Republic of the Philippines

SAN PABLO COLEGES

Department of Education
COL. LAURO D. DIZON MEMORIAL
NATIONAL HIGH SCHOOL
Mavenida St., City of San Pablo, Laguna

I. TARGET COMPETENCIES AND LEARNING OBJECTIVES

1.1. MAIN COMPETENCY

 EN8RC-IIa/b-12.1: Recognize propaganda techniques used in a given text

1.2. LEARNING OBJECTIVES

At the end of the one hour learning experience, Grade 8 students should be able to:

1. identify the propaganda techniques through the given sample advertisements;

2. recognize the importance of propaganda techniques through consumer-

response;

3. demonstrate the use of propaganda techniques through promoting local

products.

II. SUBJECT MATTER

2.1. TOPIC

 Propaganda Techniques

2.2. SOURCES

 Learning Module for English Grade 8

 https://marketingwit.com/types-of-propaganda-techniques

2.3.TEACHER’S/LEARNER’S MATERIALS

The following are the materials to be utilized in the course of discussion:

LEARNING TASKS LEARNING MATERIALS

Engage Video Clips, LCD Projector
Explore Printed Materials and Pen
Explain Visual Aids, Printed Picture, Video Clips, LCD Projector
Elaborate Printed Materials
Evaluate Paper and Pen
 III. LEARNING TASKS

TEACHING POINTS TEACHER’S TASKS LEARNERS’ TASKS

A. Daily Routine

1. Prayer Please all stand for our prayer. (Shiela will lead the
prayer.)

2. Greetings Good morning class! Good morning Ma’am

Ivy.

3. Classroom Management Before you take your seats, I want (The students will arrange
you to check the alignment of your their chairs and will pick
chairs and pick up the pieces of up the pieces of papers on
papers that you can see on the floor. the floor.)

4. Attendance Are there any absentees for today? (The students’ answers
may vary.)

B. Review of the Past Lesson I am expecting everyone to be in Yes.

their best behavior today and I will
be giving stars as rewards for your
participation. Do you understand?

Before we proceed to our new (The students will raise

lesson, let us first review the lesson their hands to answer.)
that we discussed last meeting.

What was our lesson last meeting? (Ma’am Structural

Analysis)

Very good! What can you (The student’s answer

remember about structural analysis? may vary.)

Very well said! When using Prefixes

structural analysis, the reader Roots
breaks down words into its basic Suffixes
parts. What are those parts?

Engage Before we proceed in discussing

the lesson, I will be playing some
video clips first. I want you to
watch them attentively and observe
what the videos are all about. Is it .
clear? Yes, Ma’am.

(The video clips will be flashed on (The students will watch

the screen.) the video clips.)
Explore Try to identify what those video Ma’am, those are
clips are. commercials.

Now that you have watched the (The students will recall
video clips, try to recall your their observations on their
observations. own.)

Your first task is a group work.

For Groups 1-4, you will give your

reaction regarding the clips you
have watched.

For Groups 5-8, what do you think

is the purpose of the videos you
have watched?

You will write your answers on a

piece of paper. You will be given 5
minutes to brainstorm. Choose a
representative to present your
answers. Is it clear? Yes.

You can now form your groups. (The students will now
brainstorm to answer their
first activity.)

Time is up! You may now go back

to your proper seats.

Let’s have the presentation of your

works.

It is an excellent start for all of us.

Give yourselves a round of
applause for a job well done.

Explain

1. Pre-Discussion How did you come up with those (The students answers
answers? may vary.)

What similarities did you notice Ma’am different products

from the video clips I played? are shown in the clips.

Very good! Based on the activity, Ma’am, I think it is about

what do you think is our topic for advertisements.
today?

Definitely, it has something to do

 with advertisements. Today we are
going to talk about Propaganda
Techniques.

2. During Discussion Can you read what are Propaganda Propaganda techniques is
Techniques? a set of messages intended
to influence opinions of
the masses. Instead of
telling people the truth,
propaganda aims at
manipulation of ideas to
influence a large number
of people. Propaganda is
related to advertising,
where it is about
promoting a product.

Okay, that is what propaganda

techniques all about.

Today, we are going to discuss the

first four techniques of propaganda.

1. Bandwagon (The students will read the

meaning of bandwagon.)

Bandwagon aims at
persuading people to do a
certain thing because
many people are doing it.
This encourages people to
take the same course of
action.

I will show you another video clip

then tell me what part of the video
agrees with the technique, (The students will watch
bandwagon. the video.)

That advertisement is an example Ma’am, many people are

of a bandwagon. Why do you think drinking the same soft
so? drinks which is coca-cola.

I have here another example.

This is a print ad of Head and

Shoulders. Which part proves that
this uses a bandwagon technique? Ma’am, it is The World’s
No. 1 Anti-Dandruff
Shampoo.
 2. Testimonial (The students will read the
meaning of testimonial.)

This propaganda
technique uses words of
an expert or a famous
person to promote a
particular idea.

(The teacher will play another (The students will watch

video clip for the example.) the video.)

What do you think is the indicator Ma’am, Jodi Sta. Maria is

which proves that it is a in the commercial.
testimonial?

Good answer. What other Ma’am she claims that the

indicator did you notice? product helps in killing
the germs and it keeps the
gums healthy.

Very good. What about on the

next example?

(The teacher will play another Ma’am the girl has a dark
video clip as the second example.) underarms then when she
started using the product,
it lightens.

Excellent! Is bandwagon and Yes.

testimonial clear to you?

3. Transfer (The students will read the

meaning of transfer.)

In this technique, qualities

of a well-known person
are associated with a
product to promote it.

(The teacher will play a video clip (The students will watch
as an example for transfer.) the video.)

What do you think is the Ma’am, both are sharp

similarities of the endorser to the shooter.
product?

(The teacher will play a video clip

as another example for transfer.)

What are the qualities that you can

find from both endorser and Ma’am both are beautiful.
product?
 4. Glittering Generalities (The students will read the
meaning of glittering
generalities.)

These are vague

statements that will
connect with the
audience’s beliefs and
values. Slogans make
great examples.

(The teacher will play a video clip Ma’am, strong is

as an example for glittering beautiful.
generalities.)

What is the line there which (The student’s answer

expresses beliefs? may vary.)

Very well. Any questions regarding

our topic for today?

3. Post-Discussion

Again, what are the first four Bandwagon

propaganda techniques? Testimonial
Transfer
Glittering Generalities

As a consumer, who buys goods (The student’s answers

and other products, what do you may vary.)
think is the importance of knowing
propaganda techniques?

Elaborate Group Activity: (The students will listen

attentively.)

Group 1 and Group 2: (The group presentation

You will make a short SKIT as an may vary.)
advertisement using the technique
BANDWAGON. Group 1 will use
buko juice as their product while
group 2 will use buko pie.

Group 3 and 4: (The group presentation

You will make a short SPEECH or may vary.)
a testimony using the technique
TESTIMONIAL. Group 3 will use
virgin coconut oil as their product
and Nadine Lustre as the endorser
while Group 4 will use Kojie San as
their product and Julia Barreto as
 their endorser.

Group 5 and Group 6: (The group presentation

You will make a print may vary.)
advertisement with a tag line using
the technique GLITTERING
GENERALITIES. Group 5 will
use purple yum ‘’ube’’ of Tikiw as
their product while Group 6 will
use footwear of Liliw as their
product.

Group 7 and Group 8:

You will make a print
advertisement using the technique
TRANSFER. Choose an endorser
or a well-known person who has a
quality with the products that you
will use. Group 7 will promote
fresh tilapia while Group 8 will
promote fresh tamarind.

You will be given 10 minutes to (The students will form

plan your presentation. You may their groups once again to
now go to your groups. plan for their activity.)

Time is up! Let’s have your (The group presentation

presentation. may vary.)

Since each group has the same task

with another group, let’s see who
did it better. We’ll have a votation.
Leaders ask your group mates for
their choice and raise your hand
once the group of your choice was Yes.
called. Is it clear?
(The groups will vote for
their chosen winners.)

Congratulations to the winning

groups! Congratulations everyone
for a job well done! Give
yourselves a round of applause.

Evaluate Quiz
Identify the correct propaganda
technique used in the statements.
Choose among bandwagon,
transfer, testimonial and glittering
generalities. Write your answer on
the space provided before each
number.

____1. Nadine Lustre promoting

BYS Lustrous Collection.
____2. Pepsi commercial which has
 a tag line ‘’The Choice of the
Generation’’.
____3. Sarah Geronimo have a long
black silky hair so she uses Sunsilk.
____4. Yassi Pressman testify that
she got her healthy white skin
through using Silka.
____5. In a commercial of a certain
facial wash, it uses assertion
‘’Philippines’ No. 1 Skin Care
Product’’.
____6. Find Magic in Enchanted
Kingdom
____7. Gatorade always win.
____8. On the commercial, you see
that one person takes out his Oppo
F7 phone, another person does until
everyone has their phones out to
capture the event.
____9. James Reid promotes Milo
because he wants his fans to buy it.
____10. Tender Juicy Hotdog’s
‘’Kids Can Tell’’

Agreement
Look for the other propaganda techniques and give two examples for each. Write it on
your notebook.

Prepared by:
Munda, Ivy Grace C.