These Prices and Postage are approximations, but are very close to actual costs.

For actual costs refer to One to One Estimator.

These Prices do not include artwork.
Printing costs are built into the cost equations. For example =$E$21*(C8+E8+0.15) the 0.15 is the price for printing in this equation.
Product codes and printing costs are different than New Movers codes and printing costs.

Postage 1st Postage Postage 1st Postage

List Cost Class Standard Class Standard
List Per Record (R1-R4) (R1-R4) (All Others) (All Others)
Saturation 0.0055 N/A 0.179 N/A 0.179
Consumer (Base)
Add .005 ea. Addn'l 0.0170 0.199 0.225 0.324 0.225
Loyalty 0.0000 0.223 0.244 0.369 0.244
New Mover 0.0750 0.210 0.241 0.346 0.241
Composite 0.0500 0.223 0.244 0.369 0.244
Business (Base)
Add .013 ea. Addn'l 0.0410 0.199 0.225 0.324 0.225

Desired Markup
100.00%

Profit to Profit to Profit to

Cost Split Cost Split Cost Split Cost
Variable
Product & Size Targeting Text & Graphics 1000 1000 2500 2500 5000 5000 7500
3.5 x 5 Saturation "Resident" Yes 335 335 591 591 1,183 1,183 1,774
4/4* (R1) Basic Demo Yes 366 366 670 670 1,340 1,340 2,010
Client Supplied Data Yes 390 390 730 730 1,460 1,460 2,190
4 x 5.5 Saturation "Resident" Yes 156 156 591 591 1,183 1,183 1,774
4/4* (R3) Basic Demo Yes 366 366 670 670 1,340 1,340 2,010
Client Supplied Data Yes 390 390 730 730 1,460 1,460 2,190
4.25 x 6 Saturation "Resident" Yes 196 196 655 655 1,310 1,310 1,964
4/4* (R4) Basic Demo Yes 432 432 734 734 1,467 1,467 2,396
Client Supplied Data Yes 456 456 794 794 1,587 1,587 2,576
5x7 Saturation "Resident" Yes 385 385 705 705 1,410 1,410 2,115
4/4* (R5) Basic Demo Yes 442 442 849 849 1,698 1,698 2,546
Client Supplied Data Yes 466 466 909 909 1,818 1,818 2,726
5.5 x 8.5 Saturation "Resident" Yes 385 385 749 749 1,499 1,499 2,248
4/4* (R8) Basic Demo Yes 442 442 893 893 1,786 1,786 2,679
Client Supplied Data Yes 466 466 953 953 1,906 1,906 2,859
6 x 9.5 Saturation "Resident" Yes 405 405 749 749 1,499 1,499 2,248
4/4* (G2) Basic Demo Yes 462 462 893 893 1,786 1,786 2,679
Client Supplied Data Yes 486 486 953 953 1,906 1,906 2,859
6 x 10 Saturation "Resident" Yes 425 425 849 849 1,697 1,697 2,546
4/4* (G3) Basic Demo Yes 482 482 992 992 1,985 1,985 2,977
Client Supplied Data Yes 506 506 1,052 1,052 2,105 2,105 3,157
8.5 x 11 Saturation "Resident" Yes 625 625 1,034 1,034 2,017 2,017 3,003
Self Mailer Basic Demo Yes 682 682 1,177 1,177 2,305 2,305 3,434
4/4* Client Supplied Data Yes 706 706 1,237 1,237 2,425 2,425 3,614
5.5 x 8.5 Saturation "Resident" No - 658 658 1,178 1,178 1,767
4/2** (D4) Basic Demo No - 802 802 1,466 1,466 2,198
Client Supplied Data No - 862 862 1,586 1,586 2,378
Profit to Profit to Profit to
Split Cost Split Cost Split

7500 10000 10000 20000 20000

1,774 2,365 2,365 4,730 4,730
2,010 2,680 2,680 5,360 5,360
2,190 2,920 2,920 5,840 5,840
1,774 2,365 2,365 4,730 4,730
2,010 2,680 2,680 5,360 5,360
2,190 2,920 2,920 5,840 5,840
1,964 2,619 2,619 5,238 5,238
2,396 2,934 2,934 5,868 5,868
2,576 3,174 3,174 6,348 6,348
2,115 2,820 2,820 5,640 5,640
2,546 3,395 3,395 6,790 6,790
2,726 3,635 3,635 7,270 7,270
2,248 2,997 2,997 5,994 5,994
2,679 3,572 3,572 7,144 7,144
2,859 3,812 3,812 7,624 7,624
2,248 2,997 2,997 5,994 5,994
2,679 3,572 3,572 7,144 7,144
2,859 3,812 3,812 7,624 7,624
2,546 3,394 3,394 6,788 6,788
2,977 3,969 3,969 7,938 7,938
3,157 4,209 4,209 8,418 8,418
3,003 3,979 3,979 7,958 7,958
3,434 4,554 4,554 9,108 9,108
3,614 4,794 4,794 9,588 9,588
1,767 2,285 2,285 4,556 4,556
2,198 2,860 2,860 5,706 5,706
2,378 3,100 3,100 6,186 6,186