4‐Oct‐10    1 

Semiramis Intercontinental Hotel, Cairo, 26-27 October 2010

Driving Growth in North Africa with New Technologies & Innovative Services

Agenda at a glance:

Tuesday 26th October – Day 1

Keynotes: Operator Strategies to Further Growth & Profitability in North Africa after Global
Recession
Algeria Focus: Investment, Expansion & Unique Opportunities

Broadband & Capacity in North African Markets

Stream A: Evolution to LTE Stream B: Spotlight on New Revenue Streams

th
Wednesday 27 October – Day 2

Innovative Growth Strategies for Saturated Markets

Converged Services for North African Operators: The Next Big Thing?

Fighting Declining Margins: Focus on ROI

Crystal Ball Session: Forecasts to Improve & Shape Strategies

- Day 1, Tuesday 26th October 2010

8.00 Registration Opens

9.00 Informa Welcome

Chair: Richard Avisse, Principal Consultant, Regulatory Policy, Ovum

9.05 Informa Market Overview: Analysis of 1H 2010, Trends in North Africa Now & Forecasts to 2015
− Examining the North African market; subscription growth in the region, which are the largest
markets, and operation performance indicators
− Key trends for the data market; current and forecasted 3G trends, data usage in North Africa,
and the growth of Mobile Broadband
− M&A in the region: Keeping Zain in North Africa; and how developments in the Algerian
markets have affected investors there
Mai Barakat, Analyst, Informa Telecoms & Media

Operator Strategies to Further Growth & Profitability in North Africa after Global Recession

9.25 Operator Strategic Keynote: Encourage Resilience & New Growth after Economic Difficulties in
North Africa
− Assessing the affects of economic conditions 2H 2009 & 2010 for a regional investor
− Examining the opportunities that were presented to telecoms players by the downturn
− Successful strategies for competing in saturated North African markets
Michel Monzani, Senior VP, Orange France Telecom Group - AMEA
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9.50 Regulator Recommendations: Maintaining Fair Competition & Opportunities across the Region
− Examining how the current licensing process encourages competition and growth
− How to boost service innovation in the region & work with a comprehensive competitive
framework
− Guidelines for communication between operators, regulators and government bodies to drive
the telecommunications industry towards further growth
Dr Olfat Abdel Monsef, VP Policy & International Communications, National Telecommunications
Regulatory Authority (NTRA), Egypt

Algeria Focus Session: Investment, Expansion & Unique Opportunities

10.10 Huge Opportunities for Growth: What are the Strategies for Harnessing Market Potential in
Algeria?
− Ensuring sustainable growth in Algeria’s telecommunications industry
− Assessing the impact of the changing economic environment on Algerian players
− Opportunities & challenges for operators when cementing relationships with regulatory and
government bodies
Spk tbc
10.30 Coffee Break & Exhibition Visit

Broadband & Capacity in North African Markets

12.00 Examining the Demand for Greater Data Capacity in North Africa: Challenges & Opportunities
for Mobile & Fixed-Line Operators
− An overview of the current status of capacity in North Africa: Where are the bottlenecks?
− Assessing strategies to cost-effectively increase network capacity
− Seizing opportunities: the importance of capacity when delivering VAS
Marc Aafjes, Group Director, Head of Corporate Strategy & Intelligence, Qtel International
12.20 Building on International Connectivity: Deployment of Advanced Fibre Optic Cable Networks to
Deliver Optimised Broadband Access in North Africa
− Examining the developments of submarine cable links projects in the region
− The bridge to international connectivity: optimised and cost effective long haul fibre-optic
terrestrial networks
− The final mile: optical fibre as a key enabler to high speed broadband access
Jabulani Dhliwayo, Market Development Manager, Optical Fiber, Corning Optical Fiber

12.40 Capacity Trouble-Shooting Panel: What Does the Future of Broadband Capacity Hold for North
African Operators?
- How is the North African value chain changing: who are the key players in wholesale?
- How have submarine cable developments impacted operators in the region so far?
- Can North African operators offer reliable quality of service without further investment in network
capacity?
- Who are the customers that need additional capacity and how can their needs be met?
Nazal Sahal, IT Director, Expresso Telecom Group
Mohammed Bouhelal, Chief Corporate Affairs Officer, Canar Telecom, Sudan
Mostafa Kamel, Managing Director, LINKonLINE, Egypt
Charles-Henri Levaillant, Corporate Vice President, Telecoms, Strategy & Development, Vivendi
Dr Mohamed Elghamry, CEO, EgyptSat

13.10 Lunch & Exhibition Visit

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Stream A: Evolution to LTE

Chair: Mohamed Jamoussi, Senior Consultant, STC

14.20 LTE Operator Case Study: Successfully Monetising 3G & Introducing LTE
− Achieving success with 3G and taking the next step: Challenges & gains
− Outlining the context for LTE: Who needs it, why, and when?
− Monetising the benefits of 3G and then LTE with new services; video calling, mobile
broadband, and exclusive, personalised content & media
Speaker tbc
14.40 3GPP LTE Overview: Should the North African Markets Ready Themselves for LTE?
− A global overview of LTE and global forecasts, and outlining the industry’s commitment, as all
roads lead to LTE
− Device roadmap: when will devices be ready to take LTE services to market?
− Spectrum issues: what needs to be done, and what are 3GPP’s recommendations for North
African regulators?
Issam Toufik, 3GPP RAN 4 Technical Officer, 3GPP
15.00 Planning the Evolution towards 4G: Technologies & Strategies for LTE
− Update of LTE technology developments
− Forecasting a timeline for LTE deployments
− Examining the investment necessary for the rollout of LTE
− Strategies for a successful commercial rollout
Yasser Shaker, VP Technology, Mobinil
15.20 Coffee Break & Exhibition Visit

16.20 Telecoms Academy Seminar: Introduction to LTE

This seminar will outline the architecture and operation of this next generation wireless
network technology and is ideal for those who would like to know more about the technology. The
business case for LTE and the evolution of mobile broadband will also be examined and comparisons
made with HSPA and WiMAX. This session will outline what LTE can do, and assess the challenges
and potential for upcoming LTE deployments.

Dave Bowler, Training Instructor, Informa Telecoms Academy

17.00 Chair’s Summary & End of Day 1

Stream B: Spot Light on New Revenue Streams

Chair: Jawad Abbasi, Founder & General Manager, Arab Advisors Group

14.20 Mobile Money & Mobile Advertising: Getting Your Network Ready!
- The New Revenue opportunities
- Network Weaknesses & Operator Challenges
- Build Security and Loyalty
Ludovic Patraud, Head of Product Management, Jinny Software
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14.40 Strategic mCSR – When Serving Society becomes a Profitable Business, Not Charity
− What is strategic mCSR?
− How operators and VAS companies can turn in revenues from contributions to their
communities?
− Serving the base of the pyramid (BOP) – a new green field?
− mCSR best practices and hot topics
Amr Shady, CEO, T.A. Telecom, Egypt

15.00 Com-Content Roundtable: Which Entertainment Offerings should Operators Favour to Capture
the Imaginations of North Africans?
- Examining the spread of successful content offerings in North Africa so far
- Meeting demand: How to know what content will engage subscribers & how can it be delivered
ubiquitously
- What is the key to creative content and winning marketing strategies?
- What differentiates mobile and fixed-line internet content?
Ossama Suleiman, Content Operations Manager, TE Data, Egypt
Wael Fakharany, Regional Manager - Egypt & North Africa, Google
Senior Representative, FRANCE 24
Mohamed El Sayad, General Manager, MSN Arabia & MSN Maghreb
Mostafa Kamel, Managing Director, LINKonLINE
Syed K. Shah, Business Development Director - Middle East, UK & ROI, Smarttrust
Dina Namzy, Marketing Director, LINKdotNET

15.30 Coffee Break & Exhibition Visit

16.20 Segmenting Markets & Targeting Consumers: Should North African Operators Partner with
MVNOs?
− Success story: MVNOs in MENA
− Examining the regulator perspective in North Africa, and what needs to be done to open the
market for MVNOs
− What MVNOs can bring to operators in saturated markets in North Africa?
Mats Carrgard, Senior Vice President of Business Development, FRiENDi Group

16.40 Success Story: Serving the Corporate Sector Profitably

− A breakdown of how the ICT market translates into a high-value revenue stream for operators
offering corporate services
− How to build a relationship and trust within the corporate sector
− Assessing the different service and quality needs of a corporate client
− Critical success factors: what you need to get right
Spk tbc

17.00 Chair’s Summary & End of Day 1

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- Day 2, Wednesday 27th October 2010

8.30 Registration Opens

9.25 Informa Welcome

Innovative Growth Strategies for Saturated Markets

Chair: Thomas Yieke, Executive VP, Rick Broadman Partners

9.30 Egyptian Strategic Case Study: Building a Strong Position in Saturated & Aggressively
Competitive Markets
− Maintaining a brand’s presence & reputation in Egypt, and keeping the customer’s trust
− Strategies to improve network performance
− Innovative services to ensure subscriber loyalty
− Leveraging 3G with successful data services
Hatem Dowidar, CEO, Vodafone Egypt

9.55 Executive Interviews: Profitable Expansion & Balancing the Business Case when Extending
Networks and Services out of Urban Areas
− Where are the next billion subscribers? Strategies to maintain subscription growth in North Africa
beyond urban centres
− When and where should operators invest to extend their networks?
− Will operators be able to maintain an ROI when reaching underserved segments?
− Which services & devices will be appropriate?
Hussein Rifai, Chairman & Managing Director, MDC, Lebanon (Managing Firm for VivaCell Sudan)
Tauseef Riaz, Group VP, Planning & Strategy, Wi-Tribe Group
Gamal Selim, Operations General Manager, LINKonLINE
Dr Olfat Abdel Monsef, VP Policy & International Relations, National Telecommunications
Regulatory Authority (NTRA), Egypt

Converged Services for North African Operators: The Next Big Thing?

10.20 How FTTH and Converged Services will Give Operators the Ability to Improve Customers’
Quality of Life in North Africa
‐ An overview of FTTH global markets, Europe and Middle East
‐ FTTH as a driver for economic and social development
‐ FTTH as the only future proof broadband infrastructure
‐ The usage experience of FTTH so far
Gamal Hegazy, Director, FTTH Council, Europe Middle East Group

10.40 Egypt Gateway For Africa & East Africa Subsea Cables
Mohamed Elnawawy, VP Corporate Strategies, Telecom Egypt
11.00 Coffee Break & Exhibition Visit

Fighting Declining Margins: Focus on ROI

Chair: Matt Reed, Editor, Middle East & Africa Wireless Analyst (MEAWA)
12.30 How Can North African Operators adapt their Business Models to be More Efficient and
Improve Margins?
− An overview of sustainable and cost effective options available: sustainable power, managed
services and outsourcing
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−Which cost-efficiency tools and business models have been effectively exploited by North
African operators so far?
− What obstacles are there to more efficient operations in North Africa?
Mohammed Bouhelal, Chief Corporate Affairs Officer, Canar Telecom, Sudan
12.50 Building a Start-Up Operation in Africa: Challenges and Realities
− Understanding the potential in Africa for not only voice, but Value-added & Data Services
− Avoid underestimating challenges: levels of human resources, level of infrastructure
(deployment & civil work challenges), market drivers & corresponding entry strategies, and
the financial context (required financing, cash injections, debt collection, cash-flow
management, etc.)
− Emulating models from elsewhere does not work in Africa: the right know-how & models are
needed, but also entrepreneurship and flexibility to reach targets
− Innovative and smart solutions to tackle these challenges, as applied by MDIC
Hussein Rifai, Chairman & Managing Director, MDC, Lebanon (Managing Firm for VivaCell Sudan)
13.10 Effectively Leveraging Vendor Management as Business Enablers to Boost Operator ROI
− Choosing a world-class partner, and working with them through advance planning
− Using performance dashboards for vendors’ performance
− What challenges will operators face if they do not consider vendor management options?
Samer Salem, Head of Technology Planning & Performance, Mobinil
13.30 Lunch & Exhibition Visit

Crystal Ball Session: Forecasts to Improve & Shape Strategies

14.40 Regulatory Forecast: Analysing the Progress of the Global Financial Crisis in 2010 and a
Forecast for 2011-12 in North African Telecoms Markets
− Examining the financial forecast for the North African telecommunications going forward
− Identifying trends in the North African markets
− Assessing which financial developments will impact the region in the near future
Richard Avisse, Principal Consultant, Regulatory Policy, Ovum

15.00 Analysts Summary Panel: Which Issues will dictate the North African Telecoms Markets after
2010?
- What is the optimal level of competition for North African markets: How many operators are too
many?
- How should regulators continue to shape North Africa: What is fair and what is unfair competition?
- What will the major trends be for 2011?
Richard Avisse, Principal Consultant, Regulatory Policy, Ovum
Thomas Yieke, Executive VP, Rick Broadman Partners
Mohamed Jamoussi, Senior Consultant, STC

15.25 Chair’s Final Summary

15.30 End of Day 2 & Close of Conference – until the next event in Africa!