most viral content from GE onto BuzzFeed
• Programming ad units on Time.com
• Viral lift of 1.4x to 1.6x!
Case Study

• Home page takeover

• Viral videos optimized into story units
Case Study:

• Absolut content and

badged content was
viewed 200K+ times
over 30 days
• Average Viral Lift
(Earned Media) was 1.7
Case Study:
• BuzzFeed delivered over 5.97M impressions during the course of
the campaign, including 1.1M bonus impressions.
• Total views 554,052 (226,897 of which were viral views, resulting
in an 2.4x overall viral lift)
• Tosh.0 now sees more TV viewers than The Daily Show with John
Stewart and The Colbert Report
Case Study: Red Stripe and GMC
About
BuzzFeed
About BuzzFeed
• Inventing and defining the viral media space

• Founded by Jonah Peretti, co-founder of

The Huffington Post

• Chairman Ken Lerer (Chairman of Huffington Post and

Betaworks)

• Top agency partners: Publicis, Undercurrent, MediaStorm

• Top brand advertisers Comedy Central, National

Geographic, Intel, Dell

• Top publishers: Time.com, New York Post, College Humor,

HuffPost, MTV

• $12 million raised from leading VCs: Softbank, Hearst, RRE,

Ron Conway, and Founder Collective
Press

“The way people interact with media is more about

someone’s reaction, an emotional or even intellectual Jonah Peretti in
reaction. That is a kind of cultural shift. It’s not ‘I love
to read the Style section,’ it’s ‘I love all the LOL stuff.’”

“Shared links have a longer shelf life on Facebook

than Twitter, and Buzzfeed sends more traffic
through re-shares than direct clicks.”

“AOL is getting some help spreading the

buzz from New York City startup BuzzFeed.”

“[BuzzFeed] is making a play to turn the web's viral

content into cash, through a handful of custom ad
units that blur content with advertising.”
Make it viral
with BuzzFeed

salesteam@buzzfeed.com