SOMI 2019 SPEAKER PANEL

Andrew Kirby
President and CEO, Toyota South Africa Motors (TSAM)

Mamello Matikinca-Ngwenya
Chief Economist, First National Bank

Dr Martyn Davies
Managing Director, Emerging Markets & Africa, Deloitte

Calvyn Hamman
Senior Vice President, Sales and Marketing, TSAM
Andrew Kirby
President and CEO
Toyota SA
 MARKET OVERVIEW

+4% -1%
-4%

-11% +2% -1%

649217 644257
617650
547552 557703 552226

2013 2014 2015 2016 2017 2018

Mamello Matikinca-Ngwenya
Chief Economist
First National Bank
 CHANNEL TRENDS

2014 2018

Dealer 85% 85%

Rental 11% 12% +2%

Government 4% 3% -1%
 SEGMENT TRENDS

32% 31%

20%

15%

10% 11% 11%

10%
9%
6% 7%
6%

Small car SUV C Premium 1 Ton D/C 1 Ton S/C &

E/C
2014 2018
 OTHER TRENDS
48% AT
increase
646

25%
37%

390 381

303

75%
63%
135 117 100
68 66
14

2014 2018 Hybrid Electric

MT AT 2014 2015 2016 2017 2018
 COMMERCIAL VEHICLE TRENDS

2014 2018

-6%
MCV 35% 29%

HCV 17% 20% +3%

XHV 44% 48% +4%

BUS 4% 4%
 TOYOTA MARKET SHARE


1,3%

Market
share
24.2%
growth of
5.7% in 2018
22.9%

2017 2018
 TOYOTA MARKET SHARE


4,4%

22% Market share

growth
Listen to the voice
19.8% 19.9% 21.4% 22.9% 24.2% of the customer
and respond to
market needs

2014 2015 2016 2017 2018

 BIGGEST GROWTH CONTRIBUTORS
2018 vs. 2014
1 Ton
D/C & E/C Hilux D/C 17,661  27%
2018 vs. 2014
31%  36% Hilux E/C 6,860  81%
CH-R 2,273 new Mini – Med
SUV
Rush 2,131 new
18%  23%
RAV4 5,936  18%
Fortuner 13,099  30% Taxi
86%  93% 2018 vs. 2014
Ses’fikile14,100  27%
2018 vs. 2014 A&B
segments
Yaris 8,717  233%
Aygo
2%  8%
1,103 
1500%
 2019 OUTLOOK

Market 2017 2018 2019

PAS 368,114 1,9% 365,242 -0,8% 363,850 -0,4%

Expected LCV 163,317 2,5% 159,449 -2,4% 158,890 -0,4%

market size
MCV 7,890 -6,5% 7,914 3,3% 7,800 -1,4%
HCV 5,305 -3,0% 5,392 1,6% 5,300 -1,7%

550,000 XHV
BUS
11,978
1,099
1,4%
-12,2%
13,159
1,070
9,9%
-2,6%
13,100
1,060
-0,4%
-0,9%
557,703 1,9% 552,226 -1,0% 550,000 -0,4%
 ROADMAP TO SAAM

Collaboration
SAAM
STRATEGIC

APDP Phase 2
(2021 – 2035)
Production

APDP
POLICY

(2013 – 2020)

MIDP
Export

(1995 – 2012)
 MASTERPLAN

SAAM
2035 VISION
Objectives: 1% of global vehicle production, 60% local content, 100% employment growth = improved
competitiveness and transformation

Technology and
Regional Market Infrastructure Industry
Local Market Localisation Associated Skills
Development Development Transformation
Optimisation Development

1 2 3 4 5 6
Supporting institutional environment
Enabling policy post 2020
FUTURE FOCUS AREAS FOR SAAM

Domestic Market Infrastructure

Stimulation

1 4
Advanced
Fuels Technology

4 6
 AUTO VALUE CHAIN

Component
OEM’s & Dealers & Retail
Manufacturers
Distributors
 AUTOMOTIVE SUPPLY CHAIN

OEM 1%
OEM 5%
Tier 1
29%

Tier 1
Tier 2/3 67%
70%

Tier 2/3 28%

THAILAND SOUTH AFRICA

AUTO SUPPLY CHAIN AUTO SUPPLY CHAIN
 PARTS LOCALISATION
Supply Base
Localisation Skills Development
Transformation

Deeper Localisation Wider Localisation

579 Parts Phase 1 to 3 ALC
30 Black owned Suppliers bid 285 Parts
on parts
R622 million
 ACCREDITED SKILLS DEVELOPMENT

In the past 10 years Toyota South Africa has cultivated and sent 25 black
female engineers for training overseas
 DEALER TRANSFORMATION

Going forward, all satellite dealers will be 51% black-owned

Black managers and Dealer Principals will graduate from the Cadet
Programme
 TWIMS

Dr Johan van Zyl, President & CEO of Toyota Europe and trustee of
the Toyota SA Educational Trust
 Dr. Martyn Davies
Managing Director
Emerging Markets & Africa
Deloitte
 TOYOTA SA EXPORT MARKETS IN AFRICA

42 Countries

38%
Increase in
orders for
2019
Calvyn Hamman
Senior Vice President
Sales and Marketing
Toyota SA
 2019 PRODUCT ACTIVITY

2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
 AVANZA MINOR CHANGE

May ‘19
 QUANTUM BUS & PV NEW GENERATION

Apr -
May
‘19
 QUANTUM VX NEW INTRODUCTION

Sept ‘19
 2019 PRODUCT ACTIVITY

2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
 RAV4 NEW GENERATION

Mar ‘19
 RAV4 GX-R NEW GENERATION

Mar ‘19
 COROLLA HATCH NEW GENERATION

Feb ‘19
 PRIUS MINOR CHANGE

Mar ‘19
 2019 PRODUCT ACTIVITY

2
Exciting
1 Lifestyle 3
Products
Strengthen Gazoo
People Racing
Movers Products
BIRTH OF TOYOTA GAZOO RACING

2015: Motorsport united under one entity

Toyota Gazoo
Lexus Racing TMG
Racing Racing

“Overcoming every limit to make ever-better cars”

 THE GR BRAND EVOLUTION

High Power Package

Power Package

Suspension Package

Cosmetic Package
 GR SUPRA NEW INTRODUCTION

Power
Package

Jun ‘19
Supra video
 HILUX GR-SPORT LIMITED EDITION

Suspension
Package

Jun ‘19
 LEXUS UX NEW INTRODUCTION

Feb ‘19
 LEXUS RX MINOR CHANGE

Oct ‘19 Current model shown

 LEXUS RC MINOR CHANGE

Jan ‘19
 LEXUS RC-F NEW INTRODUCTION

Jul ‘19
 LEXUS LS F SPORT ADDED MODEL

Feb ‘19
SYI
Julia video
Tyrone video
Nthando video