Documente Academic
Documente Profesional
Documente Cultură
Ratio Analysis of Financial Statements – This is the most comprehensive guide to Ratio
Analysis / Financial Statement Analysis
This expert-written guide goes beyond the usual gibberish and explore practical
Financial Statement Analysis as used by Investment Bankers and Equity Research
Analysts.
Here I have taken Colgate case study and calculated Ratios in excel from scratch.
Please note that this Ratio Analysis of nancial statement guide is over 9000 words and
took me 4 weeks to complete. Do save this page for future reference and don’t forget to
share it
MOST IMPORTANT – Download the Colgate Ratio Excel template to follow the
instructions
You can use the following navigation to shortlist and learn the ratio analysis of nancial
statement topic that you want to focus. Additionally, you can directly lter the core
concepts or application of types of ratio analysis in Colgate Case Studies or choose to
learn both simultaneously from the below.
I want to do Learn
Recommended Courses
Step 1 – Download Colgate Excel Model Ratio Analysis Template. You will be using this
template for the ratio analysis tutorial
Step 2 – Please note you will get two templates – 1) Unsolved Colgate Ratio
Analysis Model 2) Solved Colgate Ratio Analysis Model
Step 3- You should start with the Unsolved Colgate Ratio Analysis Model Template.
Follow the step by step Ratio Analysis calculation instructions for analysis. You can
download Colgate’s SEC Filings from here.
https://getpocket.com/a/read/1709279505 1/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Financial Statement Analysis (Ratio analysis) can be done using Three Methods –
Ratio Analysis – Puts important business variables into perspective by comparing it with
other numbers. It provides meaningful relationship between individual values in the
nancial statements.
So, which one is the best when it comes to Financial Statement Analysis?
Ofcourse, you can’t pick and choose a single method as the best and ONLY method to
do the nancial statement analysis.
You need to do all THREE analysis in-order to get a complete picture of the Company.
Horizontal Analysis
Horizontal analysis is a technique used to evaluate trends over time by computing
percentage increases or decreases relative to a base year.It provides an analytical link
between accounts calculated at di erent dates using currency with di erent purchasing
powers. In e ect, this analysis indexes the accounts and compares the evolution of these
over time.
As with the vertical analysis methodology, issues will surface that need to be
investigated and complemented with other nancial analysis techniques. The focus is to
look for symptoms of problems that can be diagnosed using additional techniques. Let’s
look at an example.
https://getpocket.com/a/read/1709279505 2/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
https://getpocket.com/a/read/1709279505 3/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Liquidity Ratios
Liquidity ratio analysis measure how liquid the company’s assets are (how easily can the
assets be converted into cash) as compared to its current liabilities. There are three
common liquidity ratio
Current ratio analysis provides us with a rough estimate that whether the company
would be able to “survive” for one year or not. If Current Assets is greater than
https://getpocket.com/a/read/1709279505 4/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Current Liabilities, we interpret that the company can liquidate its current assets
and pay o its current liabilities and survive atleast for one operating cycle.
Current Ratio analysis in itself does not provide us with full details of the quality of
current assets and whether they are fully realizable.
If the current assets consists primarily of receivables, we should investigate the
collectability of such receivables.
If current assets consists of large Inventories, then we should be mindful of the fact
that inventories will take longer to convert into cash as they cannot be readily sold.
Inventories are much less liquid assets than receivables.
Average maturities of current assets and current liabilities should also be
looked into. If current liabilities mature in the next one month, then current assets
providing liquidity in 180 days may not be of much use.
Colgate has maintained a healthy current ratio of greater than 1 in the past 10 years.
Current ratio of Colgate for 2015 was at 1.24x. This implies that current assets of
Colgate are more than current liabilities of Colgate.
However, we still need to investigate on the quality and liquidity of Current Assets.
We note that around 45% of current assets in 2015 consists of Inventories and Other
Current Assets. This may a ect the liquidity position of Colgate.
When investigating Colgate’s inventory, we note that majority of the Inventory
consists of Finished Goods (which is better in liquidity than raw materials supplies
and work-in-progress).
source: ycharts
Colgate’s current Ratio as compared to its peer group (P&G and Unilever) appears to
be much better.
Unilever current ratio seems to be declining over the past 5 years. However, P&G
Current ratio has remained less than 1 in the past 10 years or so.
https://getpocket.com/a/read/1709279505 5/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Quick Ratio of Colgate is relatively healthy (between 0.56x – 0.73x). This acid test shows
us the company’s ability to pay o short term liabilities using Receivables and Cash &
Cash Equivalents.
Below is a quick comparison of Quick Ratio analysis of Colgate’s vs P&G vs Unilever
source: ycharts
As compared to its Peers, Colgate has a very healthy quick ratio.
While, Unilever’s Quick Ratio has been declining for the past 5-6 years, we also note that
P&G Quick ratio is much lower than that of Colgate.
https://getpocket.com/a/read/1709279505 6/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
All three ratios – Current Ratios, Quick Ratios, and Cash Ratios should be looked at
for understanding the complete picture on Company’s liquidity position.
Cash Ratio analysis is the ultimate liquidity test. If this number is large, we can
obviously assume that the company has enough cash in its bank to pay o its short
term liabilities.
Colgate has been maintaining a healthy cash ratio of 0.1x to 0.28x in the past 10 years.
With this higher cash ratio, the company is in a better position to payo its current
liabilities.
Below is a quick comparison of Cash Ratio of Colgate’s vs P&G vs Unilever
source: ycharts
Colgate’s Cash ratio as compared to its peers seems to be much superior.
Unilever’s Cash Ratio has been declining in the past 5-6 years.
P&G cash ratio has steadily improved over the past 3-4 years period.
However, when we look at Turnover ratio analysis, we try to analyze the liquidity from
“how long it will take for the rm to convert inventory and receivables into cash or time
taken to pay its suppliers”.
https://getpocket.com/a/read/1709279505 7/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
4) Receivables turnover
5) Accounts receivables days
6) Inventory turnover
7) Inventory days
8) Payables turnover
9) Payable days
10) Cash Conversion Cycle
Sales = $1000
Credit given is 80%
Accounts Receivables = $200
https://getpocket.com/a/read/1709279505 8/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Please note that the Total Sales include Cash Sales + Credit Sales. Only Credit Sales
convert to Accounts Receivables, hence, we should only take Credit Sales.
If a company sells most of its items on Cash Basis, then there will be No Credit
Sales.
Credit Sales gures may not be directly available in the annual report. You may
have to dig into the Management discussions to understand this number.
If it is still hard to nd the percentage of credit sales, then do have a look at
conference calls where analysts question the management on relevant business
variables. Sometimes it is not available at all.
We note that the Receivables Turnover was less than 10x in 2008-2010. However, it
improved signi cantly in the past 8 years and is was closer to 11x in 2015.
Higher Receivables Turnover implies higher frequency of converting receivables
into cash (this is good!)
We note that P&G Receivable turnover ratio is slightly higher than Colgate.
Unilever’s Receivables turnover is closer to that of Colgate.
source: ycharts
#5 – Days Receivables
https://getpocket.com/a/read/1709279505 9/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Number of days taken by most analysts is 365, however, some analyst also use 360
as the number of days in the year. This is normally done to simplify the
calculations.
Accounts receivable days should be compared with the average credit period
o ered by the company. For example in the above case, if the Credit Period o ered
by the company is 120 days and they are receiving cash in just 91 days, this implies
that the company is doing well to collect its receivables.
However, if the credit period o ered is say 60 days, then you may nd signi cant
amount of previous accounts receivables on the balance sheet, which obviously is
not good from company’s point of view.
Let’s calculate Days Receivables for Colgate. To calculate Days Receivables, we have
taken 365 days assumption.
Since, we had already calculated receivables turnover above, we can easily calculate
the days receivables now.Days receivables or Average Receivables collection days
has decreased from around 40 days in 2008 to 34 days in 2015.
This means that Colgate is doing a better job in collecting its receivables. They may
have started implementing a stricter credit policy.
https://getpocket.com/a/read/1709279505 10/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
You may note that when we calculate receivables turnover, we took Sales (Credit Sales),
however, in inventory turnover ratio, we took Cost of Goods Sold. Why?
The reason is that when we think about receivables, it directly comes from Sales made
on the credit basis. However, Cost of Goods sold is directly related to inventory and is
carried on the balance sheet at cost.
To get an intuitive understanding of this, you may see the BASE equation.
B+A=S+E
B = Beginning Inventory
E = Ending Inventory
S =B+A–E
As we note from the above equation, Inventory is directly related to Cost of Goods Sold.
https://getpocket.com/a/read/1709279505 11/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
#7 – Days Inventory
Analyst Interpretation
You may also think of inventory days as the number of days a company can
continue with production without replenishing its inventory.
One should also look at the seasonality patter in how inventory is consumed
depending on the demand. It is rare that inventory is consumed constantly
throughout the year.
https://getpocket.com/a/read/1709279505 12/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Let us calculate the Inventory turnover days for Colgate. Inventory Days for Colgate =
365 / Inventory Turnover.
We see that inventory processing period has increased from 64.5 days in 2008 to
around 70.5 days in 2015.
This implies that Colgate is processing its inventory a bit slowly as compared
to 2008.
Analyst Interpretation
Some analysts make a mistake of taking Cost of Goods Sold in the numerator of this
accounts payable turnover formula.
It is important to note here that Purchase is the one that leads to Payables.
https://getpocket.com/a/read/1709279505 13/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
We earlier saw Sales can be Cash Sales and Credit sales. Likewise, Purchases can be
Cash Purchases as well Credit Purchases. Cash Purchases does not
results in payables, it is only the Credit Purchases that leads to Accounts payables.
Ideally, we should seek for Credit Purchases information from the annual report.
Analyst Interpretation
Higher the accounts payable days, better it is for the company from liquidity point
of view.
Payable days can be a ected by seasonality in the business. Sometimes business
may stock inventories due to upcoming business cycle. This may distort the
interpretations that we make on payable days if we are not aware of seasonality.
https://getpocket.com/a/read/1709279505 14/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
have been constant at around 66 days for the past 3 years. This means that Colgate takes
around 66 days for paying its suppliers.
It signi es the number of days rm’s cash is stuck in the operations of the business.
https://getpocket.com/a/read/1709279505 15/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Higher cash conversion cycle means that it takes longer time for the rm to
generate cash returns.
However, a lower cash conversion cycle may be viewed as a healthy company.
Also, one should compare the cash conversion cycle with the industry averages so
that we are in a better position to comment on higher/lower side of cash
conversion cycle.
Operating Performance Ratios are two sub-divided as per the diagram below
https://getpocket.com/a/read/1709279505 16/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Asset turnovers can be extremely low or very high depending on the Industry they
operate in.
Asset turnover of Manufacturing rm will be on the lower side due to large asset
base as compared to a companies that operates in the services sector (lower assets).
If the rm has seen considerable growth in assets during the year or the growth has
been seasonal, then the analyst should nd additional information to interpret such
numbers.
https://getpocket.com/a/read/1709279505 17/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
was at 1.53x in 2008, however, each year this ratio has sequentially decreased (1.26x in
2015).
Net Fixed Asset Turnover Formula = Total Sales / Net Fixed Assets
Let us take a simple Net Fixed Asset Turnover calculation example.
Analyst Interpretation
This ratio should be applied to high capital intensive sectors like Automobile,
Manufacturing, Metals etc.
You should not apply this ratio to asset light companies like Services or Internet
based as the Net Fixed assets will be really low and not meaningful from analysis
point of view.
This number can look temporarily bad if the rm has recently added greatly to its
capacity in anticipation of future sales
https://getpocket.com/a/read/1709279505 18/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Like the Asset Turnover, Net Fixed asset turnover is also showing a declining trend.
Net Fixed Asset turnover was at 5.0x in 2008, however, this ratio has reduced to 4.07x in
2015.
https://getpocket.com/a/read/1709279505 19/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Gross Margin Formula = (Sales – Costs of Goods Sold)/Sales = Gross Pro t / Sales
Let us take a simple Gross Margin calculation example,
Analyst Interpretation
Gross Margin can vary drastically between industries. For example, digital products
sold online will have extremely high Gross Margin as compared to a company that
sells Laptop.
Gross margin is extremely useful when we look at the historical trends in the
margins. If the Gross Margins has increased historically, then it could be either
because of price increase or control of direct costs. However, if the Gross margins
show a declining trend, then it may be because of increased competitiveness and
therefore resulting in decreased sales price.
In some companies, Depreciation expenses are also included in Direct Costs. This
is incorrect and should be shown below the Gross Pro t in the Income Statement.
Please note that depreciation related to manufacturing operations are included here in
Cost of Operations (Colgate 10K 2015, pg 63)
Shipping and handling costs may be reported either in Cost of Sales or Selling General
and Admin Expenses. Colgate has however, reported these costs as a part of Selling
General and Admin Expenses. If such expenses are included in Cost of Sales, then the
Gross margin of colgate would have decreased by 770 bps from 58.6% to 50.9% and
decreased by 770bps and 750 bps in 2014 and 2013 respectively. source: – Colgate 10K
2015, pg 46
https://getpocket.com/a/read/1709279505 20/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Please note that some analyst take EBITDA (Earning before interest taxes
depreciation and amortization) instead of EBIT as Operating Pro t. If this is so,
they assume that depreciation and amortization are non-operating expenses.
Most analyst prefer taking EBIT as Operating Pro t. Operating Pro t Margin is
most commonly tracked by analysts
You need to be mindful of the fact that many companies include non recurring
items (gains/losses) in SG&A or other expenses above EBIT. This may increase or
decrease the EBIT Margins and skew your historical analysis.
Colgate derives more than 75% income from outside of United States. The company
is exposed to changes in economic conditions, exchange rates volatilities
and political uncertainty in some countries.
https://getpocket.com/a/read/1709279505 21/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Once such country has been Venezuela, where operating environment has been
very challenging for Colgate and economic uncertainty due to wide exchange
rate devaluations. Additionally, due to price controls, Colgate has restricted ability
to implement price increases without governmental approval.
Colgate’s ability to generate income continue to be negatively a ected by these
di cult geo-political conditions.
As a result, e ective from December 31st, 2015, Colgate is no longer including the
results of CP Venezuela in its consolidated income statement and began accounting
of its CP Venezuela entity using Cost method of accounting. As a result, the
company has taken pre-tax charge of $1.084 billion in 2015.
This has resulting in decrease of Operating Margin of Colgate in 2015.
We now assume that interest is $100 and taxes is charges at the rate of 30%.EBIT = $250
Interest = $100
EBT = $150
Taxes = $45
Net Pro t = $105
Net Pro t Margin = $105/$1000 = 10.5%
Analyst Interpretation
Like Gross margins, Net Margins can also vary drastically across industries. For
example Retail is a very low margin business (~5%) whereas a website selling digital
products may have Net Pro t Margin in excess of 40%.
Net Margins is useful for comparison between companies within the same industry
due to similar product and cost structure.
Net Pro t Margins can vary historically due to presence of non recurring items or
non operating items.
Historically, Net Margin for Colgate has been in the range of 12.5% – 15%.
However, it decreased substantially in 2015 to 8.6% primarily due to CP Venezuela
Accounting changes (reasons described in EBIT margin discussion).
https://getpocket.com/a/read/1709279505 22/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Please note that in the denominator, we have Total Assets which basically takes care
of both the Debt and Equity Holders.
Likewise in the numerator, the Earnings should re ect something that is before the
payment of interest.
Analyst Interpretation
Many analysts use the numerator as Net Income + Interest Expenses instead of
EBIT. They basically are deducting the taxes.
Return on Assets can be low or high depending on the type of industry. If the
company operates in a capital intensive sector (Asset heavy), then the return on
assets may be on the lower side. However, if the company is Asset Light (services or
internet company), they tend to have have a higher Return on Assets.
https://getpocket.com/a/read/1709279505 23/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
We note that the overall Net sales has decreased by as much as 7% in 2015. We note that
the primary reason for sales decrease for the negative impact due to foreign exchange of
11.5%.
Organic sales of colgate has however increased by 5% in 2015.
Analyst Interpretation
Please note that the Net income will be before the preference dividends and
minority interest are paid.
Higher Return on Total Equity implies higher return to the Stakeholders.
Colgate’s Return on Total Equity = Net Income (before pref dividends & minority
interest) / average total equity.
Please do remember to take the Net income before minority interest payments in
colgate. This is because we are using the total equity (including the non controlling
assets).
We note that the Return on Total Equity has jumped to 230.9%. This is despite the
fact that the Net Income has decreased 34% in 2015.
This result is somehow not making much sense here and cannot be interpreted as
the Return On total Equity that will continue in the future.
https://getpocket.com/a/read/1709279505 24/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
What is ROE?
Return on equity or Return on Owner’s Equity is based only on the common
shareholder’s equity. Preferred dividends and minority interests are deducted from Net
Income as they are a priority claim.Return on equity provides us with the Rate of return
earned on the Common Shareholder’s Equity.
ROE or Return on Equity Formula = Net Income (after pref dividends and minority
interest) / Common Shareholder’s Equity
Let us take a simple ROE calculation example,
Analyst Interpretation
Like the Return on Total Equity, Return on Equity has jumped signi cantly to 327.2% in
2015.
This has happened despite 34% decrease in the Net Income in 2015.
Return on Equity also jumped because of the decrease in Shareholder’s Equity because
of the much lower base in 2015. (reasons as discussed earlier in Return on Total Equity).
https://getpocket.com/a/read/1709279505 25/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Dupont ROE formula provides with additional ways to analyze the ROE ratio and
helps us nd out reason to the nal number.
The rst term (Net Income/Sales) is nothing but the Net Pro t Margin. We know
that Retail sector operates on low pro t margin, however, software product based
company may operating on high pro t margin.
The second term here is (Sales/Total Assets), we normally call this term as Asset
turnovers. It provides us with a measure of how e ciently the assets are being
utilized.
The third term here is (Total Assets / Shareholder’s Equity), we call this ratio as
Asset Leverage. Asset leverage gives insight into how the company may be able to
nance the purchase of new assets. A higher Asset leverage does not mean that it is
better than the low multiplier. We need to look at the nancial health of the
company by performing full ratio analysis of nancial statement.
https://getpocket.com/a/read/1709279505 26/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Risk analysis examines the uncertainty of income for the rm and for an investor
Total rm risks can be decomposed into three basic sources – 1) Business risk 2)
Financial
Risk 3) External Liquidity Risk
Business Risk
Wikipdedia de nes as “the possibility a company will have lower than anticipated
pro ts or experience a loss rather than taking a pro t”. If you look at the income
statement, there are many line items that contribute to the risk of making losses. In this
context, we discus three kinds of business risks – Total Leverage, Operating leverage and
Financial Leverage.
https://getpocket.com/a/read/1709279505 27/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
https://getpocket.com/a/read/1709279505 28/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Analyst Interpretation
Sales 2015 = $500, EBIT 2015 = $200, Net Income 2015 = $120
Sales 2014 = $400, EBIT 2014 = $150, Net Income 2014 = $40
% change in Sales = ($500-$400)/$400 = 25%
% change in EBIT = ($200-$150)/$100 = 50%
% change in Net Income = ($120-$40)/$40 = 200%
Total Leverage = % change in Net Income / % change in Sales =200/25 = 8x.
Total Leverage = Operating Leverage x Financial Leverage = 2 x 4 = 8x (Operating and
Financial Leverage calculated earlier)
This implies for every 1% change in Sales, the Net Pro t moves by 8%.
Analyst Interpretation
Higher sensitivity could be because of higher operating leverage (higher xed cost) and
higher nancial leverage (higher debt)5-10 years of data should be taken to calculate the
total leverage.
Colgate’s Operating leverage is higher as we note that Colgate has made signi cant
investments in Property, plant and equipment as well as intangible assets.
However, Colgate’s Financial Leverage is pretty stable.
Financial Risk
https://getpocket.com/a/read/1709279505 29/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Financial risk is the type of risk primarily associated with the risk of default on the
company loan. We discuss 3 types of nancial risk ratios – Leverage Ratio, Interest
Coverage Ratio and DSCR ratio.
Leverage Ratio Formula = Total Debt (current + long term) / Shareholder’s Equity
Let us take a simple Leverage Ratio calculation example.
https://getpocket.com/a/read/1709279505 30/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
Additionally, we note that Colgate has been systematically increasing debt to support its
capital structure strategy objectives to funds its business and growth initiatives, as well
as to minimize its risk adjust weighted average cost of capital. Colgate 10K, 2015 (pg 41)
EBIT = $500
Depreciation and Amortization = $100
Interest Expense = $50
EBITDA = $500 + $100 = $600
Interest Coverage Ratio = $600 / $50 = 12.0x
What is DSCR?
Debt Service Coverage Ratio tells us whether the Operating Income is su cient to
payo all obligations that are related to debt in an year. It also includes committed lease
payments.Debt servicing consists of not only the interest, but also some principal
portion also is repaid annually.
https://getpocket.com/a/read/1709279505 31/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
EBIT = $500
Pricipal Payment = $125
Interest Payment = $50
Lease Payments = $25
Debt Service = $125 + $50 + %25 = $200
DSCR = EBIT / Debt Service = $500/$200 = 2.5x
You can click here for a detailed indepth article on DSCR Ratio
https://getpocket.com/a/read/1709279505 32/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
If the bid price is $75 and the ask price is $80, then the bid-ask spread is the the
di erence between the ask price and the bid price.$80 – $75 = $5.
Analyst Interpretation
Analyst Interpretation
If the trading volume is high, then investors will show more interest in the stock
that may help in increase of the share price.
https://getpocket.com/a/read/1709279505 33/34
2/11/2019 Pocket: Ratio Analysis of Financial Statements (Formula, Types, Excel)
If the trading volume is low, then less investors will have interest in the stocks.
Such stock will be less expensive due to unwillingness of investors to buy such
stocks.
source: investing.com
https://getpocket.com/a/read/1709279505 34/34