New Era Institute of Vocational and Continuing Education

Department of Vocational Education

September Semester 2018

BSOA 026 – Marketing Principles & Strategies

Final Assignment

Submission date:

Instructions:

i. Group work - 4 people a group

ii. Works done in words format, while presentation work in power point.
iii. Presentation during class.
iv. Upload ELP and submit the final assignment to trainer for marking.
v. Language: English
vi. Total mark: 40 marks
vii. Submission by or before 29th Nov 2018

PLAGIARISM DECLARATION FORM

1. I know that plagiarism means taking and using the ideas, writings, works or inventions of
another as if they were one’s own. I know that plagiarism not only includes verbatim copying,
but also the extensive use of another person’s ideas without proper acknowledgement (which
includes the proper use of quotation marks). I know that plagiarism covers this sort of use of
material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment project must be accurately referenced. I have followed the
rules and conventions concerning referencing, citation and the use of quotations as set out in
the Departmental Guide.
4. This assignment project was written by me and in my own words, except for quotations from
published and unpublished sources which are clearly indicated and acknowledged as such. I
 acknowledge that copying someone else’s assignment, or part of it, is wrong, and that
submitting identical work to others constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention
of passing it off as their own work.

Student Name & ID:

1.
2.
3.
4.

Trainer Name :

Date : 01/11/2018

Signature :

Task: (content = 20 marks; creativity = 10 marks, presentation = 10 marks)

Your objective is to create a marketing plan for an actual business.

Your written marketing plan (use template) should include:

 Choose the name of your product. Be creative. 2 marks
 Develop a slogan or tagline for the product 2 marks
 Identify your target market. Consider the following: 4 marks
 Demographics (age, gender, income, occupation)
 Psychographics (lifestyles, leisure time)
 Geographics (town, county, state, region, country, etc.)
 Consumer behaviors
 Explain your product strategies and decisions (each 3 marks) = 12 marks
 Packaging, product benefits, special features that will set this product apart from
its competitors, etc.
 Explain your place strategies and decisions
 What is going to be the distribution strategy to get this new product into the
hands of consumers? (think about practicality, efficiency, and cost when
considering the best distribution strategy).
 Explain your price strategies and decisions
 Demand-based, cost-based, competition-based, combination, etc.
 psychological pricing strategies
 Explain your promotion strategies and decisions
 What’s your message and how will you communicate it?
 How and in what format will you reach your customer?
 Print, broadcast, special events or sales promotions, etc.
  Describe any advertisements

Remember, the more defined your target market, the easier it will be to figure out how to reach them. All
marketing decisions should be made with the target market in mind.