© hybris, An SAP Company HY400 1

What Is This Class All About? c�1

,,..-
!:] STOREFRONT

� llUSINBs USOU:OCKPII
• hybris 101 -all about functionality

• What can be done?

• Can it be implemented?
COMMERCE
=
Q)

=
-
C"C
• Has it been done?

• Not hybris 501 -No "how to"

PLATFORM FUNCTIONALITY • Demos & Discussions

' INTEGRATION

Company Profile

• >100°/o Net New Customers in 2013

• No. 1 in Europe

• No. 1 Specialist worldwide

• 650+ Customers

• 1050+ Employees

• 250+ Partners

• More than retail. ..

2 HY400 © hybris, An SAP Company

 Customers c�1
Digital Manufacturing Retail Wholesale Telco

. .
tr.�
''
•
<@>
�SingTel
... 1140!rd0M ,tCUU:IK I
�ESPRESSO. MULBERRY

..
,,,
,,,
·;:
e-s
IIAVG 1Jl,-,iu-. MONSOON
I

'
RexeL
·,� ..... ·-· ..
•02
7if,pl,,ia,

w
e

"'0
.c
-C>
'\.I
•
Thomson
3M
-=-
• M�KESSON
..
,Ti>1 Travis Perkins
O vodalone·
�
CheckPoinl
-·-00,NON
Nikon
•
J'JRIOGESTOllE ""-- K.ARAMARK
, "'1.WS� Sprint .
@r.
kalaharl<X>m""·
, ..�
�,,,,. :
A.S. Watson Group 11\§f;l
TllrtS4frryCompdhy max:15.
•
-------------------,-----------------r-----------------------------------------r--------------
._.., ... - ..... ,-�.
1

,
w maxon motor ''
:iE ' LK BllNNETf Novatio11
!/)

Who Are You and Why Are You Here?

1. Name
2. E-commerce Experience
3. Expectations of hybris' Functionality

© hybris, An SAP Company HY400 3

 The Whiteboard (HIDDEN SLIDE!!) c�1
• Promotions

• Product Management

• Ease of use of Web Content Management

• Searchandizing

• Big Data

11

Variant Products - Structure

Product SlzeVariantProduct

1 variantType StylevariantProduct l.-,, F baseProduct B

1

variants [ A, 8] I size Sm.all

I style Blue
I
I variantType -
I variants ( J
I
I
I
I
; SizeVariantProduct

baseProduct 6
G
sile "1ediulll
StyleVarlantProduct
style Blue
variantType -
A baseProduct 1
style Red ver tant s ( J
variantType SizeVariantProduct
variants [C,D,EJ
SizeVariantProduct
StyleVariantProduct
/� baseProduct B
H
B boseProduct l /
/ size large
style Blue / style Blue

,
/
variantType SizeVariantProduct .,,/ variantType -
variants [F,G,H] variants CI

12

6 HY400 © hybris, An SAP Company

 Classification - Key Facts c�1
• Classification helps to simplify management of product data

• A hierarchical structure is achieved through classifying

categories

• A classification system is independent from product catalogs

• hybris allows the assignment of products into standardized

product classification systems (e.g. ecl@ss, proficl@ss, ... )

• Multi-classification is possible •. ..
007-Mobile

,,.
,�,.
I

13

Add Properties by Extending the Type System-P-od-

rct-....
u

Car
. hp

Truck
lon""9"

007-Mobile
Types · misslles

Cars R Us
Catalog

l Staff Pool J r Rent-a-<::ars R Us l

Deuce+ !4
r Short-Term 1
Errand Car
• 90 hp 14-0 hp
tonnage: 2.2 Ta,icab 1 Taxicab 2 Spy Special
110 hp 150hp 200 hp
2 nitro-injectors 4 nrtro-inJector$
8 missile$

14

© hybris, An SAP Company HY400 7

 Add Properties using Classification Categories Product c�1
Classification
Car
. hp

Corporate Car
, gas allowance

r
r· hackney noeoce
Hired Car

r
J lonnage
Truck Sports Car
. nilro,;njodotS

Limo Taxi
· wet bar · meier 007-Moblle
Ctasslricauon Categories
Types . mlssH•s

- J
Cars R Us

L Corporate Car Catalog

i
i

'f Staff Pool

Taxi
Rent-a-cars R Us

''
\
I
1 r
Errand Car
90 hp
gas .'llto·,.-ance
, J \
\
Oeuce +
14-0hp
tonnage: 2.2
}'i

�--'--�'
Taxicab 1
I
I Taxicab 2 Spy Special
gas allowance 110 hp
�
/\ 150hp /
c 200 hp
hackney lie. ', 2 nitro-injeciors \ 4 n,lro-iryac1ors
\
meler: 18.75 hackney lie. \ 8 miUiles
meter 12 26 neckney Jic
wet bar

15

Reassign Product Product

Classification
Car
. hp

Corporate Car 1- Hired Car

· gas allowance · hackney ueeoce Truck Sports Car
j . nilro,;njodotS
lonnage
r Limo
r Taxi
• wet bar , meter 007-Moblle
Classificabon Categories
Types · misslles

Cars R Us

Corporate Car Catalog

l Staff Pool
J Taxi r Rent-a-<;ars R Us l
I
Limo

Errand Car
r Short-Term
l r Long-Term
1
90 hp
gas airowaooe Ta,icab 1 Taxicab 2 Spy Special
110 hp 150hp 200 hp
hackney lie
meler: 18.75
2 nitro-injectors
hackney lie.
meter 12 25
4 nrtro-inJector$
s�m
.-1;"1 �n
w.,.; L,;1r
-
,1· :.- �
)

16

8 HY400 © hybris, An SAP Company

 Reassign Product Product c�1
Car
Classification
. hp

Corporate Car
, gas allowance

r
r· hackney noeoce
Hired Car

r
J lonnage
Truck Sports Car
,nitJo.4,...aorg

Limo Taxi
· wet bar · meier 007-Moblle
Ctasslricauon Categories
Types • mlssH•s

Cars R Us - J
L -----------.L--------� Catalog

r
Corporate Car r l

Staff Pool
Taxi I Rent-a-cars R Us
I I
Limo

Errand Car Spy Spe<:lal

f Short-Term
1 r Loflg-Term
1
90 hp 200hp

--
gas .'llto·,.-ance 4 nltro.lnjectors Taxicab 1 Taxicab 2
8 mis.s.11�
- 110 hp 150hp

----
, gas allowance ) hackney lie. 2 nitro-injeciors
meter: 18.75 hackney lie.
meter 12 26

.. ..
t,���
_ ..... »:
' ,,
17

© hybris, An SAP Company HY400 9

 B2B Organization Structure

D
Approval Process: Escalate
Quote Negociation Rights: $1 SK
Unit
/ �
• ,,'

•
Credit limrt MgrD
//
,,,,''/
.Btodgel
$5K order

• f1i ,/,/-15KS
monthly
Cost Center
l'fj ,,__ /' ·. '
� <, / B
§ -----:_--------��-.:�:u---K$:�:·------------
Admin
User

1 ------- 'Jr/
App A
Mgr A S10K order

----------- Unit A Unit B ·--------------

AppB
MgrB SSKorder

EJ +I
UmtO

+I
Unit E

+I
Unit F

+t
S1Kordet
$3K monthly

I I I t

§
CuslA
§
Cusi 8
§
Cust C
§
CustD

628 Commerce 19

10 HY400 © hybris, An SAP Company

 828 Punchout Service c�1
• PunchOut ready B2B sites allow a buyer to "punch
out" from their own procurement system to the B2B
site where they can shop and then save their cart as a
requisition in their own procurement system for
approval.
• After the purchase is approved, the actual order is
sent back to the B2B site for processing.

• The PunchOut feature requires B2B Accelerator

• Adds on B2B business workflows and order tools

• Messages between the B2B Accelerator and the

procurement system are sent using the cXML
�
.A.
-
•

l
electronic business protocol
I I d T
I I

� 20

828 Punchout Service - Checkout

6dect .... .u.. """"' � � Gft"9 � '-""" � the q,,,, to��.

1¥t98 c..ic.4!t (0 11.41.\tf'ft to ,,o., "QUE,00,'I
... Ill .....

C•l h�is software -:,, -- u•• I,;..-..,.., ....

�tReody ·:O·

..... - ... -� .. � ....� ·�·····

...�··..
'l'OC#I CART

...... '"""'"'"
.....
fflJ,I '"'1(11

''1 .....'
.-.-vi,
Qo,......
..,,.._a..._e.i,,_
"""'
PotentiaJ Promotions
w•-· - l!«I -·---�·
- -- -
°"'°"" f01N.S
..
..
i�...

21

© hybris, An SAP Company HY400 11

 Secure Customer Portal c�1

:, commerte
C'(J bZb accelerator
LET'S C.ET 51ARTEl>

,_,.CcftM;"'I' A Cit•

22

Multi-dimensional Product Variants (B2B)

hybris 828 framework offers a more flexible way of handling product variants

• Multi-dimensional Product Variants

Product Category

VariantProduct VariantCategory

.. b
GenericVariantProduct VariantValueCategory
-·

23

12 HY400 © hybris, An SAP Company

 Multi-dimensional Product Variants (B2B) c�1
1
Colour
• Create up to three VariantCategory
items to act as selector properties for a
product under the Shirts category

Category
Category

2 Shirts
Size

VariantCategory
Product

Oxford Shirt

VariantValueCategory
Material
3

24

Multi-dimensional Product Variants (B2B)

• Child categories of the selector properties

(VariantVa/ueCategory items) will be offered as
choices to select the correct GenericVariantProduct,
Red in the order given by their sequence number.

Blue

Green Category
Category

2
Size

Sllall I VariantCategory

Large

b
VariantValueCategory

Silk

Cotton
25

© hybris, An SAP Company HY400 13

 Multi-dimensional Product Variants (B2B) c�1
1
• Assign the appropriate Colour
VariantValueCategory
items as parent
categories of the
Blue
GenericVa ria ntProd uct
Green Category

2 Shirts
Size

Sltall
GenericVariantProduct

Lal'Je

Silk

Cotton
26

14 HY400 © hybris, An SAP Company

 Accelerators

Back Office Back Office

Functional Architecture
Order Management
SAP Integration
Data Hub
hybris Next Steps

('<]
© hybris, An SAP Company HY400 15
 Data is in the eye of the beholder ... c�1
Q
System Administrator
Developers
hAC = hAConsole hAC = hACockpit

/
Og
-, [ill
/
Website

Webmaster

Print
r-'-',......,, Catalog
All Business Designer
users
30

16 HY400 © hybris, An SAP Company

© hybris, An SAP Company HY400 17
 hybris Content & Catalog Management c�1
Hybris Mobile
Storefront Storefront
Offline Channels
., ,.-------- ....
I
/

External
Data Sources
'
t t t
(,) (,)

ID PCM ,C18r WCMS

Catalogs Web page content
Categories Web site navigation
Products

LDAP

hybris
Master
\ I Data
' .... - - - - - - - - /

34

hybris Mobile - Key Facts

Add the mobile channel to your omni-channel strategy

Develop a website designed specifically for mobile devices

Create online or in-store coupons and barcodes

Enable SMS services

Create native apps with the hybris iOS and Android SDK
Mobile optimized website Native app

--
__
--------
..... .

35

18 HY400 © hybris, An SAP Company

 The Basic Model of the hybris WCMS

Page Templates

...
2 column standard 3 column product brand template

Pages
•
•
•

. ., -.,...,"
Home age
�
...
-

Components
•••
text image link list text with imago imago gallery

37

© hybris, An SAP Company HY400 19

 Accelerators

Functional Back Office

Functional Architecture
Order Management

Architecture SAP Integration

Data Hub
hybris Next Steps

('<]
20 HY400 © hybris, An SAP Company
 Releases c�1
Epic Release
• New architecture, new system build etc.
• Every 1-2 years
Major Release
5.3.2.1
Epic. Major. Feature. Patch

• New features
• Every 6 months
Feature Release
• New features which can be released without API changes
• Every 2 months
Patch Release
• Critical bugs fixed - released when necessary. No API changes

Migration guides provided for epic and major releases

Release notes are available on the wiki on the Downloads page

40

hybris Technology Stack

- -

j
1
c�1 i:
ic
c "l

PLATFORM I

Apache Comm�

EHCACHE J
41

© hybris, An SAP Company HY400 21

 Functional Architecture Overview c�1

Product
Cockpit

Webelte

Enabling

Core Functionalitv
•

42

Modules and Extensions

A hybris product module typically results in one or more

extensions
You buy modules and/or create custom extensions for your
specific project
wcms
print

custom

Platform

43

22 HY400 © hybris, An SAP Company

 Add-Ons c�1
Add-On approach allows you to extend the hybris
Commerce Accelerator functionality without touching its
core code base.
Stock
?• ?
?• I / Orders
Tax ./
Calculatio -ri'----
n

?�
•

/
Address
Verification
I
?
Payment

44

The Extended Marketplace

Analytics
Rich Media & Content Campaign Management
& Bl
Enhancement
& Marketing
Technology I / Community
--.. � & Social

- In-Store

Fulfillment

/
Marketplace Payments, Fraud
Integration & Management,
Comparison Customer Billing & Tax
Shopping Experience &
Optimization
45

© hybris, An SAP Company HY400 23

 Security Overview c�1
�
/�---- .. PCI compliance

mail signatures lij3 hybris patches

� search restrictions
firewall
� attribute encryption

access
IIIIl source code security
{ID control
�
hybris security guide
SSL

C!)]Appserver
patches

J2EE Security
Java Security
(!)] Java patches

hybris admin roles

�os
patches

database security
LDAP

46

Built-in RESTful Web Services

3rdparty
systems
• All business objects automatically have
�
a RESTful Web Service generated Web Services HTTP call

• Built-in role based security mechanism

• Allows you to plug in your hybris data ��
and I or business logic into a third-party
system such as:
• Mobile application

• Social Network

• Enable 3rd party system to

look up stock levels or other
data
Web Services HTIP response with data

47

24 HY400 © hybris, An SAP Company

 Omni Commerce Connect - Enable Commerce Anywhere (�)

...
I I

i I \ I u

Spring
Kiosk,
Mobile, MVC
POS, etc.
Tablets ...
Affiliates,
non-java, etc.

RESTful
Commerce API
Call-Center �

Emerging
touchpoints
Commerce
Business
Service

48

q·)A t ··:.@ ·· -
� @.
t:i9 � . / / .
Cl/ .'' .. ..' ... . . .. . . .
9 �
'•

[], · ,:
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Accelerators

Order Back Office

Functional Architecture
Order Management

Management SAP Integration

Data Hub
hybris Next Steps

c�1
© hybris, An SAP Company HY400 25
 hybris Commerce & Order management c�1
WJJJf
0 0
Shopping Cart
Order Check out
Management
Warehouse &
Customer
Inventory Service

Promotions

EJ
In Store Social Media Marketing Subscriptions

Customer
relationship
Delivery Customer
channels
reviews

Mobile
Personalization
828
50

Order Flow

( qJ
•
[ill Payment
service Provider
�

B standard payment
multi-tender {cash, f
Fraud Prtvtnt1on
Servict Provider
.
'•
'''
non-cash, 91fl cards. .)

mo
�
internal '•
• '•
'' fraud check �

••• I

••• '• '

I

'
11
I
•• • • �
• • ...._ '' conSlg nm
ent omor status
,•• •'
•'
•
stock fevel
'•
• t
• t 1
Order Entry
authorize & I fraud I warehouse � notify
reserve amount I checking integration customer

11
cart items

payment

shipping
Payment Check Fraud Detection �

51

26 HY400 © hybris, An SAP Company

 hybris Order Management Services c�1
The hybris OMS complements the Order Management Module
and offers single view of inventory across all channels,
sourcing and allocation, pick, pack, and dispatch

STOCK
AVAILABILITY
'

'
PICK. PACK. l.A8EL
'

ORDER
ENTRY
ENABLING CUSTOMER TO BUY FROM ANYWHERE AND PICK UP FROM ANYWHERE

52

ATS - Calculate Stock Availability

Availability to Sell (ATS) represents the quantity

of an item that is available for sale.

An ATS formula is made up of three parts:

• Inventory status
• Order status
• Threshold value
- A threshold amount is defined to prevent overselling of stock.

Stock Availability values change automatically with inventory and orders.

.. .....
_ --
-... --�-
·=-;;;::� ' -� �
Availabrlity = ( On' Hand '-"Allocated� Picked ) x Threshold
- -

-
.

-- ---·------·.
_

. ------------- -

53

© hybris, An SAP Company HY400 27

 ATS - Global and Local c�1
There are two types of ATS Calculations
• Local: Availability of an SKU at a specific stockroom location
• Global: Availability on an SKU across all stockroom locations

54

Sourcing and Allocation

ORDER
42 Warehouse 1 Item Qty

City 9 Warehouse 2 Shirt 5

Central Pants 5
Shoes 5

I
I 18
I
'
'\ 8
\
O Minimize shipments
\ A Stockroom location
V priority
Distribution
Center
O Closest store
Flagship
Store
O Highest availability
55

28 HY400 © hybris, An SAP Company

 OMS Cockpit - Highlights c�1
.. . - ",,___
·- . ..
Fulfillment users ., ,, ' (•)
0

• Search orders and view details

·-...._ --- - - --
- -- - --
D
• Pick, pack, label and ·- • "
e
confirm shipments
-"'· --
....__.•- _
-·o ,.
• Collect in store
--·- -·-
••
·-
---
-
.,
_ . ......
.... ....
.

Inventory managers
-·
�
-- -- .............
.,. ....
.
•
e "'°*Sap e Paci< sr.,
Search and update inventory
by SKU or by location
e Sll,p &..bot
Line Details
Sh11>n
'r:I eo..r,,,., Shii>tn.n,
• Slltl'MEHT3 . II<, ·•,w

- ..... .....,
Search stockroom locations
and view details o..a-;,,..,.,

_�
s�u
' ,.,,,..,, lpsun,

..
�
3 121334760
3
Administrative users
12,334,,$
• Create and manage users ' t\..,- ...... '
1irJJ.1,u
• Configure workflow, availability formu las, '
and sourcing strategies
... AND MORE!
56

q·)A t ··:.@ ·· .
� @.
t:i9 � . / / .
Cl/ . .. .. ... . . .. . . .

�
'

9
' ' '•

[], · ,:
<>�-�;;;g��
Accelerators

SAP Functional Architecture

Back Office

Order Management

Integration SAP Integration

Data Hub
hybris Next Steps

c�1
© hybris, An SAP Company HY400 29
 Integration Methods c�1
From Loosely Coupled to
I

--.- l
mainty

! !
asynchronous
asynchronous synchro�ou�
communication and syn�hro.nous coenrnunicanco
communteauon

• Integration through asynchronous
communication {idocs)
• Customer interaction happens only lhrough
and within hybris
• hybris stays completely independent from
SAP backend, with persistency and business
processes
• Integration method often preferred in B2C
scenarios
• Integration through asynchronous (idocs) and
synchronous (web services} communication
• Customer interaction happens through and
within hybris with pe<Sistency and business
processes
• hybris calls SAP backend synchronously for
real-time data via web services. e.g.
availability. customer specific pricing
• hybris stays independent from SAP backend
(with restrictions, e.g. no up-to-date
avallablllty)
• Integration mainly through synchronous
communication via RFC/JCO
(asynchronous for products)
• Customer lnteracllon happens lhrough
hybris
• Persistence and business processes
reside in SAP backend
• Integration method often preferred in 828
scenarios as well as with customers who
heavily invested in SAP backends (e.g.
complex pricing, configuration)

58

hybris/SAP Solution Integration

-�
c ........ ------·
.B
PU.TF,ORM •,
··-... �
•
/ Content

. : trPt lmpu
Con1ont
.•
.• • type Odata

•
• ••
••
..
••
••
•
.•
•

hybrls Datahub
••
'' . .• .•
..
·-, B •• SAP CAR SAPCEI

•,
-, http
...
Content ···-···-·······•
type IDOC
S,.,. ERP S,.,em

59

30 HY400 © hybris. An SAP Company

 Q.·o
·.. ·
� . .-···GJ
..: :: . ·.· .
. .. . �-- � -e
g <>
: ... . . . ....
-, ' �
: : . .. ·
..r-.. . . . @
. ··. .
.

-�lD· · ·c�: �
. .... ..
: nil\ ···:, .. -; ·. ··· ·· .····
.. ··�· V.d?i

. .:� : . �
�

� . - � · ;· ;� A· ·
\II ,·

<> . . v �
ro-1.

Accelerators

Data Hub Back Office

Functional Architecture
Order Management
SAP Integration
Data Hub
hybris Next Steps

c�1

hybris Data Hub

• MOM for commerce domain, providing consolidation, data

enrichment and the golden record for the hybris platform

• Serves as a key integration option between hybris and one

or more target systems

L10N � Hybr1s Commerce

[ ERP J• -...... Data Hub

Suite 5.2

(1)
[
LOAP J- �
r-... -
7 7

61

© hybris. An SAP Company HY400 31

 hybris Data Hub Features ('<)

• Full featured data mapping capability

• Simple composition of fragmented data

• Data cleansing

• Reduce data integration time 7 go to market faster

• Enable large-scale system transformation scenarios

62

q·o � . ... ··6) n. 6).

·... · ,... :Ce) @
,
: ... . . . ... ···... �
<> '

g. � ·- -.·.:lJ):· · <>··· ...·

-,

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:

:
,:· ..·:

' '•

r -, �
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.... ··..
"
/··
··. . ··... . .. ··r··�
�
.,1,,.

<>Q �;;; g fr�

�

....
.. . .. ..

Accelerators

hybris Back Office

Functional Architecture

Next Steps Order Management

SAP Integration
Data Hub
hybris Next Steps

('<)
32 HY400 © hybris, An SAP Company
 The hybris Wiki c�1
C Q.. SAPCll

Sign Up fOt tt\t hybns Wlkl »

» INNOVATION
INTELLIGENCE
Activity Stream AJ • FlllM: OFF INTEGRATION

- IC "I

•O

-•
Latest Release Info:
Release Notes
Getting Started and Product Documentation

64

hybris Experts - Developers forum

experts.hybris.com
httpS//CXp¢tU.h)'bris.col'l'\findeic.html

,! User Guide <>4117

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65

© hybris, An SAP Company HY400 33

 What did you learn? c�1
1 Accelerators

2 Back Office

3 Functional Architecture

4. Order Management

5 SAP Integration

6 Data Hub

7 hybris Next Steps

Whiteboard Review

I
66

The Whiteboard (HIDDEN SLIDE!!)

• Promotions

• Product Management

• Ease of use of Web Content Management

• Searchandizing

• Big Data

67

34 HY400 © hybris, An SAP Company

 Summary c�1
1. Commerce Accelerator

2. Search and Navigation

3. Advanced Personalization

4. Vouchers and Promotions

5. Digital Asset Management ·- �

6. Subscriptions and Bundling �/'

7 In Store
\
8. 828 Commerce

9. Workflows and Collaboration

10. Catalogs
11. Classification

12. Product Cockpit

68

Summary (continued)

13. WCMS Cockpit

14. Customer Service Cockpit
15. Cronjobs, lmpEx, REST and Localization
16. Data Validation
---.;::
17. Back Office

18. Order Management

19. Omni Commerce Connect

20. Mobile

21. Architecture

22. Data Mapping

23. Security

69

© hybris, An SAP Company HY400 35

 Where do you go from here? c�1
Additional ILT Offerings:
• hybris Essentials 2 Days Functional Analyst Training
• hybris Developer Training Part I - Core Platform
• hybris Developer Training Part 11 - Commerce

Complete Listing & More Details:

• http://www.hybris.com/en/services/training

Professional Services:
• http://www.hybris.com/en/services/professional-services

70

hybris_training@sap.com

Your trainer should be on this list, if they aren't please contact us on:
hybris_training@sap.com

• Ameya Joshi • Greg Robinson • Radisa Pantie

• Cui Jian • Julio Viegas • Shan Kathirvadivelan
• Dario Pedal • Luca Gennari (Chinnathambi)
• David Scheffel • Manfred Wolff • Shana Blair
• David Zekert • Markus Buchberger • Suryakant Surve
• Donald Brenner • Michael Albrecht • Tsuyoshi Kawarasaki
• Fernando Redondo • Noriko Goto • WenJu (Winston) Zhang
• Francois Levesque • Phil Ladd • WenQi (Samuel) Yang
• Gang (Safin) Li • Pierre Billon
• Greg Matus • Piotr Bukala

71

36 HY400 © hybris, An SAP Company