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JKR Intro
Bloom & Blossom
11.02.19
Proudly independent
Globally connected
Over 300 Strong
We design brands.
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We design brands for scale
We design brands for disruption
We design brands for good
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Identity Voice
Motion Space
Graphic
Structural
Film & Motion
Production
Visualising
Retouching
Photography
Experiential
Content
Voice
Copy
Big & Strategic
Entrepreneurial
& Agile
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Unique Ownable Memorable
Brand Ideas Identities Experiences
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Gut Stuff
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Idea
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Make sh*t cool.
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Identity
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Experience
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Grew 34,000 social media
followers in 6 months.
Investment, supplier and global partner
in Kerry foods in under a year.
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Ugly
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Ugly - pre why
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Build a
Take on Get into
healthier
the big the
nation boys. chiller.
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Idea
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Beautiful Canned Sparkling
brands drinks water
aren’t aren’t comes in
called ugly. healthy. bottles.
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Subvert Soda.
We’re not here to give you wings or ask you to taste the feeling.
We’re here to expose the Ugly truth and make good on our promises.
Nothing artifical. No bullshit. No compromise.
It’s time to get real, it’s time to get Ugly.
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Identity
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Experience
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Subvert Soda
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10X increased sales in first year.
Launched D2C in US.
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Hippeas.
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Idea.
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Identity
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Experience
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Fastest growing natural food
brand in the US
$70m projected revenue in 2019
Enterprise value $300m+
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Miller Harris.
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Tender Is The Night.
F. Scott Fitzgerald
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Inspired by the novel’s fleeting moment of transcendence:
“a scherzo of colour” in a Riviera Garden, Miller Harris set
perfumers, publishers, florists and designers alike a challenge: to
bring Fitzgerald’s words to life.
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Making sustainability beautiful.
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Making sustainability beautiful.
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Christmas packaging volume reduced by a
factor of 10 on previous year.
34% sales increase on previous year.
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Form.
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Make beauty simple for people of colour.
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An agile process for
brand development
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Gate Project Workshop Co-creation Go-To-Market Performance
Kick-off Workshop Strategy Reviews
Competition and category trends central brand idea for design. Design key elements of the brand Brand Book/ Toolkit
visual and verbal identity Final documentation of the brand
Audience Discovery Design Territories
identity with inclusion of final assets.
Prioritisation, Personas with Up to 3 design territories with Brand World
Journey Mapping. Option for mood-boards and key assets Illustration of brand on packaging, Partner Pack
focus groups / online panel. across up to 3x touchpoints. digital, point-of-sale, retail, social… Full asset pack for retail partner
Deliverable
Strategic Blueprint Purpose, positioning Core brand equities and Evolving the brand and
and initial design brand architecture range in the market
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Partnership model
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Partnership Fees
Payment for services and materials
over an agreed period.
Commercial
Royalties
Structure Percentage of total sales over an
agreed period.
We have a 3 part commercial
structure for working with
Equity
entrepreneurial businesses.
Percentage ownership in the business.
This structure allows us to reduce
fees for initial investment and form
an invested long term partnership
with a business.
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