Documente Academic
Documente Profesional
Documente Cultură
Governance and
Sustainability
BCM 4101
Corporate Governance and
Sustainability
Loise Oburu
Purpose of the course
1. Corporate Governance
• Defining a good governance system and
practices
• Principles of efficient governance system
• Advantages and Disadvantages of business
forms
• Forms of Business and conflict of Interest.
Course Outline
5. McDonough, William. Cradle to Cradle: Remaking the Way We Make Things. North Point
Press, 2002. Other
6. Carroll, Archie B./Shabana, Kareent M. (2010): The business case for corporate social
responsibility: a review of concepts, research and practice. In: International Journal of
Management Reviews, 12(1): 85-105.
7. Delmas, Magali A./Burbano, Vanessa C. (2011): The drivers of greenwashing. In: California
Management Review, 54(1): 64-87.
8. Devinney, Timothy M. (2009): Is the socially responsible corporation a myth? The good, the
bad, and the ugly of corporate social responsibility. In: Academy of Management Perspectives,
23(2): 44-56.
9. Walker, Kent/Wan, Fang (2012): The harm of symbolic actions and green-washing:corporate
actions and communications on environmental performance and their financial implications. In:
Journal of Business Ethics, 109 (2): 227-242.
Thank You
Background of Corporate
Governance in Kenya
• In November 1998, a workshop on the Role of
Non-Executive Directors was held at the Kenya
College of Communications Technology, Mbagathi,
Nairobi.
• Nairobi Stock Exchange (NSE), Capital Markets
Authority (CMA), Institute of Certified Public
Accountants (ICPAK) and the Kenya Chapter of the
Association of Chartered Certified Accountants
were present.
• Dominion Consultants Limited organizers
• 2nd meeting March, 1999 at the Whitesands Hotel,
Mombasa
Reasons for Corporate Governance
in Kenya
• The quality of governance at all levels was increasingly
being seen as the most important factor for the success of
both the politico-economy and its institutions.
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What is Governance?
• Governance – the manner in which power is
exercised in the management of economic and
social resources for sustainable human
development.
• It is a vital ingredient in the maintenance of a
dynamic balance between the need for order and
equality in society, the efficient production and
delivery of goods and services, accountability in
the use of power, the protection of human rights
and freedoms, and the maintenance of an
organized corporate framework within which each
citizen can contribute fully towards finding
innovative solutions to common problems.
Corporate Governance
seeks to promote
• Efficient, effective and sustainable
corporations that contribute to the welfare of
society by creating wealth, employment and
solutions to emerging challenges.
• Responsive and accountable corporations
• Legitimate corporations that are managed
with integrity, probity and transparency
• Recognition and protection of stakeholder
rights
• An inclusive approach based on democratic
ideals, legitimate representation and
participation
1. Introduction
What is corporate governance?
• Corporate governance is the system of principles,
policies, procedures, and clearly defined
responsibilities and accountabilities used by
stakeholders to overcome the conflicts of interest
inherent in the corporate form.
– Hence, the importance of understanding the different
forms of business.
• Corporate governance affects the operational risk
and, hence, sustainability of a corporation.
– The quality of a corporation’s corporate of
governance affects the risks and value of the
corporation.
– Effective, strong corporate governance is essential for
the efficient functioning of markets.
Corporate Governance
Leadership
• Every corporation should be headed by an
effective Board that should exercise
leadership, enterprise, integrity and
judgment in directing the corporation so
as to achieve continuing prosperity and to
act in the best interest of the enterprise in
a manner based on transparency,
accountability and responsibility.
Principle 3
Corporate Compliance
• The Board should ensure that the
corporation complies with all relevant
laws, regulations, governance practices,
accounting and auditing standards.
Principle 8
Corporate Communication
• The Board should ensure that the
corporation communicates with all its
stakeholders effectively.
Principle 9
Accountability to Members
• The Board should serve the legitimate
interests of all members and account to
them fully.
Principle 10
Responsibility to Stakeholders
• The Board should identify the corporation’s
internal and external stakeholders; agree on a
policy or policies determining how the
corporation should relate to, and with them,
in creating wealth, jobs and the sustainability
of a financially sound corporation while
ensuring that the rights of stakeholders
[whether established by law or custom] are
respected, recognized and protected.
Principle 11
Balance of Powers
• The Board should ensure that no one
person or group of persons has unfettered
power and that there is an appropriate
balance of power on the Board so that it
can exercise objective and independent
judgment.
Principle 12
Corporate Culture
• The Board should define, promote and
protect the corporate ethos, ethics and
beliefs on which the corporation premises
its policies, actions and behaviour in its
relationships with all who deal with it.
Principle 19
Social and Environmental Responsibility
• The Board should recognize that it is in the
enlightened self-interest of the corporation to
operate within the mandate entrusted to it by
society and shoulder its social responsibility.
For this reason, a corporation does not fulfill
its social responsibility by short-changing
beneficiaries or customers, exploiting its
labour, polluting the environment, failing to
conserve resources, neglecting the needs of
the local community, evading taxation or
engaging in other anti-social practices.
Principle 20
Recognition and Utilization of Professional Skills
and Competencies
• The Board should recognize and encourage
professional development and, both collectively
and individually, have the right to consult the
corporation’s professional advisers and, where
necessary, seek independent professional advice at
the corporation’s expense in the furtherance of
their duties as directors. [This is in addition to and
not a substitute to their personal duty to acquire
competence, training and information that would
help them make informed, independent and astute
decisions on issues relevant to the corporation.]
Principle 21
Recognition and Protection of Members’
Rights and Obligations
• Members of the corporation have a right
to receive any information that would
materially affect their membership, to
participate in any meeting of members
and to participate in the election of
directors and be facilitated to fully
participate in all other resolutions of
interest to them as members.
2. Corporate governance:
Objectives and guiding
principles
• There are inherent conflicts of interest in
corporations in which the ownership and
management are separate.
• Objectives of corporate governance:
– To eliminate or mitigate conflicts of interest.
• Particularly those between corporate managers
and shareholders; and
– To ensure that the assets of the company are
used efficiently and productively and in the
best interests of its investors and other
stakeholders.
FORMS OF BUSINESS AND
CONFLICT OF INTEREST
3. Forms of business
and conflicts of interest
The form of business will dictate, in part, the
relationship between the owners of the
business and management.
❖The degree of separation may be minimal (e.g.,
sole proprietorship), or significant (e.g., large
corporation).
❖When there is a separation between owners and
managers, there is a potential for agency
problems, which may affect the value of the
business.
❖We will examine three business forms: the sole
proprietorship, the partnership, and the
corporation.
Sole proprietorship
• A sole proprietorship is owned and operated
by a single person
• Sole proprietorships are the most numerous
in terms of number of businesses.
• Who bears governance risk in a sole
proprietorship?
– There are few risks with respect to governance
from the perspective of the owner.
– Creditors, including trade creditors, have the
highest risk with respect to governance.
Partnership
• A partnership has two or more
owner/managers.
• Who bears governance risk in a
partnership?
– There are few risks with respect to
governance from the perspective of the
owners, with ownership rights and
responsibilities detailed in the partnership
agreement.
– Creditors, including trade creditors, have the
higher risk with respect to governance.
Corporation
Legal requirements and regulation Few; entity easily Few; entity easily Numerous legal
formed formed requirements
Self
interest
Performs
Stewardship Theory
• Stewardship theory reflects the classical ideas of
corporate governance. Directors’ legal duty is to their
shareholders not to themselves, nor to other interest
groups. Contrary to agency theory, stewardship theory
believes that directors do not always act in a way that
maximizes their own personal interests: they can and
do act responsibly with independence and integrity. As
Lord Cairns said in the London High Court in 1874, ‘no
man, acting as agent, can be allowed to put himself
into a position in which his interest and his duty will be
in conflict’. Stewardship theorists argue that, clearly,
this is what most directors actually do. Of course,
some fail, but this does not invalidate the basic
concept.
Stewardship Theory
• In essence, each company is incorporated as a
separate legal entity. The shareholding members of
the company nominate and appoint the directors, who
then act as stewards for their interests. The directors
report to them on the results of that stewardship,
subject to a report from an independent auditor that
the accounts show a true and fair view. Ownership is
the basis of power over the corporation. Directors
have a fiduciary duty to act as stewards of the
shareholders’ interest. Inherent in the concept of the
company is the belief that directors can be trusted.
Stewardship exponents recognize that directors need
to identify the interests of customers, employees,
suppliers, and other legitimate stakeholders, but under
the law their first responsibility is to the shareholders.
Stewardship Theory
• They argue that conflicts of interest between stakeholder groups
and the company should be met by competitive pressures in free
markets, backed by legislation and legal controls to protect
customers (monopoly and competition law), employees
(employment law; health and safety law), consumers (product safety
law; consumer protection law), suppliers (contract law; credit
payment law), and society (environmental law; health and safety
law; taxation law). We will explore so-called stakeholder theory later
in this chapter, and the growing interest in corporate social
responsibility and a wider range of responsibilities for boards later.
stewardship theory provides precise boundaries for the company,
clearly identifying its assets and liabilities, its shareholders and its
directors. Stewardship theory emphasizes the responsibility of
boards to maximize shareholder value sustainably in the long term.
It also facilitates the creation of complex pyramids, chains, and
networks of corporate groups, as we will explore later.
Stewardship Theory
• Stewardship theory has its roots from psychology and
sociology and is defined by Davis, Schoorman &
Donaldson (1997) as “a steward protects and maximises
shareholders wealth through firm performance, because
by so doing, the steward’s utility functions are
maximised”.
• In this perspective, stewards are company executives and
managers working for the shareholders, protects and
make profits for the shareholders. Unlike agency theory,
stewardship theory stresses not on the perspective of
individualism (Donaldson & Davis, 1991), but rather on
the role of top management being as stewards,
integrating their goals as part of the organization.
Stewardship Theory
• The stewardship perspective suggests that
stewards are satisfied and motivated when
organizational success is attained.
• Agency theory looks at an employee or people as
an economic being, which suppresses an
individual’s own aspirations. However, stewardship
theory recognizes the importance of structures
that empower the steward and offers maximum
autonomy built on trust .It stresses on the position
of employees or executives to act more
autonomously so that the shareholders’ returns
are maximized. Indeed, this can minimize the costs
aimed at monitoring and controlling behaviours.
Stewardship Theory
• In order to protect their reputations as decision makers in
organizations, executives and directors are inclined to operate
the firm to maximize financial performance as well as
shareholders’ profits. In this sense, it is believed that the firm’s
performance can directly impact perceptions of their
individual performance.
• According to Fama (1980) he contend that executives and
directors are also managing their careers in order to be seen
as effective stewards of their organization, whilst, Shleifer and
Vishny (1997) insists that managers return finance to investors
to establish a good reputation so that that can re-enter the
market for future finance.
• Stewardship model can have linking or resemblance in
countries like Japan, where the Japanese worker assumes the
role of stewards and takes ownership of their jobs and work at
them diligently.
Stewardship Theory
• Stewardship theory suggests unifying the
role of the CEO and the chairman so as to
reduce agency costs and to have greater
role as stewards in the organization.
• It was evident that there would be better
safeguarding of the interest of the
shareholders. It was empirically found that
the returns have improved by having both
these theories combined rather than
separated (Donaldson and Davis, 1991).
Stewardship Theory Model
Shareholders’
profits and
returns
Intrinsic and
Shareholders Stewards extrinsic
motivation
• Unitary Boards
• Two Tier Boards
• Advisory boards
Unitary Boards
• It has a single governing body.
• Found in many small firms and start up businesses.
• Company has not reached a stage of non executive director
• There are four possible structures.
❖ A board with only executive directors
❖ A board with a majority executive directors
❖ A board with a majority non executive directors
❖ A board with only non executive directors
• In all director executive board, the top managers are also the
directors. There a no outside non executive directors.
• Clear demarcation between management and directors.
• In the US, we have one or two executive directors i.e the CEO
and CFO and sometimes COO with 3 or 4 times the number of
outside directors.
• In the US it is possible to combine the Chairman and the CEO.
Unitary Boards
1. Societal
2. Strategy Driven
3. Stakeholder
4. Ethical
5. Political
6. Philanthropic
Societal Perspective
• The societal perspective This view holds that
companies have responsibilities beyond just obeying
the law and paying their taxes, because their activities
have an overall impact on society.
• A commitment to CSR recognizes that companies
should be accountable not only for their financial
performance, but also for their impact on society.
• ‘CSR involves operating a business in a manner that
meets or exceeds the ethical, legal, commercial, and
public expectations that society has of business.
• In the 21st century, the world won’t tolerate
businesses that don’t take that partnership seriously,
but it will eventually reward companies that do.’
Strategy Driven Strategy
• It starts from the proposition that business social
responsibility is an integral part of the wealth creation
process. A company runs in a socially responsible way because
its CSR strategies and policies are business-driven, in both the
short and long terms. Such companies make a solid business
case for their CSR policies based on cost-effective criteria.
• All corporate strategies—research, exploration, product
development, production, marketing, human resources, and
financial—are contingent with the CSR objectives.
• The business case for taking a stakeholder approach to
corporate governance is that it enhances competitiveness,
increases customer satisfaction, improves employee relations,
improves the cost of capital, and enhances shareholder value,
while also investing in communities and increasing wealth
creation in society.
Strategy Driven Strategy
• CSR that is strategy-driven and rooted in a
solid business case also produces a more
sustainable result long-term. This approach to
CSR is now found in many European
boardrooms and, increasingly, in the United
States. Critics have argued that CSR distracts
from the fundamental economic role of
business, although studies have actually
shown a positive correlation with improved
shareholder returns, albeit small.
Stakeholders Perspective
• The stakeholder perspective Companies with this
perception see CSR as the alignment of corporate values
and actions with the expectations and needs of their
stakeholders—shareholders, customers, employees,
suppliers, communities, regulators, other interest groups,
and society as a whole.
• Their CSR policies describe the company’s commitment
and responsibility to its stakeholders.
• CSR as ‘a concept whereby companies integrate social
and environmental concerns in their business operations
and in their interaction with their stakeholders on a
voluntary basis’.
Stakeholder Perspective
• If companies fail to achieve acceptable CSR
standards, costs can be incurred such as legal
damages, restitution costs, legal fees, or product
recalls. The loss of reputation can be even higher,
affecting sales, costs, and employee turnover.
• CSR behaviour in the employment of children in
manufacturing in developing companies, the
alleged ill-treatment of animals in pharmaceutical
product testing, and pollution in the oil drilling and
transport industries, even though such practices
may be perfectly legal in the places where they
occur.
Ethical Perspective
• Corporate entities, like individuals, have an
obligation to act for the benefit of society as a
whole, contributing to society while doing no harm
to others.
• The board needs to be the conscience of the
company—responsible for establishing its
corporate values. Ethical codes may be needed
that are understood throughout the organization
and reflected in the directors’ own behaviour.
• An ethical standpoint is likely to produce voluntary
CSR policies that go well beyond the requirements
of laws and guidelines.
Importance of Codes of Ethics
1. Define and create the value system required
for the organization.
2. Define and set standards of expected
behaviour
3. Improve individuals ethical awareness and
judgement
4. Promote high standards of practice
5. Set benchmarks for self evaluation and
monitoring by peers and others
6. Inform external stakeholders of the values of
the organization
Political Perspective
• CSR is no more than vested self-interest at best
and a public relations window-dressing exercise at
worst. Some have called for legislation to impose
standards of CSR on companies, particularly
multinationals.
• CSR should remain market-driven and voluntary.
CSR policies should reflect companies’ activities
and the context in which they operate,
• Some business leaders concur with this opinion,
feeling that their companies do not have a
mandate, nor are they equipped, to pursue
broader social goals.
Philanthropic Perspective
• For many years, some companies have sought to ‘put
something back’ into the society that provided their
customers, their employees, and their success.
• Corporate philanthropy may involve charitable giving
to support communities, charities, or other causes, in
money or services such as employees’ time.
• CSR is seen as ‘a concept whereby companies decide
voluntarily to contribute to a better society and a
cleaner environment’.
• Philanthropic approach to CSR is essentially peripheral
to the main business. When times get hard, it is also
one of the easiest expenditures to cut.
CSR Competency Framework