Ayman Dwidar

ISS Value, Blades Business Manager

© 2009 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Agenda

• The Challenge the Opportunity.

• The What, Adaptive Infrastructure.
• The How, Barriers to virtualization.
• The How, Optimize & Automate.
• Business Ready Infrastructure.
• Success Stories.
What we are hearing from customers
”This is a reset – not business as usual”

“Current “Each investment

economic “I need a
conditions and is now a strategic
future-proof
uncertainty has and accountable
infrastructure.”
dramatically purchase.”
impacted IT.”

3 “Our IT has to be more agile.”

27 April 2009
 Recessions often bring big changes in industry leadership . . .
and the performance gap between winners and losers is
dramatic
And so the cycle goes: recessions Recessions lead to a significant re- . . . and the impact of “winning” or “losing”
happen . . . and then they come to an shuffling of industry leaders . . . on shareholder value is substantial
end

Real GDP change Leadership changes in recession* TRS% (Total Return to Shareholders)
Over prior quarter 1998-2002 1989-1993
Recession
100 100 67
25
20 40% of leaders
were not
40 leaders prior to
15
recession
10
5
0 60% of 28
leaders
-51900 1920 1940 1960 1980 2000 retained their
60 leadership
-10 position
-15
-20
-25 Pre- Post- Leaders Laggards
Recession Recession
Leaders Leaders (#1, #2 in share)
Only 60% of companies that were top-
TRS gap between ‘Leaders’ and ‘Laggards’
More than 15 recessions in the last 100 quartile before the recession retained their
is 2X
years leadership position
2 years post-recession*
after the recession

* Before recession ranking based on 1998 and 1999, after recession ranking on 2001 and 2002; evaluating change in
position of 1,024 US industrial companies*
Source: McKinsey analysis
4
The new reality

IT no longer supports the business, it powers the

business

*George Colony, Chairman and CEO – Forrester Research. My View: IT to BT, Forrester Research, Inc., August 2006

5
Technology:
A contributor to the bottom line

99% of CEOs
Think technology is integral to the success of their company

Only 43%
Believe their companies align technology to business outcomes
 Business and IT drivers
Relentless pressure on the infrastructure
• Take more cost out • Lower cost of IT operations

• Drive business growth • Easier management

• Capitalize on opportunities • Increase energy efficiency

• Tighter business / IT alignment • Growing security /compliance

needs
• Meet sustainability requirements
• Data Center capacity limitations
• Business continuity / risk mitigation
• Increase process automation
Innovation

Business challenges Migration &

Upgrades
IT challenges
Operations &
Maintenance

Next-generation technologies shift resources from maintenance to innovation

7 27 April 2009
 Agility = the ability to handle unforeseen or required change
Agility = the ability to handle unforeseen or required change
Agility is key to dealing with today’s business environment

Attributes: Infrastructure Business outcomes:

• Modular
• Virtualized Lower Cost
• Space, energy efficient
Standardize +
• High utilization rates
Optimize
Reduce risk
• Redundant for high availability Automate
• Remotely managed +
Adaptive Infrastructure Drive growth
• Rapidly scalable
• Services-ready

High-cost Low-cost, Adaptive, shared

8 Islands pooled
27 assets
April 2009 Infrastructure
Yesterday’s infrastructure
Built one server at a time

Line of business Get purchase Project planning And more

selects application approvals Order server meetings meetings

server network storage facilities

Server delivery unpack inventory Move to Build process
test center

• Many people
• Many manual steps
Move to
• Many weeks
Change control
approvals production
environment
Re-cable and • Human error
move into
production
9 27 April 2009
Today’s integrated infrastructure
Provisioned when needed

Line of business Verify resource allocation Choose infrastructure Tool determines available
selects application (self-service portal) application template resources and when
(right size?, right app?)

• Less people
• A few automated steps
• Integrated information
Workflow starts
Push “go” automatically • Same functionality for virtual and
A full application
infrastructure up
physical servers – no compromises!
and running!

10 27 April 2009
Adaptive Infrastructure
Accelerating adoption of the next-generation data center
technologies and services
“24x7 lights-out computing
environment, based on standard
building blocks, automated using
Business
modular software and delivered
through comprehensive services.”
IT Services
• Increase IT agility for business flexibility
• Lower cost of IT operations Data Center
• Mitigate risk while delivering higher quality
of service
• Helping drive business growth

11
Adaptive infrastructure
Business-ready infrastructure in action

Service Portal

Service
Catalog

Service
Requester Service
Compliance

Supply Portal

Service
Templates

Service
Supplier
Inventory

12
The How
Rethinking 40 years of racked, stacked and wired
infrastructure to free your untapped potential
Blade Virtually Connect Automate
Everything Everything Everything
Server Storage

Power & Networking LAN SAN

Cooling Facilities

Reduce time & cost to buy, Free resources from the Align resources to the
build and maintain constraints of infrastructure business outcomes

13
 Server Storage
Reduce Time, Cost to buy, Built & Maintain
Committed R&D Investment in Blades
Power & Networking
Cooling

Virtual Connect
Virtual Connect
Enterprise Manager
HP BladeSystem
c7000 disk tape AiO
HP BladeSystem
c3000

Operations -
65%
BL460c BL685c
BL490c
BL860c SB40c 448c SB600c Maintenance &
BL465c BL680c Mgmt BL280c
Server blades Storage blades Expansion SMB enclosure

And a Broad
JUNE 06 Portfolio of Interconnects for LAN, SAN & Scale-out
SEPT 07 Clusters
JAN 08
Virtual LAN Ethernet SAN Fibre Channel Infiniband
Connect Interconnects NICs Interconnects HBAs 4X DDR

Source: www.dell.com
14 27 April 2009
14
Free Resources
From The Constraints of Infrastructure

LAN SAN
Facilities

many from one

simplify change

better utilization

Promise
 barriers

connectivity

power

memory

performance
The First Wave of innovation,
Switch and Virtual Connect?
Switch Virtual Connect
• Part of LAN or SAN • Part of server system
network • Managed with servers
• Managed from network • Layer between servers and network,
• Server directly connected, so network
so any server change doesn’t see server changes
impacts network • Allows flexibility and control of
Server system resources
LAN

Server • Ideal for virtualization environments

Server Server

Virtual Connect
SAN LAN
Server
Server Server
SAN
Server

17
The Second Wave of Innovation
Free resources from the constraints of infrastructure

many from one

adjustable capacity

capacity = requirements

Virtual Connect Flex 10

4:1 connection ratio

empower

8 cores

16 , 18 DIMMs

8 NICs

HP ProLiant BL495c or BL 490c

 barriers

connectivity

power

memory

performance
Align Resources To The Business Outcomes
The challenges

Utilization
Average 15-20% per system*

Agility
Weeks to months per task

Power
40% of data center cost**

Space
>50% of enterprises see shortages by 2012**

*Source: “How Large Enterprises Approach IT Infrastructure Consolidation,” Independent Study December 2007
**Source: “So You Want to Build a Datacenter,” IDC, November 2008.
What if you could....
Get more from every hour, watt and dollar

Make more Proactively plan capacity in

informed decisions hours to save watts and dollars

Accomplish more Double number of servers

in less time managed by each administrator*

Deliver better service Provision in minutes

rather than weeks
to your business

*Source: “Gaining Business Value and ROI with HP Insight Control Environment, IDC, February 2008
Management - Insight software
Unlock the potential of your infrastructure

Deep insight Precise control

Make more informed decisions Accomplish more in less time

Ongoing optimization
Deliver better service to the business
Deep insight
Make more informed decisions
• Instantly understand what’s happening in your infrastructure
• Accurately plan capacity in hours, not weeks or months No tars:
poor fit
• Exploit unique capabilities built into HP platforms

No Stars: poor fit

Five Stars: excellent fit

Precise control
Accomplish more in less time – with less money
• Deploy new services in half the time* and spend the other half growing
your business
• Resolve problems in a fraction of the time – reduce downtime
by up to 77%**
• Perform faster, smarter, better
Manage physical and virtual
together – easily

*Source: Polaris Industries Case Study 2006

**Source: “Gaining Business Value and ROI with HP Systems Insight Manager, IDC, May 2007
Ongoing optimization
Deliver better service to your business
• Flex server resources intelligently
• Align resources with business priorities dynamically
• Accelerate and automate delivery of services with templates

Move physical and virtual resources

as needed
Continuously analyze and optimize your Adaptive
Infrastructure
Advanced infrastructure management

Plan capacity and power Provision infrastructure

continuously consistently

Balance physical Ensure cost-effective

and virtual resources availability
Business Ready Infrastructure

Blade Servers Power & Cooling

Services BladeSystem Matrix Storage

Automation
Virtualization
Manageability

28
Foundation for the Cloud
Collapses cost & complexity for any workload

Data
ERP CRM Warehouse One managed domain across
1000 physical servers and VM’s
Database

Mail and Messaging Affordable failover &

Disaster Recovery-ready for all apps
File, Print, Infrastructure

Open choice of Integrity, ProLiant,

Resource pool core network and SAN

OS and hypervisors
supported equally

29
© 2009 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
an electronic product solutions company with
more than 85,000 employees in 22 countries

Problem: Reduce data center footprint and management requirements

Solution: HP Insight Control suite and HP BladeSystem
Results: Significant annual savings from reducing space and maintenance

95% reduction in deployment time

700% increase in server utilization
Nearly 100% reduction in staff time
in computer room
MICROS FIDELIO

the world’s leading provider of enterprise

applications to the hospitality and retail industries

Problem: Provide Software as a Service (SaaS) solutions to support data center

activities while managing growth at 50% per year
Solution: Datacenter transformation with HP BladeSystem, EVA, Insight software,
and VMware
Results: Dramatic simplification of audit and compliance requirements plus
redefined economics of their infrastructure

32:1 consolidation
Reclaimed 28 racks
50% fewer IT staff to manage
Reduced energy use by 80%
A leading provider of enterprise communications
equipment and services
Problem: Accelerate response to dramatically changing business needs, including
faster provisioning roll-out of applications
Solution: Consolidate and virtualize with HP Virtual Server Environment and HP
Integrity servers
Results: Faster provisioning of new services and significant reduction in
operating expenses

½ day to provision services (from 6 weeks)

$300,000 savings (CDN)
in annual operating expenses
30% fewer system admin requirements
© 2009 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.