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Table of Content :
Introduction 3
Brief History About The Company 4
Main Information 5
Huawei’s Main Functionalities 11
Huawei Success Factors 12
First Factor: R&D Investments 12
Second Factor: Employees’ Shareholding Mechanism 13
Third Factor: Cyber Security System 15
Conclusion 17
The Organizational Structure 18
The Organizational Strategies 30
Chandler’s Theory 30
Miles & Snow’s Theory 32
Mintzberg Theory 33
Perrow’s Theory 35
Hofstede’s model 36
Johnson and Scholes’s Culture Web 41
The Compass Model (Hall’s Compass Model) 44
Deal & Kennedy’s Theory 46
Models of Political Rule 51
Leader power, positional power and control over resources 52
The Managerial Grid 55
Hersey & Blanchard’s Model 60
Quinn’s Theory 62
Employees’ Resistance to Change 63
Data Analysis 66
Hofstede's Dimensions 66
OCAI's Types 68
Bibliography 70
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Introduction:
The internet is a worldwide system that connects billions of devices around the world using
that allow sharing data or resources through specific network channels but scientifically it was
defined as any telecommunication network that allows the computers to transfer or exchange
In computer network, it is known that many connected computer devices with each other
form a node, when many nodes are connected to each other they form a small network . The
nodes can be connected with each other using either cable or wireless media. Nodes can be
formed from many different types of hosts such as (Network hardware, Personal Computer or
any hardware network that allows connection with other device). Nowadays, computer network
is the base of the modern communication. All the fundamentals of the public switched telephone
network (PSTN) are controlled by computers. The source of the vendors -which supplies all the
needed technology to reshape the computer network technology by the time- are the main reason
of developing the vendor to take it to a new level of a high growth-rate of the network
technology. One of the strongest computer network companies worldwide which are known
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Brief History about the Company:
In the 80’s, when china was opened to the world and it was very difficult to start a private
business, from very humble beginnings, in a small town in china called Shenzhen, that is the
center of the largest telecommunication service provider in the whole world nowadays- a man
called Ren Zhengfei who used to work as communication technology engineer in the Chinese
military forces started in 1987 to found an idea called Huawei providing all the needed
supplements by himself instead of depending on the other venture to secure technology from any
other company, as the main mission of this small project was focusing on phone switching
industry without putting a clear vision for the future. It was the main provider for a lot of small
establishments in the city (Local Companies – Restaurants- Schools- Hospitals). This small
company was founded when huge names existed then, such as (Nokia – Ericson – IBM - Alcatel)
which made it very difficult for him to compete such a companies in the beginning. However,
this kind of industry needs heavily budget to spend on the development researches. He said then
“We can learn. We should learn management experience from other companies. So we invest
Gradually, the company expanded its range to include enterprise business, manufacturing
By 1990, the company was having about 500 highly computer network system developers, and
started to have its own independent commercialization targeting high level enterprises in China.
In 1993 the big major breakthrough, when they developed a system to control the telephones
switches that made the company to break its way through the international mainstream market by
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signing a contract with the local authorities to build its known headquarter we know nowadays.
Up till today, Huawei has a lot of international bases in Europe, South America, Africa & Middle
East and an office in each country where the Chinese embassy exists. (R.Anderson,2012, BBC
News).
Main Information:
1. Goals:
Customers First:
On of Huawei's main goals is serving customers with demands that make-up the driving
forces behind the development of Huawei. That's why the company crate long-term value for
customers by means of acting responsively to their needs and requirements. Huawei can only
Dedication
Huawei attracts customers' respect and trust mainly by being dedicated to the cause. This
means making every effort to create value for customers and work on improving its capabilities,
hence valuing their employees' contributions and rewarding them for that.
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Continuous Improvement:
Huawei needs improvements to be better partners with their customers and improve Huawei's
infrastructure and employees. This is mainly done through listening and learning from everyone.
an open manner. They have an essential believe that business success is the ultimate measure of
Integrity:
On of Huawei's most important assets is integrity, which drives the company to behave
honestly, keep promises and finally win their customers' trust and respect.
Teamwork:
As any company, Huawei can only achieve success through teamwork, working in both
bad and good times. Cross-culture collaboration is vital as well as efficient processes.
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2. Objectives:
Coping with the revolutionary changes that often take place in the information industry,
Huawei continues to innovate in order to meet their customer’s' needs and advance their
technological leadership. This is sustained through cooperating with industry partners that
focuses on building future-proof information pipes as well as value for the customers and society
at whole. Dedication to enriching life and improving efficiency through better connected world.
Moreover, Huawei aims to be the number one choice and partner for telecommunication carriers
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Ubiquitous Broadband:
“As the Internet makes it easy to disseminate and obtain information, and stimulates
people's desire to go online anytime, anywhere using any device. This level of connectivity
enables users to access more content and applications and enjoy the convenience made possible
by mobile offices.” (Huawei, Inc. 2015). Enterprises have started to migrate their services from
IT systems to data centres and clouds, which place higher requirements on networks. Huawei
Agile Innovation:
industries must rapidly gain insights into business opportunities and continuously enhance IT -
enabled organizational collaboration in order to launch new products and new services into
markets better and faster. IT is transforming from a support system into a production system and
The company provides data centre infrastructure solutions that is based on cloud
computing in order to help their customers in enhancing the utilization of storage and resources,
enabling business systems to be deployed rapidly, operated easily and maintained, and managed
efficiently. Huawei provides mobile office solutions in peruse of helping their customers in
improving their work efficiency. This is achievable by Huawei’s intelligent data analysis system
leverages Big Data technologies that have the ability to help customers gain wide knowledge into
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Inspired Experience:
Huawei’s goal is too mainly to provide an industry-leading device product, which is done
through innovations in key technologies, industry designs, and cloud services. This is aiming to
3. Hierarchy:
Huawei explains in their Hierarchy guide: “The Shareholders' Meeting is the highest
authority within the company, making decisions on major issues such as the company's capital
increase, profit distribution, and selection of the members of the Board of Directors/Supervisory
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In Huawei, the Board of Directors (BOD) is the decision-making body for corporate
strategy and management. It guides and looks over the overall business operations and is
involved in making decisions on important strategic issues. The Board of Directors has
established the HR (Human Resources) Committee, the Finance Committee, the Strategy &
Development Committee, and the Audit Committee to assist and support BOD operations.
The Supervisory Board oversees the Huawei’s financial and operational performance,
Huawei uses the rotating CEO (Chief Executive Officer) system under the leadership of the BOD
(The Board of Directors). The one who is responsible for the company’s survival and
development is the primary person of the company’s operations and crisis management during
his tenure, the rotating and acting CEO (Chief Executive Officer).
Huawei has over 140,000 employees, around 46% of whom are engaged in research and
development (R&D).
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6. Gender distribution:
The company is organized based on three main business groups; Enterprise Service Group,
Operation Group and Consumer Group. They are completing each other in the company to
2- Enterprise Business, supplying all the needed equipment for the enterprise customers.
4- Providing the needed network infrastructure, wireless network and network computing
As a result of this mission expansion, the total gross of the company has aimed to increase its
sales from 4 billion $US in 2011 to15 billion $US within four to six years. Vitorovich, Telecom
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Additionally, Huawei has its own market perspective to gain long-term customers called
(Offering Service). Firstly, by supplying all the needed equipment and supplement technologies
for the telecommunication operators, helping them to expand their range of mobile broadband.
Secondly, the company assets network service providers to replace the old technology of copper
cables to fiber optic cables to provide a high DSL speed and Passive Optical Network (PON). By
using this (Offering Service), Huawei gained 47 contracts from many different network
companies to help them improving the efficiency and maintenance of their system so they can
reduce the cost of the network operations. The revenue of the system in Huawei grew 29.2% to
As a company that is having more than 150,000 employees around the whole world and
exists in more than 130 countries. In less than two decades, from servicing rural China going
through the international market mainstream it became the second network vendor supplier after
(Cisco) with a huge rapid expansion. We have to discuss the three strongest factors of this
company.
R&D is an abbreviation which stands for (Research and Development), any startup company
which is working in a technology field needs investment to be funded in the researches to bring
the company to two benefits. First, a point where everything about the mission of the company is
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clear socially, economically and industrially. Second, taking the technology that the company
produces to a total new level of quality and sophistication. Some of these investments’
opportunities are worth taking the risk. So, it is better to be having a strong study to reduce the
Specifically, Huawei has in the R&D department more than 70,000 employees, most of
them are locating in the company’s headquarter in China. Representing about 45% of the
workforce of the company around the world. The used mechanism to get a distinct competitive
edge is to expand in building laboratories worldwide to represent the innovation and technology
development research in the company. Especially, give the most care for the ICT field that is
provided to the customers in a way smarter pipes that requires no time to wait. That is what make
such a company has a very highly technology growth in a very small period of time, by arranging
the proprieties by its importance to the market from a technology perspective not from a
financial one.
In 2012, Huawei made a new record in its expenses totaled about 30,100 million CNY,
accounting for about 14% of the annual revenue of Huawei. The R&D department that year was
funded with 1,300 CNY million of the total expenses was spent in the research field. Making the
whole fund that was directed to the R&D field in the last decade reaches more than 130,000
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The employee of Huawei are sharing an ownership system which includes a very unique-
distinctive mindsets among the company’s employee that are a part of the firm success, profit
making and value the meaning of hard working instead of promotion by seniority. By this
In the very beginning, The available financial resources which was available for the employees
to give them salaries monthly was very limited, the main board of the company agreed that every
single employee who would join the firm will be paid from a percentage of the Huawei profit,
while the rest of the profit will be invested in the business again. (Ching and Liu 2004: 109.10).
The structure ownership of the employee started purely as a necessity of the economic, the board
of the company realized this will be a very motivating mechanism for the employees inside the
company. In the beginning of the 90’s, the founders of Huawei reached to a very sophisticated
mechanism to measure the profit of each firm in the whole world based on the attributed each
employee in the company based on their market performance. As a result, a bonus will be
distributed on each employee accordingly. While the employees who are not benefit the
company from any side will be prohibited from any bonus. As a result, if they kept going down
till reaching the bottom of the rung, they will be fired. Continuously, the employees who are
contributed in getting a high profit in the firm they are in, they will be automatically promoted to
a higher managerial position. By the time, Huawei started to remunerate the active employees in
a generous way than any other company in China, which made the company a very attractive
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Technology people, as they believe they will be wealthy if they worked hard in this company.
Security is the first defense wall against hackers attack in any company before starting any
process to produce the product. There are a lot of different cases that can happen to penetrate the
system of any company even if it was internationally well-known. Network data nowadays can
be easily hacked by hackers in order to steal sensitive information from inside the company
system database. Also, computer viruses that can affect the ability of any working system
negatively by reducing its efficiency and speed level. Once the hacking was happened the loss of
Huawei has one of the strongest fully implemented cyber security systems around the world, it is
what programmers called end to end system; because the safety of the company system is one of
the most fundamental to gain the trust of other corporations/customers and keep high worldwide
reputation. The system is updated internally each month and fully changed each year with a new
version to be able to face the global cyber security threats. As a result, the company has to face
any resultant un-expected risks that may happen because of abuse of technology.
In 2013, Mr. John Suffolk, Huawei's Global Cyber Security Officer, stated that the system each
year is being optimized to face the security challenges, but at the same time it has to follow the
policies of the government and the standard of the company. The main aim of the trained
employee inside the company from the first place is to have adopted improvement measures to
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their work in order to provide a secure and safe service or product to the customer. Also, many
points Mr. Suffolk announced many important points about the new cyber security system of the
company in all branches around the world, during an interview with (The Wall Street journal)
Nov. 2, 2014.
1- The company set strict rules to make the employees in their daily work aware about the
security issues; by the end of 2013 about half of the staff of Huawei worldwide was
trained for how to care of the cyber security issues. As a very important rule to encourage
2- The system is built in employee’s daily work life Any employee has the freedom to
design, implement or built a new product inside the company as this work will be
examined, improved, and automated by the internal hardware system inside the company.
3- Building a multi-layer cyber security system so the company can allow the product to be
4- When a wrong issue happens with the customers, researchers or the employees from the
security side, the damaged side will be automatically connected to the Product Security
Incident Response Team (PSIRT), so in order to avoid data loss about any product the
cyber system has a backup data of about 98% of the whole company database. It will be
5- Any negative issue happened in the past will be automatically resolved in the new
responsibility not only of the system but also of each employee who represents the
company.
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Conclusion:
Huawei is a Chinese vendor telecom provider based in a city called Shenzhen. Founded in
the late of 80’s and in less than two decades, the company expanded its range to include
network, it became one of the strongest network vendor providers in the whole world, with
offices that is existed over 130 countries around the world. Huawei managed to reach the
customers by providing all the needed telecommunication and electronic vendors to the small
companies with the highest quality, secured systems and the lowest possible cost. The security
system, research field and employee’s shareholding mechanism this company could
breakthrough its way to the top in a record time, giving a strong example to the all entrepreneur
around the world that your dream has no limits as long as you have the skills and believe in it,
but also you have to use your rational thinking to make the best use of your skills so you can take
the right steps to build your way to reach it. I learnt through making this research that there is no
limit for what a human being can do, as long as you believe in your skills and work very hard
and never quit to reach that dream in the star you always want to reach, and remember, as long as
you can breathe, then there is no limit for what you can achieve in this world. Finally, thanks to
that Chinese man who called Ren Zhengfei that approved to the whole world that there is no
sensible excuse for not thinking out of the box and being what you want to be.
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The Organizational Structure
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a) Highly specialized tasks:
Each single individual member in the company is specialized in his/her own are of expertise
and work. So, every employee is assigned to a job based on his/her specialization, which
Refer to survey question 'L': "The leaders of the organization are generally considered to be
Strongly disagree
Strongly agree
Not sure
disagree
Agree
0 1 2 3 4 5 6 7 8
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b) Rigid departmentalization:
Activities are divided through several groups based on their common nature. So, every group
of work would have its own department which is entrusted to some responsible
supervisor/manager. On that, the departmental activities would be done based on the rules of
Refer to survey question 'M': "The management style in the organization is characterized
10
0
Agree Disagree Not sure Strongly agree
Refer to survey question 'H': "The organization is a very formalized and structured place.
0
Agree Not sure Strongly agree
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c) Strict chain of command:
Because the Mechanistic Strucutre is kind of bureaucratic, the company will have a strict and
clear chain of command all the way from top to bottom (i.e: subordinate levels) in the
management hierarchy. This clearly allows for good communication of information, and
Refer to survey question T': "The glue that holds the organization together is formal rules
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Refer to survey question X': "The organization emphasizes permanence and stability.
The span of control refers to the number of subordinates controlled directly by some kind of
a supervisor or superior. In other words, it is the number of people that report to a manager in
the company.
In a narrow span of control, this number of employees is comparatively low. This allows the
manager to have/allocate more time for each employee that is subordinate, which helps to
guide his subordinates more effectively for the better of the company. It also allows the
supervisor to have more free time to use to finish his some tasks personally, rather than
The right of decision making is left only with the top level management, and not delegated to
the subordinates. So, they the subordinates would have to work in accordance with whatever
their direct superior decides, without interfering in the decision making process.
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It can seem some-what dictatorial – at least for the subordinates –, but also well effective for
preserving the work process and making sure that correct decisions come from the people
Refer to survey question 'AF': "Employees should not disagree with management
decisions."
0 1 2 3 4 5 6 7
Refer to survey question 'AI': "Managers expect workers to closely follow instructions and
procedures"
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Refer to survey question 'AD': "It is frequently necessary for a manager to use authority
Strongly disagree
Strongly agree
Not sure
Disagree
Agree
0 1 2 3 4 5 6 7
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f) High formalization:
This relates to the extent to which the work rules are structred in the company (i.e: how
detailed are they), and the activities of the employees are governed by rules and standard
operating procedures.
This means that employees cannot use simply use their logic or creativeness to perform their
Refer to survey question 'H': "The organization is a very formalized and structured place.
0
Agree Not sure Strongly agree
Refer to survey question 'AJ': "Rules and regularities are important because they inform
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Count of Rules and regularities are important because they
inform workers what the organization expects of them.
Strongly disagree
Strongly agree
Not sure
Agree
0 2 4 6 8 10 12
Refer to survey question 'AL': "Instructions for operations are important for employees on
the job."
Strongly disagree
Strongly agree
Not sure
Disagree
Agree
0 1 2 3 4 5 6 7 8 9
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Vertical communication is the communication where information and messages flows
It conveys the message of the subordinate, maintains good labor-management relations and
and efficiency. However, it delays process, and may make the chain of command and
disciple may be broken and information can be loss or distorted. Also, superiors can neglect
Refer to survey question 'P': "The management style in the organization is characterized
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Count of The management style in the
organization is characterized by careful
monitoring of performance, longevity in position,
and predictability.
Strongly disagree
Not sure
Disagree
Agree
0 1 2 3 4 5 6 7 8 9
h) Little teamwork:
The company is fragmented into a lot of departments and sections, each with its own
specifications, expertise and tasks. There is hardly any team work that occurs between the
Refer to survey question 'M': "The management style in the organization is characterized
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Count of The management style in the
organization is characterized by teamwork,
consensus and participation.
12
10
0
Agree Disagree Not sure Strongly agree
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The Organizational Strategies
Here, we shall discuss the strategies that Huawei uses from the opinion and scope of
several strategic theories, and preview what characteristics made our choices.
1. Chandler’s Theory
Telecom networks:
Huawei’s core network solutions offer mobile and fixed soft switches, plus next-generation
home location register and Internet Protocol Multimedia Subsystems (IMS). Huawei assists
content service providers looking to migrate from copper to fiber with solutions that support
xDSL, passive optical network (PON) and next-generation PON (NG PON) on a single platform.
The company also offers mobile infrastructure, broadband access and service provider routers
and switches (SPRS). Huawei’s software products include service delivery platforms (SDPs),
BSSs, Rich Communication Suite and digital home and mobile office solutions. In 2010,
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Global services:
and operate networks as well as consulting and engineering services to improve operational
efficiencies. These include network integration services such as those for mobile and fixed
networks; assurance services such as network safety; and learning services, such as competency
consulting.
performance and efficiency for customers, as well as reducing the costs of network operations
and maintenance. In 2010 Huawei's global services revenues grew 28.6% to US$4.82 billion.
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2. Miles & Snow’s Theory
According to Miles & Snow’s structures, Huawei follows the Prospectors strategy, with
diverse products, searching for market opportunities and technological break-through, while also
International expansion:
In 1997, Huawei won its first overseas contract, providing fixed-line network products to
Hong Kong Company Hutchison Whampoa. Later that year, Huawei launched its wireless GSM
-based products and eventually expanded to offer CDMA and UMTS. In 1999, the company
opened a research and development (R&D) center in Bangalore, India to develop a wide range of
telecom software. From 1998 to 2003, Huawei contracted with IBM for management consulting,
and underwent significant transformation of its management and product development structure.
After 2000, Huawei increased its speed of expansion into overseas markets, having achieved
international sales of more than US$100 million by 2000 and establishing an R&D center
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in Stockholm, Sweden. In 2001, Huawei established four R&D centers in the United States,
divested non-core subsidiary Anasys to Emerson for US$750 million and joined the International
Telecommunications Union (ITU). By 2002, Huawei’s international market sales had reached
US$552 million.
3. Mintzberg Theory
In the Forces and Forms of Mintzberg’s theory, Huawei has a force for Adhocracy
(Innovation). Adapting to new technologies and learning from the other’s failures, while
introducing their own new technologies and services to the people. Huawei has a divisionalized
form of organization, having different departments for each product or service with their own
infrastructure, fixed and wireless communication, data center, and cloud computing solutions for
global telecommunications customers. Huawei has stated that it aims to increase enterprise sales
to US$4 billion in 2011 and $15 billion within three to five years.
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4. Perrow’s Theory
the problems that arise can be analyzed with a few exceptions. In April 2011, Huawei announced
an earnings increase of 30% in 2010, driven by significant growth in overseas markets, with net
profit rising to RMB23.76 billion (US$3.64 billion; £2.23 billion) from RMB18.27 billion in
2009. In 2010 sales outside China continued to be the main driver of Huawei’s business.
Overseas revenue rose 34% to RMB120.41 billion in 2010 from RMB90.02 billion in 2009,
fueled by regions including North America and Russia. Revenues from China rose 9.7% to 64.77
billion, as the country's big telecom operators reduced their investment last year.
Huawei's revenues in 2010 accounted for 15.7% of the $78.56 billion global carrier-
network-infrastructure market, putting the company second behind the 19.6% share of Telefon
Huawei is targeting revenue of $150 million through its enterprise business solutions in
India in the next 12 months. It denied using Chinese subsidies to gain global market share after
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Hofstede’s model
Organizational Culture is the way the members of the organization relate to each other and their
work within the organization as well as the outside work with comparison to the other
In the means-oriented culture, the employees’ concern is the way/method by which the work is
carried out in the company. This means that people are identifying with the ‘how’ of the matter.
On the other hand, in the goal-oriented culture, the employees’ concern is a set of goals or
internal results that they are out to achieve, even if they included risky points. This means that
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2- Internally driven vs. Externally driven:
In the internally-driven companies, employees regard their task towards the outside world as
completely given. Based on that, ethics such as honesty and accuracy are very important and its
being the most good to the customers. On the other hand, the externally-driven companies,
employees regard the customer's requirements the most, as the result that are expected are the
Refer to the questionnaire questions of ‘Confucian Work Dynamics’: From ‘AU’ to ’AX’.
An easygoing culture involves loose structure internally as well as very little predictably, control
and discipline. So, employees have a more comfortable space. On the other hand, a strict work
discipline involves a very strong structure as well as high predictability, control and discipline.
So, employees are very serious about their timings and deadlines.
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4- Local vs. Professional:
In a local company the employees identify with their supervisor or their department they work in.
While in a professional company, the employees identify with their professions or the job
content itself.
In an open-system, the company welcomes newcomers and people from all different types
warmly and can make a room for them to fit. On the other hand, a closed-system did not quickly
welcome any outsiders and does not help making them fir in.
Refer to the questionnaire questions of ‘Confucian Work Dynamics’: From ‘AU’ to ’AX’.
It is highly connected to the philosophy of how the company runs and operates with relation to
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In an employee-oriented company, the company takes its employees’' personal problems and
troubles almost as its own. So, the company gives a lot of care for its employees' welfare, even if
it is on the expense of the work and their quality. On the other hand, in a wok-oriented company,
their problems are not taken in consideration, and the work is what matters.
Refer to the questionnaire questions ‘X’, ‘P’ & ‘T’. Their averages are respectively 3.1, 4.05
& 4.2.
This dimension relates to the degree that the leadership style of the employees' supervisors are
|
68.7
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Refer to the questionnaire questions of ‘Power Distance’: From ‘AB’ to ’AF’. Their averages
Refer to the questionnaire questions of ‘Uncertainty Avoidance’: From ‘AG’ to ’AK’. Their
This dimension relates to the degree of cohesion between the employees and staff members in
the company in its totality. In other words, people's ability to identify with the company's
aspects. So, employees can identify strongly with the company's, clients', ones and supervisors'
|
78.1
Huawei has a degree of 78.1 with regard to identification with the organization.
Refer to the questionnaire questions of ‘Collectivism’: From ‘AQ’ to ’AT’. Their averages are
Refer to the questionnaire questions of ‘Confucian Work Dynamics’: From ‘AU’ to ’AX’.
Also, refer to the questionnaire questions of ‘Masculinity’: From ‘AL’ to ’AP’. Their averages
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Johnson and Scholes’s Culture Web
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Johnson and Scholes’s Culture Web Explanation:
1. Stories:
These involve the myths and legends that surround the organization/company.
These involve behaviours and actions that are known to be normal and acceptable in the
supervisors.
3. Symbols:
This is the physical structure, such as buildings, offices, brands, logos as well as the dress
4. Organisational Structure:
This relates to the organisation/company's values from its formal structure. The Informal
structure (Power Networks) is revealed through the way that tasks are processed in the
company.
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5. Controls Systems:
It deals with making or influencing decisions as well as what people believe and
champion within the organization. The dimension of the use (or abuse) of this power is
also very important. It also refers to the processes that handle monitoring what happens
6. Power Structure:
This relates to the sources of the real (main) power that drives the organisation/company.
It deals with the nature of those making or influencing decisions, as well as what people
believe and champion within the organization/company. Also, the way this power is used
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The Compass Model (Hall’s Compass Model)
Huawei's culture is very demanding, driving and challenging to its employees. It is also
largely characterized by hard working with a great emphasis on mutual trust and priority to the
This means that Huawei’s culture is high on both assertive and responsive standards.
•Quantitative
- Assertive
- Responsive •Factual Cautious
•Precise
•Methodological
•Task oriented
North •Loyal
•Demanding •Trusting
•Taking control West East •Compromising
•Pushy •Team player
•Authoritative South •Value harmony
•Quick moving
•Unpredictable
•Challenging
•Individualistic + Responsive
+ Assertive Assertive & Responsive
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Cultures:
Cultures have 2 dimensions or measurements’ where the culture can be high or low,
a) Fast movers
b) Challenging
c) Individualistic
d) Pushy
e) Driving
f) Demanding
g) Hardworking
8. Responsiveness:
a) Harmony
b) Loyal
c) Sensitive
d) Trusting
e) Compromising
f) Team players
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Deal & Kennedy’s Theory
Deal and Kennedy’s (1982) model, based on two dimensions, suggested that the biggest single
In the 80’s, when china was opened to the world and it was very difficult to start a private
business, from very humble beginnings, in a small town in china called (Shenzhen) -that is the
center of the largest telecommunication service provider in the whole world nowadays- a man
called (Ren Zhengfei) who used to work as communication technology engineer in the Chinese
military forces started in 1987 to found an idea called Huawei providing all the needed
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supplements by himself instead of depending on the other venture to secure technology from any
other company, as the all main mission of this small project was focusing on phone switching
industry without putting a clear vision for the future. It was the main provider for a lot of small
establishments in the city (Local Companies – Restaurants- Schools- Hospitals). This small
company was founded when a huge names existed then, such as (Nokia – Ericson – IBM -
Alcatel) which made it very difficult for him to compete such a companies in the beginning.
However, this kind of industry needs heavily budget to spend on the development researches. He
- Ren Zhengfei - said then “We can learn. We should learn management experience from other
Gradually, the company expanded its range to include enterprise business, manufacturing
electronic communications devices and telecom carrier network. This theory was inspirational
a) Political:
Since the 1980s, the Chinese telecommunications services through relaxed price controls
break monopolies and regulatory institutional reform and industrial restructuring for the
b) Economic:
c) Socio-cultural:
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According to the Chang (2013) said that “Twelve Five Project” is a critical period of
industry.
d) Technology Environmental:
The produce of communications equipment has a large investment into the production.
High technology, high investment, and high returns are a distinctive feature of the
e) Legal:
to guide industry development, and through the guided of project, establish the special
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2- Values:
3- Hero:
Ltd., headquartered in Shenzhen, China, and an ex-People's Liberation Army officer. Hurun
Report listed Ren as the 556th richest person in China in 2013 with private assets of
There was no information that was available concerning the data required in the analysis
of this section.
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5- The cultural network:
In 1997, Huawei won its first overseas contract, providing fixed-line network products to
Hong Kong company Hutchison Whampoa. Later that year, Huawei launched its wireless GSM-
based products and eventually expanded to offer CDMA and UMTS. In 1999, the company
opened a research and development (R&D) center in Bangalore, India to develop a wide range of
telecom software.
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Models of Political Rule
Technocracy: as people with knowledge and expertise have the upper hand in making decisions
Huawei’s employees use the Legitimate Power by which the managers/leaders can tell
people below them in the hierarchy what to do; also the Reward Power is used in some occasions
regarding new products. People in higher positions within the company possess a lot of skills that
qualified them to be in those positions; hence their opinions and orders are highly respected and
carried out.
Huawei Egypt’s employees do believe in following people with higher expertise in the
Expert or Knowledge powers, as people with more knowledge that are in higher
positions have more power. Symbolic Power as the achievements and positions do have power
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Leader power, positional power and control over resources
broad technological search, and fluctuating network cascades to promote the mobilization of
Huawei came to that system of rotating in 2004, when Mercer, which is a New York-
based consulting firm, helped the company establishes their EMT (executive management team).
They proposed that Mr. Ren Zhengfei (the company's founder) would be the chair of the
executive management team. But, Mr. Zhengfei refused to work like that and to take that
position, but rather wanted to have the members to rotate in chairing the EMT. That remained
from 2004, where there were 8 people who rotate as the chair executive management team, until
2012 where they became only 3 people positioned as rotating CEO. The other members on the
EMT are trusted with making collective decisions as a team in order to promote high-level
On the issue of decision making, Huawei's leadership has different mechanisms for
different matters in making decisions. Guo Ping - who is the rotating and acting CEO explained
that for some matters, the rotating active CEO will make decisions himself/herself, while there
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are other matters were a decision will be taken if the majority agreed to it. For critical issues, it is
Huawei has swiped the international market through the mobile phones companies that
supported Huawei as a rising company that offered it mobile phones with various specifications
for relatively low prices, leading to its spread even in the Arab world. It is not a secret that home
users doesn't only use Huawei's phones, but also a lot of other devices such as all internet
modems in Egypt - even given as a startup gift from internet providers such as TE-Data - as well
as non-home users find that mobile connections antennas are actually Huawei's. (Awwad, A :
2013). These advances even include superstars such as the Lebanese singer Nancy Ajram
becoming a "Huawei Brand Ambassador" and promoting its products including the Ascend Mate
On the issue of controlling resources from the part of Huawei, internationally, the
company does not seem to have any type of monopoly on any type of resources, be it
In fact, Huawei seems to be completely against institualized monopoly, to the extent that
it sew companies for trying to undergo monopolistic practices on its competitors. A recent
example of that was last year (in December 2011) when Huawei filed litigations in China
2014).
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However, very recently, there have been complains in many Arab countries from
economists and technology entrepreneurs of fears of complete monopoly lead by Huawei that
may occur if un-justified government support continues. An example of that is Huawei in Jordan,
where the company was given the bid to redevelop Orange's 4G network, moving from a stricted
and limited monopoly to an open one for the Jordanian communications' frequencies for at least
5 years. This appears to be a legetement fear for the other competing companies in a market that
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The Managerial Grid
The managerial grid is inspired by the McGregor Y theory. The leadership style associated with
Managerial Grid for Huawei is The Sound (or Team) style. This means that it has a position of
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According to the definers of this style (i.e.: the managerial grid), Dr. Robert Blake and Dr. Jane
Mouton, the Sound (or Team) style is the most effective leadership style from among the five
The leaders according to this style will contribute to the work at large as well as being committed
to the job. They are best at motivating as they themselves are motivated, and they truly respect
and trust them employees and aim to empower them. This is because they believe that this is
crucial for incepting a team environment that holds these values, hence enhancing the
Refer to survey question 'Q': "The glue that holds the organization together is loyalty and
10
0
Agree Disagree Not sure Strongly agree
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Refer to survey question 'U': "The organization emphasizes human development. High trust,
Refer to survey question 'Y': "The organization defines success on the basis of development of
Strongly disagree
Strongly agree
Disagree
Agree
0 1 2 3 4 5 6 7 8 9
Refer to survey question 'I': "The leaders of the organization are generally considered to be
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Count of The leaders of the organization are
generally considered to be mentors, facilitators,
or parent figures.
8
7
6
5
4
3
2
1
0
Agree disagree Not sure Strongly agree
Refer to survey question 'K': "The leaders of the organization are generally considered to be
Strongly disagree
Strongly agree
Not sure
disagree
Agree
0 1 2 3 4 5 6 7 8
Refer to survey question 'L': "The leaders of the organization are generally considered to be
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Count of The leaders of the organization are
generally considered to be coordinators,
organizers, or efficiency experts.
Strongly disagree
Strongly agree
Not sure
disagree
Agree
0 1 2 3 4 5 6 7 8
Refer to survey question 'AU': "Employees should pursue their goals after considering the
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Hersey & Blanchard’s Model
At the time of Huawei’s establishment Huawei was focused on manufacturing phone switches,
but it has since expanded its business to include building telecommunications networks;
providing operational, consulting services and equipment to enterprises inside and outside of
1- Delegating Style:
of the telecommunications network was telephone exchange switches, and in the late 1980s
several Chinese research groups endeavored to acquire and develop the technology, usually
2- Participating Style:
structure is opaque and surrounded by a culture of secrecy. According to Caixin magazine, "even
Employees receive no information about their holdings, and their shares do not entitle them to
any voice in management decisions. The company's 50,000+ employees outside China are not
given shares. Richard McGregor, author of The Party: The Secret World of China's Communist
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Rulers, said that the majority of shares are likely owned by Ren Zhengfei and Ren's managers,
though the company states Ren directly owns less than 1.5%.
3- Selling Style:
performance and efficiency for customers, as well as reducing the costs of network operations
and maintenance. In 2010 Huawei's global services revenues grew 28.6% to US$4.82 billion.
4- Telling Style:
There was no information that was available concerning the data required in the analysis
of this section.
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Quinn’s Theory
According to Quinn’s Theory of Competing Values, the leadership style within Huawei Egypt is
the firm leadership style, as the leader is task oriented, and directive. Ren Zhengfei is the
Huawei disclosed its list of board of directors for the first time in 2010. Ms. Sun Yafang
is board chair. As of 2011, the members of the board are Ms. Sun Yafang, Guo Ping, Xu Zhijun,
Hu Houkun, Ren Zhengfei, Xu Wenwei, Li Jie, Ding Yun, Meng Wanzhou, Chen Lifang, Wan
Biao, Zhang Pingan, and Yu Chengdong. The members of the Supervisory Board are Liang Hua,
Peng Zhiping, Ren Shulu, Tian Feng, and Deng Biao.Richard Yu Chengdong is the Chairman of
On 1 July 2013, Huawei Device announced former head of Nokia Colin Giles joined the
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Employees’ Resistance to Change
Huawei has over 140,000 employees, around 46% of whom are engaged in research and
development (R&D) It has 21 R&D institutes in countries including China, the United States,
Canada, UK, Pakistan, France, Belgium, Germany, Colombia, Sweden, Ireland, India, Russia
In 2010, Huawei recorded profit of 23.8 billion CNY (3.7 billion USD). Its products and
services have been deployed in more than 140 countries and it currently serves 45 of the world's
holdings, and their shares do not entitle them to any voice in management decisions. The
In October 2007, 7,000 Huawei employees resigned and were then rehired on short-term
contracts, thereby apparently avoiding the unlimited contract provisions of the Labour Contract
Law of the People's Republic of China. The company denied it was exploiting loopholes in the
law, while the move was condemned by local government and trade unions.
triggered a media outcry after a 25-year-old software engineer, Hu Xinyu, died in May 2006
from bacterial encephalitis, as a result of what is believed to have been work-related fatigue.
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In its 2010 Corporate Social Responsibility report, Huawei highlighted the importance of
employee health and safety. In 2010, Huawei provided annual health checks to all full-time
employees and performed 3,200 checks to employees exposed to occupational health risks
On average, employees at Huawei Technologies give their company a 3.8 rating out of
5.0 - which is equal to the average rating for all companies. The happiest Huawei Technologies
employees are Software Engineers submitting an average rating of 4.0 and Technical with a
rating of 3.9.
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Data Analysis - Hofstede's Dimensions
The power distance is large or big, making the society characterized by centralized
levels. It also encompasses large number of supervisory staff, acceptance that power has its
The degree to which members of the society are able to cope with the uncertainty of the
future without experiencing undue stress is strong. This makes it characterized by avoidance of
risk, lack of tolerance for deviants, respect for authority as well as strong need for consensus.
The organization have clearly delineated structures, many written rules, standardized procedures,
promotions based on seniority or age, and it needs predictability which is provided by planning.
Huawei is based on a career success (masculine) culture. This makes the company have
clear and distinct gender roles where men are assertive, tough and focused on material success. It
do not place great importance on benevolence, but rather places importance on the value of
mastery of job, nature, people, or some other. Women are predicted to consider personality,
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affection, intelligence & sense of humor as desirable characteristics of a boy-friend as well as
Huawei has a Collectivistic culture, which make the company have specific
characteristics. The company behaves according to social norms that are designed to maintain
social harmony among members of an in group, as well as considering the implications of their
actions for wider collective. It shares resources and is prepared to sacrifice personal interest for
collective interests, and favor certain in-groups. Huawei's employees belong to a small number
of in-groups that influence their lives have a greater tendency toward conformity than
individualists are very concerned about in-group members and are indifferent or hostile toward
out-group members. There is a great emphasize on hierarchy and harmony within group, while
(perseverance), thrift, having a sense of shame as well as ordering of relationships based upon
status and observing this order. It supports interrelatedness through sensitivity to social contacts,
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Data Analysis - OCAI's Types
The Radar shows that the culture is more attracted towards the Clan (Family) Culture
Total Mean of the Mean of Answers of ‘A’ (The Clan Culture) = 3.841666667:
Huawei is a very pleasant place to work, where people have a lot in common. It's leaders
are usually facilitators, mentors and team builders. The values that drives the company the most
through human development and participation. It also believes that among the crucial quality
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This makes Huawei’s Quality Strategies have characteristics of:
a) Empowerment
b) Teambuilding
c) Employee involvement
e) Open communication
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