with subject existing Analysis analysis experts literature
Management Research Problem / Question
Research framework / Analytical model
Statement of Research Objectives
Formulation of Research Hypothesis
DECISION PROBLEM RESEARCH PROBLEM*
1. What should be done to increase the 1. What is the awareness and purchase customer base of organic products in the intention of health conscious consumers for domestic market? organic products?
2. What is the impact of shift duties on work
2. How to reduce turnover rates in the BPO exhaustion and turnover intentions of the BPO sector? employees?
3. How does Widex/ industry leader manage its
3. How to improve the delivery process of supply chain in India/Asia? Widex hearing aids in India? 4. What is the satisfaction level of the company 4. Should the company continue with its with the existing vendor? Are there any gaps? existing security services vendor or look at an Can they be effectively handled by the vendor? alternative? 5. What is the current investment in Real Estate 5. Can the Housing and real estate growth be and Housing? Can the demand in the sector be accelerated? forecasted for the next six months?
6a. what has been the Leadership initiatives
6. Whom should ICICI choose as its next and performance record of ABC viz. XYZ? Managing director- Mr ABC or Mrs. XYZ? 6b. Can a leading aggressive private sector bank accept a woman as its leader?
Research Methodology Framework Bhaskar Sinha
Management Dilemma Basic vs Applied
Defining the Research Problem
Formulating the Research Hypothesis
Developing the Research Proposal
The Research Framework
Research Design
Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Data Refining and Preparation
Data Analysis & Interpretation
Research Reporting
Management / Research Decision
Research Methodology Framework Bhaskar Sinha
RESEARCH QUESTION (University HIERARCHY STAGE DESCRIPTION Estates Example) What percentage of prospective Unawareness Not aware of your brand student residents are unaware of satellite television? What percentage of prospective Awareness Aware of your brand student residents are aware of satellite television? What percentage of prospective student residents who are aware of Know something about your Knowledge it know that satellite television (1) brand has 150 channels, (2) premium channels, and (3) pay-for-view? What percentage of prospective student residents who know Have a positive feeling about Liking something about satellite television your brand feel negatively, positively, or neutral about having it in their apartment? What percentage of prospective student residents who are positive Intention Intend to buy your brand next about having satellite television in their apartment intend to rent an apartment with it? What percentage of the market Have purchased your brand in Purchase* purchased (tried) your brand in the the past past? What percentage of the market has purchased your brand more than Repurchase/Loyalty* Purchase your brand regularly other brands in the last five purchases?