San Mateo Municipal College: General Luna ST., Guitnang Bayan I, San Mateo, Rizal Tel. No. (02) 997-9070

SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnang Bayan I, San Mateo, Rizal

Tel. No. (02) 997-9070
www.smmc.edu.ph
CHAPTER 1
INTRODUCTION
Industry Analysis
The local banana industry at this present day is not active as before because of the
growing export business, though there are still businesses of banana industry such
those farmers, wholesalers and retailers. With regards to merienda business
specifically those who sells turon, there are lots of small competition for we can see
even at the street corner of San Mateo, Rizal there are those who sell turon but
because Peanut Brittle Turon is not just an ordinary turon which is definitely the
first of its kind, we can say that we are not deeply affected of those vendors of turon.
SWOT Analysis (in matrix) (Analysis must be in paragraph form)

Strength – Uniqueness, as we introduce our all-time favourite turon in deliciously
different way.
The location of the business is accessible enough to meet our target market.
The business will easily catch the interest of the customers.
Weakness – Familiarity, Peanut Brittle Turon an original and the first ever product
of its own needed a lot of effort to gain recognition to the community. Lack of
capital.
Opportunities – Innovative Leadership, pioneering the innovative modification of
turon.
Threats – Competition - Similar shop has loyal customers. Opening day issues-
Customers might not return.
The business will be new in the market, it may easily have good market standing but
it may encounter difficulty in terms of sustaining demand of the customers that may
lead to its saturation point or declining stage
Company Name | 1
Tel. No. (02) 997-9070
www.smmc.edu.ph
Background of the Study (on the last part, state the reason/s why you want to
study the project)
Objectives of the study:

Short-term
Long-term
Company Name | 2
Tel. No. (02) 997-9070
www.smmc.edu.ph
CHAPTER 2
MARKETING ASPECT
Objectives
Start here
Product/Service Description
Start here
Price
What pricing strategy was used: Cost-plus pricing; market penetration
pricing; competitors pricing, etc
Market Analysis
Total Market Description
Start here
Market Potential
Start here
Target Market Segmentation

Geographic Segmentation
Start here
Demographic Segmentation
Start here
Sales Projection (for 5 years)
Company Name | 3
Tel. No. (02) 997-9070
www.smmc.edu.ph
Start here
Marketing Strategy
Product Strategy
Start here
Differentiation and Positioning Strategy

Start here
Price Strategy
Start here
Place Strategy
Start here
Promotion Strategy
Start here
Company Name | 4
Tel. No. (02) 997-9070
www.smmc.edu.ph
CHAPTER 3
MANAGEMENT ASPECT
Objectives
Start here
Project Proponents
Start here
Capital Contribution
Start here
Form of Business Organization

Start here
Organizational Chart
Start here
Manpower Skills Requirements

Position/Job Specifications/Job Descriptions
Start here
Page |5
Tel. No. (02) 997-9070
www.smmc.edu.ph
CHAPTER 4
TECHNICAL ASPECT
Objectives
Start here
Product/Service Specifications
Raw Materials
(Must present in matrix)
Product Costing / Product Matrix for different variance, sizes and etc.
(Must present in matrix)
Manufacturing Process
(Must present in flowchart with time element)
Production Output
Start here
Building and Facilities

Start here
Machinery and Equipment

(Present in Matrix)
Total
Description Supplier Unit Cost Qty
Cost
Picture
Picture
Page |6
Tel. No. (02) 997-9070
www.smmc.edu.ph
Picture
Picture
Picture
Picture
Picture
Production Output
Start here
Page |7
Tel. No. (02) 997-9070
www.smmc.edu.ph
CHAPTER 5
FINANCIAL ASPECT
Total Project Capital Investment

Required Start-up Fund
Start here
Financial Statements
Projected Statement of Comprehensive Income (for 5 years)
Projected Statement of changes in Owners/Partners/Share Holder Equity
Projected Statement of Cash Flows
Projected Statement of Financial Position
Page |8
Tel. No. (02) 997-9070
www.smmc.edu.ph
APPENDICES
Letter/s
Survey Questionnaire
Survey Result
Supplier/s Profile
Page |9
Tel. No. (02) 997-9070
www.smmc.edu.ph
BIBLIOGRAPHY
Book References
Start here
Electronic Sources
Start here
P a g e | 10

San Mateo Municipal College: General Luna ST., Guitnang Bayan I, San Mateo, Rizal Tel. No. (02) 997-9070

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San Mateo Municipal College: General Luna ST., Guitnang Bayan I, San Mateo, Rizal Tel. No. (02) 997-9070

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Drepturi de autor:

SAN MATEO MUNICIPAL COLLEGE

General Luna St., Guitnang Bayan I, San Mateo, Rizal

SWOT Analysis (in matrix) (Analysis must be in paragraph form)

Objectives of the study:

Target Market Segmentation

Sales Projection (for 5 years)

Differentiation and Positioning Strategy

Form of Business Organization

Manpower Skills Requirements

Building and Facilities

Machinery and Equipment

Total Project Capital Investment

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