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ffi&ffircffireffi
o
raining is differcnt from
I.MilHilI
o keynoting, facilitati ng,
coaching, consulring,
lf atrcrdees wcrc only looking for ccn-
tcat, they could search on the internfi.
C)ften, ymr audiencc challenp may be
and the many other ways
kn muh contLall they arc looking for
C expens share content. After sornc'bo{ to validate or make setrsc of
the inforrnation thcy haw.
conducting more than 8oo l-css experierred prcscrters fall back
workshops, I have identified on filling rrcr'7 moment urirh detrsc con-
tcfit. The most cffcctivc trainers make
a three components to a spacc for idcas and contctrt to land and
successfiI workshop. for panicipants to assimilate thc infor-
matkln and eontribute their own ideas.
Dtrn't make thc mistakc of too linlc
content, thorgh. Panicipants (xpect to
gain new insights from the prcstntcr.
Croup activides, humor, or using your
owry cntcrtaining" lifc story to illus-
trirte your point ad nauseam may lcuvc
thcm fceling likc they (or you!) wastcd
thcir timc.
Bring ctntent thly could not othcr-
$dse find*from your txrn cxpcrience,
original rc'srarch, or wcll-chosc.n clicnt
c?sc studics. Combinc your sourced
content with contt'nt co-cr&tcd with
the audkncc. "lhis can tak thr. firrm of
brainstorming in small groups, taking a
surw'y and comparing rtsults, or using
an online survcy tool to allov thc resrrlts

I I t<r shape. thc cofltent you providc.

 IED ,tl{UgZ, tlBA.
facrlnsted ,norE t 16, &o correnFrtch, hurilg
tfttgrd€ttve, engrytlgly t un,o.tolrs worrsrrqps
It 49 olthe 50 lrrrt€d staiea, across canada
rrafi Hdlttaxto vanco,/yat; anct tn Atrsaraae anct
Arefio ntso. redararxr$.es€rt dons.com
l, rt{IItA[Tr0l{
What works txcet'dingty wcll in
.45-minutc fcnmat may be a hllrrr if
presr'ntcd thc sart way twL{ thte\: to
six hours. Then: is an ebb and flos, to
ytxr audicnce's crretgy lorcls.
0f thcrc is tlt dangrr of
cotrrse,
tqr much interactkm. My mother
oncc armplaimd aftcr a workshop,
'We di&t't lcara anything. We would
facilitator
play a game, rrftcr which thc
would say, "furn to your ncighbor and
tell tht'm something )rou disctwe'rcd."'
Many trainc'rs chorcoyaph their
wurkshops by following thc /zo rulc:
lJ\ery $cven minutes changc lrtrur
mcthcxl of delivc'ry (vidc.o, rtory). Every
ro minutcs6ct yruratterdccs iwolved
(activity, movl'rmnt, small group).
Audicncc mcmbers espccially
ctrjoy learnin$ morc about them-
sclves as individuals a*d about
their fcllow participants. Considcr
conduting short asscssment, thcn
a
intcracting with the participants
about their results.
-Trainingisr
proctss,
rol a[ ellsrll lk grnal0r
ftr ittlrraiiicrt, {itc
$tflal*r lii* rnsults,"
-&ob Plke, CPLP Fellow,
CSe CPAS, Chalrnafl of
PB Assocrates
CBP,nas
a $ff-rltt-ffirr
3,I{tlt}Iilfi
Adr.rlts spcnd millions of dollars cach
yr:ar to hcrar comcdians ard go to com-
cdy clubs, yct nobody has (vcr s?ent
as much as a dimc to sec a ltrwerl,oint
prcscntation.
Donc wcll, humor can be uscrl to
bocxt cnc"rgy in thc bw spots, human-
izc thc prcscntcr, arxl relax the mind
so it's rady to takc in nv.rre of thc
hcavier contcnt.'lte brx;t hunpr oftcn
shirrs throrgh fu nny, prrrcnal stories
ttrat can illustratc a point. lf )rx havc
dccp expcrtise in your topic, you likely
can minc ytxr ourn cxpcricncc to find
funrry storics that are cornptctely on
topic ard cznnot possibty bc a n:peat
of soroconc clsc's humor.
How do you farc on thcse thrcc ch-
ments? ls it tirrr: for an audit? lnvite
an NSA colltaguc to attLTrd your
sa;sion and kc.cp a tirr.line of csn-
tcnt, intcr:rction, and hunmr. Whc'rc
wLye the highs 'and thc lours in crrryy
level? What hunv;r sparkcd and what
fcll ffat? Ust thc fcudback to makc a
lgood workshop cvcn better. I
.Peuplr
willpay mueh
'sil8rlaiillllffil
Illsrs f0r
than thry svtr ltiilfsi
*durattnn,'
*Johnng Carson
IlltHffit{ff
Here is an example of one approach
that incorporates all three keys. This
technique allows bolh i*roverts and
extroveris to share their ideas while
including significant interaction and
allor*ing the partlcipantsto shape the
content of the workshop. Be ready
with y$ur humoro$s stories to illu$-
kate the llkely responses,
Use muhtolored sticky notes.
Pick one color for questions and
ask seueral olthe partlcipants {five to
nine) to write down an open-erded
question relevant to the dsy'$ topic
that theywould liketo h&re answered.
Each qrestion should be on its own
sticky note snd uniquelynumbered.
Affx the notes to the wall h nunreri-
cal order, leaving rodn io pnrt a&itond
stkky notes beneath eeh one.
Slowly read the questions to the
group. Do not identlfy the writers of
thequesdons in any way.
Ask audlence members to write
on6 response per questlon on a
different colored stcky note and refer-
ence the number o{ the question they
are answering. Each partlcipant c6n
answer multiple queslions, each on a
separate note.
Here padicipar*s place th€irsticky-
note responses below the question
thqy are answering,
Pick an attendee to read each
questlon and the ,esponses to the
gror.rp. Choose sonreone h the sessbn
who has enioyed gettitg attrntion or
who has a clear, strong vohe.
The partlcipar*s hane iust framed
the content of ihe workshop and sig-
nificantly contributed to the sdutions.
Nowyou can weave your content and
lunny stories throughant to capltsllze
on lhis int€roctive approach.