Documente Academic
Documente Profesional
Documente Cultură
Antipolo City
SUBMITTED BY:
Estrella, Marvearthry G.
Ventinilla, Danica P.
TABLE OF CONTENTS
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
INTRODUCTION
Company Overview
Vision Statement
Mission Statement
EXTERNAL ANALYSIS
PESTEL Analysis
Political Factors
Economic Factors
Social Factors
Technological Factors
Environmental Factors
Legal Factors
Industry Analysis
Competitor Analysis
STRATEGY FORMULATION
SWOT Analysis
Financial Objective
Strategic Objective
Recommended Strategies
STRATEGY IMPLEMENTATION
Strategy Map
APPENDICES
ACKNOWLEDGEMENT
With a delighted heart, we would like to acknowledge the contribution of the following in the
accomplishment of this study. Without them, we could not have obtained the information needed for
To Ma’am Elna Barrantes whose expertise, consistent guidance and advices helped us bring
To the staff of JC’s Beauty Parlor who lend their time to accommodate our group. With their
cooperation and willingness to answer to the interview we conducted, our team was able to have the
To our parents, who provided us support – emotional and spiritual. And to their permission to
allow us to visit different places we needed to obtain essential information regarding this study.
Most importantly, to our Almighty God for His grace and never-ending love made everything
possible.
EXECUTIVE SUMMARY
JC’s Beauty Parlor has been in the industry for almost a decade. It has excelled over the years
through the experiences it has encountered. JC’s is a full-service beauty salon dedicated to consistently
providing high customer satisfaction by rendering excellent service, quality products, and furnishing
an enjoyable atmosphere at affordable rates. It is also well known for its welcoming ambiance, the
customers come unsure and wave a very satisfied smile afterwards. JC’s therefore is booming and
continuously grow to become one of the most trusted salons in the industry.
This paper discusses the results of the different analyses that our group has conducted. Also
included are the different recommended strategies that our group has deemed beneficial to the
company if implemented.
INTRODUCTION
Company Overview
Jhan and Chris’ Beauty Parlor (JC's) was established in 2010 by Mr. Christian Pastorin
together with his wife, Mrs. Jhanel Pastorin. According to them, during his adolescence Mr. Pastorin
wanted every moment in his life to be productive so he worked hard as a helper in the barbershop of
his uncle. As years passed by, knowledge and interest came into his mind where he decided to bring
JC’s Beauty Parlor was named after Mr. and Mrs. Pastorin. It is located in FCS No. 20 Upper
Ground Floor, CMA Building Brgy. Dela Paz, Antipolo City. JC’s provides basic services for cosmetic
treatments both for men and women. They offer a wide range of services from hair cutting to nail
dressing services. JC’s is a small time salon who wishes to be a well-known salon someday.
RESEARCH METHOD AND DESIGN
Interview
An interview means a private meeting between people when questions are asked and
answered. The person who answers the questions of an interview is called the interviewer. The person
who asks the questions of our interview is called an interviewer. It suggests a meeting between two
persons for the purpose of getting a view of each other or for knowing each other.
We conducted interview in JC’s Beauty Salon and these are the content of our interview, we
asked them about the numbers of customers a day, the numbers of regular and first timer customer, and
referral from the customers. We also asked about, the nature of their business, and the type of the
Internet
We used the internet for various references that are supplemental in conducting this research.
The information that we gathered through the internet is used for references only.
COMPANY’S VISION AND MISSION
Vision Statement
At JC’s Beauty Parlor, we aim to be excellent in the industry by – justifying what is "beauty"
Our long-term goal at JC’s Beauty Parlor is to enhance each guest by bringing out her inner
beauty and confidence. Continuing education is of utmost importance because we always want to be
on the cutting edge of new and glamorous trends as well as proficient in the latest technique and
technologies. We appreciate each and every guest because with your support we have the opportunity
Mission Statement
To provide excellence in services that will enhance our client's physical appearance as well as
JC's is currently offering wide range of services that includes Hair: cut, color, shampoo,
relaxes, blow dry, rebond, hot oil, and treatment; and for Nails: manicures, pedicures and polish. They
also offer Home Services to bring customers convenience. The main purpose of JC's Beauty Parlor is
to provide an excellent service for its customer. An excellent service encompasses not just quality
service, it also uses quality products for the customer's satisfaction and ensures that all hairdressers
possess the necessary skills and are certified in performing their duties. Since woman and even man
feels esteem and confidence by her beauty, It is very important for JC's to ensure that its customers
will look presentable at all times as part of the personal hygiene and also they make sure that it will be
The hyper-growth of the Philippines beauty and wellness industry is solid and not expected to
waver any time soon. With over 120 million people, and a market where over 75% of the population
‘use a beauty or wellness’ product, known globally as one of the world’s most beautiful people and
employee-market where ‘beauty and wellness’ is a job-requirement. Such massive demand enables
Philippine clinics, dermatologist, estheticians and doctors to be amongst the most experienced and
talented in the world. Another highly lucrative aspect of the industry are the product and merchandise
distributors and suppliers who meet the market demand for everything from glutathione and placenta,
to botox, soaps and creams. Distribution companies which provide the medications, supplements,
procedure training, product seminars, supplies and tools of the trade, have tapped into a new stream of
wealth.
JC's main purpose is to provide an excellent service for its customer. An excellent service
encompasses not just quality service, it also uses quality products for the customer's satisfaction and
ensures that all hairdressers possess the necessary skills and are certified in performing their duties.
1.) Hair: cut, color, shampoo, relaxes, blow dry, rebond, hot oil, and treatment;
It is very important for the parlor's customer to look presentable at all times as part of the
personal hygiene and also they make sure that it will be one of the best sources of confidence.
EXTERNAL ANALYSIS
PESTEL Analysis
A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing
an organization. The letters stand for Political, Economic, Social, Technological, Environmental and
Legal. Depending on the organization, it can be reduced to PEST or some areas can be added i.e.
International.
fundamental to conduct a situational analysis. And the PESTEL forms part of that and should be
repeated at regular stages to identify changes in the macro environment. Organizations that
successfully monitor and respond to changes in the macro-environment are able to differentiate from
Political Factors
JC’s Beauty Parlor is one of the salons in the Philippines and thus strives to standout against
its competitors. Politics can increase risk factors because our government can quickly change business
rules that can have a negative or positive impact in every business. JC’s has to abide to these rules in
order to avoid being close or shut downed. Being aware of political trends at the national and local
level is an essential part of planning and strategy development of any business like JC’s and should
According to reports, the inflation rate in the Philippines has increased, 4.4 percent as of
January of 2019, resulting to higher prices of commodities. In relation to the business operations of
JC’s, the prices of the materials used for services also increased.
Social Factors
Nowadays more people are concerned on what they look or their appearance in which people
now usually go with the current trends of the society. Consumers can change their tastes very quickly.
For this reason, JC’s Beauty Parlor depends on knowing which goods and services consumers want. To
standout against its competitors, JC’s has to keep an up to date hair trends and styles to cater to their
customers.
Technological Factors
Any hair and beauty salon that intends to grow must keep pace with changing technologies as
it change everything about the way of business interacts, attracts and reward their clients in their
Also such technologies help them to organize their duties and responsibilities in terms of
providing services such as appointment booking, management, marketing, customer service, and even
the actual services in efficient and effective manner to their consumers.by embracing these
Many people come in and out of JC’s every day to have their hair and skin catered to, which
means properly cleaning and storing equipment and supplies is an absolute must. All employees must
disinfect all tools that used in their services. Brushes and combs must be stored in disinfectant. Razors
and scissors must be disinfected frequently.as well as the Fresh towels must be used for every client.
Sinks, floor mats and the floor itself must be sanitized daily in order for them to maintain the
In addition, having a proper waste management, such biodegradable and non- biodegradable
trash bags, is a must not just because it is mandated by our government but also to inform everyone
that in this way they are eco-friendly even though they are using products in which it is quite harmful
to our environment.
Legal Factors
Any rules and regulations implemented in local and national government must be followed in
order for JC’s to operate legally. It includes the proper compliance of licensing, sanitation and
hazardous compliance and any labor law that must be displayed in their business to ensure employees
their rights.
INDUSTRY AND COMPETITOR ANALYSIS
The Philippines beauty and wellness industry is one of the fastest growing and most profitable
investment markets in the world. Despite tough competition, a salon chain operator sees broader
opportunities for growth in the Philippines while Filipinos have yet to embrace the importance of hair
In the early-days, beauty was something highly-marketed directly to the rich. In addition, it
was more centered-around vanity, as opposed to necessity or everyday life. However now, like with
Ford Motor Company, McDonald’s and Walmart in the US, beauty and wellness have gone
In Porters five forces, threat of new entrants refers to the threat new competitors pose to
existing competitors in an industry. According to Porter’s 5 forces, threat of new entrants is one of the
forces that shape the competitive structure of an industry. The threat of new entrants Porter created
affects the competitive environment for the existing competitors and influences the ability of existing
With the growth of beauty parlor industry new competitors are coming, new potential
competitors are always a threat to beauty parlor industry, some of the possible threats are the advance
technology, strong brand names of the product that the competitors use, location is not an issue which
Competitive rivalry is a measure of the extent of competition among existing firms. Intense
rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising
expenditures, or spending on service/product improvements and innovation. This includes how intense
is competition in the industry, the rate of industry sales growth, and products differentiation.
The rivalry among current competitors is high, the beauty parlor is a fragmented one in which
there are many small to medium salon. Many of these salons are individual firms and some are chains.
This means customers have a wide variety of choices and options because they can easily change
Buyer bargaining power refers to the pressure consumers can exert on businesses to get them
to provide higher quality products, better customer service, and lower prices. A strong buyer can make
an industry more competitive and decrease profit potential for the seller. In JC’s Beauty Parlor, prices
of every service we offer are fixed. So buyers are basically powerless when it comes to bargaining
with the prices. They can only wait for promos that we can offer during holidays.
Supplier power refers to the pressure suppliers can exert on businesses by raising prices,
lowering quality, or reducing availability of their products. According to Porter’s 5 forces industry
analysis framework, supplier power, or the bargaining power of suppliers, is one of the forces that
shape the competitive structure of an industry. The idea is that the bargaining power of the supplier in
an industry affects the competitive environment for the buyer and influences the buyer’s ability to
achieve profitability.
Since usage of other equipment that are used in parlors is not as complicated as before, many
people prefer to buy their own blowers, hair irons and the such to avoid the hassle of personally going
to salons. They take advantage of the one-time investment rather than paying for the service fee at the
Competitor Analysis
These are the 3 competitors within the industry which offers a similar service that might affect
the prices of services as the competitors attempt to gain a larger market share.
The following are found in Brgy. Sta. Cruz, Antipolo City where JC’s Beauty Parlor is also located:
This salon is established since 2007. It was formed by the partnership of Wilma and Liza.
Both of them have the same interest in cosmetics, which made them decide to build a salon of their
own. Through the years, they find it difficult to stay in the beauty industry since they are not that so
familiar in the business world but they still manage to be one of the top requested salons in the area.
They offer three areas of service including hair, nail and spa services but, the only thing that they do
not have is home service. Haircutting and hair styling services is highly recommended from this salon,
as well as, their manicure and pedicure team also gets a lot of love from their clients. The Spa features
various high-class facilities, in this matter they need more staffs that are experienced or knowledgeable
Remar Beauty Parlor and Baber Shop is the one of the salon that can be found in the
customers’ list. Mr. Remar, the owner, is a big dreamer, since his youth, he always wanted to build a
Barber shop of his own. And because of his determination and hard work, Mr. Remar was able to
establish not just a Barber Shop but a Beauty Parlor as well and it became a byword in beauty and
grooming. It has been operating for almost 12 years from now. However, the owner also struggled in
operating the business since it is a 2-in-1 where it caters both men and women as mentioned in their
business name, and having different customers with different preferences, it is hard to please and to
capture what the client wants to achieve. But as a professional they manage to satisfy their customer’s
wishes. They specialize in different cuts and according to many, it is a great place to get a great haircut
for a very reasonable price. Today, Remar Beauty Parlor and Barber Shop continue to provide its
clients topnotch products and services and a testament to this is the continued patronage of some
Saivan Beauty Salon is highly competitive. It is the oldest salon that still exists up until now in
the area. They are operating for more than 12 years. The intention for building this salon is to help
people who feel low and unsatisfied with their look. They believe that beauty gives an impact in the
lives of people and wanted to cure or redo not just their messed up look but also their messed up self-
esteem. Saivan Beauty Salon is a full services salon that always provides exceptional services such as
hair, nails, waxing and facial spa. It offers superior Spa services while creating beautiful, sexy,
believable hair. Its’ relaxing environment is designed and dedicated for every guest look and feel their
individual best. They believe in giving back and supporting those in need as well as rewarding their
guests. They are Equipped with an amazing team of talented professionals. They hire trained
hairstylists, certified colorists, nail/make-up artists and skin/massage therapists. The result is an
exclusive blend of great people trend setting hair services that are organically chic, while nurturing
nails, skin and body with restorative spa services to make their customer feel best. It also offers home
services they usually called Salon at home bringing the salon experience in their homes. This salon is
JC's Beauty Parlor started way back 2010, this means that the business is running for almost 9
years already. JC's is known for its developed parlor in their market line. They excelled and continue
excelling in their line industry. JC's being able to last for how many years have been well trained from
experiences and had been educated with the services they offered. The business is prosperous with
One of the business highlights of JC's is that place improvement and human resources
advancement through the years. From being a small spaced beauty parlor with one employee JC's
managed to upgrade to a spacious rented space and having more than three employees. Also from
hairdressing service they have integrated to the services are nail dressing and Home servicing. In
addition from, two sitting place in the establishment it now offers more than six sitting places.
JC's has been well known for its exceptional management of business. They are known for its
hospitable welcoming of customer's since the business owner requires its employees to make sure that
all customers that will enter their establishment will be considered as a friend not just a customer. They
are known to develop this "friendly and heartwarming vibe" which makes their customers keep coming
back for more. They develop this mutual relationship amongst their customers.
Other than this features, JC's is also known for its wide range of services being offered. They
don't just stick into just hairdressing and nail dressing in their place they also offers Home service.
This Home Service brings convenience and total relaxation to their customers who cannot afford to go
to their establishment and have their hairs or nails done. The efforts and mutuality the business has
equipment and services. JC's is said to be one of the most competitive business around their line
industry. The managing directors of the business who runs the day to day operations of the business
were also the owners, which give the business advantage since the owners were fully concerned of its
business. The policies are being implemented strictly by the owners, so the business operation is
harmonious. JC's was able to manage the risk of misunderstanding in the operations which are
unavoidable.
As to the employees of JC's they are very structured with the services. The managing directors
make sure that its employees manage to follow the standards for the works they will do. They also
make sure that the skills of its employees are not outdated and continue to enroll them with seminars
that will give them certifications and additional knowledge to their skills. In addition, JC's declared
that their biggest advantage is that they are not prone to risk that they might not operate due to lack of
human resources because the owner themselves can perform the services they offer. They are also
equipped with skills they develop even before they started the business.
JC's aspires to grow bigger in the near future, so they are continuing in discovering and
wrecking their limits as to what their business can perform. They ensure that customers will still keep
on coming back to them with their unique and competitive advantage when it comes to how they
managed them. They also wanted to maintain and build up the rapport that the business is known for in
SWOT Analysis
Strengths:
Since the management only accepts employees that are certified and with right amount of
experience, they can assure the customers that they offer the best services that a salon can
provide. By far the customers have been very satisfied with their services.
The JC’s Beauty Parlor only hired those individual who have at least 2 years vocational
course and have attended seminars about salon trainings and management. They have salon
personnel that are experienced, professional when it comes to work and ensures that customer
The salon is located in Upper Ground Floor of CMA Building, Brgy. Dela Paz, Antipolo
City which is a good spot because many people usually visit the mall. It is also near the
JC’s does not merely offers hairdressing but as well as manicure and pedicure, and many
more services.
Competitive prices
Pricing is an important aspect not only for the organization producing the product, but also
for the consumers as well as the society. Price represents the value of the market offering to the
customer. It also indicates the quality of the product. But as to price competition, the lower the
service fee but good service, the more customers will come.
Weaknesses:
A good advertising plan is a key to raise revenues. JC’s does not pay that much
Since salon equipment and tools are used almost every day, the equipment depreciates
Opportunities:
Since most target customers use social networking sites, it is ideal to use social media
With the growth of the Salon Business, more customers are coming which causes the customers to
wait in queue and some are leaving due to it. With phone call or message reservation it can be avoided
Introducing new hair styles and styling methods, introducing new product lines and brands in the
High competition
Since technologies or offerings of different businesses are so new that standards and rules are now
in a high resulting and creating more competitive advantages toward each other by making much
environment.
Power outage
The loss of the electric power, whether in a short or long term, to a particular area such as JC’s
business can be critical at sites where the environment and public safety are at risk in which it will be
The researchers’ intent is to make JC’s Beauty Parlor a well-known service provider that
creates an “ultimate client experience” through exceptional service, great atmosphere and superior
technical skill. The ambiance should inspire a pleasurable and welcoming environment that clients
look forward to visiting. And at the same time, it is cost friendly and profit attainable.
Strategic Objectives
The goal of any business is improving the products without exceeding a set budget or price
range. Successful salon owners build their reputations on operating high-quality businesses, using top-
of-the-line products and equipment. Because salon business product and equipment expenses qualify
as a tax deduction, these businesses are able to stay current with the most modern tools of the trade. A
quality investment doesn't merely stop at purchasing the best chairs, blow dryers, shampoos, hair
colors, etc. Investing in professional personnel and advanced training is key to enhancing overall salon
quality.
Staff Growth
Empowering salon staff means investing in the greatest earning potential available. Education
is one of the strongest tools an owner can provide to staff members to help them succeed and can be
paired with team earning goals to create a team culture within the business. Creating an atmosphere of
trust will create a positive and professional salon environment that will be experienced not only by the
Satisfied clients are the best tools. When a client leaves the parlor with a new look, he or she is
broadcasting our name and quality to the public. Most clients will be referrals from existing clients. No
major advertising campaigns are anticipated. Our research has shown that word of mouth is the best
advertising for this type of business. We will ask clients for referrals, and reward them with discounted
Time management
As a salon owner it is important to manage time effectively to ensure that the salon runs
smoothly, stays competitive and that the staffs remain engaged and happy in their jobs. With many
areas of your business to keep an eye on, it can be overwhelming to remain organised and efficient,
and many salon owners find themselves stretched for time trying to achieve more and more. It is
important to develop a smarter workload regime to ensure your salon continues to leap from strength
to strength. Time management system should be utilized in all activities to provide maximum
efficiency and effectiveness for our clients. It increases productivity to achieve goals.
Financial Objectives
JC's main objective when it comes to financial aspect is to increase its revenue and proper
allocation of its financial resources. Like any other business it is their main goal. When it comes to
revenue one thing should be considered it is the proper promotion of the business. Proper promotion of
the business comes with enhancement of sales since it will attract more customers. Additionally, it will
add more popularity or reputation to the business hence attracting more and more customers.
Increasing the revenue of the business can make impact on the business both internal and external.
Internally, employees will have additional motivation since the business will be able to offer
them great amounts of salary and they will feel stable with the business. JC's Beauty Parlor will also
have the capacity to enhance and develop greater quality equipment for its operations. To sum it
internally it will bring the business relief to both its customers and employees. On the other hand,
externally, JC's having additional revenue will have the resources to invest on equipment which are
Another financial objective for JC's Beauty Parlor is to be able to have a proper organization
of its financial resources or its proper allocation. This means that they will be able to invest these
available resources to those things that are beneficial for the business.
offered. The raw education of the hairdressers must be considered in different areas of the salon. Find
out about their abilities, skills and strengths. Identify their weaknesses or the areas where they face
difficulties when working as a team. After identifying their strengths and weaknesses, focus on the
growth of the business by building effective teams. Develop teams with complementary skills and
strengths. Business owners require active participation in the decision-making processes. They need to
ask the customers, as well as, employees for advice about improving the products without increasing
the costs for materials. Discuss ways to reduce the time required to accomplish specific goals without
cutting back on the quality of the product used or services. Being involved in the decision-making
process, a leader gains multiple perspectives and ideas about better ways to improve the organization.
Organization works well when evaluating the needs and interests of the customers. Ask
customers to fill in surveys or answer questions about the services provided. Find out what the
customers want from the company or the services they find the most valuable for their needs and goals.
For businesses with direct interaction with a customer, provide anonymous options for customers to fill
Strategy Map
Customer
Satisfaction Be attentive of customer needs while
Excellent customer service getting a service
Customers
Customer Increasing serving quality Provide scholarship to produce highly
relationship trained employees
Learning and
Growing
Hire experienced staff
Highly-trained Educate employees further
personnel Improve Haircutting Techniques
The Financial Perspective of JC’s Beauty Parlor are to increase asset utilization and revenue
by increasing the cash flow and operating Income to 10% per year and to increase owner’s equity by
increasing the return on equity to 5% per year. This could be achieve through utilizing assets for
The Customer Perspective is to enhance its customer value by increasing its percentage of
sales to new client to achieve the increase of 50% to revenue from new customers. To improve
customer satisfaction by doing a survey to the 65% clients about the quality performance to customers,
and to develop effective customer relationship by increasing customer satisfaction rate to 50% per year
The Internal Perspective is to improve services offered by the additional of 50% increase in
new services through utilizing new technologies and new media and to create quality partnership by
additional network with a target of an increase of 15% affiliates by entering with new partnership
deals.
The Learning and Growth Perspective is to enhance staff competences by increasing the
Employee Turnover to 25% by expand capabilities with technology, to enhance understanding of client
by having additional seminars and training, and to enable and encourage continuous learning by having
about 80% of employees having job satisfaction. This could be achieve by developing a strategic and
EDUCATIONAL BACKGROUND
PERSONAL DATA
AFFILIATIONS
EDUCATIONAL BACKGROUND
TRAININGS/SEMINARS
AFFILIATIONS
PERSONAL DATA
EDUCATIONAL BACKGROUND
TRAININGS/SEMINARS
PERSONAL DATA
EMAIL: d.ventinilla@yahoo.com
PERSONAL INFORMATION
AGE: 22
NATIONALITY: Filipino
EDUCATIONAL BACKGROUND:
1. SAP Certification
EMAIL: delrosarioelizabeth30@gmail.com
PERSONAL INFORMATION
AGE: 19
NATIONALITY: Filipino
EDUCATIONAL BACKGROUND:
1. SAP Certification
EMAIL: sjela249@gmail.com
PERSONAL INFORMATION
AGE: 19
NATIONALITY: Filipino
EDUCATIONAL BACKGROUND
1. SAP Certification