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PKASSIGNMENTS.BLOGS
POT.COM
WORLDCALL TELECOM LIMITED
Introduction............................................................................................9
Brief History.........................................................................................9
Situational Analysis............................................................................10
Structure of WorldCall........................................................................12
Location of offices.................................................................................13
Location of Head Office......................................................................13
Wireless Local Loop Main Office.........................................................13
WLL Helpline......................................................................................13
Number of Total Employees:-............................................................14
Legal Status and Nature of Business.................................................14
Type of Ownership.............................................................................16
Key Players........................................................................................17
Vision and Mission Statements.............................................................19
VISION:-..............................................................................................19
MISSION:-...........................................................................................19
Goals & Objectives of WorldCall 2009-2010:-.......................................20
GOALS:-..............................................................................................20
OBJECTIVES:-......................................................................................20
External and Internal Assessment........................................................21
STEPLE ANALYSIS...............................................................................21
Social factors.....................................................................................22
Technological factors.........................................................................23
Economical factors.............................................................................24
Political factors...................................................................................25
INTRODUCTION
BRIEF HISTORY
The Oman telecommunication company is the most reliable and
unique telecom and multimedia service provider in Pakistan which is
also known as Omantel. The world call telecommunication limited is
also the Omantel’s company.
Status of Omantel:-
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www.callwireless.com.pk
WLL HELPLINE
(92) 0800-19111
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Foreign Subsidiary
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The current players are Babar Ali Sayed (CEO) former LDI Director
Operations. First time in the history of WorldCall the CEO is from
Technical Department, unlike previous CEOs with background in
Finance and Chartered Accountants. A current picture of MR. Babar Ali
Syed is below:
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• Salman Taseer
• Sumbul Munir
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VISION:-
We at WorldCall are committed to achieving dynamic growth and
service excellence by being at the cutting edge of technological
innovation. We strive to consistently meet and surpass customers',
employees' and stake-holders' expectations by offering state-of-the-art
telecom solutions with national & international footprints. We feel pride
in making efforts to position WorldCall and Pakistan in the forefront of
international arena.
MISSION:-
In the telecom market of Pakistan, WorldCall to have an overwhelming
impact on the basis of following benchmarks:
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OBJECTIVES:-
• To secure international terminations from the major countries of
Europe and USA; and establishments POPs (Point-Of-Presence,
Switch, Router, Billing system) using co-location.
• To establish head-ends(main transmission source) in 14 major
cities of Pakistan.
• WorldCall plans to expand its EVDO service in all the 50 major
cities of Pakistan.
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ENVIRONMENTAL FACTORS
✔ The telecommunication towers spoil the view especially of
tourism places but no attention is paid towards this.
✔ Ecological Factors
✔ Natural Obstructions in Wireless Transmission
✔ Infrastructure usage facing difficulty due to the conditions of
land.
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With the outcome of economic crises and excess capacity and falling
demand, the suppliers do not have much power and have to negotiate
gently with the telecom companies because of:
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Some of these are more convenient and offer far greater value to the
consumer and have diminished the importance of traditional fixed line
phones. Substitutes include Broadband, Wireless broadband, DigitalTv,
IP Telephony, Mobile phones, Satellite, Email, and Instant Messaging
etc.
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there are many existing competitors of world call. The intensity among
current rivals is intense and they are mostly competing on
technological bases to create competitive advantages.
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Opportunities:-
Threats:-
TOTAL 1 2.39
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Strengths:-
Weaknesses:-
TOTAL 1 2.64
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STRENGTHS
✔ Technical infrastructure
✔ HFC-cable
✔ Product range
✔ Working in major cities
✔ Reputation
✔ Balanced sales
✔ Reliable wireless broadband
WEAKNESSES
✔ High dependence on Voice segment
✔ Weak marketing
✔ Lacking a proper long-term strategy
✔ Weak brand positioning
✔ Less focus on short-term profitability
✔ Infrastructure varies from location to locations
✔ ERP implementation taking too long
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THREATS
✔ Economy instability
✔ CaTV operators alliance
✔ Threat by WiMax or other 4G technologies
✔ Government policies
✔ Increased consumer churn rate
✔ Heavy Price competition
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STA
H
rw
igh
oth
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Score from the EFE matrix -- this score is plotted on the y-axis
The IE matrix works in a way that you plot the total weighted score
from the EFE matrix on the y axis and draw a horizontal line across the
plane. Then you take the score calculated in the IFE matrix, plot it on
the x axis, and draw a vertical line across the plane. The point where
your horizontal line meets your vertical line is the determinant of your
strategy. This point shows the strategy that your company should
follow.
On the x axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99
represents a weak internal position. A score of 2.0 to 2.99 is
considered average. A score of 3.0 to 4.0 is strong.
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We calculated IFE matrix for worldcall on the IFE matrix page. The
total weighted score calculated on this page is 2.64 which points at a
company with an average internal strength.
We also calculated the EFE matrix for worldcall on the EFE matrix
page. The total weighted score calculated for the EFE matrix is 2.39
which suggests a slightly less than average ability to respond to
external factors. Now we plot these values on axes in the IE matrix:-
This IE matrix tells us that our company should hold and maintain its
position. The company should pursue strategies focused on increasing
market penetration and product development
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Old sales
= 89.24%
SPECIFIC SPECIALTIES
Worldcall has taken the lead in introducing innovative
telecommunication services in Pakistan:
• "Supervised Payphones" business model in Pakistan which is now
being followed by many other operators – largest fixed line
payphone infrastructure.
• The first company to introduce prepaid calling card services in
the country.
• Worldcall developed the first ever broadband HFC convergence
Infrastructures in Pakistan – the only operator in Pakistan and
one of the few in the region to provide a triple play (CATV,
broadband internet, telephony)
• Worldcall was the first operator in Pakistan to commission a state
of the art next generation network (“NGN”) – covering long
distance & international (“LDI”) inbound and outbound, local loop
(“LL”) / wireless local loop (“WLL”) telephony services. This is a
fully converged architecture enabling wireless solutions and
hybrid fiber coaxial (HFC) telephony.
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• Customer Service
• Customer oriented
• Technically Expertise
• Quality of Products /services
• Good Infrastructure
CORPORATE CULTURE
As every organization has its own culture, some norms and values,
same like that this organization has its own culture and values , as it is
an customer oriented organization it always focus on how to treat its
valuable customers. WorldCall also encourage the team work instead
of the one man show or the working of one man. They say it is their
duty to serve their shareholders in a very positive way with creating
the positive environment and also developing this positive
environment. They also focus on the training and development of the
employees.
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Defensive Strategy
WorldCall in September 2009 completed the divesture of its foreign
subsidiary WorldCall Lanka. They thought that this should be no more
in their business.
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✔ WorldCall Data
✔ WorldCall Voice
✔ WorldCall Entertainment
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ADMINISTRATION
The administration department plays vital role in record keeping and
smooth working of files and MIS systems. It is a back bone for the
company in decision making and other efficient working of other
departments. The record keeping process is one of the very important
and is being done in an appropriate manner. The files of different
projects, after the completion are being collected on a centralized
system and rechecked & maintained by the authorized person timely.
DECISION MAKING
Decision Making is now more decentralized as now there is a Regime of
Omantel.
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PRICING
WorldCall is using Cost-Based approach for pricing in its all business
units for all products and services. This approach is most commonly
used in a competitive telecom industry. Worldcall Pricing strategy
depends upon these factors like:
Competitive pricings:-
In competitive telecom industry customer switching rates are high
worldcall is using competitive pricing strategy in its new worldcall
broadband wireless evdo and worldcall wireless to keep up with the
competition.
Charges:-
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Digital Cable TV
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Cable TV Packages
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– 50 Offices
– 220 Cities
– 59,000 Points-of-sale
PROMOTION
World call is not using intensive promotion strategy they are cutting
cost through the low advertising these
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✔ Sales Representatives
✔ Staff of Customer Care Center
✔ Recovery Team
• For Cable TV and HFC Broadband
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Entertainment
Voice Data
& Media
WorldCall
PTCL
NAYAtel
Wateen
Burraq + Wi-Tribe
Zong
Telenor
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• Product Development
• Market Development
• Market Penetration (recently not)
• Decent launching and Advertisement
• Quality And Innovative Products
• Horizontal integration
• Forward Integration
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3,629,295/3,970,047
= 0.91:1
=3,629,295-168,907/3,970,047
=0.87:1
=278,552/3,970,047
=0.07
EPS
Loss per share= (0.26)
TURNOVER RATIOS
Fixed asset turnover= Sales /net fixed assets
=3,989,910/18,478,991
=0.21
=3,989,910/22,108,286
=0.18
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= 1.44
=2.61
PROFITABILITY RATIOS:-
Net Profit Margin = Net Income / Sales
=-5.69%
=16.18%
ROI:-
Return on Assets = Net Income / Total Assets
=-1.03%
=-2.04%
Debt-To-Equity Ratio
=26:74
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The services launch in new areas also led to important and prominent
rise in revenue as compare to last period. GP ratio however decline
from 26.48% to 16.18% as direct cost has an increase of 116%.
The rise in revenue was not only because of launching new services,
the company also reduced its operating expenses to 30 million as
compare to last period. If the analysis for the performance of quarter
ended 30june 2009 is made separately, it would be clear that company
was able to record the operating profit of Rs. 90.316 million.
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PRODUCTION:
Worldcall is not physically producing any product.
PROCUREMENT:-
The process of procurement is not very simple. It is a lengthy process,
while internal hiring is given first preference but the interview process
is not at all exempt. However recruiting is quite fair. The candidates
are well analyzed and assessed in the overall process. Usually Fresh
candidates are often not preferred but exceptions are always there.
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Overall Segment:-
Voice Segment:-
Data Segment:-
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http://www.worldcall.net.pk
http://www.worldcall.com.pk
http://pakng.wordpress.com/pakistan-telecom-laws/
http://telecompk.net/
http://telecompk.net/2009/08/20/swot-analysis-pakistan-telecom-
industry/
http://goutham.wordpress.com/2008/02/07/us-telecom-industry-
analysis/
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