MEDIA KIT

2019
 Men’s Health

No.1
is Australia’s

MEN’S LIFESTYLE
MAGAZINE
Men’s Health is the brand for active, successful, professional men
who want to exert greater control over their physical, mental and
emotional lives. We are a rapidly evolving media platform
seeking to connect with men at all stages of their health and
fitness journey. Our brand gives them expert advice, practical
tips and hard-won insights on how to make their lives better.
Whether it’s a recipe for a tastier burger, training for a greater rig,
or guidance on how to nail the second date, Men’s Health has
always got your back. We seek to be the first place they read
their health news, the brand of fitness gear they put on in the
morning, the podcast they listen to on their way to work, and the
host of the post-work seminar they’ll attend in the interests of their
continual evolution.

Scott Henderson
Editor
 Digital

Print Social

Style Guides Television Events

 Brand reach

827,747
SOCIAL WEEKLY
371,376
AVERAGE MONTHLY
1.45 MILLION
TOTAL SOCIAL
REACH IMPRESSIONS AUDIENCE

7,441 471,000 17,226

AVERAGE
READERSHIP EDM
DAILY UBS

Source: emma CMV Oct'18; Nielsen DCR Dec'18; Nielsen Market Intelligence Dec'18; Social media stats
updated as at Dec'18
 Our audience
MH delivers more readers than any other men’s interest, men’s lifestyle or business title

Every year, MH readers spend over

CONNECTION
$46 million on perfume and aftershave
products.
Nearly3 in 10 buy skincare at least every 6
months.
MH men are 50% more likely than an average
Australian man to play sports at least once a
On average, the MH men earn a personal income week.
of $73k per annum, with average household
income averaging $120K.
Every month, MH readers
spend $49 million on
MH reaches more MH readers
clothing
AB readers than are ACTIVE,
any other men’s SUCCESSFUL
magazine and PERFORMANCE
business mag in -DRIVEN
Australia Source: emma Sep 18, Nielsen DRM Oct 18, Morgan Australia Mar 18
 Content pillars

Sport Health & Fitness Nutrition Style & Grooming Mind & Balance Relationships Motoring
Dedicated to our We really do believe Our readers are more Mental wellbeing is Advice, stories and A hub that caters to
An abundance of reader’s interests in that six packs are image-focused than just as important as information to help our readers interests
latest sports news, leading a fit and created in the kitchen. the average man. Our physical health in our improve and in the latest car news
sports star interviews healthy lifestyle. It’s all That’s why we inspire style and grooming eyes, which is why we maintain your and reviews.
and advice. about nailing the readers to create easy section provides an dedicate pages relationship.
correct technique & delicious, but abundance of each month to help
and exploring new healthy meals to get inspiration and advice improve mind and
ways to keep fit. them closer to their to keep them ahead balance.
goals. of the game.
 Fast Facts
Men’s Health is the most read magazine in it’s category, with over 470,000 readers
each month. The second most read magazine in it’s category has a readership of
only 303,000 (Men’s Fitness).

• Across print, social and digital, MH delivers a footprint of over 2.1 mill
• MH delivers more readers than any other men’s interest, men’s lifestyle or
business title in Australia
• MH reaches more managers/professionals than any business publication in
Australia
• The MH men are 50% more likely than the average Australian man to play
sports at least once a week
• $49 million is spent on clothing by MH readers each month
• $46 million is spent on perfume and aftershave products by MH readers
each year

Source: emma Sep 18, Nielsen DRM Oct 18, Market Intelligence Oct 18; Social media stats updated as at Oct 2018, Roy Morgan
Australia Mar 18
 Editorial Calendar
SPRING RACING
•Spring Racing
YOUR BEST YEAR YET BACK TO WORK RUNNING SPECIAL FATHER’S DAY
•Father of the Year
•MH Man •Autumn Style •MH Boss •Gift Guide
MH BOSS
•‘Rookie Cookie’
•Summer of Fitness •Denim •Accessories Report •Grooming: Anti-ageing
•City Guide video series
•Christmas Gift Guide •Chris Hemsworth on •Running Special
Fatherhood, Fitness &
Careers

DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

THE FITTEST MAN IN

BEACH BODY VALENTINE’S FOOTY FOCUS CAR GUIDE TRANSFORMATION
AUSTRALIA SERIES
COUNTDOWN SPECIAL •The best cars you can
GUIDE
•The Footy Issue •Grooming: Hair
•Melbourne Cup Style •MH Man buy right now •20 page guide to
•Chronograph Spring/Summer style
•Dad Bod to Beach •Valentines Day •Basel Watch Report
Watches
God Gifting •Fragrance Edit
•Skincare Special

* Editorial is subject to change

 Print rates
CASUAL 4x 8x 12x 16x 24x
FULL COLOUR
(2.5%) (5%) (7.5%) (10%) (12.5%)

DOUBLE PAGE
$26, 456 $25,796 $25,136 $24,476 $23,816 $23,144
SPREAD

FULL PAGE $13,228 $12,898 $12,568 $12,476 $11,908 $11,572

HALF PAGE $7,937 $7,739 $7,541 $7,343 $7,145 $6,943

THIRD PAGE $5,291 $5,159 $5,027 $4,895 $4,763 $4,629

INSIDE FRONT
$34,393 $33,535 $32,677 $31,819 $30,961 $30,087
COVER SPREAD

INSIDE BACK
$15,874 $15,478 $15,082 $14,686 $14,290 $13,886
COVER

OUTSIDE BACK
$17,196 $16,767 $16,338 $15,909 $14,290 $13,886
COVER

Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *CANCELLATION DEADLINE IS 10 WEEKS PRIOR TO ON SALE DATE.
Special inserts: specifications on application. Insert positioned at most relevant section break.
 Print specifications 2019 Print deadlines
INSERTIONS BLEED TYPE TRIM BOOKING MATERIAL
ISSUE ON SALE DATE
DEADLINE DEADLINE
FULL PAGE 285 x 211 245 x 171 275 x 201
January 03-Dec-2018 31-Oct-2018 07-Nov-2018
HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201
February 07-Jan-2019 29-Nov-2018 06-Dec-2018
HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100
March 31-Jan-2019 31-Dec-2019 07-Jan-2019
THIRD PAGE
102 x 211 72 x 171 92 x 201
HORIZONTAL April 04-Mar-2019 01-Feb-2019 08-Feb-2019

THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67 May 08-Apr-2019 08-Mar-2019 15-Mar-2019

DOUBLE PAGE STRIP 23 x 412 7 x 372 13 x 402 June 06-May-2019 05-Apr-2019 12-Apr-2019

DOUBLE PAGE SPREAD MATERIAL July 03-Jun-2019 03-May-2019 10-May-2019

Each page of a double page spread will need to be supplied as two separate single page files
(1 x DPS = 2 x Full Pages).
If your spread has an image that runs across the spine of the magazine, Pacific Magazines August 01-Jul-2019 31-May-2019 07-Jun-2019
recommends you apply double imaging.Double imaging allowance is 3mm each side of the
centre which is to be included in the trim not additional to the trim size.
September 05-Aug-2019 05-Jul-2019 12-Jul-2019
FILES
Pacific Magazines will only accept digital ads via AdSend (formerly known as Quickcut) or
Digital Ads. Digital files will not be accepted on disk or via email. For more information regarding October 02-Sep-2019 02-Aug-2019 09-Aug-2019
digital delivery services contact Adsend on (03) 8689 9000 www.adstream.com.au or Digital Ads
on (02) 9818 1965 www.digitalads.com.au/send It is important to include the booking numbers
for each ad when sending digital files to Pacific Magazines. These numbers will become part of November 07-Oct-2019 06-Sep-2019 13-Sep-2019
the file name and will assist Pacific Magazines in tracking your ad.
For our Technical Specifications click here
December 04-Nov-2019 04-Oct-2019 11-Oct-2019
PROOFS
Pacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied.
Proofs will be held for three months for repeat material instructions. Further proofing information is
available on the Pacific Magazines website. While production processes and material may vary,
the onus is firmly on the agency or trade house to supply material within specifications.
 Digital Rates & Deadlines
RATES (EX GST) DISPLAY MEDIA VIDEO

Homepage buyout – Med Rec with Skins

$4,000
(1 week)

Run of Site – Med Rec $50 CPM

Run of site – Med Rec with Leaderboard

$70 CPM
Roadblock

Run of Site – Rich Media From $70 CPM

15” In Feed Video POA

30” In Feed Video POA

Pac Video Ad – Med Rec $60 CPM

Shoppable Video From $70 CPM

DEADLINES
• Standard display/simple rich media: 5 business days prior to live date
• Complex rich media: 10 business days prior to live date
• Paid Content: 4-6 weeks prior to live date
• Integration: 4 weeks prior to live date
• For anything outside of the above, contact your Client Services Manager

AD SPECIFICATIONS
• Click here for our creative specifications
• Ads must conform to specifications outlined.
• Elements not meeting specifications will need to be revised, which may
delay the launch date.
 Contact Details
NAMES TITLE LOCATION PHONE EMAIL

Head of Health
Clarissa Wilson NSW (02) 9394 2647 clarissa.wilson@pacificmags.com.au
Advertising

Brand Partnerships
Jessica Lay NSW (02) 9394 2264 jessica.lay@pacificmags.com.au
Manager

Advertising
Calvin Simpson NSW (02) 9394 2938 calvin.simpson@pacificmags.com.au
Coordinator

Print Operations
Allan Webster NSW (02) 9394 2292 allan.webster@pacificmags.com.au
Manager

Courtenay Raman Marketing Manager VIC (03) 8636 7535 courtenay.raman@pacificmags.com.au