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A D DESIGN

BRAND M A N U A L
NAME: SHAISTA SAYYED

CLASS: T Y B M M
ROLL NO: A 3 2

COLLEGE : A N N A LEELA COLLEGE


OF COMMERECE A N D ECONOMICS
YEAR: 2018-2019
AFFILIATED TO M U M B A I
UNIVERSITY
A CKN O W LED GEM EN T
I would like to express my gratitude towards Google,
family and friends for their help in my Advertising
Design project on Prism Mobiles. I would also like to
thanks our Prof. Rani D’souza and Prof. Arjun Sarin for
granting us with suggestions to make our project more
better.
INDEX

1. BRAND MANUAL
2. CREATIVE BRIEF
3. NEWSPAPER ADS
4. MAGAZINE ADS
5. STATIONARY
6. MERCHANDISE
7. OUTDOOR AD
8. TRANSIT AD
9. WEBPAGE
10. RADIO SCRIPT
11. STORYBOARD
BRAND MANUAL
PRISM Mobile, Inc. is a Tampa, Florida based company formed to market a line of mobile
phones, phone accessories and other mobile devices and services under the PRISMbrand.
In 2014, the Company began the process to develop the first premium-class smartphone
in the world that could be sold at an affordable price. Since then, PRISM has expanded its
product offering to include a variety of smartphones that can outshine the best in any
price category. Overall build quality of the phones is excellent, and PRISM smartphones
have many features repeatedly requested by users, including:

More powerful batteries and shorter chargetimes


Expandable memory card (SDXCup to 256 GB)
Dual SIMs – for 2 different phone numbers
Pure Android OS
Quality earphones & protective case included with each phone.
For more information visit: www.prism.com
DIFFERENT SIZES OFLOGO
VARIATION OF LOGO
CREATIVE BRIEF
Premium Class Smartphones at AffordablePrices
Our product line is now officially complete with each of ourPRISM Smartphones-- fully-tested
and 100% production-ready. In addition to market disruptive pricing ($139 to $369), our key
differentiators include:
• Super-fast Pump Express 3.0 technology which will charge the battery from zero to 70
percent in just 20 minutes. That’s almost five times faster than conventional charging. PRISM
Mobile is one of the very first companies to bring this game-changing breakthrough to the
Western world. Available on PRISM’s top two models.
• Dual SIM slots so you can have one number for work and another for personal use. Or pop in
a local SIM while travelling abroad, save big money, and still be available for calls from home.
All on the same device. Available on all models.
• Capacity for massive 256 GBof removable memory, more than enough to store all your
music, videos, and pictures. 256 GBequates to 67,000 pictures. Available on all models.
• Oversize 5.5” high-definition displays for easy viewing and navigation on three ofPRISM’s
four models.
• The hardest working processors on the planet including the incredible 10-core HelioX20
System on a Chip featured in our flagship ROXV10.
Prism mobile phones, phone accessories and other mobile devices and services canbe
purchased only through prism’s website; www.prism.com. They do shipping to different
countries, so any one from any country can login the website and purchase. No shipping
charges, Terms and conditions apply.
NEWSPAPER ADS
MAGAZINE ADS
STATIONARY
ENVELOPE
VISITING CARD
LETTER HEAD
MERCHANDICES
MOBILE BACK COVER
MOBILE BACKCOVER
MOBILE HOLDER
MOBILE STAND MOBILE CARD
HOLDER
OUTDOOR AD
TRANSIT AD
WEB PAGE
RADIO SCRIPT
• SFX: *crackling* (5 seconds)
• Female voice two: WELCOME! Tothe world of tomorrow.
• SFX: *chatting* (15 seconds)
• Female voice one: Hey, these pictures are so clear, even the handsets design is
different.
• Which company is this?
• Female voice two: This is the new PRISM P7 handset. It has extraordinary camera and
• Flawless design.
• All the PRISM handsets are made with. The future in mind.
• Female voice one: oh! That’s nice. Even I would like to purchaseone.
• Female voice two: Why don’t you visit the website www.prism.com. Tofind your own
• PRISM.
• SFX: *PRISM TONE*
• Female voice one: PRISM!
STORY B O A R D
THANK YOU