COMPANY PROFILE

INTRODUCTION

The Bajaj group is one of the top 10 business concerns in India its foot point stretcher
over a wide range of industries, spanning automobiles 12 wheelers and the three wheelers,
lighting iron and home appliances insurance, travel, and finance.

It was founded in 1926 at a height of India’s movement for independent from the birth
the group has on illustrious history the integrity dedications resourcefulness and determination
today are often traced back of its bitch during there days of relentless devotion to a common
case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi
in fact gandgiji had adopted him as his son. This close relationship and his deep involvement
in the independence movement did not leave Jamalal Bajaj with much time to spend on his
newly launched business venture.

His son Kamalanayan Bajaj when he was 27 took over the rains of business in 1942
he to be close to Gandhi and it was only after independence in 1947 that he was able to give
his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also
the flagship companies has gone up form 72 million to rs.47.18 billion (US $ 936 million) its
product portfolio has expanded from one to and the brand has found a global market. He is
one of the Indian’s must distinguished business leaders and internationally respected for his
business acumen and entrepreneurial spirit.

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's
4th largest two- and three-wheeler maker[citation needed]
. It is based in Pune, Maharashtra, with
plants in Akurdi and Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal.
Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw.

Over the last decade, the company has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes,
Scooters and Motorcycles. Its real growth in numbers has come in the last four years after
successful introduction of a few models in the motorcycle segment. The company is headed by
Rahul Bajaj who is worth more than US$1.5 billion

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in India.
In 1959, it obtained license from the Government of India to manufacture two- and three-
wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it
managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started
producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a
single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1
million vehicles in a year.

Spinoffs and acquisitions

It has been reported that Bajaj is headed for a de-merger into two separate companies:
Bajaj Auto and Bajaj Finance. It is expected that the sum of the parts created will be worth more
that the current whole, as was the case in the de-merger of Reliance Industries.

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding
company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by
which KTM will provide the know-how for joint development of the water-cooled 4 stroke 125
and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some
other Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in KTM and is
also looking at other takeover opportunities. On the 8th of January 2008, Managing Director
Rajiv Bajaj confirmed the collaboration and announced Bajaj Auto's intention to gradually
increase their stake in KTM to 25%.

Company Branches of Bajaj auto Ltd.:

Bajaj auto is the flagship company of the Bajaj group companies. The group
comprises of 27 companies and was founded in the year 1926. The Bajaj group mainly deals
with Bajaj auto ltd. Two and three wheeler’s Maharashtra Scooters, finance steels, sugar,
alcohols, Electrical, lamps, travelling, consumer care in insurance like general insurance and
life insurance.

Awards & Accolades

2005  Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design
of the Year by Overdrive Awards.

2004  Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive
Awards.
 DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank
Overdrive Awards.
 Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive
Awards.

2003  Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the
Year and Best Two Wheeler by BBC World Wheels Award.
 Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs. 45,000 to
Rs. 55,000 by BBC World Wheels Award.
 Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs. 30,000 by BBC
World Wheels Award.
 Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO
Automotive..

2002  Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE
Awards.
 Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards.

2001  Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE
Awards.
 THE FACTS AND FIGURES

PERFORMANCES:

a) Sale of company new products during 2002-03 spirit, Bravo, Legend and caliber was 35% of
the total number of two wheeler sold during the period.
b) Sale of recently introduced sprit Scooter has crossed 6000 units per month. This will be
followed by an new scooter in the text quarter.
c) Four stroke form engine and rear engine three wheelers will be introduced in the current
quarter. Ultra low emission form strokes three wheelers field by CNG and LPG are under
development.
d) In motor cycles segment introduction new Boxer, At, CT and caliber has been very
exchanging.
e) In 201 December Bajaj Pulsor introduced in chakan plant (Pune).
f) Commercial production of “Bajaj Platina” bike connected at Akrudi plant (Pune) on 2004.