Documente Academic
Documente Profesional
Documente Cultură
UNDERSTANDING HOW
BUSINESSES WORK
Briefing for Students
Semester 1 2017-18
Finance Law
Marketing
Organisational
Behaviour Accounting
Operations
Management
Module objectives
• responsibilities and objectives of businesses
• overview of the value chain
• introduce business functions of finance, organizational behaviour,
marketing, operations management and strategy
• interrelatedness of these functions
• hands-on application to make these functional decisions in simulation
Teaching Format
• 6 video lessons Watch these
i. Planning for a business
before 19 Aug!
ii. Running a business
50 40 10
Rubric Score (50% of game)
• Rank score
• Achievements won
• Trends (consistency of performance)
• Profit
• Revenue
• Product competitiveness
• Inventory management
• Marketing
• Advertising
• HR Management
So what do you need to do?
1. Watch the 6 video lessons!
2. Have a go at the free trial of the simulation
https://goventureceo.com/play.html
3. User guide in IVLE Lesson Plan will help you!
4. Bring your laptop with browser that supports Adobe Flash to
class
5. Your instructor and Lesson Plan will tell you the rest
Parting words…