Group 11

Agustin, Sheen Carlo C.

Paguio Jr., Edward B.

Cala-or, Eurecka Fritz R.

CHAPTER 1

NAME OF THE ENTERPRISE

We decided to name our enterprise as “The Breggie Creations” which we got the idea
from our products mainly pastry, combining the process of making bread and adding healthy
vegetables thus Breggie Creations fit perfectly for our enterprise name. Why do we have to eat
vegetables? People nowadays are having a hard time eating vegetables that gives us strength and
stamina all throughout the day. Healthy eating helps in obtaining the nourishment that our body
absorbs. Vegetables provides health benefits and people who eat more vegetables are likely to
have a reduced risk of some sickness.

LOCATION OF THE ENTERPRISE

The production area where we’ll be manufacturing our product will be at Legarda Rd.,
because suppliers are nearby, accessible and it is spacious which meets the needs for our pastry
business and it can also be a possible place to put up our own market. Our selling area will be at
(SM Stores, Cafés) because most of the residents here in Baguio City are visiting this
establishments on a daily basis for their refreshments or peace of mind and it will be a good
target for our pastry business.

VISION

 To continually innovate in the baking industry while sustaining to make everything from
our nutritious products.

MISSION
  Create a pastry shop that satisfies cravings which makes quality nutritious breads on site,
fresh daily, while improving one’s health and wellness.

OBJECTIVES

 To keep our business afloat and provide good quality breads for the next 10 years.
 To increase our sales per month by at least five percent.
 To expand our operations beyond the City of Baguio.
 To be in par with other baking industries.
 Diversification and innovation of nutritious pastries.

YAMANE TABLE

Table 1

Historical Individual Population of Baguio City

Year Population
2014 351,897
2015 360,801
2016 370,100
2017 378,586
2018 387,509
Source: PSA

Table 1 shows the historical individual population of the residents of Baguio City for the year
2014 up to 2018. The year 2018 that has a population of 387,509 would be the sample size to be
used since it is the latest population listed. This population will be used to determine the demand
of the proponents’ product.

The Yamane’s formula was used by the proponents to find out the needed sample size for the
study. Using the Yamane’s formula with 5% margin of error, the sample size computed for the
said population was 400.

The computation is showed below:

n = N / (1 + N(e2))

Where: n = sample size

e = maximum error or significant level

 N = total population

1 = constant

n = 387, 509 / (1 + 387,509 (0.052))

n = 399, 5875321 or 400