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Shinal Ashraf

134, 690 Little Grey Street, London, ON N5Z4M9, Canada


Contact Number: +1 519 639 3649
Email: shinal112@gmail.com
Professional Experience
May 2013 – August 2018: Sales Engineer - Equipment Sales
Al Shirawi Enterprises LLC, Dubai, UAE
• Business Development and sales of Heavy Equipments.
• Detailed understanding of complete range of CASE Construction and MANIOTU equipments.
• Dealt with complete product range of Skid Steer Loaders, Backhoe Loaders, Wheel Loaders,
Excavators, Telehandlers and Lifting Platforms.
• Meeting and developing new key accounts.
• Individual Field Coverage of over 700 companies, inclusive of the government sector.
• Regular interaction with Technical teams and Head of departments of the Plant divisions of
construction companies.
• Organizing and managing product demonstrations and on-site technical detailed training for
equipment operators.
• Providing technical support and spreading product awareness in the market.
• Actively involved in techno-commercial negotiations.
• Handling incoming enquiries, preparing quotations and commercial offers.
• Providing after-sales technical support.
• Coordinating between the customer and the service division for maintenance related issues.
• Regular updation of ZOHO CRM based on daily activities.
• Improving sales and increasing net profits of the company.
• Brands: CASE, Manitou.

December 2009 – September 2011: Sales Engineer


Gulf Pumps LLC, Abu Dhabi, UAE
 Meeting customers, Engineering Consultants, development & retention of customer base and
catering to their specified needs.
 Product presentations to establish future demand and name for the product.
 Study of CAD drawings, specifications, doing hydraulic calculations provided by Main or MEP
contractors as per the requirement of various types of water pumps for different projects.
 Selection of pumps as per requirement in terms of performance characteristics, cost and
availability.
 Handling enquiries, preparing quotations, commercial offers and technical submittals.
 Achieving and exceeding assigned sales targets, collection targets, monitoring of competitors’
activities/market trends and reporting to Division Manager.
 After Sales technical assistance.
 Brands: KSB, Salmson, Wilo

Education
 2011 – 2012 MSc. Engineering Business Management
University of Warwick, Coventry, United Kingdom.
 2005 – 2009 B.E. (Hons.) Mechanical Engineering
Birla Institute of Technology and Science - Pilani, Dubai Campus, UAE.

Technology/ Tools knowledge


 Microsoft Office
 AUTOCAD
 ZOHO CRM
 Lotus Notes

Soft Skills
 Inquisitiveness, Leadership, Perseverance, Intelligence, Smart work, Flexibility, Discipline

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