GA Trade Sept 07 9/19/07 9:52 AM Page 1

GERMAN AMERICAN
Magazine of the German American Chamber of Commerce

Michael Blickle, AVL List GmbH,

Austria and Marc Rovin,
MR Financial, USA create
a global partnership
Volume 18 · Number 7 · September 2007 · $5.00

GACC • 75 Broad St • NY, NY 10004 • USA PRSRT STD

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PAID
CLEVELAND, OHIO
PERMIT #1890
ThyssenKrupp’s New Facility [18]
2007 Transatlantic Program [22]
If You are Going to San Francisco... [25]
DACHSER: Intelligent Logistics [26]
ChronoDynaMetrics [28]
GA Trade Sept 07 9/19/07 9:52 AM Page 2

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2 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:52 AM Page 3
A Stronger Europe
is a More Reliable Partner
B
ringing a long period of
self-reflection to an end,
EU leaders agreed on
June 23 to take European inte-
gration an important step
forward. A new “reform treaty”
for the European Union will, if
ratified, improve the Union’s
capacity to act, and will make it
more democratic and transpar-
ent: decisions will be taken by
qualified majority in more poli-
cy areas than before; the
Commission will be smaller and
the European Council will have
an elected permanent President;
the European Union will come
closer to speaking with one
voice in foreign policy, and will
make headway in the fight
against crime and terrorism, as
well as in environmental pro-
tection and energy solidarity.
A stronger, more integrated
Europe should be good news
on both sides of the Atlantic.
During the Cold War, all US
Administrations recognized
that European integration was
in the American national inter-
est. In recent years, however,
there has been growing con-
cern in America that a stronger
Europe will increasingly be a
rival to the US. It seems that a
German American Trade · Vol. 18 · No. 7
Karsten D. Voigt, Coordinator
of German-American Cooperation
at the Federal Foreign Office
convergence of interests can no
longer be assumed.
While understandable, this
concern underestimates the
strength of the transatlantic
partnership. Today, America and
Europe remain bound by com-
mon values as well as common
interests. As new threats emerge,
such as global terrorism, failing
states, and climate change, the
case for international coopera-
tion and concerted action
becomes ever more compelling.
No state can deal with global
threats on its own, and interna-
tional security is served by a
strong transatlantic alliance.
On the economic plane, bilat-
eral ties between the EU and the
US are growing stronger every
year. And with a share of 40 per-
cent of global trade, the
transatlantic economic partner-
ship is still at the heart of the
global economy. At their recent
US-EU summit, both sides
resolved to seek a further reduc-
tion of barriers to trade, and to
achieve greater mutual recogni-
tion of their regulatory regimes.
A new Transatlantic Economic
Council has been created to
oversee these next steps of eco-
nomic integration.
Viewpoint
In other areas, too, transat-
lantic cooperation will be vital.
The Doha round can only suc-
ceed if the United States and
the European Union move
together. And both are well
aware that they are in the same
boat when it comes to the
international protection of
property rights.
In all these areas, a stronger
Europe will be a more reliable
transatlantic partner. While
Europe’s global influence has
in the past been diminished by
its institutions’ ineffectiveness,
a reinvigorated process of Euro-
pean integration will give
greater weight to Europe’s
voice. With a greater stake in
the transatlantic partnership,
Europeans will be less tempted
to define the European project
as a counterweight to America.
Leaders on both sides of the
Atlantic will be free to focus
their minds on pursuing their
common interest in a more
enduring partnership. !
3
GA Trade Sept 07 9/19/07 9:52 AM Page 4

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4 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:52 AM Page 5

Contents

Feature Regulars Cover Story

13 Honorary Consul Series:
Lansing G. Hecker
Part 6 of a 9-part series.
Regions
16 Washington
Darmstadt University
of Technology Builds
Solar House Next to
the White House
18 Atlanta
ThyssenKrupp – Alabama
is Home of New
State-of-the-Art Facility
22 Midwest
Transatlantic Program:
a delegation of 25 students
from universities and
colleges across the United
States traveled to Germany
to complete internships.
3 Viewpoint:
Karsten D. Voigt
A Stronger Europe is a More
Reliable Partner
31 Ifo World Economic
Climate remains stable
Results of the Ifo World
Economic Survey (WES) of
the 2nd quarter 2007
32 Transatlantic Ticker
German American
Company News
34 Masthead
Contents
4 Global Support –
The Adventure of Logistics.
AVL List GmbH is the world’s
largest private and independ-
ent company for the develop-
ment of drive systems with
internal combustion engines
as well as instrumentation
and test systems. As a result
of long-term experience and
optimization in the supply
chain of the company, AVL
rendered an incredible state-
ment in 2003: “Effective as of
immediately, we will be able
to deliver all test bed spare
parts within 24 hours from
receiving the order.”

25 San Francisco
San Francisco branch office
of the German-American
Chamber of Commerce
under new leadership

Member Profiles
26 Dachser: Intelligent Logistics
The international freight
and logistics service
provider headquartered
Page 6. An engine test
in Kempten, Germany.
bed requires original
spare as well as wear
28 ChronoDynaMetrics and tear parts for its
Ultra-efficient Strength non-stop operation.
Training Delivers Optimal These parts have to
Fitness & Increased become available as
Strength with No Added soon as possible.
Bulk

German American Trade · Vol. 18 · No. 7 5

GA Trade Sept 07 9/19/07 9:52 AM Page 6

Cover Story

Michael Blickle,
Executive Vice President
for Global Business
Development, AVL List
GmbH and Marc Rovin,
MR Financial Chairman
create a profitable
global partnership

6 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:53 AM Page 7

Cover Story

Global Support –
The Adventure of Logistics
F
rom a technical point of
view, a South Indian auto
rickshaw and an AVL test
bed for internal combustion
engines do not have much in
common. In comparison, it
seems as though the high-tech
testing facilities and the lowtech
three-wheelers came from total-
ly different worlds. That may be
true as far as the technologies
applied are concerned, but stuck
in traffic in one of the highly
populated Indian cities one may
discover new ways and means
for creative solutions. For
instance, an engine test bed
requires original spare as well as
wear and tear parts for its non-
stop operation. These parts have
to become available as soon as that trucks and conventional systems with internal combus-
possible. Each minute of down- delivery vehicles would remain tion engines as well as
time causes enormous expenses hopelessly stuck. The small auto instrumentation and test sys-
in the development process of rickshaws (“tuktuk” in common tems. As a result of long-term
an engine or compo- parlance) driven by experience and optimization in
nent manufacturer. “We even backfiring two stroke the supply chain of the compa-
This is true for any transported engines have proven to ny, AVL rendered an incredible
part of the world. If be the ideal means of statement in 2003: “Effective as
our spares
the test bed is located transport under such of immediately, we will be able
in a South Indian with elephants circumstances. Such to deliver all test bed spare parts
metropolis it is hard and bicycles knowledge is a valu- within 24 hours from receiving
to keep up an effec- able benefit for the
when our
tive supply chain. optimization of the
Due to heavy traffic trucks could supply chain. This
and the infrastructure not get kind of insight led AVL
situation, new solu- to approaching this
through or
tions are necessary to challenge globally.
optimize the process. were too slow” Located in Graz,
Anyone who ever Austria, AVL List
tried to make his way through GmbH is the world’s largest pri-
the dense traffic turmoil in an vate and independent company
Indian metropolis will know for the development of drive

German American Trade · Vol. 18 · No. 7 7

GA Trade Sept 07 9/19/07 9:53 AM Page 8
Cover Story
the order.” A promise, that can’t
be kept – at least in India – with-
out the energetic support of the
fast three-wheelers. The obvious
irony that the manufacturer of
such complex machinery some-
times requires the assistance of
an auto rickshaw in order to
meet customer needs is not dis-
regarded by AVL’s Top
Management. Responding to
the global market needs some-
times requires unconventional
methods. “We even transported
our spares with elephants and
bicycles when our trucks could
not get through or were too
slow”, says German born
Michael Blickle, Executive Vice
President for Global Business
Development at AVL List
GmbH. He smiles over the fol-
lowing additional mark: “You
can imagine that the logistical
effort involved was not insignif-
icant.” What makes the new
system work is the adjustment
to local peculiarities in culture,
infrastructure and government
administration. This is only
possible through good commu-
nication that shows synergies in
the target areas.
AVL instrumentation and test
systems can be used to tune and
optimize engines or compo-
nents and are employed
throughout the whole develop-
ment process. One company
using AVL test systems belongs
to the German Bosch Group. It
manufactures, amongst other
things, injection nozzles and
fuel injection pumps. It is locat-
ed in Bangalore (South India).
To assure the supply,
AVL keeps spare parts avail-
able in a South Indian
warehouse. If necessary, it is pos-
8 German American Trade · Vol. 18 · No. 7
sible to deliver these products pletely different matter to set up
within record time by utilizing an efficient global spare parts
the local means of transport – supply network”, Blickle states.
just like the auto rickshaw men- Since worldwide logistics is not
tioned above. the core competence of the
company, AVL had to search for
“eSpares” – The Web shop for a partner. They struck gold in
Spare Parts Evanston (Illinois), where the
Being aware of the customers consulting company MR Finan-
needs starts with the ordering cial (MRF) has its home office.
process. Therefore even this lev- Headed by chairman Marc
el has been included in the Rovin, these international con-
optimization process. sulting experts
The result is a totally “We are able established their posi-
new online ordering to deliver all tion of specialists in
system called AVL globalization matters.
“eSpares”. The plat-
test bed spare Apart from that, they
form surface parts within also count among
resembles common 24 hours their clients the
web shops that sell world’s largest food
books or CDs – easy to
from receiving processing group as
handle for everyone. the order.” well as a major Ameri-
The difference of can airline. MR
course is the range of products, Financial proved their qualities
which contain AVL spare parts by implementing the ambitious
only. After the customer has AVL goal in record time. Of
ordered the desired parts via the course unexpected obstacles
internet platform, delivery fol- emerged on the way. Soon the
lows within the next 24 hours. AVL Customer Services man-
No matter, whether it contains a agers faced problems no
small pack of filter paper or a business school could have pre-
spare dyno – a load aggregate pared them for. One situation
that weighs several tons. occurred in the South Indian
province of Karnataka. From
The fundamentals of one day to the other one sud-
globalization denly needs completely new
In order to be able to achieve licenses. The spare parts ware-
its globalization goals, for the house was sealed by the
family-owned AVL company it is authorities. The experts from
not enough to overcome the MR Financial brought their
aforementioned “not insignifi- experience into play and found
cant logistical effort”. The a solution. “We had to use
company counts 3.500 employ- extraordinary measures to be
ees in a total of 45 branch offices allowed to clear our warehouse”,
in Europe, Asia and North Amer- Blickle explains. Fortunately the
ica. “For many years we have consultants from Illinois had
been selling our products found out which one of the sev-
throughout the world, but we eral thousand deities was
had to learn that it is a com- responsible for this occurrence.
GA Trade Sept 07 9/19/07 9:53 AM Page 9
Nevertheless AVL did not
remain spared from having to
transport over 1.000 spare parts
to the capital city of New Delhi,
registering them there again and
bringing them back to Banga-
lore.
Business to Business
AVL and MR Financial suc-
cessfully overcame bureaucratic
obstacles, like the one men-
tioned above. Today reliable
supply chains for original wear
and tear as well as spare parts are
available all over the world, in
other parts of Asia as well as in
Europe and North America.
With the remarkable service rate
of 98,5 percent, the “eSpares”
system has won highest recogni-
tion in the international
automotive industry. No won-
der that the turnover of
“eSpares” in the AVL web shop
has continuously increased
since its opening in 2003.
Whereas in the first year
“eSpares” sales amounted to
600.000 Euros, the 2006 figure
already was 13 million. A sales
volume of 20 million Euros is
targeted for 2008; the overall
potential is about 50 million
Euros. Today, more than 1,500
customers are already taking
advantage of the AVL web shop,
and demand for an expansion of
the product range is increasing.
“Over and over again we receive
inquiries whether we are able to
distribute parts of other manu-
facturers and even daily
consumer goods via our web
shop”, says Blickle, who is
pleased about the positive
response. The “eSpares” catalog
currently comprises 5,200 parts,
of which 90 percent are AVL
German American Trade · Vol. 18 · No. 7
Cover Story
Group products, the remaining opposed to sound quantitative
ten percent comes from outside forecasting based upon mathe-
manufacturers. The AVL eBusi- matical models proven to be
ness solution covers the entire effective in determining
transaction procedure of the demand for spare parts com-
spare parts supply network – bined with appropriate
including catalog, availability communication and coordina-
check, price information, order tion of existing resources – in
and follow-up tracking. To keep other words optimizing human
the transaction cost as low as resources and combining them
possible, “eSpares” can also be with the tools/systems to imple-
integrated, via standardized ment them. Previous
interfaces, in customer-specific inconsistent and/or late delivery
shopping systems or online mar- periods were substantially
ketplaces. AVL is thus able to improved with these philoso-
handle a customer’s entire spare phies implemented through
parts requirement through out- action as opposed to merely
sourcing. through words. The organiza-
For this innovative and con- tional structure suitable for a
sistently implemented solution smooth process flow within the
the AVL “eSpares” system general supply chain was creat-
received the famous Austrian ed with the support of the MR
eBusiness award “Constantinus”
in 2005. By now it has become a
role model for global logistic
solutions. First of all, all AVL
testing facilities worldwide have
been registered to ensure that
the spare parts stored locally
matched the diversity of equip-
ment versions in use. This
required a detailed verification
of not only the installed basis of
the already functioning equip-
ment but also a strategic
overview of projected future
demand when determining the
locations for the local warehous-
es. Today, in addition to the
main warehouse in Graz, there
are spare parts warehouses in
China, India, Japan, North
America and Korea, all integrat-
ed into the IT infrastructure
which has been developed as an
independent and optimized
solution on an SAP-basis. A qual-
itative inventory approach
“according to feeling” as AVL Test Bed
9
GA Trade Sept 07 9/19/07 9:53 AM Page 10
Cover Story
Financial logistics experts. Direct
responsibility for the spare parts
system was delegated to the
“Customer Services” business
division based in the Graz AVL
headquarters. Administering the
individual parts inventories was
transferred to local service
providers, and in addition third
party warehouses were used.
This was done in order to coor-
dinate all these individual
functions in one optimized
process for the customer. The
result was an optimized SAP
based solution, registered as a
trademark under AVL “eSpares”.
Innovation with tradition
AVL List GmbH owes its suc-
cess in business to a remarkable
number of innovations in the
development of internal com-
bustion engine based
powertrain systems, which until
today have contributed to accu-
mulating an impressive
collection of over 1,000 patents.
This history of the family-
owned company begins in 1946,
when the Graz born mechanical
engineer Hans List laid the foun-
dations of the company we now
know under the name of AVL
List GmbH. His objective was to
measure the performance of
diesel engines. Under his leader-
ship, along with several diesel
engine construction specialists,
they founded a joint venture in
1948, and formed the Ingenieur-
büro List [engineering office]
(IBL), from which AVL emerges
in 1951. One year later, with
Marshall Plan resources, the cen-
tral research facility is built at
Kleiststraße in Graz. These
premises still constitute the
headquarters of its corporate
10
group management and its cen- Rovin’s associate Jade Robert-
tral research and development son, an expert lawyer for
facility, to this very day. Without international taxation and cus-
the inventions of AVL the diesel toms duty legislation worldwide,
engines as well as the “Otto” describes MR Financial’s activi-
(internal combustion) engines ties with an appropriate
would not be as efficient and comparison: “A market is like a
would not run as economically human being, with similar
as they do today. development stages. In accor-
dance with this image, our
Profitable Partnership customers assume the task of
Michael Blickle emphasizes opening up a new market or of
that as a highly specialized high- improving processes in existing
tech company, the AVL people markets – like a child. In this
could hardly have dared setting context MRF functions as an
foot on the slippery ‘dance floor’ extended family comprising
of global logistics all alone by uncles, aunts and other players,
themselves. However, MR Finan- who all have the common objec-
cial had been a tive of analyzing,
brilliant player on
“For many years we testing, promoting
this global dance have been selling and supporting this
floor for quite our products development in
some time, and cooperation with the
thus qualified
throughout the customers – i.e. the
themselves to be world, but we had ‘parents’.” During
an ideal partner. to learn that it is a the “eSpares” project
This choice the MRF globaliza-
turned out to be
completely different tion experts were
f o r t u n a t e , matter to set up an able to prove their
because together efficient global competencies. The
AVL and MRF suc- following objective
ceeded in
spare parts supply has been defined.
delivering an network” The local AVL ware-
impressive per- houses should be
formance, which is looked upon furnished to be able to take care
as an international sensation of all requirements, and
today. During the past 17 years nonetheless hold as little inven-
MRF chairman Marc Rovin had tory as possible. After
already been in charge of perti- coordination with selected
nent projects in more than 27 strategic logistics partners, MRF
countries, and has been repeat- managed to implement the
edly distinguished with awards ambitious venture – first of all in
for his successful mix of conven- Europe, and thereafter in more
tional and innovative methods. than nine branch offices world-
He brings the credo of his con- wide, amongst them in Japan,
sulting company to the point in China and the USA. The result is:
a simple, but concise guiding In 2002 the AVL warehouses still
principle: “We help our cus- held an inventory value of 15
tomers to help themselves.” million Euros and generated a
German American Trade · Vol. 18 · No. 7
GA Trade Sept 07 9/19/07 9:53 AM Page 11
sales volume of 1 million Euros.
Today the inventory value has
declined to seven million Euros
and the sales volume has risen to
13 million Euros. For this restruc-
turing MRF used its in-house
distribution management tool,
which creates a perfectly match-
ing interface to AVL’s ERP
system. As a result, it was possi-
ble to visualize the entire
ordering cycle, and central man-
agement as well as a clear
overview is ensured. The legal
and organizational obstacles,
which experience has shown
that global players have to over-
come, have also been overcome
by the MRF consultants, for this
purpose their good relations
with bonded warehouses in Chi-
na, India as well as in over 20
other countries served them
well.
Charming Globalization
According to Michael Blickle,
the path to globalization was at
times full of thorns. Completely
different strategies are required
in the East and in the West in
order to bring a product such as
“eSpares” closer to potential cus-
tomers. Because the global
introduction of new services
also implies finding broad
understanding of the great vari-
ety of cultures, which despite –
or perhaps because of – the
increasingly smaller world we
live in insist on staying inde-
pendent. For instance, tedious
customs formalities in China
nearly made it impossible to
deliver AVL spares on time. Illi-
nois consultants had to rely
upon their resourcefulness and
relentless desire to ensure the
successful delivery of AVL parts
German American Trade · Vol. 18 · No. 7
to China. “It probably didn't
hurt that Rovin's German-born
father was one of the first gar-
ment importers from China into
the United States in the 1970's.
His acute awareness of the
unique needs of that market
really made the difference”, says
Blickle. The result: It looked like
the message had reached the
right address, because the time
for completing the formalities
suddenly shortened to ten times
less of what was usual. On the
other hand, in the USA the AVL
and MRF partners had to accom-
plish much more persuasive
work with the very customers,
who had a sceptical attitude
towards services which are
offered via the internet after the
disintegration of the New Econ-
omy bubble. Since conventional
marketing instruments had
failed during the introduction of
“eSpares”, an unusual idea was
needed. “We know from experi-
ence that most employees in the
automotive industry also have
Michael Blickle, AVL List and Marc Rovin, MR Financial
Cover Story
quite a playful approach to their
job”, relates Blickle. And so AVL
unceremoniously presented in
their “eSpares” workshop a
range of remote-controlled
model cars, which were on sale
per mouse click and were sup-
posed to evidence the speedy
delivery and the reliability of the
system. These days the AVL vice
president admits to having been
surprised by the net success of
this campaign: “Within 24
hours all cars were sold out,
and we had acquired 100 new
customers!”
As Beau Smith, Managing
Partner of KnowledgeTap Con-
sulting (one of MR Financial’s
key strategic partners), points
out – “You really can't put a
price on these types of synergies
– productive, profitable business
relationships amongst German,
Austrian and American business
interests deliver opportunities
across the entire spectrum of
global business.”
11
GA Trade Sept 07 9/19/07 9:53 AM Page 12

Features

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12 German American Trade · Vol. 18 · No. 4

GA Trade Sept 07 9/19/07 9:53 AM Page 13

Features

Lansing G. Hecker
Honorary Consul Series: Part 6/9

I am a U.S. citizen and live in St. Louis. I am married

and have a son, a daughter and a granddaughter. I have
a degree in journalism from the University of Missouri
and served as a U.S. Naval officer. For twenty years,
I worked for advertising agencies and later joined
a management consulting firm. In 1993, my business
partner and I purchased Creative Solutions, Inc. I am also
the president of the German American Society and stay
involved with many other German-American organizations.

How would you characterize Why have you agreed to serve

both your relationship
to Germany and Germany’s
importance to you?
After a two-week tour of
southern Germany in 1999, I
gained an enduring apprecia-
tion of Germany and the
hospitality of its people.It was
the 150th anniversary of the
failed 1848/49 Revolution, and
we attended many fests. We
visited Frankfurt, Heidelberg,
Karlsruhe, Offenburg, Stuttgart,
the Black Forest region, Kon-
stanz, Meersburg and the
Hecker home village of Angel-
bachtal, located east of
Sinsheim. The visit also provid-
ed a better understanding of
my heritage and my family’s
ancestral homeland.
Germany as an unsalaried
honorary consul?
Helping people solve prob-
lems is what I do for a living, so
this fits with what I enjoy. I
believe in donating time for
community service. Since I live
in a community with a high
percentage of Americans of
German descent, I know many
of the people I serve.
What do you value most
about Germany and its people,
what less so?
Germany appears to be the
most economically robust and
technologically advanced Euro-
pean Union country. I credit
the German people for their
industrious nature and ingenu-

German American Trade · Vol. 18 · No. 4 13

GA Trade Sept 07 9/19/07 9:53 AM Page 14
Features
ity. An example is the visually
stunning architecture I recently
witnessed in Berlin and Düssel-
dorf. On the other side, I am
perplexed by the lack of a simi-
lar spirit in the old eastern
German states, which lag
behind the rest of the country.
What do you value most about
the United States and Americans,
what less so?
America is truly an integrated
society, regardless of our many
hyphenated ethnic backgrounds.
Within one generation, immi-
grant children are completely
americanized. However, we do
have a massive illegal immigra-
tion problem that threatens our
security and an open society gov-
erned by the rule of law.
Advertisement
Horvath & Partners
1/2 Page Ad
14
What comes to mind when you
hear the word Heimat?
Homeland has two inherent
meanings to me: it is part of our
national pride in America, as
well as our ancestral homeland.
In what respect is Germany
important to your region
of the United States?
Economic involvement with
global companies like Daimler-
Chrysler, Enterprise Rent-A-Car,
Boeing, Altana, Anheuser-Busch
and many more. Cultural
involvement: My jurisdiction has
a traditionally high percentage
(29 percent) of American citizens
with German ancestry, who cele-
brate traditional festivals and
holidays. There is educational
involvement with high schools
as well as with student exchange
programs and universities pro-
viding grants and scholarships
for study in Germany.
How would you describe your role
as a link between Germany
and the United States?
We provide German citizens
and area businesses with an eco-
nomically convenient consular
mission where the only alterna-
tive is hundreds of miles away.
We also provide a personal ‘local’
German government presence at
many cultural events.
What impact do the political
relations between the two
countries have on your work?
We work in a historically
friendly political environment.
German American Trade · Vol. 18 · No. 7
GA Trade Sept 07 9/19/07 9:53 AM Page 15

Features

Politics are rarely an issue.

How does your community
respond to you as German
Honorary Consul?
German citizens and global
businesses are usually pleas-
antly surprised at
convenience we provide for
basic services. German-Ameri-
can cultural organizations
appreciate the ‘local’ German
government presence at their
events. But most state and
city governments, law
enforcement agencies, and
the news media are not quite
sure who we are and what we
do. We only serve their needs
in rare circumstances.
For a Free Copy of Honorary Consul
To order the complete
“Honorary Consul” brochure
(free of charge), please contact:
the The Embassy of the Federal Republic
of Germany in Washington
Barbara Stiem
Press, Information and Public Affairs
Phone: (202) 298-4252
Fax: (202) 471-5519
barbara-christine.stiem@diplo.de
Advertisement

What official act that you carried

out as Honorary Consul has
influenced or engaged you most?
The basic services I provide
German citizens. They truly
appreciate it.

What do you wish for Germany

and the United States in the future?
I hope we can build on our
strengths and the understand-
ing we have today.
Empire Ad
What does the photo that
you contributed mean to you?
The 630-foot-tall-and-wide,
1/2 Page Ad
stainless steel St. Louis Arch –
the Gateway to the American
West – is celebrating its 40th
anniversary this year. It is
both an engineering marvel
and a historical reminder of
all the immigrants that
passed through St. Louis in
search of a better life in Amer-
ica. We are proud to be
history’s gatekeeper. !

German American Trade · Vol. 18 · No. 7 15

GA Trade Sept 07 9/19/07 9:53 AM Page 16

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WASHINGTON

Darmstadt University of Technology Builds

Solar House
Next to the White House

Media Contact

Andrea Georgi-Tomas
Dipl.-Arch. ETH, Project Director
Phone: ++49-6151-16-5174

Webcam of the building site:

http://130.83.159.174/view/index.shtml

Darmstadt University of Technology (Technische Universität Picture download:

Darmstadt, TUD) is one of only two European universities, www.tu-darmstadt.de/presse/bildarchiv/
competing in the international student competition
Solar Decathlon 2007, hosted by the U.S. Department of Energy. Further information:
www.solardecathlon.de

16
GA Trade Sept 07 9/19/07 9:53 AM Page 17
I
n fall 2007, the team from
Darmstadt will compete
against 20 international
universities with its solar pow-
ered home – made in Germany.
For months, 30 students and
faculty from the TUD School of
Architecture are working inten-
sively on designing and
constructing the “year 2015
prototype home”, which will
be shipped to the United States
in fall. Taking the final steps
towards completion, on May
16th, 2007, the team celebrat-
ed the topping out of the house
together with representatives
from state and city govern-
ments, corporate sponsors and
scientific institutions.
The “Solar Decathlon Team
Germany” is supported by
sponsors from industry with
know-how, materials and
money and with research
grants from federal and state
governments. Project Director
Andrea Georgi-Tomas esti-
mates the building costs for
the prototype house to about
400,000 Euro, but is confident,
that through further decrease
of costs for photovoltaics,
materials and pre-fabrication,
by the year 2015 the house will
be available for about 200,000
Euro. A profitable investment
even for private owners, since
they will never receive an ener-
gy bill again.
Background: Energy concept
of the TUD Solar Decathlon House
The requirements on the
house are high: Along with aes-
thetically pleasing architecture,
thermal comfort and dwelling
German American Trade · Vol. 18 · No. 7
comfort, the house must pro-
vide all energy, needed to fulfill
contemporary requirements on
standard of life, just through
the power of the sun. At the
same time the house must be
modular constructed, because
it has to be transported to the
United States.
The energetic concept of the
house is integrating passive
and active approaches:
• Moveable shutters provide
shading and privacy.
• A highly insulated build-
ing shell reduces energy losses
to a minimum.
• The differentiation of the
building envelope in several lay-
ers enables the adjustment of
the dwelling space depending
on daily and seasonal demands.
• Overhangs in the south
provide shading in the summer
and while allowing the low-
angled winter sun into the
house, operable windows on
north and south sides allow
natural ventilation, while secu-
rity is provided by the shutters.
• Greatest possible trans-
parency of the building
envelope enables reducing
electric lighting towards maxi-
mum use of daylight.
To address with competition
requirements, also active tech-
nologies are necessary:
• The energy generating sys-
tems (photovoltaics, solar
thermal collectors) are integrat-
ed in the building envelope.
Sufficient energy gains, even by
flat arrangement of the collec-
tors have been calculated
through simulations. Building
Regions
WASHINGTON
the roof of the porch area, the
photovoltaic elements by gen-
erating energy simultaneously
provide shading and shelter
from weather.
• All building technology
(combined hvac heat pump,
electric installations, plumb-
ing) are integrated into a
central core and a double floor
platform, allowing easy instal-
lation, and adjustment to
changing demands.
• Household appliances
were chosen based on their
energy performance, waste
heat is recovered in the heat
pump for heating and cooling.
• Heating, cooling and ven-
tilation are optimal combined
and need little electric energy.
Solar Decathlon Competi-
tion rules limit the building
footprint to 75mÇ (800 ftÇ). To
provide lots of space on such a
small footprint, also the
dwelling concept is integral
part of the design. All furniture
can be stored away in the dou-
ble floor platform. The central
core containing Bathroom and
Kitchen can shrink and expand
depending on user’s demands.
The house is constructed of
regrowing and recycled materi-
als. Preferably, products and
technology, “Made in Ger-
many” were chosen, because
with our house we would like
to demonstrate innovations
and advancement of German
companies and science to a
national and international
public, along with sharing cul-
ture and sun with the world for
a better common future. !
17
GA Trade Sept 07 9/19/07 9:53 AM Page 18

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ATL ANTA

ThyssenKrupp
Alabama is Home of New
State-of-the-Art Facility

Written by Christian König

18 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:53 AM Page 19
Project Overview
On May 11, 2007 Thyssen-
Krupp selected Alabama as the
home for its new state-of-the-
art steel and stainless steel
processing facility. The facility,
a cooperative effort between
ThyssenKrupp Steel and
ThyssenKrupp Stainless, will be
located in Northern Mobile and
Southern Washington counties.
Initially planned as a $2.9
billion investment, Thyssen-
Krupp will now invest $3.7
billion in this facility. The
increased investment primarily
results from a rise in both steel
and stainless steel capacity, as
well as the installation of addi-
tional equipment to allow
further diversification of the
product portfolio.
“Thanks to Governor Riley
and everyone who has been
part of this project, we are
excited to call Alabama
home,” Peter Urban, Vice
Chairman of the ThyssenK-
rupp Steel Executive Board,
said. “The planned facility in
Alabama is a key component
of ThyssenKrupp Steel's for-
ward strategy for profitable
growth. We are confident that
the plant will position us to
German American Trade · Vol. 18 · No. 7
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ATL ANTA
maximize our competitiveness About the Facility
in the North American market • $3.7 billion investment.
through a combination of cost • Plant expected to be operational in 2010.
and technology leadership.” • The facility will have annual capacity
Michael Rademacher, Vice of 5.1 million metric tons of end products.
Chairman and CFO of • The site will be approximately 3,500 acres.
ThyssenKrupp Stainless, said: • Facility will operate 24 hours per day.
“This facility represents the • Plant will employ 2,700 people once fully operational.
largest investment in the
history of ThyssenKrupp
Stainless. While our direct
entry to the US market is per-
haps a bold step, it is also a
logical and forward-looking
one. The stainless steel mar-
ket throughout the NAFTA
region offers significant
potential, and we are now
poised to further strengthen
our position.”
Alabama Governor Bob
Riley noted, “With this proj-
ect, Alabama and Thyssen-
Selected Location
Krupp are making history. A
• Site on the Tombigbee River in northern
project this size, with this
Mobile County and southern Washington County.
amount of economic impact,
• Facility requires river, rail, and road access
comes along perhaps once in a
for transportation of incoming materials
generation. It is transforma-
and supplies and outgoing products.
tional, and we thank our
• Plant layout will be sensitive to the environment.
partners at ThyssenKrupp, our
state and local economic
development team, and
Alabama’s outstanding work- Contact information for Thyssen Krupp:
force for making our success Christian König Vice President, Public Affairs
possible.” christian.koenig@thyssenkrupp.com
19
GA Trade Sept 07 9/19/07 9:54 AM Page 20
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ATL ANTA
Site Selection Process
ThyssenKrupp conducted
extensive due diligence and
negotiations to select a location
for the construction of a new
facility in the United States. The
process began in February 2006
with 67 potential sites in 20
states. From the initial sites,
ThyssenKrupp confined its
search to locations in three
states: Alabama, Arkansas and
Louisiana. In February of this
year, the company announced
that it narrowed its search to two
states, Alabama and Louisiana.
The decision to select Alaba-
ma was made based on the
criteria the company has been
using in the site selection
process. Decisive factors includ-
ed logistical considerations of
the company’s supply chain
from Brazil to our projected
customers; operating costs such
as electricity and labor; and site
specific capital expenditures.
20
Approximately 29,000 jobs
will be generated during
the construction phase.
Employment Opportunities
The new plant complex,
which is scheduled to begin
operations in 2010, is expected
to be one of the largest private
industrial development projects
in the United States over the
next decade. Approximately
29,000 jobs will be generated
during the construction phase.
When it is fully operational, the
plant will employ 2,700 people.
Over a 20-year period, the facil-
ity is also expected to yield tens
of thousands indirect jobs.
The new facility will process
carbon steel and stainless steel
for high-value applications by
manufacturers in the United
States and throughout North
America. The plant will serve
industries including automo-
tive, construction, electrical and
utility, in addition to serving
manufacturers of appliances,
precision machinery and engi-
neered products.
Model for the 21st Century
ThyssenKrupp intends this
new facility to be a model for
21st century industry. It will use
advanced technology processes
and equipment to make high
quality, competitively priced
steel and stainless products.
History of Thyssen Krupp in the US
The ThyssenKrupp Group,
based in Düsseldorf, Germany,
is a global technology company
which consists of five business
segments – Steel, Stainless,
Technologies, Elevator and Ser-
vices. The company has annual
sales of approximately EURO 47
billion (US$61 billion) and
employs 188,000 employees in
over 70 countries worldwide.
ThyssenKrupp operations can
be found in every state in the U.S.
There are 70 ThyssenKrupp com-
panies in more than 400
locations accounting for 25,000
employees and more than
US$9.7 billion in annual sales.
Through its predecessor compa-
nies, ThyssenKrupp has been part
of the U.S. historical landscape
for 170 years, dating back to 1837
when Alfred Krupp, founder of
predecessor company Krupp,
provided coin minting machine
prototypes to the U.S. !
German American Trade · Vol. 18 · No. 7
GA Trade Sept 07 9/19/07 9:54 AM Page 21

Emirates
Full Page Ad

German American Trade · Vol. 18 · No. 7 21

GA Trade Sept 07 9/19/07 9:55 AM Page 22

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MIDWEST

2007
For the third consecutive year a delegation
of 25 students selected from universities and colleges
across the United States traveled to Germany this summer
to gain in-depth knowledge about German politics,
economy, history, and culture and to complete subsequent
two- to six-month internships with German companies.

The TAP 2007 group, TAP 2007 organizers, and representatives

of Rostock Business and Technology Development GmbH
in front of a wind turbine wing at the wind power plant
developer Nordex AG in Rostock.

22 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:55 AM Page 23
Transatlantic Program
F
or the third time the
Transatlantic Program
(TAP) organized by the
German American Chamber of
Commerce of the Midwest
offered a group of 25 select
U.S. students the once-in-a-
lifetime opportunity to gain
practical work experience in a
total immersion environment
in Germany.
Business, engineering, and
international relations students
from renowned schools, such
as Washington University in St
Louis, University of Michigan-
Ann Arbor, Duke University,
University of North Carolina -
Chapel Hill, and the College of
William and Mary were careful-
ly matched to internship
positions of 2-6 months dura-
tion throughout Germany in
their respective fields of study.
The students are currently
interning at well known com-
panies and organizations, such
as adidas AG, Kern & Stelly
Medientechnik GmbH, iglo
GmbH, Siemens AG Power
Generation, Schwan-Stabilo
Cosmetics GmbH & Co. KG,
Commerzbank AG, Berlin Part-
ner GmbH, The Federal Foreign
Office, Ecologic GmbH, Conti-
nental Teves AG & Co. oHG,
Ogilvy & Mather Werbeagentur
GmbH among others.
Unique to the Transatlantic
Program is the Pre-Internship
Immersion Seminar in Berlin, a
German American Trade · Vol. 18 · No. 7
Regions
MIDWEST
ten-day program consisting of
interactive German language-
building activities, intercultural
training, a “living and working
in Germany” seminar, and,
most of all, meetings and dis-
cussions with high-ranking
representatives from German
business and politics. High-
lights of this year’s Immersion
Seminar included visits to the
Federal Ministry of Economics 2007 TAP Participant
and Technology, Daimler-
Chrysler AG, the Federal “During my internship as an engineering intern
Foreign Office, the Container at Schwan-Stabilo Cosmetics GmbH & Co. KG
Terminal and HafenCity in in Heroldsberg, Germany, I have conducted research
Hamburg, Nordex AG Wind on pigment processing techniques. […] I really enjoyed
and Power Plant and Biopetrol learning about particle dispersion techniques for large
Rostock GmbH in Rostock. and small scale applications. Experimentation for
During their internships in up-scaling is very important economically to reduce
Germany, the TAP students get unneeded large scale production as well as to reduce
together for a midterm seminar the number of trial runs on new equipment. Having
in Cologne for a second intercul- only interned for major raw chemical producers, it was
tural training session focused on certainly a different and rewarding experience to be
their internship-related and per- involved in product development and production.”
sonal experiences and a midterm
internship review. After comple-
tion of the program, participants
become part of the Transatlantic
Program Alumni Network which
helps to strengthen the ties
between former participants and
to keep them involved with the
German-American business com-
munity. The alumni also act as
ambassadors for Germany in the
United States and share their
newly-gained knowledge and Laura Harvey from Louisiana, TAP 2007 and current Alumni
understanding of Germany with Co-President of TAP 2007 at Schwan-Stabilo Cosmetics GmbH
fellow Americans in order to help & Co. KG in Heroldsberg where she is currently interning.
enhance transatlantic relations.
23
GA Trade Sept 07 9/19/07 9:55 AM Page 24
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MIDWEST
The alumni meet once a year in
Chicago for a program reunion.
2007 TAP Participant
Many of them stay closely in
touch with their fellow alumni
Alina Zakharchuk from North Dakota and participant
and the German American
of the Transatlantic Program 2007, is not yet a
Chamber of Commerce of the
Transatlantic Program alumna, but already has some
Midwest, who continues to work
great news to share. She recently found out that she has
with them through Career Ser-
been accepted to a PhD program in Political Science
vices and their ties to the
at the George Washington University. “I have included
German American business com-
the Transatlantic Program in my resume and also
munity. One example of a former
mentioned my forthcoming summer experience
participant who used this experi-
as an intern for the Auswärtiges Amt (Federal Foreign
ence to springboard to a expanded, beginning in 2005,
Office) in the personal statement. I do believe that those
transatlantic career is Brian Con-
references to the Transatlantic Program substantially
ner, TAP 2005: “The Transatlantic
improved my chances of being chosen to that prestigious
Program helped open the doors
university among over 350 other well-qualified applicants.”
to my future through my intern-
ship. I now work full-time for my
former internship company and I
couldn’t be happier!”
The German American Cham-
ber of Commerce of the Midwest
works with a variety of partners
and sponsors on the Transat-
lantic Program, primarily the
University of Illinois at Chicago,
who conducts the German lan-
guage classes in Berlin in
TAP 2007 participant Alina Zakharchuk in front cooperation with two teaching
of the Auswärtiges Amt (Federal Foreign Office) assistants from the Humboldt
in Berlin where she is currently interning. University, Berlin, and InWEnt
GmbH in Bonn, Germany, who
is responsible for the internship
placement process in Germany.
Additionally, the American Asso-
ciation of Teachers of German
(AATG), the Goethe Institute
Chicago, and a large number of
universities and colleges and lan-
Discussion with representatives of DaimlerChrysler AG
about their latest automotive projects as well
as current developments in the field of biodiesel,
one of Germany’s most popular alternative fuels.
24
guage associations throughout
the U.S. are a tremendous sup-
port in promoting the program.
The German government has
been the main sponsor through
the European Recovery Program
(ERP) Special Funds since 2002,
when the Transatlantic Program
first started out as a week-long
trip to Germany for Young Pro-
fessionals. This support has
continued as the program
into its current form as an intern-
ship program for U.S. students.
Furthermore, DaimlerChrysler
Corporation has been generously
sponsoring the program since
2003 and Berlin Partner GmbH
joined as a sponsor in 2006. The
program is now being gradually
transferred to full private sup-
port. As such, TAP welcomes
more corporate sponsors to com-
plement the increased
contributions to be made by the
participants themselves. The
2008 program application
process is currently underway.
The deadline for students to
apply to the 2008 program is
October 23, 2007. !
For more information
on the program and sponsorship
opportunities, contact Sabine
Klensch at klensch@gaccom.org
or visit our website:
www.transatlanticprogram.org
German American Trade · Vol. 18 · No. 7
GA Trade Sept 07 9/19/07 9:55 AM Page 25
San Francisco branch office of the German-American
Chamber of Commerce under new leadership
If You are Going
to San Francisco...
I
n effect since July 16, 2007,
Johannes S. Buchholz is the
new head of the California
branch of the German-Ameri-
can Chamber of Commerce in
San Francisco.
Johannes Buchholz is no
newcomer to the US. Having
spent the first years of his
childhood in Michigan he
returned to the United States in
2002. After completing his
MBA at the Yale School of Man-
agement, he began to work in
Marketing for Nestlé in Califor-
nia in 2004. Prior to that
Johannes Buchholz was
employed as a business con-
sultant with Accenture in
Europe. With his marketing
and consulting background as
well as his knowledge of Ger-
man and American business
culture he is well equipped to
deal with the challenges posed
by his new position.
The California branch office
was founded in 2004 in cooper-
ation with “Invest in Germany”
(www.invest-in-germany.de)
German American Trade · Vol. 18 · No. 7
Regions
SAN FRANCISCO
and the “German Office for For-
eign Trade” (www.bfai.de).
Meanwhile, the office is operat-
ing as a successful facilitator in
trend-setting business fields –
such as information services,
biotechnology, and renewable
energies or high-tech industries
like semiconductor- and nan-
otechnologies. Over a period of
3 years 14 delegations and 21
events have been conducted
successfully. California, with a
gross domestic product of
US$1.543 billion, ranks among
the top ten economies in the New Managing Director
world, en par with Spain, Italy, Johannes S. Buchholz
or China. Germany is one of
California’s five most impor-
tant trading partners. !
Contact for Further Information
German American Chamber
of Commerce Inc., California Branch
201 California Street, Suite 450
San Francisco, CA 94111
E-mail: info-ca@gaccny.com
www.gaccsanfrancisco.com
Tel.: 1.415.248.1240
25
GA Trade Sept 07 9/19/07 9:55 AM Page 26

Member Profile

Dachser, the international freight and logistics service

provider headquartered in Kempten, Germany,
generated sales of USD 4.3 billion in fiscal year 2006,
and employs more than 15,000 staff around the world.
Dachser’s business model focuses on core competences,
and rests on three pillars: European Logistics,
Air & Sea Logistics and Dachser Food Logistics.

D
achser’s competitive
edge is not merely due
to the fact that it com-
bines one of the most closely
meshed Europe-wide branch
networks with warehousing and
value added services. The com-
pany also enjoys other
advantages: it is owned by a
united, prudent and entrepre-
neurially-minded family, draws
on the skills of a young and
experienced management team,
has a clear lead in terms of IT,
and embarked at an early stage
on a process of internationaliza-
tion which it consistently
pursues to this day.

Bernhard Simon
Dachser Management
Spokesman & Shareholder

26 German American Trade · Vol. 18 · No. 7

GA Trade Sept 07 9/19/07 9:55 AM Page 27
From Regional to Global Player
Dachser was founded in
Kempten by Thomas Dachser in
1930. He set up a business trans-
porting mainly cheese from the
Bavarian region to the
Rhineland. By 1948 he was
employing over 100 people, and
generating sales of just under 4
million German marks. In 1951
he launched his first operations
abroad, and thus laid the foun-
dation for what was to become
the company’s international Air
& Sea Freight division.
In the following decades
Dachser transformed from a
medium-sized freight operator
into a leading international
player in the logistics industry.
Currently the company has 294
branches and operates own
locations in more than 20 coun-
tries around the world.
Established in New York in 1972
Dachser now operates nine
locations throughout the USA.
Dachser now links the
American and European mar-
kets with the booming Asian
German American Trade · Vol. 18 · No. 7
regions – especially China
and India. Currently the com-
pany is present at fifteen
locations in Greater China
and with its new joint ven-
ture AFL Dachser Pvt. Ltd. it
has 30 branches in India.
Drawing Strength
from the Owning Family
Today, Dachser remains a
company which is 100% family-
owned. Control has been largely
delegated to a highly-qualified
administrative board. That
board is chaired by the well-
known economist Professor
Werner Kirsch, and has a major-
ity of non-family members who
are experts in the field.
In 2005, Bernhard Simon –
one of six grandchildren of the
founding father Thomas
Dachser – took over the reins,
becoming only the fourth
management spokesman in
the 75-year history of the com-
pany. Before taking on his new
role, Bernhard Simon had to
prove himself over many years’
Member Profile
service and pass through a
stringent selection procedure.
He is the only member of the
family who holds manage-
ment responsibilities.
“A loyal, motivated and well
trained workforce combined
with an integrated network
and cutting-edge IT systems are
the ingredients for intelligent
logistics. This is what helps us
stay on top of our business”,
says Bernhard Simon Manag-
ing Director of Dachser.
Drawing on its identity as a
family-owned company, Dachser
has consistently managed to
combine a sense of tradition with
a highly cosmopolitan and mod-
ern outlook. The corporate
culture successfully combines
human values with a profession-
al approach. The company helps
its customers to increase their
profitability by redesigning their
logistics processes and thus
improving their costs position
and performance. Dachser’s mis-
sion is to improve the logistics
balance sheet of its customers. !
27
GA Trade Sept 07 9/19/07 9:55 AM Page 28

Member Profile

ChronoDynaMetrics
New Spelling
for Fitness Ultra-efficient Strength Training Delivers Optimal
Fitness & Increased Strength with No Added Bulk

Written by
Anton Malko

28 German American Trade · Vol. 18 · No. 4

GA Trade Sept 07 9/19/07 9:55 AM Page 29
C
hronoDynaMetrics
CDM – might just be
the Holy Grail of fitness
regimens, offering measurable
health improvement in mini-
mal time. The question is, is it
too good to be true? Mounting
physical evidence and growing
legions of devotees – both in
the fitness industry and among
practitioners – suggest that
CDM is the real deal. By careful-
ly timing and slowing down
the speed of each repetition,
CDM concentrates the benefits
of a week’s worth of strength
training into as little as a single,
safe, weekly session that lasts
about 20 minutes.
All Gain, No Pain
“For six years I had a very
particular focus, to devise a
strength-training protocol that
produces optimal fitness in
minimal time,” says CDM
founder Pete Cerqua, a fitness
trainer with 25 years of indus-
try experience. “It’s a system
that embodies universal
strength-training principles,
but applies them flexibly to
meet the tailor-made require-
ments of every individual.
Cerqua recommends his
protocol as part of a healthy
lifestyle in which the
strength-training benefits of
ChronoDynaMetrics can be
scheduled within even the
most hectic lives to deliver
immediate and increasing
benefits in remarkably short
amounts of time. CDM’s
tremendous “bang for the
buck” is confirmed by follow-
ers such as Dr. Larry Liebman,
MD, a healthcare provider
who, after five years practic-
German American Trade · Vol. 18 · No. 4
Member Profile
– ing CDM, is “nearly as lean method – high-volume, high-
and much stronger now, in intensity, one set per exercise
my 50s, as I was in my 20s, to 10 sets per exercise, 10-
when I was working out four minute workouts to two-hour
times per week for an hour or workouts, six days per week to
more each session.” just one day per week.
“You don’t have to do any- A stronger body, Pete con-
thing three or four times a cluded, benefits anyone under
week,” explains Cerqua. “Once any circumstances at any age.
a week will do nicely. You don’t But too many people misdirect
have to spend hours with the their efforts to improve their
weights. Twenty minutes is health, or miss opportunities
perfectly adequate. You will that they don’t realize are
never hurt yourself. You don’t attainable in focused commit-
even have to break a sweat, and ments of time. Such was the
you will definitely see results conviction that led to the cre-
that will inspire you to go fur- ation of CDM, a revolutionary
ther.” and universal method that
In other words: all gain, no yields results for everyone,
pain. A CDM Specialist ad- regardless of their current fit-
ministers an ness status.
individually “Different ages, sexes, Both high-
tailored pro- body types, desires, performance
gram within athletes and
abilities – however varied
strict safety ordinary peo-
guidelines for they all may be, there are ple believed
each partici- some things I hear again for many years
pant, yielding – wrongly –
and again from all of
steady results that strength
that fuel fur- them. They want results, training makes
ther progress. they want them fast, and you bulky and
Ta i l o r - m a d e musclebound,
no one has a lot of time to
also means that it reduces
that Cerqua is spare. Most of them have flexibility and
attired in busi- been referred to me by produces an
ness casual for unnatural,
a satisfied customer.”
his sessions undesirable
and most of his Pete Cerqua, CDM Founder look.
clients do a full This has
CDM workout without needing now begun to change. Today
a change of their clothes. nearly all athletes do some
form of strength training,
“Like Yoga with Weights” and public health officials
ChronoDynaMetrics means recommend that it be includ-
timed (chrono) strength (dyna) ed as a component of exercise
measurement (metric). In the routines. To Cerqua, these
course of creating CDM, strides represent progress,
Cerqua researched and experi- though they still fall short of
mented with every training what’s needed.
29
GA Trade Sept 07 9/19/07 9:55 AM Page 30
Member Profile
“The truth is that strength
training is the single most
important physical activity that
any person – regardless of age
or sex – can engage in,” he says.
Getting Better with Age
Most people get weaker as
they age. In most cases the
major reason is loss of muscle
tissue. But strength training has
been shown to slow and may
actually halt that process.
Why? Because when muscles
are worked to adequate levels of
exertion efficiently and effec-
tively – and Cerqua is adamant
that adequacy does not require
exertion to the point of failure –
the body’s regulatory mecha-
nisms do all they can to
preserve essential tissue.
Strength training has dra-
matic effects on bone density
as well. The ultimate function
of muscles is to move bones. It
follows that any load being
borne by a muscle is also being
borne by the corresponding
bones. “To make a demand on
the muscle is to make a
demand on the bone,” Cerqua
says. “To load the bones is to
load the muscles.”
Another key to CDM’s effec-
tiveness is the slow speed of
For Further Information on CDM Training
Call Todd Hudson of Essential Exercise at 1.347.231.3443
hudson@newyork.com. • www.ChronoDynaMetrics.com
Mention that you are a member or employee
of the German-American Chamber of Commerce
for an exclusive offer of 2 months of strength training
for the fee of one month.
An interesting article for avid golfers:
www.medxonline.de/MedX-Golftraining.78.0.html
30
movement, a crucial underpin-
ning to the success of a
relatively fast workout. And
slower is better, allowing mus-
cle groups to experience
optimal return on their efforts.
Slower is also safer, enabling
the use of heavier weights. The
use of heavier weights encour-
ages strength gain and further
contributes to measurable
health benefits such as
increased HDL (good) choles-
terol and bone density.
Increases in body strength
come during the rest, repair,
and regrowth between workout
periods. Each person’s steady
progress in workouts, com-
bined with personal recovery
abilities, yield results with no
weight gain. This increased
strength on a healthier, leaner
frame ensures optimal per-
formance in all activities and
improved overall health. In
addition to adding strength
without bulk and boosting per-
formance in all areas of every
participant’s lifestyle, CDM has
also proven to be beneficial in
helping or reversing maladies
including Osteopenia, Osteo-
porosis, Fibromyalgia, Tension
Headaches, and Low Back Pain.
Who Endorses CDM?
“Pete Cerqua’s method works
for everyone regardless of train-
ing background or level off
fitness,” says Dr. Liebman.
“CDM is a medically sound
breakthrough.” Today, as
ChronoDynaMetrics gains in
popularity among practitioners,
healthcare providers are increas-
ingly recommending CDM for
their patients as part of a
healthy lifestyle. With current
certified locations in New York,
New Jersey and Pennsylvania,
ChronoDynaMetrics is on pace
to be used nationwide by top
personal trainers, physical ther-
apists, orthopedic doctors and
consumers of all ages.
Stronger, Faster
The purpose of strength train-
ing is to make muscles stronger.
Making muscles stronger has a
cascade of additional effects:
preventing loss of muscle tissue,
raising basal metabolism, help-
ing to limit and reduce body fat,
increasing bone density, rein-
forcing joints. In short, it makes
you lean, hard, and mobile, as
opposed to fat, soft, and slug-
gish. Moreover, there is
mounting evidence that it can
do all these things at any age
and indefinitely.
CDM seems to have all the
answers. If you’re ready to
become stronger and healthier,
and get there faster than you
ever thought possible, the real
question is, what are you going
to do with all that free time?
The Basic Tenets
of ChronoDynaMetrics
• Each workout is brief,
about 20 minutes at most.
• Only one set per exercise,
each set lasting no more than
90 seconds. A workout generally
consists of five or six exercises.
• Speed of movement is
always slow, a 90-second set
consisting of as little as 2-3 rep-
etitions. Shorter sets can have
as few as one repetition.
• Workouts are infrequent.
Once a week is usually enough;
twice a week may be recom-
mended in some cases.
German American Trade · Vol. 18 · No. 4
GA Trade Sept 07 9/19/07 9:55 AM Page 31

Regulars

Ifo World Economic Climate remains stable

Results of the Ifo World Economic Survey (WES) of the 2nd quarter 2007
Ifo Institute for Economic Research, Munich, Germany

T
he Ifo World Economic assessed especially favourable in of the year. In China, however,
Climate indicator re- the Scandinavian countries as the economic outlook remains
mained at a high level well as in Germany and the positive. On the whole, the WES
in the second quarter and is Netherlands. In the United experts foresee a stable econom-
clearly above its long-term Kingdom, Ireland and Spain, the ic development in Asia.
average. The very positive surveyed experts foresee a cool- Inflation expectations for
assessment of the current eco- ing of the economy over the 2007 have risen slightly in the
nomic situation weakened only coming six months. In North US (2.9% vis-à-vis 2.5% in Janu-
slightly. The expectations for America, the climate indicator ary 2007) and are stable in
the coming six months have has fallen clearly and is now for Western Europe (at 2.1%). In
improved further and point the first time in four years below Asia they have weakened some-
to a robust world economic its long-term average. In the US what (at 2.5% compared to 2.8%
development in the second both the assessments of the cur- in January). More WES experts
half of 2007. rent economic situation as well than in the previous survey
The Ifo World Economic Cli- as the six-month expectations anticipate a rise in key interest
mate Index displayed varying have been revised downwards. rates, but long-term rates are
results in the three major eco- Also in Asia, the climate indica- expected to remain unchanged.
nomic regions: Western Europe, tor has fallen but is still clearly On a country average, the US
North America and Asia. In above its long-term average. dollar is seen as slightly and the
Western Europe the Ifo climate Especially in Japan, India and Japanese yen as clearly under-
indicator rose again, reaching a Hong Kong, the economic valued. The euro and the British
six-year high. The current eco- expectations are less optimistic pound are still considered to be
nomic situation has been than they were at the beginning overvalued.

Economic Situation and Expectations – World Economy

good / better

by the end of
the next 6 months

satisfactory /
about the same

at present

bad / worse

85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07

(Source: Ifo Business Survey (WES) II/2007) 2007 © ifo

German American Trade · Vol. 18 · No. 7 31

GA Trade Sept 07 9/19/07 9:55 AM Page 32
Regulars
German American Company News
VW may consider having a factory
in US http://uk.biz.yahoo.com
Volkswagen AG considers hav-
ing its own car factory in the US.
According to the newly designat-
ed North American head Stefan
Jacoby, the existing available
capacity in VW’s Mexican plant is
not ‘sufficient’ to support the
company’s product plans in the
North American market. If the US
dollar “remains at current levels,
then we clearly have to consider a
production location in the US.”
Advertisement
Helbich
1/6 Page Ad
32
T-Mobile to Sell Apple's iPhone
in Germany www.rp-online.de
Deutsche Telekom AG’s T-
Mobile division has won a deal to
sell Apple Inc.’s iPhone in Ger-
many starting on Nov. 1. T-Mobile
won the bid at the last minute
from Europe’s largest mobile oper-
ator, Vodafone Group PLC,
according to a report in the
Rheinische Post newspaper. Apple
launched the iPhone in the U.S. on
Friday to largely positive reviews,
although its mobile partner there,
AT&T Corp., experienced delays in
activating some people’s phones
over the weekend.
Germany’s Solon establishes
U.S. operations in Tucson
http://insidegreentech.com
Solon AG, one of Europe’s
largest manufacturers of solar
energy systems for commercial
and government facilities, today
announced a new U.S. subsidiary
in Tucson, Arizona. Manufactur-
ing operations are scheduled to
begin in late 2007. The company
is finalizing agreements to
acquire a 100,000+ square foot
facility in Tucson, where it will
produce high efficiency solar
modules and provide design and
installation services to large-scale
commercial, municipal and utili-
ty customers throughout the
United States, it said. Production
during the next few months is to
focus on preliminary operations
as the plant ramps up toward full
production in early 2008.
German company buys out
Boehme Filatex www.reidsvillere-
view.com
DyStar of Germany has
bought Boehme Filatex in Rei-
dsville, North Carolina. DyStar
bought 75 percent of the com-
pany last year and finished the
buyout last month. German
Boehme Group is the former
parent company of Boehme Fila-
tex. The company produces
chemicals used in textile
manufacturing. The Reidsville
headquarters were opened in
1981. Karl Michel, a spokesman
for DyStar, said Thursday the
company believes the purchase
makes it a stronger competitor
in the global market. Boehme
Filatex owns six North American
plants, including one in Califor-
nia and three in Mexico. DyStar
owns agencies in 50 countries.
Its North American headquar-
ters are in Charlotte.
German American Bancorp’s 2Q
profit grows www.courierpress.com
An improving economic cli-
mate and increased lending
helped German American Ban-
corp post higher quarterly profit,
the Jasper-based bank’s President
and CEO Mark Schroeder said.
For the quarter ending June 30,
German American posted net
income of just more than $2.6
million, or 24 cents a share, a 6
percent increase from profit of
$2.5 million, or 23 cents a share
a year ago.
German American Trade · Vol. 18 · No. 7
GA Trade Sept 07 9/19/07 9:55 AM
Germany’s Tognum wins big order
from US coastguard
http://uk.biz.yahoo.com
German diesel motor manu-
facturer Tognum AG said it has
won an order to provide speed-
boat engines to the
coastguard which, depending on
option take-up, is worth US$ 30
to 40 million. The company’s US
subsidiary MTU Detroit Diesel
Inc is to supply two S60 engines
for each of 180 new, high-speed
multipurpose boats. The US
coastguard has the option to
increase the order to up to 250
vessels. The vessels will be built
between 2008 and 2013 at the
Marinette Marine shipyard in
Wisconsin and the Kvichak
Marine shipyard in Washington
State, the companysaid.
German American Trade · Vol. 18 · No. 4
Page 33
Jena-Optronik is Boeing’s first
German “Supplier of the Year”.
www.jena-optronic.com
Jubilation at Jena-Optronik.
The Boeing Company selected
the Jena-based company yester-
US day as one of only 11 chosen
from a field of more than 27,000
suppliers in nearly 100 countries
around the world. This award
from Boeing, the world's leading
aerospace company, is the com-
pany’s premier supplier award,
presented annually to its top
suppliers for their commitment
to excellence and customer satis-
faction. The winning suppliers
were chosen based on statistical
measurements of quality, on-
time delivery, post-delivery
support and cost for perform-
ance in 2006.
Emo Trans
1/2 Page Ad
Regulars
German Automakers’ U.S. Gains
in June www.bloomberg.com
Germany’s Volkswagen AG
and Bayerische Motoren Werke
AG led European automakers’
U.S. sales gains in June on
demand for small cars as well as
luxury sport sedans. Volkswa-
gen, Europe’s largest carmaker,
said the namesake brand’s U.S.
sales climbed 15 percent in
June, helped by demand for the
Eos, Jetta and Rabbit small cars.
BMW, the world’s largest luxury
automaker, said U.S. vehicle
sales rose 6 percent, pushing
the brand’s first-half increase to
4.5 percent. Porsche, whose
U.S. sales account for more
than a third of total sales, said
demand for its vehicles rose 14
percent in June in the U.S. !
Advertisement
33
GA Trade Sept 07 9/19/07 9:55 AM Page 34

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GA Trade Sept 07 9/19/07 9:55 AM Page 35

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