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University of Luzon
COLLEGE OF LIBERAL ARTS
Dagupan City
Development Communication
Program Outcomes
The B.A Communication program shall develop graduates who will able to:
a. Define and access information needs: assess and organize information and knowledge; produce, share and utilize.
b. Communicate in different formats and platforms (print, broadcast and online)
c. Prepare communication/media plan
d. Conduct communication and media research and evaluation
e. Develop and produce communication materials in different formats and platforms
f. Demonstrate communication management and leadership skills
g. Develop entrepreneurial capabilities
h. Adhesive to ethical standards and practices
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UL –College of Liberal Arts Syllabus
i. Know and practice rights, responsibilities and accountabilities in the communication profession.
j. Apply communication theories/ models, principle, practices, and tools in developmental work.
Course Description
This 3-unit course deals with the relation of communication and development. It inculcates to student techniques on how to
effectively use communication to contribute to the society.
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UL –College of Liberal Arts Syllabus
Articulate the UL and LA 3. Vision/Mission, Goals and Objectives, mission of the What is
vision/mission, University of known and
Objectives/expected Luzon was learned
outcomes and Open and was
requirements. Forum/Small learned in the
Group tip shit
Discussion on
their English
skills
At the end of the unit the Module 1: Course Orientation Distribution of Recitation/ Laptop, 2 Hours
students should be able to course outline Examinations Projector,
identify the scope of the Open forum Seat works/ Yellow Pad
course. Quizzes Pen
At the end of this units, Module 2: Introduction to Lecture- Recitation Laptop, 3 Hours
the students must be able scriptwriting Discussion Quizzes Projector,
to: Distribution of Writing Yellow Pad
1. Understand Introduction to scriptwriting handouts Exercises Pen
scriptwriting. Difference of writing for print and
2. Distinguish broadcast
between writing Rudiments of story
for print and
broadcast.
At the end of this units, Module 3: D. Elements of a Open forum Writing Laptop, 3 Hours
the students must be able story Discussions exercises Projector,
to: Question and Yellow Pad
1. Identify stories for Elements of broadcast Answer Pen
broadcast through story Quizzes
values.
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UL –College of Liberal Arts Syllabus
2. Identify the
elements of a news
story.
At the end of the unit Module 4: News gatherings and Discussions Recitation/ Laptop, 5 Hours
the students should scriptwriting Interview Examinations Projector,
be able to: samples Seat works/ Yellow Pad
1. Observe the New gathering and scriptwriting Group Quizzes Pen
interrelation of Interviews Exercises
gathering and
writing for
broadcast.
2. Compose
effective
interview
questions.
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UL –College of Liberal Arts Syllabus
At the end of this units, Module 7: Writing for Commercials Lecture- Quizzes Laptop, 5 Hours
the students must be Discussion Group Projector,
able to: Writing For commercials Group Yellow Pad
1. Compose scripts Exercise Pen
fpr commercials.
At the end of this unit, the Module 8: Ethical Considerations. Lecture Quizzes Laptop, 5 Hours
student must be able to: Open Forum Group Projector,
1. Understand the Ethical Considerations in Interviews Yellow Pad
ethical Writing Pen
considerations in Libel
writing.
2. Define libel and
recognize its
consequences.
Grading System
Midterm Grade: Final Grade:
Midterm Examination - 50% Final Examination – 50%
Class Performance - 50% Class Performance - 50%
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UL –College of Liberal Arts Syllabus
References:
References:
Mencher, Melvin, Basic Media writing , Brown and benchmark Publishing , U.S.A
Other Resources:
a. Powerpoint Presentation
b. Internet
c. Reading Materials (journals, magazines, newspapers, etc)
d. Films Website
Interactive CD’s
Course Requirements
1. Oral Presentation of assigned Performance task
2. Class Interaction and Attendance
3. Passed Scheduled Periodical Examinations
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UL –College of Liberal Arts Syllabus
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UL –College of Liberal Arts Syllabus
Legend:
I = Introduced
P = Practiced
D = Demonstrated
Legend:
D – Demonstrated
P – Practiced
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UL –College of Liberal Arts Syllabus
I - Introduced
Prepared by:
Approved: