Bessler Design BP Ang

CONFIDENTIAL
Bessler Design
Render.Pro
Von B.
be Diferent be Better
Business plan
Prepared June 2018
Contact Information
Artur Bienko
artur.bessler@gmail.com
+48574620062
www.arturbessler.com
Szymanowskiego 7A/17
Warsaw, MAZ 03477, POLAND
Bessler Design
Table of Contents
Company .................................................................................................................................. 1
Overview ......................................................................................................................... 1
Executive Summary ............................................................................................................... 3
Problem & Solution....................................................................................................... 3
Target Market ................................................................................................................. 4
Competition .................................................................................................................... 5
Expectations .................................................................................................................... 6
Execution.................................................................................................................................. 8
Marketing & Sales ......................................................................................................... 8
Operations ....................................................................................................................... 9
Financial Plan ....................................................................................................................... 12
Forecast .......................................................................................................................... 12
Statements ..................................................................................................................... 15
Appendix ............................................................................................................................... 18
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

information and is shared only with the understanding that you will not share its contents or ideas
with third parties without the express written consent of the plan author.
Bessler Design
Company
Overview
Ownership & Structure
Bessler Design company is divided into two brands - e-commerce - Von B.,
dealing in sale of retail products in the field of gardening and home accessories (B2C).
The second brand - Render.Pro is involved in the design of these products as a
collaboration with Von B. Additional activity for Render.Pro is graphical rendering
services for architectural companies (B2B). Such business diffusion positively affects
the financing aspects in the first years of operation.
Company history & CEO
The author and founder of the Bessler Design is Artur Bieńko (CEO). The idea
appeared after Artur's return from the USA in 2016, where he could get acquainted
with the sales model on the Amazon FBA (Fulfillment By Amazon). Then he decided
to continue this idea and start introducing products under his own brand, mainly to
the US and UK market. His education allows him to design his own products.
Associated with design and CAD software for over 10 years. Since 2003, tied with the
sales platforms of e-commerce.
In recent years, have been exploring the Amazon marketplace. Has a Master's
Degree in Landscape Architecture, which allows him to create the best possible
products in the field of gardening or interior decoration. Participant of numerous
courses in the field of e-commerce and product rendering.
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Bessler Design
Advisors
Contacts with many sales groups and mentors on Amazon FBA. Access to an
elite support group for future sellers on Amazon. Relations with graphic designers,
product designers, etc.
Possibility to take part in Amazon Launchpad Program. Platform provides

resources, expertise, and global infrastructure (onboarding support, marketing
services or exclusive promotions) to new entrepreneurs and startup companies to sell
and deliver innovative products to millions of Amazon customers.
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Bessler Design
Executive Summary
Problem & Solution
VonB.
The global e-commerce market is growing from year to year. Amazon

marketplace currently breaks the sales records. Unfortunately, this factor is
inextricably connected with the growing saturation of the market and the still-
increasing competition. Consequently, the quality of the products is reduced in order
to achieve the highest profits. What distinguishes the VonB. brand in comparison to
the competition, is continuous work on quality, especially on the negative product
reviews issued by customers. This is among others, a task of the subsidiary brand
Render.Pro, which deals with the improvement of the product in accordance to
customer`s needs.
The Von B. portfolio products range mainly from the gardening to interior
design. All new products meet the requirements of ergonomics and ease of use. Each
prototype undergoes detailed tests before ordering the first batch from the
manufacturer.
The first two planned products in our portfolio are: garden kneeler seat and
garden leaf bag. Kneeler will be adapted for the elderly by equipping it with soft
protective pads that facilitate getting up, and reinforced joining welds. Reported
defects like a low quality, low stability or strength will be removed. The device will
be painted in bright color for better visibility. The leaf bag will be completely
redesigned. It`s going to be an easy-to-use bag for scraping and transporting leaves.
The goal of VonB. is supply our customers in the US and Europe of innovative
products. To achieve this goal, the brand is guided by the principles of customer
satisfaction, teamwork, innovation and continuous improvement.
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Bessler Design
Render.Pro
The main task of the subsidiary company under the Render.Pro brand will be the
preparation of architectural and product visualizations. Innovation in this aspect will
be the use of the most modern rendering software that enables one of the highest
quality on the market (photorealism). Visualizations prepared in this way will provide
invaluable help during the preparation of the project by the developers or designers.
The market for this type of services is constantly growing, especially in Eastern Europe
but also around the World. Customers increasingly require high quality renders.
Target Market
Von B.
Target Market for Von B. brand products is Amazon marketplace, which in

2017 reached over 44% coverage of the entire e-commerce market in the US, with a
turnover of nearly USD 200 billion. The Amazon platform is also available in Europe,
Asia or Australia. Von B. plans to introduce its products to the US and UK markets in
the initial phase of sales. In the following years, expansion into other Amazon markets
is planned as well as sales through our own e-commerce platforms (von-b.com) or
stationary stores like Walmart and Tesco on a distribution basis as a vendor.
Statistic gives information on the worldwide number of active Amazon customer

accounts between 2007 and 2015. At the end of 2015, the American multinational
e-commerce company announced 304 million active customer accounts. On the peak
day, Nov. 26, customers ordered more than 26.5 million items worldwide across all
product categories, which is a record-breaking 306 items per second.
Render.Pro
The main interested parties in rendering services will be real estate and
architectural companies, interior designers, architects (B2B) and, to a lesser extent,
private individuals (B2C). Demand for similar services is steadily growing, which is
related to the development of construction caused by good economic conditions.
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Bessler Design
Competition
VonB.
The analysis was made on the basis of 1st page listing for a given keyword -
garden kneeler seat and garden leaf bag - products introduced as the first under the
Von B. brand. Garden kneeler seat on June 2018 sells 15 sellers on 1st page listing with
average monthly turnover of $6,000 and an average sale of 165 units per month (US)
and £ 1,500 of turnover with an average monthly sale of 260 pieces of product for the
UK market.
For the garden leaf bag - $ 3700, the average monthly turnover for the Amazon US
market - 135 pieces, for the UK - £ 4,500 - 150 items.
The market is already saturated, however, the competitor`s products are not too
different from each other, there is the possibility of their development and
modernization.
Our advantages
Products under the Von B. brand will be deprived of the most frequently
indicated defects by the consumer, will be tailored to different age groups, especially
the elderly with movement disabilities. The product design and packaging will also
be improved, positively affecting its ergonomics / utility. Customer service will be
improved compared to the competition.
Render.Pro
The main competitors include companies with a similar profile with many
years of experience and global reach. (e.g., viscato.com, easyrender.com,
drowart.com, vrender.com, go3dviz.com)
Risks/barriers to entry
For the VonB. brand, one of the basic threats is the total dependence on the
Amazon platform in the first years of operation. In the case of blocking the listing /
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Bessler Design
account - results in a complete blockade of sale for a given market. High

competitiveness especially on the American market is a big threat. The problem may
be the logistic process of delivering goods to Amazon warehouses and the inability
to personally control production in China. In the case of Render.Pro, the main barrier
to entry is also the competitiveness of experienced companies with a global reach.
Expectations
Forecast
Planned income in the first year of Bessler Design and its two dependent
brands VonB. and Render.Pro is $ 8279. The first profit of $ 920 is planned for March
2019. The first two months of activity generate a total loss of $ 10,400. In the following
years, the VonB. brand was assumed to increase sales by 10% for 2020 and 15% for
2021. The price per man-hour for rendering services in Render.Pro will increase from
30 $ / h (2019) to 40 $ / h (2020). (pessimistic)
The main goal for Bessler Design is to achieve a net profit of $ 38,000 in the
third year of operation (with a pessimistic forecast). Also, expanding its offer with
new product - portfolio and gradual abandonment of the Amazon platform, for its
own sales sources under the VonB. brand.
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Bessler Design
Financial Highlights by Year
Financing Needed
Funds in the amount of $ 14,000 come from the founder, another $ 7,000 from
interest-free private loan with payment deferred for one year. A total of $ 21,000.
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Bessler Design
Execution
Marketing & Sales
Marketing Plan
At the beginning of the activity, the Von B. brand will focus on the promotion,
mainly due to the Amazon platform (PPC). This technique will elevate listings to the
first page, which will allow high-level sales. Therefore, the initial campaign will be
very aggressive and greater part of the profit will be absorbed in the first months of
operation. As supporting campaigns, Facebook Ads and Google Ad Words will be
used along with advertising videos on YouTube. The brand page on Facebook and the
website www.von-b.com will be launched.
The Render.Pro brand will be promoted through social media as well as Google Ads.
In the first months of operation, the service price will be reduced by 50% of the price
per working hour compared to the competition. The portfolio website www.render.pro
will be launched.
Both for the main company Bessler Design as well as the subsidiary brands Render.Pro
and VonB. brand design/identity will be developed.
Sales Plan
VonB.
The entire sale will take place through the Amazon FBA platform, which deals
with both the shipment of goods and after-sales service at a very high level. Goods
must be delivered to their warehouses in the US and UK and they will take care of the
rest. It allows company to reduce its own storage to almost 0, in the initial phase, the
whole business is able to lead by one person. Main task are sales and advertising
campaigns monitoring, answering client’s questions about the product. Possible
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Bessler Design
returns are already on the Amazon side, which charges appropriate fees for such
service.
Render.Pro
Sales of architectural rendering services will be operated mainly due to their

own website (www.render.pro) and professional architectural online services.
Product/Service segmentation
For products offered by the VonB brand it is assumed that 50% of clients aged
from 35 to 50 years, 30% will be older people, 20% younger than 35 years.
For services in the Render.Pro brand, customers were divided into business –
B2B – 75% (development companies, designers, architects) and individual customers
- 25% (B2C).
Operations
Locations & Facilities
The company's headquarters will take place in Warsaw, Poland. A computer

with access to the Internet and a telephone are sufficient to manage the entire business.
All sales logistics including product shipments and returns will be operated by
Amazon FBA platform especially in the first years of operation. An additional expense
will be a rendering station with specialized software (Render.Pro).
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Bessler Design
Technology
Von B.
Technical aspects will remain on the Amazon side. The company will be
assisted with inventory management software, taxes or various statistical platforms.
The entire production will be transferred to a manufacturer in China, holding

appropriate materials and a machinery park. After each production stage, quality
control performed by an external company will be carried out. This is to check the way
the product is made and packed.
Product implementation for VonB. brand:
Market Research & Competitive Analysis  Development of a new product in

cooperation with Render.Pro  Prototype production at an external factory 
Prototype tests and possible corrections  Test batch of product order  Product
inspection in a factory  Shipping to Amazon in the USA and UK  Trial sale
(marketing optimization) Decision on high volume production and sale.
Render.Pro
The main tool will be a desktop computer with high computing power, the so-
called, rendering station equipped with the latest software in the field of rendering
and graphics.
Product / service protection
In the case of the VonB brand, for each new product, a patent application and
trade mark registration will be filed for the country of sale. The Render.Pro renders
will be protected by a watermark and electronically, making it impossible for
unauthorized persons to use them.
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Bessler Design
Certificates / Licenses
Offered products / services do not require certification for the American

market. In the case of garden accessories, CE manufacturer's declaration for the UK
market will be required.
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Bessler Design
Financial Plan
Forecast
Key assumptions
VonB.
The forecast was prepared after a long-term research of the Amazon sales
platform, especially for listings of products that will be introduced in the first place
(Garden Kneeler Seat and Garden Leaf Bag). The estimates are based on the first page
of listing for each product both from the US and UK markets. Real sales of the product
were examined by accessing the inventory data. The forecast assumed a 5% market
segment for a given product and a forecasted increase in sales by 10% and 15% in 2021.
The quantity of units sold was adjusted to the historical seasonality of sales. The
projected net profit from each product should not be less than 20% before tax.
Render.Pro
In the forecast, the rate was assumed to be a man-hour of initially 30 $ in 2019

to 40 $ in 2021. The number of hours per month was set to 80. The costs incurred
include the purchase of specialist software and a rendering station.
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Bessler Design
Revenue by Month
Expenses by Month
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Bessler Design
Net Profit (or Loss) by Year
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Bessler Design
Statements
Projected Profit and Loss
2019 2020 2021

Revenue $47,022 $81,057 $100,343
Direct Costs $19,773 $36,513 $46,961
Gross Margin $27,249 $44,545 $53,382
Gross Margin % 58% 55% 53%

Operating Expenses
Trade Mark Registration (US / UK /
$1,160
PL)
Graphic Design US $100
Graphic Design UK $90
Product Photography US $150
Product Photography UK $150
Product giveaways $400
China Inspection Services $500
Promo Video $200
Rendering Software $3,000
Rendering Station $4,000
Marketing (Render.Pro+VonB) $6,550 $6,500 $5,000
Rent $600 $600 $600
Total Operating Expenses $16,900 $7,100 $5,600
Operating Income $10,349 $37,445 $47,781
Interest Incurred
Depreciation and Amortization
Income Taxes $2,070 $7,489 $9,556
Total Expenses $38,743 $51,102 $62,117

Net Profit $8,279 $29,956 $38,225
Net Profit / Sales 18% 37% 38%
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Bessler Design
Projected Balance Sheet
2019 2020 2021

Cash $10,349 $45,724 $86,016
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $10,349 $45,724 $86,016
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $10,349 $45,724 $86,016
Accounts Payable $0 $0 $0
Income Taxes Payable $2,070 $7,489 $9,556
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $2,070 $7,489 $9,556

Long-Term Debt
Total Liabilities $2,070 $7,489 $9,556
Paid-In Capital
Retained Earnings $8,279 $38,235
Earnings $8,279 $29,956 $38,226
Total Owner's Equity $8,279 $38,235 $76,460
Total Liabilities & Equity $10,349 $45,724 $86,016
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Bessler Design
Projected Cash Flow Statement
2019 2020 2021

Net Cash Flow from Operations
Net Profit $8,279 $29,956 $38,225
Depreciation & Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $2,070 $5,419 $2,067
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $10,349 $35,375 $40,293

Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &

Financing
Cash at Beginning of Period $0 $10,349 $45,724
Net Change in Cash $10,349 $35,375 $40,293
Cash at End of Period $10,349 $45,724 $86,016
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Bessler Design
Appendix
Profit and Loss Statement (With monthly detail)
Page 18 of 31
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that
you will not share its contents or ideas with third parties without the express written consent of the plan author.
Bessler Design
2019 Jan '19 Feb '19 Mar '19 Apr '19 May '19 June '19 July '19 Aug '19 Sept '19 Oct '19 Nov '19 Dec '19
Total Revenue $1,454 $1,730 $3,190 $4,948 $4,746 $4,693 $3,886 $4,004 $5,046 $4,346 $4,343 $4,636
Total Direct
$1,124 $1,212 $1,619 $2,497 $1,887 $1,846 $1,245 $1,321 $2,100 $1,563 $1,568 $1,791
Costs
Gross Margin $330 $518 $1,571 $2,451 $2,858 $2,848 $2,640 $2,684 $2,946 $2,783 $2,775 $2,845
Gross Margin % 23% 30% 49% 50% 60% 61% 68% 67% 58% 64% 64% 61%
Operating
Expenses
Trade Mark
Registration (US /$1,160
UK / PL)
Product
$150
Photography US
Product
$150
Photography UK
China Inspection
$500
Services
Promo Video $200
Marketing
$800 $750 $600 $500 $500 $450 $450 $450 $450 $450 $450 $700
(Render.Pro+VonB)
Rent $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Total Operating
$10,100 $1,300 $650 $550 $550 $500 $500 $500 $500 $500 $500 $750
Expenses
Page 19 of 31
Bessler Design
Operating
($9,770) ($782) $921 $1,901 $2,308 $2,349 $2,140 $2,183 $2,446 $2,283 $2,275 $2,095
Income
Interest Incurred
Depreciation and
Amortization
Income Taxes $0 $0 $0 $0 $0 $0 $0 $250 $489 $457 $455 $419
Total Expenses $11,224 $2,512 $2,269 $3,047 $2,437 $2,346 $1,745 $2,071 $3,089 $2,520 $2,523 $2,960
Net Profit ($9,770) ($782) $921 $1,901 $2,308 $2,349 $2,140 $1,933 $1,957 $1,826 $1,820 $1,676
Net Profit /
(672%) (45%) 29% 38% 49% 50% 55% 48% 39% 42% 42% 36%
Sales
Page 20 of 31
Bessler Design
2019 2020 2021
Total Revenue $47,022 $81,057 $100,343
Total Direct Costs $19,773 $36,513 $46,961
Gross Margin $27,249 $44,545 $53,382
Gross Margin % 58% 55% 53%
Operating Expenses
Trade Mark Registration (US / UK / PL) $1,160
Product Photography US $150
Product Photography UK $150
China Inspection Services $500
Promo Video $200
Marketing (Render.Pro+VonB) $6,550 $6,500 $5,000
Rent $600 $600 $600
Total Operating Expenses $16,900 $7,100 $5,600
Operating Income $10,349 $37,445 $47,781
Interest Incurred
Depreciation and Amortization
Income Taxes $2,070 $7,489 $9,556
Page 21 of 31
Bessler Design
Total Expenses $38,743 $51,102 $62,117
Net Profit $8,279 $29,956 $38,225
Net Profit / Sales 18% 37% 38%
Page 22 of 31
Bessler Design
Balance Sheet (With Monthly Detail)
Page 23 of 31
Bessler Design
Cash ($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254 $10,349
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Inventory
Other Current
Assets
Total Current
($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254 $10,349
Assets
Long-Term Assets
Accumulated
Depreciation
Total Long-
Term Assets
Total Assets ($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254 $10,349
Accounts Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Income Taxes
$0 $0 $0 $0 $0 $0 $0 $250 $739 $1,196 $1,651 $2,070
Payable
Sales Taxes Payable $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current
$0 $0 $0 $0 $0 $0 $0 $250 $739 $1,196 $1,651 $2,070
Liabilities
Long-Term Debt
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $250 $739 $1,196 $1,651 $2,070
Paid-In Capital
Page 24 of 31
Bessler Design
Retained Earnings
Earnings ($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,000 $2,957 $4,783 $6,603 $8,279
Total Owner's
($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,000 $2,957 $4,783 $6,603 $8,279
Equity
Total Liabilities
($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254 $10,349
& Equity
Page 25 of 31
Bessler Design
2019 2020 2021
Cash $10,349 $45,724 $86,016
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $10,349 $45,724 $86,016
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets $10,349 $45,724 $86,016
Accounts Payable $0 $0 $0
Income Taxes Payable $2,070 $7,489 $9,556
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $2,070 $7,489 $9,556
Long-Term Debt
Total Liabilities $2,070 $7,489 $9,556
Paid-In Capital
Retained Earnings $8,279 $38,235
Earnings $8,279 $29,956 $38,226
Total Owner's Equity $8,279 $38,235 $76,460
Page 26 of 31
Bessler Design
Total Liabilities & Equity $10,349 $45,724 $86,016
Page 27 of 31
Bessler Design
Cash Flow Statement (With Monthly Detail)
Page 28 of 31
Bessler Design
Net Cash Flow

from Operations
Net Profit ($9,770) ($782) $921 $1,901 $2,308 $2,349 $2,140 $1,933 $1,957 $1,826 $1,820 $1,676
Depreciation &
Amortization
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Receivable
Change in
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $0 $0 $0 $0 $0 $0 $0 $250 $489 $457 $455 $419
Payable
Change in Sales
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Tax Payable
Change in
Prepaid Revenue
Net Cash Flow

($9,770) ($782) $921 $1,901 $2,308 $2,348 $2,140 $2,184 $2,446 $2,283 $2,275 $2,095
from Operations
Investing &
Financing
Assets Purchased
or Sold
Investments
Received
Change in Long-
Term Debt
Change in Short-
Term Debt
Page 29 of 31
Bessler Design
Dividends &
Distributions
Net Cash Flow

from Investing &
Financing
Cash at Beginning of
$0 ($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254
Period
Net Change in Cash ($9,770) ($782) $921 $1,901 $2,308 $2,348 $2,140 $2,184 $2,446 $2,283 $2,275 $2,095
Cash at End of
($9,770) ($10,552) ($9,631) ($7,730) ($5,422) ($3,073) ($933) $1,250 $3,696 $5,979 $8,254 $10,349
Period
Page 30 of 31
Bessler Design
2019 2020 2021
Net Cash Flow from Operations
Net Profit $8,279 $29,956 $38,225
Depreciation & Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $2,070 $5,419 $2,067
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Net Cash Flow from Operations $10,349 $35,375 $40,293
Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing & Financing
Cash at Beginning of Period $0 $10,349 $45,724
Net Change in Cash $10,349 $35,375 $40,293
Cash at End of Period $10,349 $45,724 $86,016
Page 31 of 31

Bessler Design BP Ang

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CONFIDENTIAL

Executive Summary ............................................................................................................... 3

Problem & Solution....................................................................................................... 3

Target Market ................................................................................................................. 4

Marketing & Sales ......................................................................................................... 8

Financial Plan ....................................................................................................................... 12

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Company history & CEO

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Possibility to take part in Amazon Launchpad Program. Platform provides

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

The global e-commerce market is growing from year to year. Amazon

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Target Market for Von B. brand products is Amazon marketplace, which in

Statistic gives information on the worldwide number of active Amazon customer

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

account - results in a complete blockade of sale for a given market. High

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Financial Highlights by Year

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

Sales of architectural rendering services will be operated mainly due to their

The company's headquarters will take place in Warsaw, Poland. A computer

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret

The entire production will be transferred to a manufacturer in China, holding

Product implementation for VonB. brand:

Market Research & Competitive Analysis  Development of a new product in

Product / service protection

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Offered products / services do not require certification for the American

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In the forecast, the rate was assumed to be a man-hour of initially 30 $ in 2019

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Net Profit (or Loss) by Year

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2019 2020 2021

Direct Costs $19,773 $36,513 $46,961

Gross Margin $27,249 $44,545 $53,382

Gross Margin % 58% 55% 53%

Graphic Design US $100

Graphic Design UK $90

Product Photography US $150

Product Photography UK $150

Product giveaways $400

China Inspection Services $500

Promo Video $200

Rendering Software $3,000

Rendering Station $4,000

Marketing (Render.Pro+VonB) $6,550 $6,500 $5,000

Rent $600 $600 $600

Total Operating Expenses $16,900 $7,100 $5,600

Operating Income $10,349 $37,445 $47,781

Depreciation and Amortization

Income Taxes $2,070 $7,489 $9,556

Total Expenses $38,743 $51,102 $62,117

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Projected Balance Sheet

2019 2020 2021

Other Current Assets

Total Current Assets $10,349 $45,724 $86,016

Total Long-Term Assets