Current Past Temporary

Employment Employment Employment

WORK EXPERIENCE
DRIES KOPPENOL Freelancer
SEP 2014 - CURRENT

Strategic Concept Developer
Marketing
INTRO
Hi! Nice to meet you! I’m Dries.
As a marketer I’ve always been intrigued
by how people tend to communicate. Why
something did work and most importantly
why did someone eventually care? In fact:
people love buying stuff, but hate being
sold. So how do you create a meaningful
experience in their mind. Or more
precisely why would they even be
bothered to care?... Excellent question!
PERSONALITY
DIPLOMAT
Strategic Concept Developer: Concept & Design: Websites, Concept & Design:
Print & Media, Concept & Design: Business Presentations, Concept Development:
Marketing & Growth Hacking, SEO/SEA/ONLINE MARKETING, Project Management,
Copywriting, Market Research
SEP 2018 - CURRENT
REDCARROTS
Marketing- / Project Manager:
MARCH 2017 - SEP 2018
WAASLAND AUTOMOTIVE
Marketing- / Digital Experience Manager: During my time at Waasland
Automotive I had the chance to embrace serveral digital projects, managing from
developing a digital transformation strategy, hosting events (Mustang Desire Day),
coördinating an online marketing strategy, optimizing and maninging online- &
SOME channels and optimising internal workflows.
SEP 2014 - SEP 2016
LA BELLE MAISON
Marketing / Business Strategist: Working at La Belle Maison I’ve
managed to become a full-time marketer: managing external partners, developing
diverse projects, creating branding- & promotional content, maintaining the
website, digitalizing external and internal workflows & more
JUL 2014 - SEP 2014
SEQR - SEAMLESS PAYMENTS SE
Marketing Specialist: During my employment at SEQR I had the opportunity to
craft the first step stones for a market introduction strategy, sketched and
managed the development of the landings pages and the social media websites
and created interactive marketing material like leaflets and flyers.

STRATEGIST RetailDetail JUL 2013 - AUG 2013

Strategy- / communication advisor: Working at RetailDetail, I’ve provided direct

DETERMINED
management assistance and sketched the strategic development- & promotional
PERCEPTIVE process of ‘The Loop’. An omnichannel showroom bundling all latest technologies
to indirectly connect manufacturers to wholesale- & business owners.
INTRAPRENEUR
StudioSpark FEB 2013 - JUN 2013
INTENT Management / production assistant: Working at StudioSpark, a creative
sustainability agency - proving that sustainability is not just a marketing gimmick
but also a thorough resource for any organisation - I have learned how to craft a

THINGS I good story and how to develop a profound and insightful idea.

PERSONAL SKILLS
CHALLENGES

CONCEPT DEV. CONCEPT STORYTELLING

DEV.
BRANDING PROJECT PRINT- / DIGITAL
MANAGEMENT ADVERTISING
STORYTELLING
WEBDESIGN CORPORATE
SOMETHING NEW PROFICIENCY

MANAGEMENT
‘ASSISTANT’
CONTACT ME
NATIVE C1 B2

+32 493 18 41 72 EDUCATION

drieskoppenol@gmail.com B B A M a r k e t i n g & B u s i n e s s A d m i n i s t r a t i o n / 2009 - 2013
linkedin/in/drieskoppenol Katholieke Hogeschool Kempen: Bachelor Business Administration
KdG Groenplaats: Bachelor Marketing - Minor E-communication

A p p l i e d m u l t i m e d i a t e c h n o l o g y / 2007 - 2009
KTA De Merodelei Turnhout: Applied Multimedia Technology