Documente Academic
Documente Profesional
Documente Cultură
ISSN No:-2456-2165
"Instagram story is my main strategy. My audience is C. Opportunities and Challenges in Improving Competitive
more interested in seeing the story than having to scroll Advantage
photos on Kamala’s profile page from top to bottom which Competitive Advantage is an important thing that
is definitely time-consuming. The strategy that I did to get every company needs to maintain in running a business.
more audiences and increase engagement was with Competitive advantages can be in the form of product
periodic updates on the Kamala florist Instagram story, so uniqueness or marketing strategy differentiation. Instagram
that from the story, my audience could immediately reply to algorithms can help online businesses check market
ask about product details. This interaction will increase conditions through groupings.
engagement and also increase followers.” (Interview with
Kadek Ayu Inten Lestari, owner and admin from "This algorithmic system can help online florists to
@kamalaflorist. Date: November 25, 2018 at 11:00) see the latest updates from competitors, whether in terms of
product model development or branding. This update helps
B. Challenges of Instagram Algorithm for Online me as a producer and marketer to be more motivated in
Marketers creating the latest innovations, so that the uniqueness of my
The Instagram algorithm has a good opportunity for florist attracts customers." (Interview with Inash Sonya
business development purposes, but on the other hand, the Anggraini, owner and admin of @rhea_florist. Date:
lack of knowledge of the systematics of this algorithm has November 29, 2018 at 20:00)
an impact on the decreasing audience and engagement
gained. The more appropriate marketing strategy can be
achieved with this new Instagram system so that online
"Ever know about the systematics, but don't businesses continue to choose Instagram as a marketing
understand that the systematics is called the Instagram platform even though they don't increase sales
algorithm. Because I also did not follow all the rules made significantly. The complexity of the application of the
by Instagram algorithms, and my focus was more on the Instagram algorithm is also a motivation for online
existence of Kunda Flower Shop on Instagram through marketers to market a product.
updates that I did, whether it often uploaded Instagram
photos or stories without caring about what hastag was "I always launch my new products through Instagram
used. Often I also write the wrong caption and I have to stories because most of my audiences prefer to see
revise it right away, without knowing that it can affect the Instagram stories. As many product as I made that day will
audience. All this time I only get customers who repeat posted through story, only one or two of the best look that I
orders so I maintain that strategy." (interview with Ni uploaded on profile page. I also study this method
Made Ketut Kustari, owner and admin of regularly, seeing the development of the audience through
@kunda_flowershop. Date: November 22, 2018 at 16:40) the Instagram algorithmic system. This strategy is what I
use as a distinctive feature of my florist, always updating
The application of this algorithm is important for through the Instagram story.” (Interview with I Gusti Ayu
business development, but the amount of systematics that Tri Wahyuni Erika, owner and admin of
must be done at the same time makes the application @royalfloristbali. Date: November 26, 2018 at 14:10)
complicated and difficult to do. Time is the most important
challenge in the application of a more optimal Instagram
algorithm.
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