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what does
IT TAKE
Thank God I have been blessed to return to you. Since the first issue,
we at Entrepreneurs of Detroit have received numerous e-mails and calls to E-Detroit Magazine
congratulate the birth of our publication. We know that there’s a need for a Detroit Office
business publication, so by all means we are here to serve. This editorial is 2727 Second Ave. Ste 304
Detroit, MI 48201
Part II of, “What Does It Take?” Let’s skip all trash talk and get straight to the 313580.5661
point. Life is about change, and your business is part of your life. 313.961.0965 fax
First, I believe that you (the entrepreneur) must learn and recognize
www.edetroitonline.com
your strengths and weaknesses. Criticizing yourself may seem hard, however,
it is a must. Secondly, be aware of your surroundings; please keep in consid- Publisher/Cheif Editor
eration the company you keep. Remember the old cliché, “You are guilty by Miles H. Dixon
mdixon@edetroitonline.com
association.” During my experiences in business I’m finding that people tend
to judge one by one’s constituents. As a new business you are trying to brand E-DETROIT TEAM
your name, and in doing so you have to strategically partner up with good- Contributing Writers
creditable companies. Don’t forget one of my most favorite words, research. Traci Ricks
tricks@edetroitonline.com
Research is yet still, a common denominator in businesses no matter what Joy L. Alexander
type or what level you are exploring. jalexander@edetroitonline.com
Dear readers, I know from experience that there is no easy business J. Brown
jbrown@edetroitonline.com
venture. Also, I can tell you that there is no absolutely positive one way to be Lawrence Millben
successful. As we travel onto our road of being wealthy, prayer and patience lmillben@edetroitonline.com
shall be our medicine. In essence, in the entrepreneural world it takes more
Photography
than words, paper, computers, or snappy magazine ads to be effective. After Sean D. Stringer
research, team-building should be your next focus. Teamwork means every- John Washington
thing. There has never been a great victory without teamwork, and as a busi- Joy L. Alexander
ness owner you automatically assume leadership position. As a leader you
Graphic Design Team
must enhance all of your communication skills. Listening should be factored Northern Light Graphics
into your everyday routine, because a good listener makes an excellent leader. stringernlg@comcast.net
Now, once you pick your team it is time for some action! Say No More Graphics
313.961-0961
Please feel free to call or e-mail me: Advertisement
248.663.2444 or mdixon@edetroitonline.com One Touch Marketing
313.742.1024
www.onetouchonline.com
Have A Blessed Day!
Volume 1, Number 2
All Rights Reserved.
Reproduction in whole or part
without written permission of the
publisher is strictly prohibited.
Miles H. Dixon
Publisher
ENTREPRENEURS OF DETROIT 3
MARKETING 101
I
By: Bedford Estes
know this sounds to good to be true, are these sellers that will sell on land con- tract until someone like you enlighten them
but believe me it is very possible tract?” The answer is, they are all over. You about a land contract being an excellent
and easy once you know how. There have many people who want to sell their way to sell a home.
are many ways to buy a house with home, but there may be some underlying Now, I know you are asking, “You
no credit, and as an investor I use circumstances that can prohibit them from mean I can buy a $100,000 house with no
many techniques. Some of these same selling their house the old-traditional way. credit or money?” But remember, I said
strategies and techniques can be utilized Every time you see a For Sale By Owner no credit; you will have to come up with a
when you are looking to purchase a primary down payment that will be satisfactory to
residence. In this article, I will focus on one “There are many the seller. Chances are you would have to
method that I believe many have heard of, come up a down payment if you were going
but are reluctant to use when it comes to ways to buy a house to the bank and getting a loan to purchase
purchasing a home to live in. a house. So, this way all you have to do is
It is called a Land Contract. A with no credit, and make the seller happy and you can begin
Land Contract, in reality, is just a promise
to pay. In other words, if you buy a house as an investor I use owning the home of your dreams. Elderly
people, and those with several properties
under land contract, you promise to pay an
agreed upon amount on or before a specific
many techniques.” are a couple of sign that a Land Contract
may be the way to go.
date. Once the terms have been fulfilled, the sign, there is the possibility that they will Try buying this way! What do you
seller will then deed the property to you. sell on land contract. Many sellers don’t have to loose? But look at what you can
You are probably asking, “Where even know that they can sell on land con- gain if you are successful.
Bedford Estes is President of GBI Inc. a Real Estate investment company. He can be contacted by e-mail gbigroup@sbcglobal.net.
4 ENTREPRENEURS OF DETROIT
TECHS AND SPECS
THE LOCKDOWN
O
ne of the largest problems in computer security is that agencies, more than 78 percent acknowledged resulting financial
users have trouble believing that anything bad can losses.
happen to them — until it does. The truth is that bad
things do happen, and they happen more often than you In today’s climate, it is evident that small businesses are relying on
might think. Surveys conducted by the Computer Security Institute technology to connect with customers, track inventory and manage
(CSI) and the Federal Bureau of Investigation (FBI) estimated their financial well being more than ever before. Yet many small
that 90 percent of corporations and government agencies detected businesses can’t justify the cost of in-house computer support
computer security breaches in 2003. Of those corporations and — which, in essence, may expose a small business to unnecessary
6 ENTREPRENEURS OF DETROIT
risk and make it more vulnerable to security networks are looking increasingly tempting night. The same is true with information
breaches that can totally destroy operations. to attackers. The third reason is that this security, and a few simple steps can make
Do not let this happen to your business! assumes that all attacks come from the you a lot less vulnerable. Luckily, securing
Many small business owners outside. your business is easier than you might
believe that they do not need to worry about Regardless of how or why your think.
security issues regarding computers. I’ve computer systems are attacked, recovery With this 10-point, do-it-yourself
heard some small business owners say, can, and usually does, take a significant computer security checklist, provided by
“Who would want to target my business amount of time and effort. Imagine if your Willie E. Brake of All About Technology,
when there are so many larger targets computer systems were unavailable for Inc., a full service technology consulting
available?” While it is true that small a week. Imagine if you lost all the data firm providing solutions for home users,
businesses are not directly attacked as often stored on all the computer systems in your home offices and small businesses, you
as larger counterparts, there are three flaws company. Imagine if your worst competitor can quickly and simply reduce the amount
with this reasoning. The first one is that was able to obtain a list of your customers, of risk from hackers, viruses, and similar
small businesses often end up as part of along with sales figures and sales notes. threats. This checklist can be completed
larger attacks, like mass worm outbreaks How long would it take before you noticed? without advanced technical expertise.
or efforts to illegally harvest credit card What would these breaches cost your These are simple, straightforward tasks that
numbers. The second is that because company? Could you afford these losses? most computer users can do. So, why not
computer security is becoming tighter than It seems like common sense. You get started right now?
ever at larger companies, small business wouldn’t leave your building unlocked at
Willie E. Brake is an adjunct practitioner faculty member at The University of Phoenix and Chairman and Chief Executive Officer of All
About Technology, Inc., a full service technology consulting firm providing computer sales, service, and technical solutions to end users,
home offices and small businesses worldwide. For more information log on to www.all-about-technology.com or call us directly at (313)
218-4888.
ENTREPRENEURS OF DETROIT 7
Art-trepreneur
LOCAL TARGET
W
hen most people think Eastern
Market, they think fresh
produce, meats, seafood,
and even tailgate parties during football
season. A chosen few know it’s also a
great vantage point for viewing the fire
works. Some may prefer the hustle and
bustle every Saturday morning in the
summer, when Merchants, and venders
spill onto Russell Street, and transform the
sometimes docile avenue into a carnival like
atmosphere. Where one can find everything
from custom jewelry, African art, and face
painting, to succulent ribs and one-pound
burgers Bert’s jazz club has become famous
for grilling. The entrepreneurial spirit is
alive and well in Detroit’s Eastern Market,
and amidst it, all nestled in an old sugar-
factory, lays one sweet operation, Johanson
Charles Gallery.
Kevin Hanson owner and curator
of Johanson Charles Gallery started
this venture with relatively no venture
capital, just an idea and a dream, and the
will to fulfill it. Kevin Hanson, a Detroit
native, was known for being able to
throw some of the hottest parties in town
without a moments notice. He was the national artist, often spoke of opening a A fugal and savvy businessman
go to man. Armed with connects such as, gallery to showcase art. One day while lives by minimal output for maxim return
D.J.’s, sounds, lights, local bands, caters, talking about it to friend, Artist and sculptor is never a bad formula for a successful
whatever....Kevin was the person to see. (metal) Chris Blahblah (creator of the business, in fact, when gas prices sky
Kevin lived in a loft above the then vacant freedom bell in grand circus park), Chris rocketed he stop driving his van and
Gallery, and threw sets in a smaller loft said, “whatever, put your money where buying a scooter to get around on, went
downstairs occupied by a friend, but as the your mouth is.” Kevin did just that with on boasting about the mere four dollars
parties got bigger he was then forced to find money received from a local investor. He it costs to fill it up. “I dig it, it’s not as if
the space to accommodate eager patrons. used three quarters of the seed money to it’s one of those little electric jobs.” Then
So, the space below the landlord he asked get the gallery up and running, and used he let me take a look; it looked like some
to rent. The space wasn’t even ready to the remaining quarter to throw a party kind of motorcycle-scooter hybrid. A 600
be renovated, and the landlord was about and announce its Grand Opening. It also cc monster-of-a scooter. He says you have
to leave town. And reluctantly replied, gets leased for record release parties, to keep the FUNdamentals in business
“We’ll see when I return from my trip.” Noir Leather Parties (fetish)… with to keep it fresh. Kevin realizes that one
Not taking maybe for an answer, Kevin, performers like: Z Blahblah, and bands must grow with business. Kevin has many
some friends, and several cases of their from Reggae, rap, Jazz, Funk, and Poetry. other ventures awaiting development,
favorite lager renovated the space by the The Sexypoetesses, The Pununy Poets, but for now, every-so-often, after people
time he returned. Realizing Kevin meant and members of The Last Poets have gather in the alley of 0000 Division in
business, and admiring the work they had been featured there. One night the gallery Eastern Market around midnight to party
done, the art-trepreneur was granted full featured the poetic styling of the one and into the wee hours of the morning. The
use of the premises. Now that his idea had only Dolomite! It is not my intention to gallery is open to the public (Gallery
materialized, all that was left to fulfill was paint a pictureof Kevin as the consummate times) throughout the month of October;
his dream. party animal, but parties are a constant it will showcase various artist, along with
Kevin, an avid ollector and art source of new contacts. Kevin never loses THREADS, a collaboration of metal,
devotee who had a rapport with local and sight of the bottom line. rubber, and cloth fabricators.
ENTREPRENEURS OF DETROIT 9
COVER
REALTY
God, education and good customer service make good business
REALITY
I
nspiratio is one word that popped into my mind as I sat just to lower your interest rate. Think about how much money
listening to members of Triumph Financial, LLC manage- you will save each month and whether it’s worth it.
ment team, tell their story. Fed up with the management 3. Having a mortgage not only gives you a home to live in, but
and operation of the mortgage branch that employed them, you also receive tax breaks yearly.
Aaron Ransom and Matt Johnson decided to take fate into
their own hands. From their bold move came the birth of Triumph
Financial, LLC, which operates Metropolitan Financial & Funding
Services Inc. (MET) and Metropolitan Real Estate Offices. MET
is a full service mortgage brokerage firm handling residential loans
statewide, and commercial loans nationwide; located in the heart of
Downtown Detroit. Ransom serving as President and Johnson as
Vice President, together they run the largest black operated branch
in Michigan; grossing over $100,000 monthly only after 8-months Providing Good Service
in existence. If that’s not inspirational! What is? Good customer service is a trait that would help make any
There are three guiding principles that this company practices daily business flourish. It definitely hasn’t hurt Metropolitan Financial &
for success. Funding Services, Inc. Unlike most banks and financial institutions
Starting the Day Giving Thanks MET won’t drop you at the door because your credit isn’t perfect.
Drive and determination isn’t the only thing that takes “We work with our clients whether they have good or bad credit,”
part in their continuing success. “We’re a spiritually motivated says Mortgage Specialist Kenneth Reed.
staff striving to do the right thing,” says Johnson. “Every morning Metropolitan Mortgage Specialists assist clients and guide
the first thing we do as a company is pray.” All of the company’s them through the steps of getting a mortgage. If that customer’s
30-employees join hands and pray before the start of each workday. credit isn’t satisfactory in the beginning, a MET representative ad-
Employees have the option not to join in the prayer, but usually ev- vises the client on what to do so they can get it within six months to
eryone willingly participates. Operating more like a family rather a year. “We provide clients with a plan of action to make the dream
than a company works. As the saying goes, “The family that prays of homeownership come true tomorrow,” says Reed.
together stays together.” When a customer goes to MET they’re made to feel like a person.
Educating The Consumer Every Friday afternoon the entire staff sits down together for lunch.
Another principle that the Metropolitan team prides them- Clients are invited to join if they’re in the office at that time.“We
selves on is the education of their clients. MET is in the process make our clients feel like their part of our family.”
of teaming up with Fannie Mae’s Pilot Program, which is targets
African-Americans. Helping African Americans understand the How to Prepare Yourself
power of real estate and how to get a piece of the American Dream for Home Ownership
of homeownership; they also provide home buying workshops and • Pay your bills on time! Remember your credit/payment
seminars for potential homebuyers. “We take great pride in helping history is very important. The higher your credit score is the
families obtain homeownership,” says Johnson. Being black myself, easier it is to get a loan.
it seems as though we’ve come far, but in the realm of homeowner- • If your credit is not the best, give yourself six-months to a
ship we’re still struggling to get a piece of the pie. 1-year to repair or improve your credit before shopping for
Metropolitan Financial General Manager, London Powell, shares a mortgage.
his knowledge and tips about home loans: • Do your research! Use the tools available like the Internet,
real estate & business publications to learn about how the
1. Nearly 95% of every mortgage payment you make goes system works.
towards the interest of the loan. • Stop paying your bills with cash! Its better to pay bills,
2. Don’t refinance for the wrong reasons; make sure it’s worth especially your rent with a check. It’s better to have a
it. Consider all costs (closing costs, etc.) before you refinance checking account, because it provides a paper trail some-
thing that creditors can trace.
10 ENTREPRENEURS OF DETROIT
ENTREPRENEURS OF DETROIT 11
FOOD FOR THOUGHT
Selling To V.I.T.O.
(The Very Important Top Officer)
Anthony Parinello
Selling to V.I.T.O. is a smash hit in my book!
This piece of work gives you tips that can be used
in the business world. If you are the nervous type
that gets all sweaty before that ‘BIG’ meeting,
Mr. Parinello lets you experience strategic
preparations before you meet with, The Very
Important Top Officer.
Selling 101
Zig Ziglar
Zig Ziglar is a classic. Selling made simple. This
book is honestly a keeper. Quick to read, funny, and
easy selling, I recommend this literature for anyone
in the Sales profession. On a scale from 1 to 10, Sell-
ing 101, is an 8.
Purple Cow
Seth Godin
Purple cow can be described in one word, ‘remark-
able.’ Marketing is at its’ absolute best with this
hardback publication. Seth Godin keeps you on
the edge with huge ideas about marketing from the
ground level on up. I treasure this book like, How To
Get Rich, by Donald Trump; sorry, but you have to
buy your own. Purple Cow is a must have.
ENTREPRENEURS OF DETROIT 13
FEATURE
14 ENTREPRENEURS OF DETROIT
IN YOUR COMMUNITY
Tamika Gardner
Public Relations Manager
Development & Public Relations
Goodwill Industries of Greater Detroit
3111 Grand River Avenue
Detroit, MI 48208-2962
(313)964-3900 x315
ENTREPRENEURS OF DETROIT 17
By: Janice Booth
The first issue Administrator’s Leadership Award, and the 8(a) Graduate Firm of
of Entrepreneurs the Year Award. Kwame Jackson, first runner up in the Apprentice
of Detroit was a reality show, received an entrepreneurship award during National
hit, and responses Minority Enterprise Development (MED) week (September 7-
were great. I 10). It was for his achievements on the showwhere he competed
received phone as an executive of one of Donald Trump’s successful companies.
calls and set Jackson is a native of Washington, D.C., and holds a MBA from
appointments Harvard University. Another special award will be given to the
with Small plaintiffs in the historic Brown vs. Board of Education case.
Business own- This year’s conference will
ers to discuss feature: forums on technology, work- Top 10 Reasons To Love
how to start shops on business solutions, a panel Small Business
their own discussion on competitive advantages 10. Small businesses make
Federal Government for minority businesses, and two panels up more than 99.7% of all
departments. They were excited about, moderated by the SBA to discuss employers.
“stepping outside-the-box” of the normal business proven strategies to maximize federal 9. Small businesses create
atmosphere and looking at the possibilities of working with the procurement opportunities. Senior staff more than 50 percent of
Federal Government. Some had tried to incorporate the Federal from the Bush Administration will be the nonfarm private gross
Government into their businesses years ago, but never got past the present each morning for the Meet Domestic product (GDP)
mountains of paperwork. I informed them that times have changed, Your White House breakfast sessions. 8. Small patenting firms
and the paperwork load has improved with today’s new technol- Congratulations and good luck to the produce 13 to 14 times
ogy. One frequently asked question was, “Can you team or partner Region V winner for the top-award, Mr. more patents per employee
with other small businesses in the Federal Government Business?” Joseph Yel-Lieng Huang-- President of than large patenting firms.
The answer is, YES! The Federal Government allows teaming and American Systems Technology, Inc. 7. The 22.9 million small
partnering with other Small/Large Businesses, but you must follow located in Troy, Michigan. businesses in the United
the guidelines put in place for each opportunity. Also, I say to you, In closing, I would like to States are located in virtu-
know your team players and make sure you are all working with share with you, the U.S. Small Business ally every neighborhood.
the same values regarding handling day-to-day business; as a team, Administration-Office of Advocacy’s 6. Small businesses em-
both parties are responsible for what products and services the news release dated February 13, 2004: ploy about 50 percent of all
government receives. “Top 10 Reasons To Love Small private sector workers.
The United States Small Business Administration an- Businesses; The Heart of the American 5. Home-based businesses
nounced, June 15, 2004, that the total of Prime Contract Dollars Economy.” account for 53 percent of
awarded to Small Businesses in the 2003 fiscal year was 65.5 Bil- ••• all small businesses.
lion in Prime Contracts. This set a new record for Small Business- The Office of Advocacy, the “small 4. Small businesses make
es. It represents 23.6 percent, a percentage over the expected 23.0 business watchdog” of the government, up 97 percent of exporters
percent. To provide more information about Small Businesses and examines the role and status of small and produce 29 percent of
awarded government contracts, the SBA, in co-sponsorship with business in the economy and indepen- all export value.
Staples, has introduced an online newsletter, SBA Solutions. For a dently represents the view of small 3. Small businesses with
free subscription, go to http://web.sba.gov/list and select New SBA business to federal agencies, Congress, employee’s start-up at a
Solutions Newsletter. and the President. It is the source for rate of over 500,000 per
WASHINGTON-Ten minority-owned businesses from small business statistics presented year.
around the country received the U.S. Small Business Administra- in user-friendly formats and it funds 2. Four years after start-up
tion’s regional Minority Small Business Person of the Year Award. research into small business issues. half of all small businesses
The regional award winners have businesses that offer services For more information, visit the Office with employees remain
ranging from, environmental engineering and telecommunication of Advocacy website at www.sba.gov/ open.
infrastructure to maintenance of military family housing units. One advo <http://www.sba.gov/advo>. 1. The latest figures show
of the 10 regional award winners will be honored as the National that small businesses cre-
Minority Small Business of the Year. Besides the national win- ate 75 percent of the net
ner, other awards announced during the conference were the SBA new jobs in our economy.
18 ENTREPRENEURS OF DETROIT