St BR SE POP Fri SUMMARY OUTPUT

1 5 4 3 12
2 2 3 2 34 Regression Statistics
3 3 4 1 13 Multiple R 0.87
4 6 5 4 12 R Square 0.75
5 8 2 5 11 Adjusted R Square 0.63
6 9 5 4 10 Standard Error 1.31
7 4 3 3 9 Observations 20
8 6 4 2 8
9 3 5 1 11 ANOVA
10 7 5 3 15 df
11 8 3 4 16 Regression 6
12 9 3 5 17 Residual 13
13 4 2 3 18 Total 19
14 7 5 2 21
15 8 5 4 23 Coefficients
16 7 5 4 24 Intercept 1.06
17 9 5 5 26 SE -0.65
18 8 5 3 27 MS 1.52
19 6 5 4 28 CS 0.20
20 5 5 5 29 POP 1.29
Fri -0.10
OC -0.07

Pearson correlation coefficient is 0.86 i.e., Multiple R which is nearer to 1 ,which indicates that there is positive relationship be
Coefiicient of determination is 0.74 i.e., R Square which indicates that 74 % of variability of brand recall is explained by all the i
Valu of Adjusted R Square is 0.63 which is less than the R Suare which shows the true relationship between the dependent and

P-Value for ANOVA is 0.002 which indicates that the Regression equation is significant and the regression model fits the data.

Regression coefficients of Store Environment ,Point of purchase materials and presence of friends are significant sonce

St BR SE POP Fri SUMMARY OUTPUT

1 5 4 3 12
2 2 3 2 34 Regression Statistics
3 3 4 1 13 Multiple R 0.7566387009
4 6 5 4 12 R Square 0.5725021236
5 8 2 5 11 Adjusted R Squ 0.4923462718
6 9 5 4 10 Standard Error 1.5437942417
7 4 3 3 9 Observations 20
8 6 4 2 8
9 3 5 1 11 ANOVA
10 7 5 3 15 df SS
11 8 3 4 16 Regression 3 51.06718943
12 9 3 5 17 Residual 16 38.13281057
13 4 2 3 18 Total 19 89.2
14 7 5 2 21
15 8 5 4 23 Coefficients Standard Error
16 7 5 4 24 Intercept 0.7109951897 1.736559607
17 9 5 5 26 SE 0.5869549852 0.335808464
18 8 5 3 27 POP 1.2742360951 0.287439769
19 6 5 4 28 Fri -0.0667884229 0.048234325
20 5 5 5 29
 SS MS F Significance F
66.83 11.14 6.47 0.00
22.37 1.72
89.2

Standard Error t Stat P-value Lower 95% Upper 95%

2.00 0.53 0.61 -3.27 5.39
0.53 -1.24 0.24 -1.78 0.48
0.52 2.90 0.01 0.39 2.66
0.36 0.56 0.59 -0.58 0.98
0.28 4.70 0.00 0.70 1.89
0.04 -2.28 0.04 -0.19 -0.01
0.04 -1.88 0.08 -0.15 0.01

there is positive relationship between the independent variables and the dependent variables.
nd recall is explained by all the independent variables.
hip between the dependent and independent variables.And it is less because it considers only the independent variables that are contributi

egression model fits the data.

ds are significant sonce

MS F Significance F
17.0223964764 7.1423621692 0.0029307
 2.3833006607

t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
0.4094274604 0.6876547687 -2.9703467 4.3923370783 -2.970346699 4.392337
1.7478862149 0.0996432678 -0.12492715 1.298837123 -0.124927153 1.298837
4.4330542675 0.0004175958 0.66489101 1.8835811808 0.6648910094 1.883581
-1.3846658416 0.1851615505 -0.16904062 0.0354637786 -0.169040624 0.035464
riables that are contributing to the variability of dependent variable.
St BR SE MS CS POP Fri OC SUMMARY OUTPUT
1 5 2 3 5 3 3 19
2 2 3 4 3 2 4 12 Regression Statistics
3 3 4 5 2 1 5 15 Multiple R
4 6 4 4 4 4 8 16 R Square
5 8 2 2 4 5 9 11 Adjusted R
6 9 4 5 5 4 9 10 Standard E
7 4 3 2 5 3 9 14 Observatio
8 6 4 3 4 2 8 15
9 3 5 4 3 1 12 16 ANOVA
10 7 3 5 4 3 10 12
11 8 3 3 5 4 9 17 Regression
12 9 3 3 2 5 7 18 Residual
13 4 2 2 3 3 11 19 Total
14 7 2 4 5 2 12 17
15 8 3 5 5 4 3 15 Coefficients
16 7 3 4 4 4 2 16 Intercept
17 9 2 5 5 5 3 17 SE
18 8 1 5 3 3 4 11 MS
19 6 2 4 4 4 3 10 CS
20 5 4 3 5 5 2 12 POP
Fri
OC
SUMMARY OUTPUT

Regression Statistics
0.873476
0.76296
0.653556
1.275328
20

df SS MS F Significance F
6 68.056 11.34267 6.973831 0.00174
13 21.144 1.626461
19 89.2

Coefficients
Standard Error t Stat
-4.637396 3.071234 -1.509945
-0.498946 0.308918 -1.615142
1.083697 0.310222 3.493292
0.136227 0.306955 0.443802
1.435048 0.281521 5.097476
0.264119 0.098307 2.686684
0.077857 0.105396 0.738706
P-value Lower 95%Upper 95%Lower 95.0%Upper 95.0%
0.154975 -11.27239 1.997602 -11.27239 1.997602
0.130278 -1.166323 0.16843 -1.166323 0.16843
0.003965 0.413502 1.753891 0.413502 1.753891
0.664483 -0.526909 0.799363 -0.526909 0.799363
0.000205 0.826858 2.043237 0.826858 2.043237
0.018662 0.05174 0.476498 0.05174 0.476498
0.473212 -0.149838 0.305552 -0.149838 0.305552